Although "The Swordsman" is controversial, it is also very topical. In the second half of the series' broadcast, the ratings have soared to 600 million viewers, which is the same as the highest ratings of "Prison Break".
In terms of market performance, after the first three rounds of advertising investment, the average advertising revenue per 30 seconds reached the level of 2 million.
During this period, Qin Tianzhu also brought the main creators of "Swordsman" to visit "Very Quiet Distance" to record the program.
"Very Quiet Distance" is a gold medal entertainment interview program created by Urban and Rural TV Network. Each episode of the program invites big-name celebrities to receive close interviews with Li Jing. Premiering at 23:00 every day, it is an in-depth interview program with Li Jing's distinctive personal characteristics, aiming to seize the high-end viewing slot at midnight.
The word "Jing" in the name of the program is taken from the name of the host Li Jing. It also uses the homophony of quiet and near to express the program's characteristics of close contact with the interviewed characters. Each episode of the program is 40 minutes long, with an obvious American hot talk style, choosing to talk freely about hot topics in the entertainment industry. There are also exciting DJ and MC improvisations on the show to activate the audience's enthusiasm for participation.
At present, this column has been on the air for more than three months. Backed by Meihua Media¡¯s rich celebrity resources, the column¡¯s influence is rapidly increasing.
The day before the finale, the program "Very Quiet Distance" officially met the audience in front of the TV.
Li Jing: Hello everyone in front of the TV, welcome to the "Very Quiet Distance" column of Urban and Rural TV Network. I am the host Li Jing. Hey, I'm very lucky to have a big star come to our "Very Quiet Distance" column today. Director Qin Tianzhu and the main creative staff of "The Swordsman" are invited.
After a piece of lively background music, Qin Tianzhu, Chen Kun, Xu Qin, Li Xiaoran, Cheng Hao, Zuo Xiaoqing, Shen Aojun, Yu Shaoqun and others all came on stage and took their seats.
After a brief exchange of pleasantries between the host and the guests, the program got down to business.
Li Jing: First of all, I would like to congratulate the crew of "The Swordsman". As of yesterday, the ratings of "The Swordsman" reached a new high, reaching 600 million viewers. It seems that it is not a problem to finally break the ratings record of "Prison Break". Does Director Qin have anything to say about this?
Qin Tianzhu¡¯s answer was quite official: Thank you, the result belongs to the efforts of the entire crew.
The host said somewhat playfully: From the look of Director Qin, it seems that he is not very excited about the good ratings. Is it because he has been successful so many times that he feels a little numb?
Qin Tianzhu smiled: Sister Jing, you are criticizing me for being proud, right?
Li Jing: No, no.
Qin Tianzhu: It can¡¯t be considered a success. After all, there are many voices of criticism and abuse in the media and on the Internet.
Li Jing: When Director Qin said this, I immediately became interested. Although "The Swordsman" has good ratings and low market returns, the show's reputation seems to be somewhat polarized. Speaking of which, "The Swordsman" should be similar to your second work "The Temptation of Wife". Neither of them is a perfect work. Can I understand this, Director Qin?
Qin Tianzhu: No work can be perfect. Of course, I admit that the two works "The Temptation of Wife" and "Swordsman" are more controversial.
Li Jing: Director Qin seems to have not received so many negative comments for a long time since "The Temptation of Wife". Did you think of this situation before starting filming?
Qin Tianzhu: Before I make any work, I am already prepared to be scolded. In fact, when I got the script for "The Swordsman", I was almost certain that this drama would receive a lot of criticism.
Li Jing: I'm curious about this. Since you have made such a judgment beforehand, why don't you make any changes?
Qin Tianzhu: This is the company¡¯s decision, and as a director, I have to abide by it.
Qin Tianzhu¡¯s answer was concise and concise, causing the host and the audience to be stunned. Qin Tianzhu is a director and the boss of Meihua Company. Isn't it easy for him to change?
Seeing that no one quite understood, Qin Tianzhu explained.
