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Volume 2 1998 Chapter 220 The Last Fight

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    Qin Tianzhu's last TV series was "The Legend of Two Dragons of the Tang Dynasty"!

    This is the news he revealed to the public in the "Very Quiet Distance" column.

    You have just finished filming "The Swordsman" and will be filming "The Legend of Two Dragons of the Tang Dynasty" next. Why is this?  Director Qin Tianzhu has always been reluctant to repeat his works. Nowadays, it is relatively rare to shoot two martial arts dramas in a row.

    News media have speculated on various reasons.

    "Qin Tianzhu is still a high school student. It is normal for him at this age to particularly love martial arts dramas!" - "Qianjiang Evening News".

    "The finale of "The Swordsman" has a viewership of 680 million, once again breaking the domestic TV drama viewing record. This shows that martial arts dramas have a broad audience in the country. Qin Tianzhu's final TV series must be aimed at both market and reputation.  Best in every aspect.

    "The reason for choosing "The Legend of Two Dragons of the Tang Dynasty" is first of all because of the huge ratings base of martial arts dramas, which will help the new work hit new ratings records.  If all goes well, we should be lucky enough to see domestic TV series reach over 700 million viewers.

    The reason why I chose Huang Yi¡¯s martial arts is probably because I valued the ¡®newness¡¯ of Huang Yi¡¯s martial arts.  Although Jin Yong's martial arts is a classic, it has been filmed in many versions. No matter how hard Qin Tianzhu tries, it is impossible to achieve a perfect reputation.  Huang Yi's "The Legend of Two Dragons of the Tang Dynasty" has not yet been adapted for the screen and does not have this kind of historical baggage.  "¡ª¡ª"Yangzi Evening News"

    "It should be because Meihua Media wants to hit the European and American markets again. Although the overseas sales of "The Swordsman" are good, after tasting the success of "Prison Break". Qin Tianzhu obviously cannot be optimistic about the overseas sales of "The Swordsman"  The sales results are satisfactory." - "Southern Metropolis Daily"

    These analyzes in the media are all reasonable, and basically explain the reasons why Qin Tianzhu filmed "The Legend of Two Dragons of the Tang Dynasty".  This is due to his personal interests as well as market, reputation, overseas promotion and other considerations.

    The only difference is that the project of "The Legend of Two Dragons of the Tang Dynasty" had been started long before "The Swordsman" was broadcast.  The entire "Datang" screenwriting team currently numbers 50 people, among whom 8 are European and American screenwriters recruited by overseas companies.

    "One of the biggest goals of "The Legend of Two Dragons of the Tang Dynasty" is to create a drama series with a strong Chinese cultural background.  Promote to the world.  "Prison Break" sells suspense and crime, which all humans can understand.  "Datang" sells history and martial arts. These are cultures that only audiences in the East Asian civilization circle can understand and are willing to understand.

    If Meihua Media can promote "The Legend of Two Dragons of the Tang Dynasty" to the world, it really means that Meihua has the ability to export culture, and it will also be looked upon highly by the officials.

    Meihua Entertainment Office Building, Jin Guanghua¡¯s manager¡¯s office.

    Qin Tianzhu and Jin Guanghua are organizing and analyzing various market information of "Swordsman".

    "The Swordsman" has four rounds of advertising investment, and the advertising fee is every 30 seconds.  The average prices are 1.8 million and 2.05 million respectively.  2.15 million, 2.4 million, total average 2.1 million.  Meihua Media received a share of 14 million yuan in revenue from each episode, and the entire show earned 560 million yuan from the first round of broadcasting.  Domestic revenue has improved significantly compared to last year's "Prison Break". On the one hand, it is attributed to the broader viewing base of martial arts dramas, and on the other hand, it is also due to the continued expansion of the domestic TV advertising market.

    ? Overseas copyright sales performance, East and Southeast Asia can record approximately 65 million yuan in revenue.  In Europe and the United States, "Swordsman" has sold audio and video copyrights in 13 countries and regions, earning approximately 52 million yuan.

    ? plus domestic audio and video copyright and future replay revenue.  The total revenue of "Swordsman" is about 800 million yuan.  The final production cost of "Swordsman" was 88 million yuan. Including the expenses of publicity and distribution, the total cost was nearly 100 million yuan.

    "Compared with the total revenue of "Prison Break" of US$180 million, "Swordsman" is far inferior in terms of total revenue and return on investment.  The biggest difference between the two is that there is a large gap in the European and American markets.

    "Bringing dramas packaged in Chinese culture into the European and American markets is the mission given to "Datang" by Meihua Media.

    Qin Tianzhu said: "Guanghua, tell me about the progress of your Meihua Entertainment's "Datang" project team!"

    "OK!"

    Jin Guanghua listed various promotion tasks of the "Tang Dynasty Double Dragon" project one by one.

    In early January 2001, Meihua Media purchased the adaptation copyright of "The Legend of Two Dragons of the Tang Dynasty" from Huang Yi.

    On January 5, 2001, the "Datang" project entered pre-research.

    On February 1, 2001, the "Datang" project team was formally established.  The screenwriting team has a total of 32 people.

    On May 3, 2001, the first draft of the script of "Datang" was completed. This stage is a process of subtraction.  Mainly due to the deletion process of the original plot, some omissions were deleted.?The lengthy plot makes the whole story more compact and smooth.

