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Volume 1 Chapter 595 Hot Products

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    On November 27, Media Asia SVCD was launched as scheduled.  <p As an electrical appliance sales chain giant that is optimistic about the prospects of Media Asia SVCD and has booked tens of thousands of units at once, Fortress Electric Company took the lead in launching a sales banner. More than 40 chain stores in Hong Kong and Macao simultaneously posted the product of Media Asia SVCD.  The promotional poster not only set up a sales counter for Media Asia SVCD and Media Asia copyrighted movie genuine discs, but also spent its own money to advertise its store on the TV station in Macau, and even gave Media Asia SVCD a two-second advertisement  Shots left and right.  After several rounds of overwhelming advertising from Media Asia, all consumers in Hong Kong who had originally planned to buy video projectors immediately switched to Media Asia Electronics and placed orders one after another.  And some young movie fans have also learned that Media Asia has launched a video projector with performance comparable to that of a video projector, but the price is thousands cheaper. Even the recorded discs are thinner, easier to carry and cheaper, and they are paying tribute to Media Asia SVCD.  Attracted by the charm of the brand, they began to inquire about the purchasing channels of Media Asia SVCD.  When Fortress Electric took the lead in putting Media Asia SVCD on its shelves, it immediately attracted thousands of customers, lining up in long lines outside major branches, vying to buy it.  Hong Kong Island, Kowloon, New Territories, and Fengze Electric Appliances are everywhere.  Chen Xiahai is a movie fan. His income from managing warehousing at the dock is not low in Hong Kong. Apart from shopping with his girlfriend, his favorite thing on weekdays is to buy a few movie tickets on holidays. From the morning show to the evening show, it is absolutely refreshing.  exploded.  Unfortunately, as he and his girlfriend are about to enter the marriage stage, and the dock work is getting busier and busier, vacations are becoming less and less. Except for a few favorite movies when they are about to be released, he will choose to buy tickets and go to the movies. Most of the time  They all buy or rent videotapes and watch them by themselves.  In Hong Kong, a genuine video tape costs hundreds of Hong Kong dollars. Although New Asia and Media Asia started to cut the price of genuine video tapes as much as possible two years ago, where is the cost? Not every film company is as wealthy as Media Asia.  They are willing to give up immediate profits in order to occupy the market, so the price of genuine video tapes in Hong Kong remains high.  Moreover, the price of even higher-definition pirated video tapes generally remains above sixty or seventy Hong Kong dollars. Even renting a video tape costs five yuan a day. Video tapes of popular movies are often unavailable for a whole month, so you have to buy them if you want to watch them.  , so even if Chen Xiahai's income is not low, he often feels that it is too much.  So when he heard that Media Asia had developed a new type of projection equipment that was not only cheaper, but also produced genuine DVDs that were much cheaper than pirated video tapes, he immediately became interested and made arrangements with his colleagues on the first day of its launch.  During the day's work, the official came early in the morning to remind Fengze Electric Appliances, which had sufficient stocks, to purchase.  But when he arrived at the place, Chen Xiahai was also shocked.  Unexpectedly, there was already a long queue inside and outside the store.  Players lined up anxiously one by one, preparing to snap up Media Asia SVCD.  "Is there any mistake? The electrical appliance store just opened at 9 o'clock, and there are only so many people? Didn't the official open the reservation?" Chen Xiahai was startled while standing in the queue.  "Brother, haven't you seen the advertisement in the newspaper? If you buy Media Asia SVCD at Fortress Electronics today, in addition to choosing three genuine discs, you can also get a 50 Hong Kong dollar coupon. In addition, today at Fortress  You can enjoy a full price of HK$35 when buying movie discs at Fortress, which is a very good deal!¡± If you calculate it this way, the cost of buying a Media Asia SVCD can even be reduced to about HK$3,500, which is already lower than any video recorder on the market.  The price of projectors is nearly half the price. No wonder Hong Kong people, who have always been smart and budget-conscious, can't help but queue up to buy them.  For an international metropolis like Hong Kong, where the pace of life is fast and the average income of the people is high, video projector equipment inherently has an excellent market.  Unlike Japan, although the pace of life of its citizens is also very fast, Japan is different from Hong Kong. Japan has many TV stations, rich entertainment variety shows, and a large number of short-term travel resources that can be returned within two days.  