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Text Chapter 2983 The debut of WeChat Mall

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    January 13th, the fifteenth day of the twelfth lunar month.  The headquarters of Huangfu Holdings Co., Ltd. and the office building of WeChat Company.  In the spacious hall on the second floor, there is a particularly large LCD screen, which is used to display some WeChat data.  But today it has only one function, which is to display the opening status of WeChat Mall.  At 8:30 in the morning, Xiao Qi walked into the lobby on the second floor and sat in the most conspicuous position.  In order to prevent the WeChat mall employees who were walking in and out of the hall from getting nervous, Xiao Qi specially brought a book to read.  ¡°If a young man stares at the LCD screen without moving his eyes, facing the pressure of the world¡¯s richest man personally taking charge, I¡¯m afraid not many people can bear it.  The WeChat mall is scheduled to open at 9:00 this morning.  Although WeChat Mall took more than a year to prepare, when it came time to start operations, they did not be too radical and chose a more secure approach.  Like Amazon, they do not allow self-operated supermarkets and third-party sellers to operate together. They need to wait until at least around June this year before they start to open the interface between companies and individual sellers. Now, only WeChat supermarkets are open.  .  Of course, although it is just a WeChat supermarket, there are a lot of products here. Basically, daily necessities and ordinary daily necessities are all available. More than 50,000 kinds of goods are waiting for people to buy.  .  Xiao Qi has no doubts about whether WeChat Mall can get off to a good start.  Compared with the previous Xiaoyao Mall and even Amazon, WeChat Mall has two huge advantages that they cannot match.  The first one is the 600 million users of WeChat Mall in China. At least 300 million of them are young people with strong spending power and are very experienced in online shopping. This initial shopping target group is larger than Xiaoyao Mall and Amazon.  too much.  The second is the WeChat red envelope that Xiaoyao Mall has been running for two consecutive years. It has allowed more than 1 billion people to bind their bank accounts, of which 400 million are Chinese. These people shop in WeChat Mall.  If so, there is no need to go to the bank to open payment services, or go through troublesome authentication, etc., and you can directly convert them into purchasing users.  Everyone at Xiaoyao Mall actually knows this truth, but before the results come out, they are still a little panicked.  Even after careful comparison, they carried out a lot of price reduction promotions on some hot-selling products, and even had a complete collection of all kinds of New Year's goods. They even learned enough from Fairy Company when Xiaoyao Mall opened.  I bought an unplanned 1 million Dreamstas, 2 million Dreampads and 3 million Dreamsnos. Apple also reserved 3 million iPhone 2s in advance. In addition, they also discounted the prices of mid- to low-end mobile phones from the seven major domestic manufacturers by 100-  It ranges from 300 yuan, which can be said to be a full discount.  The truth of everything depends on the operating conditions starting at 9 o'clock.  However, one of the best advantages of online b2c commerce is that orders are automatically placed, automatically categorized and summarized, which eliminates a lot of manual work of identification and communication, and also saves a lot of time and cost.  Basically, after payment, the order will be summarized by the sales department. After checking that there are no problems, it will be transferred to the major warehouses in the area, and then the workers in the warehouse will pack it out of the warehouse and send it to each shipping point.  go.  Moreover, WeChat Mall and Xiaoyao Mall also enjoy very high treatment, that is, the classification and packaging of their products are all entrusted to the workers of Xiaoyao Logistics. Even the delivery to the site is done by Xiaoyao Logistics. WeChat Mall  Just keep loading and shipping people on site.  This saves a lot of money.  It¡¯s at least half cheaper than hiring someone to pack and ship it yourself.  Of course, some people will say that this is a bit controlled by others. If Xiaoyao Logistics does something cruel to you, your WeChat mall will be stuck and paralyzed immediately.  There is nothing wrong in saying this, but everyone knows the relationship between Xiaoyao Logistics and Fairy Company, and the relationship between Fairy Company and Huangfu Holdings Co., Ltd. They dare to go against the boss lady unless they don¡¯t want to work anymore.  Even in the future, after several generations, the relationship between the descendants of Jifang will be somewhat estranged. Xiaoyao Logistics also does business with external parties. The WeChat mall can bring them a lot of business, so why do they have to drive customers away?  ?  Isn¡¯t this too much to eat?  ?  Besides, Xiaoyao Logistics will be a mutual fund property belonging to the Xiao family in the future, and will not be controlled by any one house alone. The mutual assistance and mutual benefit between the common property and these private properties will be written into the family fund rules. Who will  If you create trouble for your own people, you will most likely have your power to manage the family property reduced or even deprived of it. You will have no choice but to take dividends from the family fund and wait to die.    