Qin Tianzhu: During the creation stage of the script, the screenwriting department gathered the opinions of the marketing department and believed that there are many versions of Jin Yong's drama and the audience already has a preconceived impression. No matter how our version of "The Swordsman" is filmed, there will be no doubts. Since this is the case, the screenwriting department decided to simply adapt the plot of "The Swordsman" to make the steps bigger and more subversive, and to raise the doubts more fiercely. Although I am the director, in the TV series production process of Meihua Company, the director is only the core of the manufacturing stage of the TV series products, while the screenwriter is the core of the development and creation of the TV series products. In Meihua, the TV drama business implements a screenwriter responsibility system, and the director has no right to make major changes to the screenwriter's script.
Li Jing: It¡¯s a great director like you, Director QinNot even?
Qin Tianzhu: No matter how big-name a director is, this is the company¡¯s system and everyone must abide by it. Of course, as a company owner, I have the right to do this, but why should I violate the rules and regulations set by my company?
Li Jing: According to Director Qin, in Meihua Media, it seems that the director¡¯s rights are getting smaller and smaller.
Qin Tianzhu nodded. As the company's operations become more standardized, the director is subject to more and more constraints. He is a director himself and feels this very deeply.
Li Jing: Although there are many doubts, in terms of market performance, "Swordsman" is very good. Does this mean that Meihua believes that the screenwriting department's strategy of creating social topics through such radical adaptations and innovations as "The Swordsman" is successful, and that future series of Jin Yong dramas will all have adaptations in this style?
Qin Tianzhu shook his head: We can¡¯t draw such a conclusion right away. According to feedback from the marketing department, some people believe that with the outstanding performance of the show in terms of visuals and music, as long as a "Swordsman" is made that is faithful to the original work, it will still achieve today's market success. Therefore, it is still uncertain whether future series of Jin Yong dramas will be significantly modified and subverted.
Li Jing: Indeed, the visual and musical effects of this drama are impressive. Let¡¯s just talk about the scenes in ¡°The Swordsman¡±. This drama presents a martial arts world that seems both real and illusory to the audience in front of the TV. I have heard many viewers say that sometimes they don't care what plot is playing, they just want to see the scenery in the picture. In the martial arts world in the picture, they do nothing but travel around. One can imagine how beautiful the martial arts world presented in this drama is. Of course, there will be objections to this. Some people say that the new version of "The Swordsman" does not present the martial arts world, but a world of fairy tales similar to "Shushan". The pursuit of picture beauty in "The Swordsman" is too Pass. Director Qin, what do you think of this?
Qin Tianzhu: I also noticed this part of the opinion. I admit that the art style of the new version of "Swordsman" is closer to the fairy tale, but I never think there is anything wrong with this exaggerated pursuit of beauty. When Xu Ke made the movie "Swordsman", his martial arts style was extremely exaggerated compared to the time. However, the audience was not dissatisfied. Instead, they believed that this movie created a new style of martial arts. As for some people's worries, since martial arts dramas are filmed this way, how can the artistic effects of fairy tale dramas be improved in the future?
Qin Tianzhu shrugged: This is left to the creator to think about it later!
Li Jing: Okay, this is Director Qin¡¯s interpretation of the visual style of this drama. Let¡¯s talk about the music of this drama next. "Swordsman" invested up to 15 million in music, and the final results were quite good. However, many people still questioned that the crew did not actually need to spend 15 million on this. What does Director Qin say about this? Is this huge music investment worth the money?
Qin Tianzhu: Of course it¡¯s worth the money! The original soundtrack of "The Swordsman" played an immeasurable role in creating the martial arts world and enhancing the plot atmosphere. Admittedly, this original soundtrack cannot be said to be perfect. The nearly 30 songs are somewhat uneven in quality, and several of them are adapted songs. But we should see that there is still a considerable shortage of talents in the field of film and television music in China. Meihua invests heavily in film and television music, and it also hopes to play a guiding role and allow talents to concentrate in the field of film and television music.
