November 14, 1992, 9 o'clock in the morning. ?In the newly put into use Building B of Media Asia Twin Towers, Media Asia Electronics Company invested more than 300,000 Hong Kong dollars to purchase a lot of sound insulation panels and temporarily renovated the first and second floors. In the exhibition space of nearly 10,000 square feet It is divided into many small compartments of different sizes, providing a seat and a TV equipped with SVCD. There are no car models or showgirls. A total of 112 TV sets and an equal number of Media Asia-made SVCDs were placed throughout the venue, including the lobby on the first floor, as well as thousands of SVCD discs recorded from nearly a hundred excellent movies that Media Asia owns the copyright to. Hundreds of loyal fans and reporters from Media Asia entered the venue in an orderly manner. The layout of the press conference was completed, and the emcee who was responsible for presiding over the commentary invited Lin Xiaozhi to give a speech on the stage. Lin Xiaozhi said calmly and calmly: "Thank you all friends from the media and loyal fans of Media Asia for taking time out of your busy schedule to respond to our invitation to participate in Media Asia Electronics' product launch today. I believe that Media Asia SVCD will be a great product. It should be familiar to you, at least some of you still remember that I introduced this product at another press conference given by Lin just a few months ago. "Recently, many people are concerned about Media Asia's sudden involvement in the production of electronic products. It feels very strange, and people even call me from time to time to ask me, Mr. Lin, how did Media Asia, as a film production company, come up with the idea of ??joining the industry across industries? It is true that in the eyes of many people, Media Asia suddenly changed from a film producer. Involving the electronics manufacturing industry is a reckless move, but this concept should be based on not mastering the core technology. " "Media Electronics is a film company that I established a few years ago. The reason for establishing this company is that I personally believe that the existence of expensive home video equipment of various brands currently on the market has become a shortcoming that restricts the further development of movies. Taking Hong Kong as an example, I believe that someone here should buy it at home. Even low-end video projectors on the Hong Kong market cost as much as 5,000 to 6,000 Hong Kong dollars, while brand-name ones such as those from Sony, Panasonic, Siemens, and Philips are more expensive. The price of the product ranges from 20,000 to 70,000 Hong Kong dollars. Such a high price obviously hinders its popularity and further hinders the sales of movies and TV videos. " "In order to change this situation, we researched and produced a product! After I came up with this idea, I hired a group of scientific researchers with high technical content from companies in Taiwan, Japan and even overseas through headhunting companies. A team was formed to conduct research on popular low-cost projection products. In the past two years, they have lived up to my expectations. After investing tens of millions in research funds, at the beginning of the year, a product completely met my requirements. It was finally produced. After more than half a year of repeated trials and improvements, Media Asia¡¯s technical team successfully made this product the best that I am satisfied with.¡± At this point, he paused slightly, and there were two people behind him. The hostesses holding several Media Asia SVCD products immediately came towards him knowingly, half-way to let these hostesses come to the front, and then continued to introduce with a smile: "This is this product, it It is lighter than any video projection equipment on the market and can be used with hundreds of TV sets that support video projection equipment. It has a beautiful and elegant appearance. We also sell it in Hong Kong, Mainland China, the United Kingdom, Japan, 26 countries and regions including Germany and the United States have applied for nearly 300 patents protected by international law, and it has a very high technical content! " "This Media Asia SVCD is easy to operate, and we have made its function keys foolproof. Processed and manufactured matching remote control equipment, users can figure out how to use it without even reading the manual and playing with it for a few minutes. The most important thing is that we have controlled the production cost of this device to less than 3,000 Hong Kong dollars. I can completely assure you that the price of Media Asia SVCD will never be higher than 4,000 Hong Kong dollars in the future. These elements are the reasons why I have confidence in Media Asia SVCD. " "As for whether there is any deviation between my personal opinion and everyone's opinion, I hope everyone can test it together. In order to allow all the invitees to experience the excellent performance of our products at today's product launch conference, we have temporarily renovated the conference venue. YaZhong movie fans can test the performance of our products under the arrangement of the staff! Next, we will arrange for staff to distribute the instruction manual to everyone. If you have any questions, you can ask our staff on site! ¡± Since before the launch of the press conference, Media Asia has arranged staff to inform the invited media that Lin Xiaozhi will not answer any questions unrelated to the product today, so no one is asking for trouble. This will listen to his wife Wang, hurry up. Our own products are boasted to be unique in the world.Suddenly, many media reporters became interested, as well as those die-hard Media Asia movie fans who had been invited and spent more than HK$500 to watch movies in Debao's affiliated theaters in the past two years. The staff asked for an instruction manual, and then, under the on-site arrangement of the staff, they either watched the movie using Media Asia SVCD in the public screening space in the lobby on the first floor, or watched it in a small cubicle on the second floor. Especially in the public screening room in the lobby, about thirty Media Asia SVCDs were neatly displayed, selected by a group of media people, and were simultaneously screened including the "Royal Senior Sister" series, "Fighting Back to School", "Once Upon a Time", " Dozens of classic Media Asia movies including "Resident Evil" and "Dark Man" attracted nearly two to three hundred people to watch. "Oh my God, such a thin disc can actually contain a movie. It's unbelievable!" "The picture is quite clear, similar to the projection equipment I have at home. But the one I bought cost more than 10,000 yuan four years ago. It¡¯s a Panasonic product that you can¡¯t buy even if you don¡¯t pay HKD 6,000 or 7,000. The price of the Media Asia SVCD is really not more than HKD 4,000. I will definitely change it.