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Free Web Novel,Novel online - All in oicq.net -> Romance -> Mainland entertainment developers Volume 2 1998 Chapter 215 Big Acquisition
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- Hurun Magazine has been making intense preparations, and the most important task is to recruit a large number of data collection and analysis personnel. At present, more than 60% of the magazine's more than 100 employees are such data collectors and data analysts.
Hu Run was standing in front of Qin Tianzhu, reporting to him his work results in the past few months. In just over a month, the Hurun magazine named after him will be launched. He felt that this period of time was the most important moment in his life. He told himself that he must cherish every minute and every second and strive to make the new magazine an instant hit.
"The main content of our magazine is rankings. In terms of content selection for the first issue of the magazine, we chose the theme of 'China TV Drama Ranking'!"
At present, the most valuable thing about the name Hurun is the "Hurun Rich List". However, this list has already been published once at the beginning of the year, so choosing this list for the first issue is suspected of being a piece of cake. The new issue of the rich list will have to wait until the beginning of the next year, and the magazine does not want to wait in vain for several months.
As a result of the final research, the first issue of "Hurun" chose to launch the "Chinese TV Drama Chart".
The entertainment industry has always attracted people¡¯s attention, but in today¡¯s China, the influence of music and movies is minimal, and the television industry represents the entertainment industry. Especially the several ratings wars that have started this year have set the domestic TV drama market on fire. Although the result of the battle was a complete victory for Urban and Rural Network and Meihua Media, whether it was Meihua Media's overwhelming victory or thrilling victory, it attracted enough interest from the domestic audience. Taking advantage of this craze, it is just the right time to launch the "TV Drama Chart", which can help fuel this TV drama craze.
Qin Tianzhu recognized their magazine¡¯s choice.
Making a ranking list of TV series and creating an influential evaluation system for the domestic TV series industry is what Qin Tianzhu has always wanted to do. The current evaluation system for a TV series is mainly based on the ratings of the first broadcast, which is too narrow. Works with big casts, works with famous directors, works produced by big companies, and works supported by big TV stations will undoubtedly gain a very big advantage, which is not conducive to the success of potential newcomers with new works. It is also easy to direct market resources to tilt too much towards big stars and directors, which is not conducive to the long-term development of the industry.
In his memory, many excellent domestic works, such as "Latent", "Soldier Assault", "Bright Sword", "The Legend of Zhen Huan", etc., did not have amazing ratings when they first aired. What really reflects their greatness is that Replay rate up to dozens of times. There are no institutions tracking and investigating these market data. The public only has a vague idea that these dramas are very popular and have been replayed many times. Qin Tianzhu has always regretted this. He feels that the market owes these excellent TV series an honor.
With Qin Tianzhu¡¯s approval, Hurun more confidently described to him the magazine¡¯s operation of this list.
"For this trending list, we will track all TV series broadcast on municipal-level and above TV stations starting from the beginning of this year, including their first broadcast and rebroadcast data, and regularly publish the weekly, monthly, and annual lists of these TV series in our journals. and the viewing data of the overall ranking. In the future, we will also collect viewing data from the audio-visual market and the Internet, make an equivalent number of viewers, and add it to this ranking. In the future, after the survey data of Freiso Company is completed, We will also create viewership numbers for 18-45 year olds."
Hurun paused and turned the report to the next page.
"In addition to the main list of the most popular TV series, we also made a auxiliary list called the 'Most Valuable TV Series'. The data we based on this list is the average advertising revenue of a TV series every 30 seconds. But currently, it is not Not all TV stations have begun to conduct separate advertising and investment promotions for each TV series, and some TV stations are unwilling to disclose their advertising and investment results. Therefore, this list can only cover about 50% of domestic TV series currently broadcast."
"Well, the general idea is pretty good!"
Hurun¡¯s two lists basically rely on data and focus on data collection and analysis. Just to track all the ratings of each TV series, "Hurun" needs to pay Freeso a data usage fee of 2 million yuan every year. This is also the largest amount of income that Foreso Company has received. The company suddenly turned a loss into a profit. Years of investment in the construction of the survey network have finally paid off.
¡°Neither Qin Tianzhu nor Hurun himself felt distressed about this huge data usage fee. If "Hurun" wants to be influential and authoritative, it must be supported by a huge database. Hurun is also confident that it will not take long for the magazine to earn back the royalties.
In fact, Hurun originally wanted to create a word-of-mouth evaluation list for TV series, but it was considered that the word-of-mouth list was highly subjective and was not conducive to the early stage of miscellaneous reviews.The establishment of Zhishe's authority was ultimately rejected.
After Hurun reported the report, he closed the report and finally added: "We estimate that in mid-October, after our company's "Swordsman" has finished broadcasting, the "TV Drama Ranking" will be launched!"
"Hurun" magazine's preparations have entered the final stage. On the other hand, Meihua Media's acquisition activities have been ongoing since the beginning of this year. After more than half a year of negotiations, results have been achieved one after another.
In early September, a group of authors who love fantasy writing initiated the establishment of the Fantasy Literature Association. Three days later, the Fantasy Literature Association received the first investment of 10 million yuan from Meihua Media. On September 20, the Fantasy Literature Association prepared to establish Qidian Chinese website.
Qidian Chinese Network has become another subsidiary of Meihua. Meihua Media¡¯s goal is to build it into the creative source center of the group¡¯s cultural and entertainment empire.
