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Volume 1 Chapter 574 Assassin¡¯s Storm (Part 2)

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    "League of Assassins" is Media Asia's most important investment this year, and it is also a large-cost film directed and produced by Lin Xiaozhi himself. Especially now, this movie has been given a new definition. It not only shoulders the responsibility of Lin Xiaozhi's ability to force  It means that the Taiwan market has surrendered. At the same time, if Media Asia cannot deliver an excellent report card for this, it may be difficult to persuade publishers from mainland China, Japan and other countries to cooperate in scheduling.  What¡¯s more, this year has been affected by the Hong Kong government¡¯s crackdown on organized crime. The local film industry is in a sluggish state, and there is an urgent need for a brilliant blockbuster to boost the market.  So after entering September, "League of Assassins", which Media Asia invested heavily in promoting, finally began to exert its efforts. "With a huge investment of 100 million, Media Asia's giant ship is once again sailing, and "League of Assassins" will be released soon." "Great Director  With Lam Hsiao-chi at the helm again, Media Asia's 100 million investment masterpiece "Assassin's League" has fully launched its pre-release promotions. It is said that it will be released simultaneously in mainland China, Hong Kong and Macao. It is a classic worth looking forward to." "It is rumored that the first promotional film has been produced. Central and Causeway Bay  Waiting for major changes to billboards in 14 areas, Media Asia spent tens of millions on promotion, and the "League of Assassins" storm is about to hit." On the one hand, he advertised in many media and newspapers. Naturally, Lin Xiaozhi would not just advertise in a few newspapers of his own.  As for advertising, almost all heavyweight newspapers in Hong Kong and Macao with a daily sales volume of more than 50,000 copies have Media Asia's advertisements for "League of Assassins" and promotional soft articles.  In fact, in the early 1990s, newspapers in Hong Kong and Taiwan had relatively cheap advertising costs, such as Oriental Daily, Sing Tao Daily, Sing Pao, and Ming Pao, which had half-page advertisements on the homepages of major shipping newspapers.  Or the full page may be more expensive. In the absence of big news headlines, it is generally sold at prices ranging from 20,000 to 60,000 Hong Kong dollars per day.  Unless there is a simultaneous bidding for the front page advertising space, it is possible that there will be a "sky-high price" of more than 100,000 Hong Kong dollars.  Advertising costs the size of tofu cubes on the home page are much cheaper. Generally, you can get them for a price ranging from 10,000 to 20,000. If you buy these big newspapers for half a month or a month, there will be more discounts in price.  Precisely because the price is relatively cheap, Media Asia does not mind advertising and promoting in several newspapers in the first round of publicity.  In this way, even if "League of Assassins" no longer advertises in newspapers after it has gained a certain amount of attention, they will take the initiative to report it for the sake of news and readers' preferences.  In addition to purchasing large amounts of advertising space on the homepages of major newspapers, Media Asia has also contacted the KCRC and KCRC, the two major Hong Kong subway operators, to purchase a large number of advertising billboards at their major stations. Media Asia also used some time ago to provide  The favors Lei Qizheng was selling allowed him to buy hundreds of advertising spaces on the bodies of Kowloon buses for the next month.  At the same time, Lin Xiaozhi did not forget to come forward personally, contacting Cheung Kong and Wharf under the names of Li Chaoren and Wu Guangzheng to buy some of their idle advertising billboards in the prosperous areas of the city, and quickly put up advertisements for "Assassin's League"  .  Of course, Media Asia¡¯s main promotion in Hong Kong and Macau is still prepared to rely on its natural ally, ATV, also owned by Lin Xiaozhi. This Hong Kong TV station has quickly set off a wave of reforms that have attracted the attention of the industry since Lin Xiaozhi took over.  In addition to updating hardware and purchasing a larger new TV station building, ATV has successively launched serial broadcasts of TV series, grass-roots reform of entertainment variety shows, established weekend TV series broadcast schedules, purchased and produced large quantities of soap operas focusing on the milk market, etc. since Lin Xiaozhi took over.  .  Every reform of the new ATV has made its nascent competitor H scramble, and has also caused its own ratings to reach new highs. By July, it had begun to regain lost ground and gradually climbed to the glory of ATV in the middle period of Lin Jianming's administration.  Although TVB has gradually recovered from the severe damage caused by ATV poaching in the past few years, TVB has also begun to fight back fiercely in the past two years. The courageous Shao Daheng once offered a higher salary to those who were poached by ATV in the past few years.  Remuneration poaching.  Unfortunately, most of the middle and high-level executives in the TVH system are senior ministers who have been with him for many years. Even though they have seen the benefits and changes of ATV's reform, the TV station is different from other companies. Almost every change in a program or column has a group of middle-level and high-level executives.  , low-ranking officials, so most people are quite wary of ATV-style comprehensive reforms due to concerns about the loss of power in their hands.  With this mentality, H gradually lost the vigor he had for reform in his early years. Every time, he had to wait until the power of the new reforms launched by ATV was demonstrated, and the audience bought in and followed the channel change to ATV, before they would move their buttocks and slowly follow up.  