¡± ¡°It¡¯s very easy to operate and the remote control is clearly marked. This is the power button, the fast forward button. Press it once to fast forward four times. Press it twice to fast forward eight times. This is the rewind button. Press it once to speed up the show twice. , double press it, this is the slow rewind button. It also has timed off and timed on functions, which is simply more convenient than some video recorders on the market that cost tens of thousands of dollars! It¡¯s not as expensive as the high-end video recorders on the market, but it¡¯s about the same as the standard ones priced at 7,000 to 8,000 yuan!¡± ¡°The disc is smaller and more portable than the video tape, but I don¡¯t know how much it costs to sell it? It's more expensive than a video tape. It's estimated that apart from renting it out, only a few die-hard movie fans are willing to buy it for one or two hundred Hong Kong dollars. " Once you open the Media Asia SVCD, you'll know if it's available! Although Lin Xiaozhi had already used it before, everyone was surprised after using it! Media Asia SVCD is simply doing a great job. After adding many creative ideas from later generations, Media Asia Electronics has launched this future SVCD technology a few or even more than ten years in advance. When it appears, it looks like science fiction from the future. The product is just amazing. Many invitees couldn't believe that this was a product from an unknown new electronics company, and even asked Media Asia staff on the spot where they could buy it. After the exhibition, Lin Xiaozhi proudly presented an SVCD and any ten movie discs to all the invited people, which won a lot of praise. As a result, SVCD became a sensation throughout Hong Kong overnight. On the second day, almost all newspapers and media invited to the product launch conference rushed to hype Media Asia SVCD with glowing words, and the publicity effect was overwhelming. Lin Xiaozhi himself is also a Hong Kong media giant. Under his instruction, many of his media outlets conducted follow-up interviews with hundreds of people who received Media Asia SVCDs. ATV even sent a special interview team. Thanks to their personal testimonials and praise, Media Asia SVCD's reputation suddenly became extremely good. With the last wave of publicity before the launch of Media Asia SVCD, many potential consumers learned that Lin Xiaozhi promised that the sales price of this high-tech Media Asia video projection equipment would never exceed HK$4,000. Many people who had plans to purchase video projection equipment, or who had not planned to buy it but now have ideas, immediately put Media Asia SVCD on their first choice list. Youdao is not afraid of not knowing the goods, but afraid of comparing goods. As Media Asia's publicity advances, many people who have purchased video projection equipment have taken out some of the most popular video projection equipment on the market, such as the MDEJKH video projection equipment launched by Panasonic in 1986 and achieved great success in Hong Kong. projector. When it was first launched that year, it was a mid-range high-end product that sold for about HK$15,000 in Hong Kong. Although it was more than 20% more expensive than in Japan, it was still often out of stock. Over the past few years, although the price of MDEJKH has been falling, the price in Hong Kong is still around 8,000. But it weighs a full pound and a half more than the Media Asia SVCD. It doesn¡¯t have as many function keys as the Media Asia SVCD, and it doesn¡¯t come with a remote control. The video reading resolution is also about the same. The worst part is that its price is almost as high as that of the Media Asia SVCD. The Media Asia SVCD was more than twice as expensive, so after being picked up and compared by many media, this once star product suddenly became a black scumbag that everyone reviled. Many people who have tried Media Asia SVCD are convinced that once Media Asia SVCD is sold, sooner or later Panasonic, the most popular video projector sold in Hong Kong, will be swept into the garbage! After the product launch, after a week of word-of-mouth publicity and brand fermentation, Media Asia Electronics realized that the time was ripe and soon announced that it would be officially launched on November 27. At the same time, Media Asia SVCD was announced. The final sales price in Hong Kong is HK$3,888, which comes with any five genuine movie discs, and a reservation phone number and bank account are opened. In order to cooperate with Media Asia Electronics' sales plan, Media Asia Group has also established a wholly-owned subsidiary called 'Media Video' and officially announced that it will authorize Media Asia Electronics to sell Media Asia at a unified price of HK$40. SVCD discs of more than 2,000 copyrighted movies owned by Asia. As soon as the news came out, although major shopping malls in Hong Kong had not yet taken any action, orders from ordinary buyers were pouring in. In just three days, Media Asia SVCD received orders for nearly 4,000 units. What Lin Xiaozhi didn't expect was that his uncle Lin Baixin actually asked people to come to him to take care of his business. In the end, he paid a profit of 3,300 yuan per unit and came with ten sets of movie CDs for the properties he developed. The hotel purchased about 800 sets of Media Asia SVCD, which was a good start for Media Asia SVCD, which has not yet been launched.