On September 18, on the basis of merging 11 local small and medium-sized publishing houses, Meihua Media announced the establishment of Tianxia Publishing House, which means that Meihua Media officially entered the publishing and distribution of books. The business focus of Tianxia Publishing House is the publication and distribution of literature and comics, and it has also found support for the extension of Qidian Literature Network's works in publishing and comics.
On September 5, after nearly six months of negotiations, Meihua Media and the board of directors of Xinran reached an agreement to fully acquire Xinlang Chinese at a price of US$0.9 per share at a premium of 50%.
When Xinlang Chinese was listed on Nasdaq last year, its stock price peaked at around US$20. As the Internet bubble crisis continued to intensify, Xinlang's stock price fell to a record low of US$0.6 per share in the middle of this year. The company Senior management is very confused and confused about the Internet industry, and companies are facing operating pressure to lay off employees and compete for efficiency.
The olive branch extended by Meihua Media is at the right time.
On September 20, Meihua Media and the board of directors of Xinlang jointly announced that the board of directors of Xinlang accepted the privatization offer proposed by Meihua Media, and Xinlang Chinese will withdraw from the Nasdaq Stock Exchange with immediate effect. Xinlang Chinese has more than 60 million shares in total, and the entire acquisition of Meihua Media cost a total of US$54 million.
Xinlang Chinese will become Meihua Media¡¯s flagship company in the field of Internet media. The group company¡¯s short-term goal for Xinlang Chinese is to consolidate its position as the number one Chinese portal and widen the gap with its competitors.
On September 30th, Meihua Media and
During the month of September, Meihua Media merged and acquired a total of nearly 17 companies. The acquired company's business mainly involved the Internet and culture and entertainment, with a total cost of 660 million yuan
???????????????????????????????????????????????????????????????????????????????OUT??? Especially the domestic Internet industry, life was miserable after the Internet bubble burst. Nowadays, when they see big benefactors like Meihua Media who are stupid and rich, they all ogle and show off to them, begging the big benefactor to favor Bao*. Helpless and ruthless, by the end of September, this wave of acquisitions by Meihua Media officially came to an end.
Qin Tianzhu is generally satisfied with this wave of acquisitions by the company, especially the acquisition of Xinran Chinese at the most appropriate time, allowing Meihua Media to make up for the new media link in the entire cultural media industry chain.
Things are never perfect, and there are also things that don¡¯t go well.
The media discovered that there have been many scandals between Meihua Media and Tencent Technology, a domestic instant messaging company. But in the end, I heard that Meihua Media lost the competition with a South African MHCM investment company, and finally missed out on Tencent Technology.
In addition, Qin Tianzhu coveted Baidu, which was just founded, not only for its huge investment returns in the future, but also because it is an entrance company to the Internet and a choke point in the Internet information field. However, Meihua Media likes Bai*du, but Bai*du may not accept Meihua Media. Although it was the Internet bubble period, as a search engine company with core technology, there was no lack of favor from venture capital. Meihua Media's investment could not exchange for the human resources Baidu needed, nor would it be helpful to Baidu's future listing on the capital market. , naturally can¡¯t get Baidu to take a look at it.
Although it was a bit regretful, Qin Tianzhu didn't care too much. There are so many opportunities to make money, it¡¯s hard to take part in them all.
Just when the media and public opinion are talking about and discussing the series of acquisitions of Meihua Media, starting from September 20, Urban and Rural TV Network broadcast the first trailer of "Swordsman".
There is a dense green bamboo forest, the ground is covered with white snow, and snowflakes are falling from time to time.
The camera focused on Linghu Chong, who was wearing blue clothes. With a bang, he opened the wine gourd, raised his neck, drank heavily at the spilled wine, and then threw the wine bottle to the opposite Dongfang Bubai.
Dongfang Bubai wears a red robe and a black crown. He looks heroic and domineering, yet also soft and handsome. At this time, the audience can see that Linghu Chong is holding a sharp sword, and Dongfang Bubai opposite is holding a red thread. The needle and thread are wrapped around the sword. The two are in a confrontation. Dongfang Bubai took the jug from Linghu Chong, smelled the aroma of wine at the spout, and was very satisfied, so he raised his neck and drank boldly.
After drinking a pot of wine, the jug was thrown into the air.
The fierce soundtrack sounded, and the two fought together again. The two sides were going back and forth, and the sword energy was overflowing. It frightened the birds inhabiting the bamboo forest and fled in all directions. A group of black birds gathered in the sky not far away. .
Dongfang Bubai suddenly rose into the sky, and dense needles and threads began to shoot out from his body, just like a spider spinning a web, trapping the birds in the sky. The flock of birds in the sky were drawn by the needles and threads on Dongfang Bubai's body and rushed towards Linghu Chong.
Linghu Chong used Qinggong, moving left and right to dodge the attacks. Dongfang Bubai also used fast and fierce movements. The two of them jumped quickly in the bamboo forest, leaving only a group of blue and red afterimages on the spot. The afterimages were like A ball of ink poured into the water, slowly dissolving and spreading.
"Ding~"
The sound of plucking the strings of the guzheng sounded, and the originally fierce fighting scene suddenly became quiet. An ink-painted plum blossom branch stretched out from the left side of the picture. Pink petals bloomed on the branch. Above the plum blossom branch, a black calligraphy calligraphy "Xiaoaoao" appeared. Jianghu".
Qin Tianzhu¡¯s new drama "The Swordsman" is coming! (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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