Especially TV programs. Many popular TV series in Hong Kong are released one episode a day, which simply cannot satisfy the preferences of the public.  Therefore, after get off work or on holidays, it is part of the daily life of Hong Kong people to rent a few video tapes of popular TV series and movies and watch them at home.  In Hong Kong, more households than you think have equipment such as video projectors.  Media Asia SVCD has an unimaginable appeal to some low-income families. At this time, Fortress released a purchase discount, which immediately touched the hearts of Hong Kong people who are accustomed to budgeting! That's why today's scene happened.  "That's it!" Chen Xiahai suddenly realized.  ¡°Brother, want a cigarette?¡± Someone next to him took out a cigarette and asked.  Chen Xiahai took it and thanked him. The man also lit one himself and puffed out smoke and said, "I didn't want to buy a video projector at first. It's too expensive. But I have one at home every day."?I hear rumors that TV stations don¡¯t have enough programs to watch, so going to other people¡¯s houses to watch them every day is not an option.  No matter what, since the Media Asia SVCD is not expensive, I might as well just buy one.  At least I should be able to save a lot of money by renting CDs in the future!  " Chen Xiahai responded wordlessly. After waiting for almost an hour, he saw that there was almost no one in front of him. He took this time to look at the long queue behind him and saw that the queue was getting longer and longer. It was estimated that the entire queue was at least  There were 200 people, probably all attracted by Fortress¡¯s advertisement. After ten minutes, all the people in front of him were gone, and Chen Xiahai and the person chatting behind him each bought a Media Asia SVCD.  Surprisingly, at Fortress¡¯s Media Asia SVCD sales counter, not only can you buy nearly 200 Media Asia copyrighted movies, but there are also many CDs of popular ATV TV series on sale.  Unlike that person who only picked out three or five genuine movie discs and a few TV series that he had always wanted to watch, Chen Xiahai, who has always been budget-conscious, went extravagant this time.  I bought all the genuine CDs of 20 or 30 movies such as "Dragon" and "Once Upon a Time in China". I also took the opportunity to buy more than 20 movies such as "Chen Zhen", "Huo Yuanjia", "Flying Crane" and "Journey to the West".  The DVD of a TV series cost thousands of Hong Kong dollars at one time. Although it cost a lot, it was still much more affordable than buying a video projector. After talking to the sales staff of Fortress, I learned that Media Asia Electronics has a one-year warranty.  , and after getting the phone number of the repair shop closest to his home, he happily left with the purchased items. On the same day, this scene was repeated in major electrical appliance stores in Hong Kong. Starting in November 1992,  With the press conference held by Media Asia Electronics, Media Asia SVCD has gradually become the most popular trend in Hong Kong. A Taiwanese Media Asia SVCD, movie and TV series discs have been delivered to major electronics stores in Hong Kong by trucks and freighters.  . Even the residents of Macau didn¡¯t wait until Fortress Electronics¡¯ distribution was completed and rushed to Hong Kong to snap up Media Asia SVCDs. Every day, more than 2,000 Media Asia SVCDs were sold in major shopping malls in Hong Kong, especially when they were launched.  An astonishing figure of more than 4,700 units was sold on the first day, which shocked the Hong Kong electrical appliance sales industry. What was even more unexpected was that in less than half a month, with its low price, easy portability and video.  With many advantages such as clear resolution, Media Asia has sold about 170,000 movie discs and nearly 60,000 TV series discs through various channels. This shocked all major film production companies in Hong Kong and took the initiative to contact Media Asia Video Company for negotiations.  The number of film production companies releasing SVCD discs continues to increase. With the popularity of Media Asia SVCD, Lin Xiaozhi¡¯s good mood continues! ¡°Boss, the sales of SVCD are very satisfactory. Fortress Electric has ordered 10,000 units from us.  , in just half a month, two more batches of 14,000 units have been added. When they complete the installation in the Taiwan market, it is estimated that there will be more subsequent orders!  " Yang Songguang came to Lin Xiaozhi's mansion with sales statistics documents. He had become familiar with it and ignored the young son he was holding and coaxing in his hands, and analyzed for him. "Mama Xu, come here and take care of the young master!  ¡± Lin Xiaozhi is actually not used to bringing work home, but his two sons have just been born recently. Not only the younger one is clingy to him, but the older one is also clingy to him. Recently, he has been spending most of his time with Li Jiaxin and his mother, so he has to spend some time on it.  