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Volume 2 1998 Chapter 231 New Year¡¯s Press Conference

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    January 1, 2002, New Year's Day.

    Previously, Meihua Media has sent invitation letters to many entertainment media at home and abroad.  Today, journalists from more than 120 domestic and foreign print media, TV stations, and Internet media gathered in the huge conference hall on the first floor of the Meihua Media Company Headquarters Building.

    Before the press conference started, reporters from various media outlets had already discussed it.

    ¡°I don¡¯t know why Plum Blossom Company invites reporters like us. It invites so many reporters, and the battle is huge!¡±

    "It should be the opening ceremony of "The Great Tang", it should be Keanu Reeves coming to China, otherwise there would be no other major event worthy of such a big deal."

    "Okay, okay, Zhou Jiapeng, the president of Meihua Media, is here. They will announce something soon, so we don't need to guess too much."

    Zhou Jiapeng is wearing a suit and leather shoes today, he is in high spirits and his face is red.  In the new year, he is full of confidence in the company's development.

    "I am very grateful to the journalists at home and abroad. The development of Meihua Media to what it is today is inseparable from the assistance and help of all media journalists."

    After a brief opening remarks, Zhou Jiapeng quickly stated the purpose of this press conference without letting the reporters present wait any longer.

    "This press conference mainly announces two pieces of news to journalists."

    Zhou Jiapeng stood on the podium in front and introduced in an orderly manner: "The first news is related to my identity as the general manager of Urban and Rural TV Network. In the new year, Urban and Rural TV Network will operate the major broadcasts of its local stations.  Part of the broadcast time. Except for leaving a time for local news programs and social investigation programs, all other daytime and evening times will be uniformly operated by urban and rural TV networks. This move will give more opportunities to the domestic TV drama market  Nearly 1,000 episodes of drama are in demand.¡±

    Zhou Jiapeng took a sip of the mineral water placed on the podium and gave the reporters present some time to digest the information they heard.

    "In addition, Urban and Rural TV Network has another major move in the New Year. The prime time and late-night TV series broadcast by Urban and Rural Network will be changed from the current two episodes per day to one per day."

    After a brief introduction, it immediately aroused a buzz of discussion below.

    Changing from two episodes a day to one is something Plum Blossom Group has wanted to do for a long time. This can more than double the life of a drama and is conducive to the formation of the brand effect of the drama.  Whether it is from the perspective of star-making or the development of peripheral follow-up products, it is a matter of great benefit and no harm.

    The only uncertain factor is the audience¡¯s reaction.

    In the current domestic TV ecosystem, the broadcast mode of two episodes per day has taken shape, and some crazy TV stations will even broadcast four episodes per day.  Urban and Rural Network broadcasts one episode every day, taking great courage to compete with the audience's drama viewing habits.  In fact, the most ideal model is like in the United States, with one episode per week. In this way, a series can exert its influence for nearly a year, which is enough to maximize the economic potential of the series.  However, Meihua Group also knows that everything should be done in moderation and step by step.

    If you don¡¯t have enough respect for the audience¡¯s viewing habits, you will be the unlucky one in the end.

    Plum Blossom Group has fully considered the pros and cons of broadcasting one episode every day. Those present here are all entertainment reporters at home and abroad, and they also have a good understanding of the situation in this regard.  Immediately, many media reporters asked Zhou Jiapeng questions.

    A reporter from Phoenix Satellite TV asked: "The broadcast mode of one episode per day is certainly a huge progress from the perspective of the development of the television industry. But has Meihua Media considered the practical difficulties? Other TV stations  They are all two episodes a day, and domestic audiences are used to the rhythm of watching two episodes a day. According to what we know, the urban and rural TV network dramas, except for the Plum Blossom dramas, are not of high quality, and the ratings are not ideal.  .Aren¡¯t you afraid of being abandoned by the audience if Urban and Rural Network takes such measures?¡±

    Zhou Jiapeng seemed to have known that media friends would ask this question a long time ago. His answer was confident and calm: "Since Urban and Rural Network dares to take such reform measures, it naturally has something to rely on. Because, the TV series output of Meihua Group will increase in the new year.  , there will be a blowout growth. This is the second news I want to announce to the media reporters, our Meihua Group¡¯s shooting plan for this year!¡±

    According to Zhou Jiapeng¡¯s introduction, in the new year, Meihua Group will produce a total of 12 TV series with a total of 370 episodes. The production volume has increased significantly compared with previous years.