    At the same time, the script entered the second round of revision, and the number of screenwriters increased to 42 people.  Mainly, screenwriters or scholars with expertise in military, history, astronomy, medicine, science, religion, mysteries of the universe, art aesthetics, etc. have been added one after another.

    On July 26, 2001, the script of "Datang" completed the second round of revision. The second round of revision was a process of addition, mainly to add professional knowledge about various subjects in ancient China.

    At the same time, the script entered the third round of revision, and the number of screenwriters increased to 50 people.  Mainly due to the addition of eight professional screenwriters from Europe and the United States.

    On September 30, 2001, the script of "Datang" completed the third round of revisions. This third round of revisions was to revise and improve the storytelling method of the entire script, so that the entire story can be enjoyed by Chinese audiences,  It also wants to make audiences in Europe and the United States enjoy watching the show and make it easy for them to understand the content of Chinese culture.

    Jin Guanghua finally said: "From October 2001 to now, the script of "Datang" has been undergoing the fourth round of revision. This stage is to re-create the plot content of the second half of the original work! At present, the progress of this stage  It didn¡¯t go well, and the writing team was very divided in their opinions.¡±

    The content of the second half of the original work "The Legend of Two Dragons of the Tang Dynasty" may be due to the constraints of the original history and considerations such as the reader's feelings.  It seems a bit forced and deliberate.  The writing team has reached a consensus to re-create the plot story at this stage.  It's just that the screenwriting team didn't have unanimous opinions on the specific creation.  It cannot change history, but it must be consistent with the character's characteristics. The reader's feelings must also be considered, and the final plot must seem logical.  With so many constraints, it is indeed not easy to create.  If it were easier to write, Huang Yi would have already written it in the original work.

    After listening to this, Qin Tianzhu nodded: "I understand. I will also follow up on the final stage of the creation of the "Datang" script!"

    "Master Qin, this project is huge!"

    This is Jin Guanghua's most intuitive impression of the project "The Legend of Two Dragons of the Tang Dynasty". "The cost of script creation alone is already more than ten times that of "The Swordsman". Maybe, this project will end up"  There is a possibility of losing money!¡±

    Plum Blossom Media¡¯s TV series may lose money!  This is also the first time that Jin Guanghua has worried about this after Meihua Company got on track.

    He said: "The market revenue level of "The Swordsman" can serve as a reference for us, with a revenue of 800 million. It has almost exhausted the potential of martial arts dramas in the domestic and East Asian markets. And our "Datang" project,  Judging from your requirements, Mr. Qin, the total cost will not be less than 800 million!"

    This is where Jin Guanghua worries. Although "Datang" is relatively long (currently, the third draft of "Datang" is about 93 episodes long), if it can reach the single-episode revenue level of "The Swordsman"  , it is not a big problem to recover the investment.  But the ratings of "The Swordsman" are already quite high, so who can say that lightly?  Is the ratings of "Datang" definitely higher than "Swordsman"?

    Qin Tianzhu said: "Now, the cost of domestic TV drama production is soaring. Our plum blossom dramas cannot always maintain this kind of multiple times of income. In the future, it will be good to have an income of several percent. Let's take advantage of the company's current income  When the level is high, investing as much money as possible in improving the quality of drama series can also further widen the distance between us and our peers. This will further enhance the brand effect of Meihua."

    Although Qin Tianzhu was under pressure due to the huge investment in "Datang", he was not overly worried.  As long as it can make a breakthrough in the mainstream European and American markets, the market revenue of "Datang" will not be a problem.

    Qin Tianzhu said: "Guanghua. What do you think of the prospects of "Datang" in the European and American TV drama markets!"

    Jin Guanghua shook his head: "Young Master Qin, it's not my fault to say that it's really difficult."

    The difficulty is indeed quite high.  Qin Tianzhu's "Datang" not only wants to enter the European and American markets to earn US dollars, but also wants to spread Chinese culture and values ????to Western audiences. How can it be so easy?

    Jin Guanghua continued: ""Swordsman" can be regarded as exploring the path for "Datang", judging from the feedback from overseas companies. In the European and American audio-visual markets, those who patronize our "Swordsman" are still local  Mainly Chinese and Asian.

    There are also mainstream people in Europe and the United States, some of whom became your fans because of "Prison Break", and some of them are more interested in Chinese culture and love to watch martial arts movies such as "Crouching Tiger, Hidden Dragon".  But even for these two groups of Europeans and Americans, it is quite difficult to appreciate our "Swordsman".  Most of them just look at the pictures, listen to the music and watch the excitement, and cannot get into the plot deeply.  You said that our "Datang" wants to break into mainstream TV in Europe and the United StatesHow difficult is the market?  "

    Although, the screenwriting team of "Datang" has absorbed many European and American screenwriters, striving to achieve a balance between Eastern and Western audiences.  But even for a movie like "Crouching Tiger, Hidden Dragon" that was specifically made for Westerners, its box office only grew gradually due to its staying power.  In the European and American TV drama market, where the ratings are king, you will not be given such an opportunity.

    Qin Tianzhu said: "That's why we have to maximize our investment and improve the hardware quality of the series to the world's top level. We use top-notch audition effects to drive European and American audiences' interest in understanding Chinese culture and drive them to study "The Tang Dynasty"  "Plot interest."

    "Furthermore, I invested so much in "Datang" because I wanted to test the limits of the TV drama market!"

    Of course, it cannot be denied that Qin Tianzhu also has a sense of challenging himself.
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