To comfort Zhou Huimin and her daughter, he had to take him home to do a lot of work recently. ¡°How is the situation in Macau?  Has the distribution of goods at points of sale in mainland China been completed?  " "Fortress Electric did not disclose the specific data to us, but I learned through some channels that our SVCD shipments in Macau may have exceeded 2,000 units, not counting the consumers there who came to buy on their own.  As for the distribution of goods on the mainland, we have basically completed the distribution of goods in Beijing, Shanghai and Guangzhou. The sales channels are in accordance with your instructions, using Haier's route!  ¡± Since Song Nianqiu intends to enter securities investment, Kowloon Bank has completed the groupization around the middle of the year. The officially established Kowloon Securities has contacted more than 20 state-owned enterprises such as Tsingtao Brewery and Capital Steel in the past six months, and successfully established the company in October  In November, Tsingtao Brewery and Capital Steel were listed on the stock market, and Qingdao Haier was once one of Song Nianhui's inspection targets. This newly established mainland electrical appliance manufacturing company has experienced rapid growth in the mainland in recent years.  The performance was excellent, so although the Hong Kong Stock Exchange did not approve Qingdao Haier's listing plan, Lin Xiaozhi took the opportunity to buy 14% of Haier's original shares through his investment group after learning about it. This investment was not just about Haier.  In terms of future potential, after becoming a shareholder of Qingdao Haier, under his leadership, Qingdao Haier obtained part of the channel dividends and fully opened its sales channels to Media Asia Electronics, which had no sales foundation in the mainland.road.  You must know that although Haier in 1992 was not yet a giant in mainland China's electrical appliance manufacturing industry, it was still a little giant.  With Haier's channels, Media Asia SVCD saved a lot of effort and quickly completed the establishment of sales channels. Currently, nearly 90,000 SVCDs are ready for sale in mainland China.  As for the mainland company Wanyan Electronics, which is about to end product research and development and is expected to enter large-scale industrial production early next year at the latest, Lin Xiaozhi can only say sorry.  The founder of Wanyan has not yet adapted to this era of patent supremacy. Lin Xiaozhi sent someone to inquire and found out that it was basically the same as what he knew. Although Wanyan had attracted an investment from the United States, due to the large number of accessories and patents being restricted by others, currently  The production cost of VCD, which is still in the final stage of development, is as high as nearly 5,000 yuan per unit. Not only are its functions far inferior to Media Asia's SVCD, but the resolution of VCD discs is even lower than that of some pirated video tapes.  Once Media Asia Electronics starts selling in mainland China, Lin Xiaozhi is already ready to acquire and annex this electronics company that was completely miserable after only more than a year of success in its original history.  When he learned from Yang Songguang that Media Asia SVCD sales were booming, he was relieved.  In the era of videotapes, Hong Kong films have missed out on channel dividends due to their high cost, and genuine copies are far less popular than pirated copies.  In the coming era of optical discs, although the cost will become lower and lower with the birth of more and more VCD/DVD companies, profits will also become thinner and thinner.  But as long as we operate carefully, always pay attention to maintaining a floating point of profit and actively squeeze and crack down on piracy profits, once consumers are reasonably guided to establish the concept of buying genuine optical discs, even if only 10% of domestic movie fans choose to buy low-priced discs every year in the future  A genuine optical disc that costs about 20 yuan can bring direct profits to film companies in the hundreds of millions every year.  Naturally, this road cannot be smooth sailing, and there will obviously be many rocks and thorns blocking the road in the future. However, the first successful step has begun to ferment in Hong Kong and Macao. Many consumers are faced with prices far higher than the price of pirated video tapes.  They choose to open their wallets happily when faced with genuine optical discs with lower quality but better quality. Recently, several film production companies come to visit every day hoping that Media Asia Video can record their copyrighted movies. This is enough.  Media Asia SVCD, which has been in preparation for several years, has finally opened up the market. He will still be able to control the development direction in the future. I believe it will be difficult to take a detour. Lin Xiaozhi is also ready to completely delegate power to Yang Songguang and other Media Asia Electronics executives, and devote his energy to his family.  The crossroads Hong Kong movie is on.
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