    The twelve dramas correspond to the twelve months of the year. The length of each drama ranges from 20 to 40 episodes. With a broadcast frequency of one episode per day, it basically covers the entire broadcast time of urban and rural TV networks.

    Zhou Jiapeng said: "We will maintain the rhythm of releasing a new drama every month and distribute the drama reasonably and evenly.?»¨µÄtv series is launched on the market!  "

    For the January drama, Meihua Media arranged the historical drama "Western Affairs", which tells the story of the historical period from the annihilation of the Taiping Heavenly Kingdom to the beginning of the Sino-Japanese War of 1888-1894, starring Chen Daomin, Tan Guoqiang, Zhang Guoli, and Wang Ziwen.

    The February drama, "Lee Wei is an Official II", also stars Xu Zheng, Cheng Hao, etc., presenting a Spring Festival comedy feast to domestic TV audiences, bringing laughter to the audience during the festival of family reunion.  .

    March drama, "Conquest", a police drama starring Sun Honglei and Jiang Shan.

    April drama, "Da Ranfang", a commercial war drama of the Republic of China, starring Hou Yong

    May drama, "Doctor House", a medical professional drama starring Huang Zhizhong.

    June drama, "Born for Two", a youth idol drama starring Shao Bin, Song Hye Kyo, Hu Ge and Yang Mi.

    July drama, "Bloodstained Style", a large-scale military drama, starring Zhang Yi, Chen Sichen, Duan Yihong, Zhang Guoqiang and Xing Jiadong.

    August drama, "The Prince of Gymnastics", a youth sports drama starring Chen Yibing, Gui Lunmei and Wu Mengda

    September drama, "These Students Are A Little Annoyed", a classroom professional drama starring Jiang Wenli, Hua Zhao, Luo Jing, Zhu Yawen and Li Guangjie.

    The October drama, "Red Storm of Destiny's Choice", is a historical drama with the main theme, starring Wu Xiubo, Zhang Chenguang and Yan Kuang.

    The November drama, "Small Town Police" is a detective mystery drama starring Nie Yuan and Wang Ling.

    The December drama, "I Have a Date with Xiao Li," is a science fiction drama starring Deng Cao and Sun Li.

    Zhou Jiapeng only briefly introduced the genre and cast of each drama, and did not go into many other details.  However, a lot can be seen from this simple information.

    A reporter from "Yangzi* Evening News" asked: "Mr. Zhou, in the past few years, Meihua Media's largest output was the year last year when it produced and released five movies. This year, it has increased to 12 movies. Does this mean that after several years of accumulation, Meihua Media has  , the talent reserve is quite sufficient. In the next few years, the output of plum blossoms will continue to explode."

    "The words of this journalist friend tell part of the truth. That is, after several years of accumulation, our Meihua Group is now quite well prepared in terms of talents, funds, technology, experience and other aspects. The output of Meihua Media's TV series  The explosion has a very substantial strength as the foundation."

    He paused and continued: "As for whether Plum Blossom's TV drama production will continue to increase in the future? The answer is no. From now on, our Plum Blossom drama series will be steadily released once a month, with a total of twelve works released throughout the year.  .¡±

    He said in front of the media with some pride: "As the saying goes, more is more valuable than more. Produced by Plum Blossoms, quality products are guaranteed!"

    It¡¯s certainly no problem if you simply want to increase production.  However, the core of Meihua's TV drama business is screenwriters and scripts.  The 12 works produced every year are the remaining masterpieces after a large number of scripts have been eliminated one after another.

