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Text Chapter 3013 Convenience Store

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    Doing business in the United States can be said to be very happy, but it can also be said to be very dangerous.  Because the United States is the most developed country in the world, and people are very keen on consumption, so as long as you do business well, you don't have to worry about making a lot of money.  Look at those website projects that easily cost tens of billions of dollars, and look at those online businesses with valuations of tens of billions of dollars. These all prove how easy it is to make money in the United States. It¡¯s no wonder that so many companies want to come to the United States.  It's on the market.  ¡°It is said that business in the United States is not easy to do, which is based on the high level of consumption and huge profits here.  Precisely because it has so many advantages, the competition in American business is also very fierce.  In Silicon Valley, where it is easiest to create wealth myths, dozens of technology and Internet companies close down every day, and many projects collapse before they can bear fruit.  Then there is another point. The U.S. policy of allowing guns is also an important reason why many businesses are difficult to do.  Especially in some small restaurants, convenience stores, etc., criminals often come in with guns and steal all the cash in the cashier.  ??The business that Chinese people usually do in the United States is in these stores, so in fact, their lives are not very easy.  Relatively speaking, those chain large convenience stores, supermarkets, etc. are much better off, because they have very complete security systems, and usually lock criminals quickly, and put pressure on the police to actively arrest them, so that those criminals can be quickly arrested.  He fell into the law.  Therefore, robbers are usually reluctant to visit these places.  This also shows that the power of big capital can work everywhere, and strong power will ensure their better development.  There are generally two types of large-scale convenience stores in the United States. One is small convenience stores in urban areas, such as 7-11, go-mart, store24, etc., which are basically the largest in the world.  It's the same, about 30-50 square meters, with a wide range of products. It's a little more expensive than supermarkets, but it's very convenient to buy.  The other type is the convenience stores attached to gas stations in small towns, such as Shell, vs, Esso, etc. These gas station brands all over the United States are generally located in the suburbs of small towns. In addition to gas stations,  They generally also provide various convenient products for passing travelers, so convenience stores are created, and their scale is getting bigger and bigger.  Seeing that there was a convenience store here and there were a lot of people staying there, some other stores, such as fast food restaurants, clothing stores, motels, movie theaters, etc., started to open.  In some places with dense traffic, a large number of shops like this have developed into a good place for local residents to come for shopping and entertainment.  According to Chinese tourists, it is said that the cheapest outlet store in Nevada was established in a place like this, and it is surrounded by a bunch of shops like this.  Convenience stores were actually invented by Americans in the 1930s. At that time, 7-11 was one of the earliest convenience store chains. When it developed globally, it achieved great success in Japan.  , was eventually acquired by the Japanese, and instead took control of 7-11, turning it into a Japanese industry.  The convenience store industry emerged in the United States, but reached its peak in Japan.  The United States has a land area of ??more than 9 million square kilometers, while Japan has only more than 300,000 square kilometers. However, by 2013, there were only 15,000 convenience stores in the United States, while Japan had reached 50,000.  Considering the difference in land area and population between the two countries, the number of convenience stores in the United States should be at least 300,000. From this, we can clearly see how prosperous the convenience store culture is in Japan.  From another perspective, convenience stores in the United States also have huge potential that can be tapped.  This is what Nitta Yong thought, so he came to Chengdu to visit Xiao Qi, hoping that Xiao Qi could support his US expansion plan.  After the Japanese became stronger, they always wanted to conquer the United States. It would be most refreshing if they could show off their power on American soil.  Such thoughts have not dissipated much even after the Plaza Project and the real estate bubble.  With Xiao Qi's generous financial support, a-loving lymart has been on a rampage in Japan for more than a year, opening stores everywhere, and expanding everything it wanted to do before but didn't have the strength to do.  It was so hearty that the number of stores suddenly surpassed that of Sun Trousers, becoming the third largest in Japan, and the distance was not far behind.  