With the restrictive and preventive measures that he will continue to add in the next few decades, Xiao Qi believes that his descendants dare not say that they will prosper for thousands of years, but a family that has existed for thousands of years can still do it.  ??Leave this matter unmentioned.  The time soon arrived at 9:00.  The screen changed quickly. In the fifth second, a 32GB Dreamsta was photographed.  The next thing that was photographed was a bag of rice imported from Thailand. It was packed in 5 kilograms and the original price was 80 yuan. At 9:00, 1,000 bags were sold for only 20 yuan.  ¡­ Since the WeChat mall has already had a lot of publicity, everyone already knows what specials are available during which periods, and which combinations provide discounts, and they put them in their shopping carts early.  Those who wanted to buy also started snatching them up immediately.  In just fifteen minutes, more than 200,000 payment orders have been taken, and there are more than 30,000 that have not had time to pay. The total transaction amount has reached more than 200 million.  ¡°Bah bang bang¡­¡± The employees of WeChat Mall immediately applauded.  Along with the applause, there were also their happy expressions.  The pressure of so many months is really too much for them who are doing online b2c business for the first time. Especially when Tao Bao¡¯s Tmall Mall and Xiaoyao Mall Zhuyu are ahead, they are even more afraid of failure.  Now that there is such a large transaction volume in just fifteen minutes, why not make them happy?  Even though most of them are there to grab products at special prices during a specific time period, this also shows that the WeChat mall has a lot of attention and many people are willing to buy things on it, right?  In the following time, the shopping speed obviously slowed down.  An hour later, the number of orders transacted was only over 400,000, and the transaction amount was about 400 million, which was half as slow as the previous time.  But there are also bright spots here.  For example, WeChat Mall¡¯s main products, daily necessities and food, have a large sales volume.  Today we sold a lot of the various special drinks.  More than 70,000 Coca-Cola six-packs were sold, more than 20,000 bottles of Huiyuan juice were sold, more than 30,000 Pulse four-packs were sold, and more than 10,000 Jiaduobao were sold.  Although these drinks all offer 20 rebates for purchases over 100, they are still losing money in terms of actual prices, but the 20 rebates are also consumed in the WeChat mall, which further increases sales and popularity.  In addition, Xu Fuji candy gift bags, three hamster nut bags, etc. specially prepared for the Spring Festival are also selling very well. Almost 80% of the orders will include one or two items.  During the Chinese New Year, things like nut candies are indispensable on every coffee table. Young people will naturally prepare them, or prepare them for their parents¡¯ homes.  On the other side of the big screen, there is a slightly smaller temporary LCD screen, which displays a nine-frame picture, either the busy scene of product packaging in Xiaoyao Logistics, or the preparation status at urban service stations.  By this time, one car after another had already been delivering goods from Xiaoyao Logistics to the service point of WeChat Mall. Watching the cars continuously driving towards the destination, everyone was excited and happy.  Such frequent deliveries are actually not cost-effective.  For example, in Xiaoyao Mall, which is already very mature, Xiaoyao Logistics will estimate the goods arriving at each site every day and send one or two vehicles to them in the middle of the night. If there are too many, they will change to a medium-sized truck.  It saves time and reduces the number of deliveries.  But since the WeChat Mall is open for business on the first day, of course it must be delivered to users as quickly as possible, so there is no need to save on this mere cost.  It is expected that the fastest batch of goods should be delivered to the place designated by the user before 12 noon.  The layout of WeChat Mall is very large. From the beginning, it has laid out Beijing, Shanghai, Guangzhou, Shenzhen and all second and third tier cities, and all prefecture-level cities are included in it.  This is also the huge number of users of WeChat, which gives them so much confidence.  Seeing the work being carried out in an orderly manner, Xiao Qi also nodded secretly.  Although WeChat Mall is open for business for the first time, they have elites from Xiaoyao Mall, Amazon and Taobao, who have combined the successful experiences of these companies to form a good situation that they can prepare for from the beginning.  .  Coupled with the continuous funds provided by Huangfucai, it is enough for WeChat Mall to burn money for marketing for a long time until it becomes profitable.  According to the analysis of that group of senior executives, within eight months at most, Beijing, Shanghai, Guangzhou, Shenzhen and the municipalities directly under the central government and various??Provincial capital cities and planned cities can make profits.  And those third-tier prefecture-level cities will also form initial profits within a year and a half.  After all, now is no longer the pioneering stage where people needed to shop online. With such a good online business atmosphere, as long as we can do a better job and be more sincere, it will not be so difficult to turn losses into profits in one or two years.  (To be continued.)
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