    This is the basis for the quality assurance of Plum Blossom dramas.

    Not all the works of Meihua Group that are eliminated in each round are thrown into the trash can.  In fact, most of them have been purchased by outside film and television companies and TV stations.  Some are still first draft scripts, and these film and television companies and TV stations even entrusted screenwriters from Meihua Media to continue to improve and revise them.  For Meihua Media, this is the best of both worlds, and can effectively reduce the operating costs of the company's screenwriting department.  Otherwise, a team of nearly a few hundred screenwriters would only produce twelve scripts a year, which would be a bit extravagant.

    A reporter from Chaotingdai asked: "Mr. Zhou, on the one hand, Meihua Media has changed to broadcasting one episode a day, and on the other hand, it has greatly increased the production of TV series, achieving year-round coverage of Meihua dramas on urban and rural networks. The main purpose of Meihua's move is,  Is it because the Plum Blossom drama series is used to boost the overall ratings of Urban and Rural Network in order to suppress the advertising share of brother TV units?"

    ¡°Perhaps Zhou Jiapeng took into account the sensitivity of reporters on this issue. He did not directly admit it, but he did not deny it either.

    He raised the corners of his mouth slightly and said diplomatically: "This is just your guess, but I see a certain objective logic in it."

    The reporters asked many questions in a noisy manner, some were full of praise and some were sarcastic, but Zhou Jiapeng dealt with them one by one.

    At the end of the press conference, Zhou Jiapeng also sent a gift to the journalists present.

    "The new year is here, and I would like to thank all my journalist friends for coming to Lingquan. Our company has prepared a small gift for you."

    The gift is a New Year¡¯s calendar.  There are many kinds of wall calendars, so the reporters here can choose from them.

    The first type of wall calendar is the 2002 Plum FestivalFlower drama poster.  Although most of the twelve plum blossom dramas have not been completed yet, according to the company's prior arrangements, all the crews have shot poster stills.  These poster stills correspond to the broadcast months of the series. The pictures mainly show the actors' makeup photos, behind-the-scenes creators, story synopses, etc.

    The second type of calendar is the plum blossom male star calendar.  Meihua Media has chosen twelve famous male stars under the company, aged between 18 and 40, who already have their own masterpieces.  They are Sun Honglei, Wu Xiubo, Feng Shaofeng, Xu Zheng, Huang Xiaomin, Yan Kuang, Shao Bin, Yu Sizhong, Huang Haibo, Huang Zhizhong, Chen Kun and Yu Shaoqun.  The men wore various designer suits and struck various poses, showing off the calm and tough demeanor of the male stars.

    The third type of calendar is the plum blossom actress calendar.  Similarly, Meihua Media has chosen twelve famous actresses under the company, aged between 18 and 40, who already have their own masterpieces.  They are Hai Qing, Gao Yuanyuan, Yu Ke, Yao Hong, Xu Qin, Li Xiaoran, Cheng Hao, Shen Aojun, Zuo Xiaoqing, Wang Ling, Jiang Wenli, and Song Huiqiao.  These actresses are dressed in dignified and elegant evening gowns. The plum blossom actresses are dignified and elegant, and their beautiful and enchanting image and temperament are vividly displayed on the page.

    The fourth type of calendar is the Plum Blossom Actor Wall Calendar.  We chose some acting actors who have disadvantages in terms of age or image but outstanding acting skills, such as Tan Guoqiang, Chen Daomin, Zhang Chenguang, Sun Haiying, Lu Liping and others.

    Some of these calendars prepared by Meihua Media are given to media reporters and various related fan groups at home and abroad, and some are for sale to the public.

    Of course, Meihua Media has not paid much attention to the income from selling posters.  What Meihua Media values ????is to use the New Year calendar to promote the company's new dramas this year, promote the company's actors and stars, and promote the strong strength of Meihua Group.

    With a New Year¡¯s press conference, Meihua Group sent a strong signal to the outside world.  Meihua Company has made all preparations for 2002.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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