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Text Chapter 2992 Unsuccessful Shopping Festival

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    November 11th, Singles¡¯ Day.  Although this somewhat boring festival existed more than ten years ago, it has never been a formal festival.  It wasn¡¯t until November 11 this year, when Ma Yun¡¯s Tmall Mall declared a ¡°Singles Shopping Day¡± on this day, that it seemed like a day for all people to participate.  As early as a few months ago, Tmall Mall held meetings and discussions with many suppliers and brands, and carried out extensive publicity nationwide one month in advance. It can be said that it can be seen in every corner.  "Tianmao Mall" and "Singles Shopping Festival".  After the publicity, Suning and Gome, the two leaders in the home appliance industry, also took the initiative to join the ranks.  Although they borrowed a lot of momentum, the two major group companies also immediately invested their own publicity efforts. Together, they hyped up the "Singles Shopping Festival" and the hype was in full swing.  Finally, even middle-aged people in their 40s and 50s are eager to take advantage of this shopping carnival to buy more good things for their families and themselves.  And such a legendary online shopping carnival has also attracted the attention of many industry insiders.  At midnight, more than 3,000 of the first batch of first-class brands to settle in Tmall Mall showed off their preferential activities.  "L'Or¨¦al starts at 50% off, lipsticks are 20% off, and toners are 30% off for three items" "Nike Lin'an Outlet Factory Store rewards users with sneakers starting at 30% off, 10% off for one pair of 2010 new models, and 20% off for three pairs.  , buy shoes and get sports socks, while stock lasts!¡± ¡°Five packs of Braised Beef Noodles are only available for 8.8 yuan in the flagship store, and you will get 20 yuan for orders over 100 yuan. Free shipping for 66 yuan, only for one day!¡±  Model, special price is 6999, buy and get a 3-year extended warranty worth 1,000 yuan! " "Gionee smartphone, 16GB 1566 yuan, 32GB 1788 yuan, 30,000 units are on sale, and ten will be drawn in today's lottery, and the first prize will be 10 grams of pure gold!  " "" Such a swarm of promotional activities suddenly appeared in front of people's eyes, which was really dazzling.  Fortunately, everyone has been prepared in advance and has collected the products they want to buy in advance. Now they only need to pull them out and look at the preferential prices to know whether they can buy them.  Since Tmall guarantees that the products are genuine and will also issue invoices, and the online and offline guarantees are integrated, there are naturally not so many taboos when buying things. It is not like buying things on Taobao.com, where you have to choose.  I am worried about buying fake products.  Tmall does not promote an unlimited supply of special products. It releases special products in three time periods: 0 o'clock, 9 o'clock and 18 o'clock. So on weekdays, they have actually taken a good look at the styles and other aspects.  , once today¡¯s price meets their expectations, everyone will definitely rush to buy it.  For a time, thousands of people across the country clicked their mouse and entered their account passwords.  And all the data is continuously imported into the Alibaba Group's servers.  "At 0:05, the transaction volume was 57,998, and the transaction amount was 32.98 million." "At 0:12, the transaction volume was 3,355, and the transaction amount was 213 million." "At 0:28, the transaction volume was 572,122, and the transaction amount was 213 million.  537.9 million. " "" Seeing these rolling data, Ma Yun looked a little ugly.  He originally thought that based on the momentum of his publicity and the response from all parties, at least the first half hour should exceed 2 billion. If it was better, 3 billion would be no problem.  Because those who can wait until 12 o'clock to buy things are very sincere buyers, and these people will make a move as soon as they see the price is right.  If you don't buy something in the first half hour, you won't buy it after 12:30either you won't wait for the 12 o'clock slot at all, or you think the price is not right and go back to bed directly  of.  So the first half hour is the hottest time for sales, which can be worth all the turnover from 12:30 to 9 am.  What is the result now?  By 12:30, the transaction amount had not exceeded 600 million, which was more than half of Ma Yun¡¯s lowest expectation.  This is a real slap in the face.  Not only because he spent more than a billion on advertising, but also because when Xiaoyao Mall had a Spring Festival sale, the sales amount was much more than him!  Ma Yun calls himself a generational genius, and he is definitely not inferior to Xiao Qi, but now it seems that he is not even as good as Xiao Qi's subordinates!  Ma Yun has been fighting for a reputation all his life. He has no interest in money or women. He only needs to have enough food and a wife and children, but this is the only thing he wants.He couldn't let go of his name.  