Qin Tianzhu: This is the same reason why we invested heavily in computer special effects for "The Shining Pig". As you can see, Amethyst's CG special effects in "The Swordsman" still had many regrets and deficiencies. However, after several years of development, by the time I did the CG special effects for "The Swordsman", I was already very familiar with it. Everything fell into place.
The host then began to ask questions to several leading actors.
Li Jing: I would like to ask a few actors whether they enjoyed filming Director Qin's martial arts drama.
The protagonists looked at each other, and Xu Qin finally spoke: I don¡¯t know if it will be enjoyable or not. Anyway, I feel so tired and hard. I think I will not accept any more martial arts dramas for a while.
"Subsequently, actors such as Chen Kun, Yu Shaoqun, and Li Xiaoran also talked about the painful experience of filming martial arts scenes.
Li Jing: It sounds terrible. Is it really that painful?
Qin Tianzhu: Martial arts scripts are inherently difficult, not to mention that our drama has very high requirements for light skills and physical postures, so the actors suffer more.
Xu Qin: It¡¯s really painful, hanging in the air every day. I was so tired that I wanted to vomit several times. At that time, people were almost fragile and had the urge to cry in the arms of their parents.
Li Jing joked: On the set, your parents will definitely not be there, but you can ask the director. Isn¡¯t the director the parent or elder on the set?
Xu Qin laughed and said: Director Qin is on the setHe is quite majestic. Sometimes, we actors really feel like we regard him as a parent or elder. However, if I have to rely on his arms for comfort, I really can¡¯t afford to be shameless. I can be his aunt, hahaha
Qin Tianzhu joked: I didn¡¯t know actors had such psychological needs. Why didn¡¯t you tell me? I will definitely satisfy everyone.
The actors burst into laughter.
Li Jing: Audience friends all want to know what kind of person Director Qin is on the set. Is he strict with you?
Yu Shaoqun: I think Director Qin¡¯s requirements for us are quite relaxed. He always says, very good, very good, very good. For actors, especially new actors like me, filming director Qin's scenes is very helpful in improving their self-confidence.
Li Xiaoran: Sometimes he would urge us, hurry up, hurry up, it will be OK once the filming is over, and I still have to go back for the final exam.
Zuo Xiaoqing: I have never seen a director who is so careless about filming.
Shen Aojun added: Yes, we sometimes wonder whether Director Qin is really nice and lenient to us, or because he is not very responsible in his work.
Cheng Hao: But when I think about it, I think it¡¯s impossible. The director himself is the boss, and he loves money so much. It¡¯s impossible for him to deal with himself
The actor accused Qin Tianzhu of his work attitude, and Chen Kun felt it was necessary to clarify.
Chen Kun: It should be that the drama "The Swordsman" is special. When I was filming "Prison Break", Director Qin had very strict requirements for actors.
Qin Tianzhu: Chen Kun is right. It is indeed because the drama "Swordsman" is a bit special that I was more lenient with the actors in terms of literary and drama. On the one hand, the new version of "The Swordsman" has many martial arts scenes and strict requirements. The actors are very tired. I need to let them relax and adjust their physical condition during the literary scenes. On the other hand, the theme of "The Swordsman" is free and unrestrained, which requires the actors to be open-minded in their performances. I make the atmosphere more relaxed and lively every day to help them get into the drama.
Li Jing: Listening to what Director Qin said in detail, there is a lot of knowledge in it. It seems that Director Qin is just lazy, which makes sense.
The audience burst into laughter.
Li Jing: Okay, time constraints, before the end of "Very Quiet Distance", we ask Director Qin one last question. Director Qin's two consecutive TV series have reached 600 million viewers, which is almost the limit of domestic ratings. Will you continue to make TV series in the future?
Qin Tianzhu nodded: He will also shoot the last TV series. It has been prepared for a long time. This is a (To be continued. Please search Piao Tian Literature, the novel is better and updated faster!)