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Text Chapter 3016: Attack, Xiaoyi takes a taxi (Part 1)

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    When Xiao Qi was non-stop welcoming the birth of his children all over the world, there was another big movement in the e-commerce market in China.  In January, after Rebus took 5 billion yuan from Xiao Qi, he began active planning.  Xiao Qi knew how much money was consumed in the early days of online taxi-hailing. The word "burning money" was tailor-made for it, so he did not ask the finance department to give it to Rebus in batches, but paid it all at once.  When Rebus heard his finance talking about this, he was shocked, and he became even more confident.  "Xiao Qi is not a fool. He directly paid 5 billion to his account so readily. Doesn't this mean he has confidence in Xiaoyi Taxi?"  The richest man in the world is so confident, which only increases his confidence!  And Rebus is very good at inciting people. He told everyone in the company about this matter, which made everyone feel like they had been given a shot. They worked hard to prepare for the Spring Festival with high spirits.  .  ¡° Xiao Qi is so optimistic about Xiao Yi Taxi, then this will be a glorious road from now on. Is it wrong to follow Xiao Qi?  Since they had already prepared a plan and had been actively communicating with Uber since January, they provided Xiaoyi Taxi with a lot of technical support and summaries of experiences and lessons learned, making the preparation and planning of Xiaoyi Taxi a smooth process.  More complete and targeted. ???????????????????????????? But Uber has to collect money for these payments. Xiaoyi paid about 20 million US dollars for taking a taxi.  Although Xiao Qi is still the largest shareholder with 74% of the shares at this time, business is never free. Even though most of the money is transferred from one pocket of Xiao Qi to another, the basic  This is the law of business. Only when rules are formed can there be a circle.  The money you pay is more, but what you get from Xiaoyi Taxi is even more. Whether it is hardware or software, with the support of Uber, they have a mature operation method from the beginning, and they don¡¯t have to fumble for a long time like Uber.  to find the most suitable one.  On the one hand, Xiaoyi Taxi is working hard on research and development. On the other hand, Xiaoyi Taxi is also actively advertising, recruiting private car owners and building momentum first.  Rebus is very good at marketing. Just look at his marketing for Xiaomi in his previous life. He turned a relatively ordinary mobile phone into a sentiment, and through continuous progress, he completely captured the hearts of young people in China.  The human heart has become the number one selling mobile phone in the Chinese market. This is not something ordinary people can do.  There are a lot of idle people during the Spring Festival. As soon as a post was posted online, young people immediately became interested.  "Hey, isn't this the Chinese version of Uber? It's just right. Looking at how prosperous foreign countries are, we have to have our own taxi-hailing tool." "What is Uber?" "Uber originated in the United States.  Online taxi-hailing software, you use your mobile phone to download the Uber software, and then use satellite positioning to find your location and enter the place you want to go. Uber will automatically send the order to the nearby driver, who will immediately  They will also contact you and pick you up at the appointed place in three to five minutes. "Does it look any different from a taxi?" "Let me tell you this, I study in the United States and use Uber."  In comparison, taxis are scum! Many taxi drivers are very pretentious. They won¡¯t go far away or pick up people who are close. They will pick up an extra person along the way. If there is a traffic jam, they will drive you out. They often drive you empty.  They don¡¯t even stop to pick up passengersright? But Uber is different. As soon as you confirm the location, the driver will rush over and pick up just you and the group. By the way, the price is much cheaper, probably for rent.  60%-80% of the car, right? " "Oh, what you said above is not accurate! Let me explain! Uber only enables private drivers. As long as you have a car and meet the requirements, you can download the software and become a driver.  Just turn on your mobile phone network and drive around. As long as there is an order, Uber will tell you where to pick up the customer. You can just follow the navigation to see the customer off, because taxis are limited, but private drivers are.  There are thousands or tens of thousands of them, so you don¡¯t have to worry about not being able to get a taxi in time, and the people¡¯s attitude is so good that they will make you feel at home and completely forget what a taxi is.¡± ¡°According to what you said, I feel like I am a taxi.  I¡¯m very interested in taking a taxi from Xiaoyi! I¡¯m really tired of fighting for a taxi in the morning! I just don¡¯t know if it¡¯s reliable! I just have to complain about it.  The ride is the same! I also have to pay for the ride, okay? The attitude is the same as if I owe you money! " "Haha, I also want to add that uber belongs to Xiao Qi, and this Xiaoyi taxi also belongs to him and Jinshan.  