In addition, Ami Lymart is also developing greatly in Southeast Asia, but unfortunately this part of the business has been handed over to the Ami Lymart branch in Baodao. Although there is a certain connection with the Ami Lymart headquarters in Japan  , but the specific operations are completely separated.  A fan of lymart in ChinaBut there hasn¡¯t been much development because they are doing preliminary preparations.  If you want to build a nationwide chain store, Lymart has already had its own way of doing things.  First, they will choose to reduce the number of warehouse bases that can radiate across the country so that the purchased products can be transported to various nearby places.  Then you have to choose enough and good partners. Although Lymart is just a small convenience store, the things it sells are not cheap. They must be high-quality. Only in this way can people be attracted to shop inside.  If convenience stores only relied on convenience and simplicity to do business, they would have been closed down for who knows how many years. Those convenience stores born and raised in China generally declined after these Japanese convenience store giants joined the competition. This is the reason.  So just to choose their own suppliers, they have to do a lot of investigation and research before making a final decision.  Next, they have to consider where to open stores. Although they will open stores in a dozen first- and second-tier cities at the beginning, they need to consider where there is the most traffic and where the consumer groups are suitable for Lymart.  Finally, based on the above preparations, we need to make the most detailed spending plan, including initial investment, operating income estimates, income and expenditure plans, profit and loss schedules, etc., which must be very complete before being submitted to the head office for discussion.  If you can pass it successfully, you can start opening a store in one go.  Many people don¡¯t know that the Japanese are so careful.  Therefore, usually when Japanese companies want to enter China, they basically make careful preparations like this. They never enter a market rashly.  Even after three to five years of research, they feel that now is not the time to enter the Chinese market, so they would rather settle down and continue to collect intelligence than take risks in business.  Therefore, you can see that the Japanese are so successful in doing business in China. This is actually for a reason. It is definitely not the Japanese who are lucky.  ??In stark contrast to the Japanese, China¡¯s overseas acquisitions.  It¡¯s really frustrating to make such a complicated matter so easily, and then find out there are so many problems when it comes to the matter, or to be directly cheated, and to pay a lot of tuition but not be able to buy good things. It¡¯s really frustrating.  People were furious.  The most irritating thing is that in many of our foreign acquisitions, most of the people who betrayed them were our own people. This is in sharp contrast to the Japanese unity outside.  With all these comparisons, we can know that if China wants to be truly powerful, it will definitely not happen overnight.  ???????????????????????????????????????????????????????????¡­  If you think we can surpass Japan in three to five years, you are simply arrogant!  Back to the topic.  Nitta Yong came to Chengdu, on the one hand, to report on business preparations in China, and on the other hand, he wanted to start preparations for convenience stores in the United States at the same time.  For Nitta Yong, with Xiao Qi here, Lymart, a fan of the Chinese market, will definitely be at hand. There is no need to worry about competition from 7-11 and 7-11, so it is time to start preparations for the conquest of the United States!  Within three years, the development of Lymart in China will enter a relatively stable stage of development, and then the preparations for the United States will be fully completed. Lymart will conquer the Chinese and American markets one after another, and it will definitely become  The world's number one convenience store chain, and Isamu Nitta will become a great operator and go down in the history of the business world.  It can¡¯t be said that Nitta Isamu¡¯s thinking is wrong.  With Xiao Qi¡¯s influence in China¡¯s business community and his connections with the government, Lymart will not encounter the difficulties that other Japanese companies have encountered.  Even those Chinese consumers feel proud and affectionate when they enter Lymart to buy something.  Why not?  Lymart is a Japanese company, but it was bought by Xiao Qi. It is a Chinese industry. This is a beautiful victory.  "Compared with 7-and-a-half, ordinary Chinese people will definitely choose Lymart first, even if it is a little bit inferior, it doesn't matter.  But in fact, the difference between Japan's four city-locked convenience stores is not too big. Especially when entering a new market, 7-11's overwhelming advantage will not be exerted at all.  For example, in China in the future, Lymart and 7-11 are more suitable than 7-11. Although these two convenience stores are actually run by Baodao people, it also shows that in fact, the strong ones change  Once you settle in a place, you may not always be able to win!  (To be continued.)
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