He hopes to become a powerful figure, stand on top of the world, and enjoy the admiration and admiration of others.  Taobao.com gave him hope of success, but Xiao Qi simply bought out the Alibaba Group, almost interrupting his path to self-employment.  Fortunately, Xiao Qi valued him very much. Not only did he ask him to continue to be the president of Alibaba Group, but he also promised to give him tens of billions of Alibaba Group shares.  More importantly, Xiao Qi did not interfere in the affairs of the Alibaba Group at all, and left it to Ma Yun to express his pen and ink. This made Ma Yun feel very comfortable and finally continued to lead the Alibaba Group.  Tianmao Mall was originally a project carefully built by Ma Yun. He wanted to rely on this to compete with Xiaoyao Mall, or even surpass Xiaoyao Mall. Therefore, he invested a lot of resources, but the advertising fee was only ten  Hundreds of millions, this amount of money is Alibaba Group's profit from Tmall Mall for several months.  And his negotiations with brand owners, as well as his various efforts to build Tmall Mall, and the hardware and software conditions he created, are all the result of his hard work.  Unexpectedly, this first battle was not very bright. It seemed to be a bit broken. I really felt that my face was burning.  "Mr. Ma." Seeing his ugly face, the subordinate next to him whispered: "There shouldn't be much sales late at night. Wait until the 9 o'clock stall tomorrow morning and the 18 o'clock stall online, which will be the real peak shopping period.  , That's when Tianmao Mall shows its power." Ma Yun smiled bitterly in his heart.  This is easy to say.  In any business, the first one has the best winnings, and it is also the one that is most likely to trigger a shopping frenzy.  Although this 1111 shopping carnival starts at midnight, how can online shopping people go to bed at ninety o'clock?  This time period also happens to be the best time for them to shop!  It won¡¯t work in the first wave at midnight, and it will definitely not be much better in the morning.  The four time periods added up, I¡¯m afraid there will be 3 billion, which should make you laugh!  Thinking so, facing a group of staff who were summarizing data and a group of senior executives around him, Ma Yun knew that he couldn't be discouraged at all, otherwise even the boss would lose motivation, and how could his subordinates fight?  Spirit?  A smile appeared on Ma Yun's face almost instantly. He clapped his hands vigorously, attracting everyone's attention, and then said loudly: "I know everyone is not very satisfied with the current data, but I want to tell you  You, I am very satisfied! The reason why you are dissatisfied is because the opponent you are looking at is Xiaoyao Mall, but it is a b2 website fully supported by Fairy Company. After greatly lowering the purchase price, you can have that  What about us? We have nothing! From the very beginning to attracting so many merchants to the 1111 Shopping Carnival, we are just a service provider!  , not an online business operator! So in terms of the first step in building a reputation, we actually did not lose! If you put aside Xiaoyao Mall, who else can do better than us in the first half hour of the shopping festival?  ? No one! As the saying goes, everything is difficult at the beginning. With such a good start, Tianmao Mall will definitely get better and better in the future! " "  "Yes!" The vice president next to him quickly agreed. He is Ma Yun's old friend and knows how to smooth things over. "Mr. Ma has already prepared a banquet at Lin'an Hotel and will be in the conference room at 1 o'clock.  Put the dishes on the table over there. Let¡¯s work hard for a while, and we¡¯ll have a drink later!¡± ¡°Yeah!¡± How could a group of subordinates know so much? They thought Ma Yun was really satisfied. Look at his smile.  Looks like, doesn¡¯t it feel good?  After a busy day, you can still have a big meal, which is a great reward!  After Ma Yun left the data analysis center with a smile, his face gradually dimmed.  As he walked, he asked another vice president: "How is the situation between Suning and Gome?" "Pretty good." The vice president replied, "In the first half hour, Suning sold more than 800 million electrical appliances. Gome wants to  A little closer, probably more than 700 million, which is better than us I think the reason why we don¡¯t sell many large and small home appliances here is related to their direct competition!¡±  Take care." Ma Yun frowned, "If you say that, if Xiaoyao Mall joins the battle, wouldn't you still blame them?" The vice president stopped talking.Ma Yun looked at the group of vice presidents around him and said: "After you have a midnight snack later, you can go back and rest first. I hope that within three days you will write a report on the lessons learned from this 1111 event and give it to me, okay?  ?¡± ¡°Okay!¡± the vice presidents replied in unison.  When working under Ma Yun, they have long been accustomed to Ma Yun's vigorous and resolute personality. After such an embarrassment, he did not concentrate his efforts and discuss and reflect carefully. He is no longer Ma Yun!  (To be continued.)
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