We did it together with Rebus, and we hold 50% of the shares!Isn¡¯t it reliable?  ¡± ¡°¡­¡± The most important market for online taxi-hailing is young people and white-collar workers aged 20-40, especially young people aged 30-30, because they have the strongest spending power, have no burden and are new to society.  , so they like to try new things. Relatively speaking, young people like 18-22 have little money and want to have a better life experience, so these are usually for discounts, and there are no discounts.  If you do, they will easily leave you. Rebus knows this very well, so he is targeting white-collar workers around the age of 30. Not only does he promote it on WeChat and Weibo, but also in the office buildings of various companies.  Before, they were all plastered with advertisements, so they didn¡¯t even want to see them. To be honest, ordinary white-collar workers in the city, especially those who have been employed for less than 5 years, are actually not that prosperous and don¡¯t make a lot of money.  But they spend a lot of money, and they often have to ask their parents for support at the end of the month. But they will not change their money-spending habits. They will definitely spend whatever they need, which is better than students, who have no money.  Sometimes, a pack of instant noodles can last for two days, which can definitely save money. Another point is that for them, commuting every morning and evening is a headache. Take the capital as an example, 80% of the people.  Work and residence are not in the same place, and for more than 50% of people, the distance between work and residence is more than 10 kilometers, and there are many more than 30 kilometers. Although the capital has the best public transportation system, whether it is rail transit or road.  The public transportation is very smooth and developed, but there are too many people in the capital. The buses and subway systems are crowded wherever you go. Spending two or three hours a day commuting is simply a torture.  Under such circumstances, if Xiaoyi Taxi can give full play to its advantages and compete with the advantage of being more than 30% cheaper than taxis, convenient and fast within the 5-10 kilometers covered by white-collar workers¡¯ homes and workplaces,  , it is very likely to gain a huge market share. Rebus knows that there are not just one or two people who are dissatisfied with taxis. As long as they build up their reputation, Xiaoyi Taxi will have a firm foothold and start operations.  The further development will be faster. Therefore, after advertising for a period of time, before the Spring Festival, Rebus made a big move. He listed the charging model of Xiaoyi Taxi in the most detailed way.  , and also thoughtfully gave potential customers advice on how to make it more cost-effective and how to enjoy convenient transportation quickly and efficiently. The previous method of advertising on the Internet was promoted nationwide, but this kind of charge was applied.  The model is for each city that is about to become an operating city. The first batch of cities in Beijing, Shanghai, Guangzhou, Shenzhen, provincial capitals, the Pearl River Delta, the Yangtze River Delta, etc., a total of 41 cities, Xiaoyi Taxi has given the city floor plan.  After sketching it out, each city provides hundreds of taxi routes, as well as the price calculation method for each taxi route, etc.  How to save the most money, when is the most cost-effective time to take a taxi, how to connect the linesthe various combinations are dazzling, but they are clear and there is no ambiguity at all.  But it is this kind of care that makes people in major cities amazed.  Companies that can plan so carefully are generally not far behind.  Especially after hearing that Xiao Yi Taxi is a company invested by Xiao Qi, everyone has more confidence in Xiao Yi Taxi.  Not many people can realize that Rebus chose this time before the Spring Festival, but it is very meaningful.  As we all know, many people working in Beijing, Shanghai, Guangzhou, Shenzhen and provincial capital cities are not locals, and they usually go home to celebrate the New Year.  The situation of taxis in big cities is actually slightly better. In small cities, in the past few years, which taxi has not picked up passengers along the way and paid them back quite a lot?  This situation is even more serious during the Spring Festival, and more money has to be spent. They say, "During the Spring Festival, we still have to work, and of course the prices will increase" So usually these people in their hometown will be very angry.  When they return to the city where they work, they will bring this feeling back, and they will also feel unhappy about the taxis in these cities.  At this time, if Xiaoyi Taxi starts to seize the market with high-quality services and relatively cheap prices, it will definitely make these white-collar workers feel comfortable and actively support Xiaoyi Taxi.  So, these two things, strategy and methods, are really important to modern business.  Rebus has such a smart mind,Even if you don¡¯t engage in Xiaomi, you can still break into a new world by engaging in Xiaoyi Taxi!  (Brothers, please subscribe more!) (To be continued ~^~)
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