Some similar minor changes have been made, especially the recently launched variety shows, which are almost copying ATV's ideas.  For this reason, ATV and TVH had a big war of words within the newly established Hong Kong Broadcasting and Television Association, which made Shao Daheng particularly embarrassed as he became the first chairman of the association. Discussions and accusations continued for a while.  At the same time, the ratings of ATV and HR have also begun to show a clear trend of getting closer.  Today, ATV's share of Hong Kong's small-screen viewing market is still far from 30%, but in the TV advertising market?Share has climbed to a whopping 34.  , has exceeded half of HR, and advertising is the main source of income for TV stations. From this point alone, it can be seen that with the wave of reform of ATV set off by Lin Xiaozhi's entry, more and more Hong Kong companies and advertisers have begun to  Turn your attention to ATV.  The situation in Macau is special because it is a colony of Portugal, a small European country. After entering the 20th century, Portugal has long lost the domineering power that once frightened the European powers during the Great Discovery Period. It has experienced the impact of the rise of Spain, the Netherlands, and the United Kingdom.  It has completely declined after World War II.  Due to limited financial resources, Macau did not approve the establishment of a local TV station until the early 1990s. Before that, Macau could only listen to radio and TV programs operated by the Portuguese National Broadcasting Company.  And through jf é¡, privately installed signal receivers can watch programs from the two TV stations of Hong Kong Yin ATV.  Thanks to the lack of attention of the Portuguese and the considerable influence of the local Chinese in Macau, although the Macau-Portuguese government knew many years ago that Macau residents generally did not like the programs provided by the Portuguese National Broadcasting Corporation, it never initiated a case to ban the people.  Although it is not recommended to watch Hong Kong TV programs.  Even after Macau Television was established in the 1980s, this television station, which has only begun to receive private investment in the past two years, has always maintained the principle of government control. Because most of the programs filmed and screened are political and public welfare, it is the only one in Macau.  A TV station, but it has never been able to compete with the two major foreign TV stations in Hong Kong.  For example, ATV's paid channel has always maintained a paying audience of about 20,000 in Macau, while the number of viewers watching ATV's free programs is even greater. Although ATV is not as good as H in Macau, it can at least maintain about 10 to 20% of the audience in Macau.  The audience coverage and influence are also pretty good.  Like his last movie "Resident Evil", Lin Xiaozhi personally directed the team to produce two post-production promotional videos during the film's post-editing stage, both of which were synthesized after selecting the most exciting clips from the film.  One of them was prepared for a surprise promotion in the last week before its release, so it is the first promotional film that is now being prepared for the first round of surprise promotion on ATV.  A silver bullet was placed in front of a beautiful woman in formal attire. Although the stern-faced middle-aged man wearing a black suit and a black windbreaker did not say anything else, from the sudden zoom-in of the camera, the audience saw  A few enlarged beads of sweat could be clearly seen on the woman's forehead.  "Don't be nervous. If I wanted to kill you, you would have been dead long ago. Your Tianya Haige claims to have the best intelligence network in Asia. As long as you spend money, there is no information that cannot be obtained. I need to know who our opponent is.  Where did you get these things?" After saying this, he turned his back to the woman and walked slowly to the window. Suddenly, after looking at another high-rise building dozens of meters away outside the window, his face suddenly changed.  Yi Bian said: "Get down." As soon as he finished speaking, the camera turned and saw that the beautiful woman in formal clothes suddenly collapsed and was shot in the head. Then there was loud gunfire in the room, and a hail of bullets kept forcing the stern-faced woman.  The middle-aged man quickly exited the room, and then ran all the way to the elevator entrance at the end of the corridor. Only then did he see his eyes changing, and his face became more serious, and he was ready to fight back.  As expected, the stern middle-aged man quickly tidied up his clothes and then calmly pushed into the elevator that had just opened. He stepped on the steel plate of the rear wall of the elevator and squatted down to do a running pose.  pose.  Amidst the intense heartbeat and soundtrack, the camera kept zooming in and out. The man's eyes suddenly became serious. He kicked off the wall with his back feet and ran hard. He actually stepped out of the elevator's back wall, which was obviously made of fine steel.  He made a footprint, and then every step left a footprint on the marble floor. He suddenly rushed towards the window like a gust of wind and flew up in the air. He drew his gun and fired several shots in a very handsome manner.  After shooting out and easily harvesting several killers on the roof of the building dozens of meters away, the last killer fell to the floor below him in the panic look in his eyes.  Then before he could recover and turn around to be alert, there was a sudden bulge on his forehead, and then a bullet burst out of his skull. The moment he fell, a figure standing behind him was revealed.  , it was the middle-aged man with a solemn expression who leaped over from another high-rise building dozens of meters away.  Immediately, a barrage shot out - on October U, "League of Assassins" is coming, so stay tuned. The promotional video ends abruptly here.
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