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Volume 2 1998 Chapter 213 Exploration of Idol Drama

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    As the ratings battle between the two sides entered its fifth day, the gap had been smoothed out.  The viewership numbers of three works including "Full House" and "Meteor Garden" were 295 million VS 296 million respectively.

    "how so?"

    Wang Lei found it difficult to accept the ratings data these days.

    When it first aired, Yihua's "Meteor Garden" had very impressive ratings.  He still hopes in his heart that Meihua Media's lead is temporary.  The good ratings are just due to people's usual trust in Plum Blossom dramas. When the audience discovers the excellence of "Meteor Garden", there may not be a chance of defeating "Full House" alone.

    However, why has the development of the situation taken a turn for the worse in the past few days?  what is this?  Why has the ratings of "Full House" been steadily improving, while "Meteor Garden" has been losing ground?

    Wang Jun was also quite surprised by this.

    "The results of "Red Carnation" and "Black Ice" have been very stable. This process of ebb and flow is actually the process of face-to-face competition for audiences between "Meteor Garden" and "Full House." Obviously, "Meteor"  Garden" was defeated miserably in this face-to-face fight."

    Wang Lei walked around the office a little irritably, puzzled by the company's failure.

    "I'm not surprised that "Red Carnation" and "Black Ice" have stable results. After all, their audiences are different from idol dramas. What I'm curious about is, why is "Meteor Garden" losing ground? During this period, I haven't seen either of them.  There are no big ups and downs in the plot of this drama, and I haven¡¯t seen any special promotional activities by Meihua Company, so why is there such an obvious gap?¡±

    Newspaper media have also paid close attention to this change in the past two days, and many newspapers have also given their own analyses.  Wang Jun was sitting on the sofa and happened to see a newspaper analysis. He felt that this might be the real reason.

    He said to his younger brother who was standing in front of him and pacing anxiously: "Xiao Lei, look at the reasons analyzed in this "Beijing Evening News", I think it is quite reasonable."

    "Oh, show me."

    Wang Lei took the newspaper and began to study this analysis article carefully.

    "Plum Blossom Media treats its TV series as an industrial product, and strives to achieve precise management in all aspects of creativity, production, quality assurance and other aspects of this industrial product. Every once in a while, a work will have hidden elements that make the audience feel  An explosive point of interest. This trick is very effective for viewers who like to change channels frequently and are not very loyal to TV programs. They can easily get stuck.

    For a TV series, viewers come and go, and most people think this is normal.  However, the mechanism of Meihua Media can make this part of the free audience only enter but not exit, or enter more and exit less.  In other words, Meihua Media¡¯s dramas have a very strong adhesion to the audience.  This is why Plum Blossom Media's "Full House" can erode the viewership of "Meteor Garden" bit by bit in a subtle and silent way.

    This is a true reflection of the company¡¯s strength.

    If Meihua Media is compared to a factory with modern management, Yihua is just an ordinary workshop that relies on the craftsmanship of its masters.  Yihua seems to be much better than other domestic peers, but that is just because it has a few more skilled masters. It is not fundamentally different from other film, television and entertainment companies.

    The reason for this has actually been analyzed by this newspaper in the showdown between "Destiny" and "Long March".  It's just that the gap between the two sides was too big at the time, and the public didn't care.  Now, as the battle unfolds between "Meteor Garden" and "Full House," two works that originally seemed evenly matched, everyone will be surprised to see the power of Plum Blossom's system.  "

    Wang Lei was very touched after reading it.

    ??Meihua is a modern factory, and their Yihua is just a small workshop?  This comparison is really too harsh.  They, Yihua, had also studied Meihua's method for a period of time, but it didn't go well during the practice, and they later shelved it.  Now it seems that we must make up our mind to study hard. The earlier the better, the faster the better. The lesson this time is really profound.

    At the same time, Qin Tianzhu was also talking with Zhou Jiapeng and Jin Guanghua in the office about the ratings over the past few days.

    ¡°It¡¯s not as mysterious as the media makes it out to be!¡±

    After Qin Tianzhu read the newspaper, he threw it aside.

    Plum Blossom Media has indeed been working hard to achieve precise management of TV series products.  During the creation stage of the script, the screenwriting department needs to write out explosive points according to strict requirements. During the filming, the director must ensure that these explosive points are correctly expressed. After the filming, the producer will organize a group of senior drama fans to review the samples.  Make sure these highlights in the sample film can arouse the audience's interest.  Screenwriter, director, producer, TV series respectively.He is the core figure in the three aspects of product development, manufacturing and quality assurance.

    The company¡¯s system has been being worked on and improved, but it is still far from the target.  If it had really been built, Qin Tianzhu would not have been so unsure beforehand.

    Even so, it is enough to establish a leading advantage over domestic peers.  This duel with "Meteor Garden" can be regarded as a good lesson for domestic colleagues.

    Jin Guanghua said happily: "When "Decision of Destiny" was broadcast, the ratings increased even more, but maybe the opponent was too weak, and I didn't feel it at all at the time. Now it's a close battle with "Meteor Garden"  , I really feel the benefits of this system. I have not said that our entertainment company will spare no effort to promote the construction of this system in the future."

    Zhou Jiapeng is now very satisfied with this precise management system: "Well, the follow-up construction of this system is to strengthen the role of producers and make them the core of the quality assurance system of TV series, and can even participate in the series to a limited extent.  During post-editing, make sure that the produced series are what the market needs! If this precise management system is established, we won¡¯t have to worry so much in the future.¡±

    Qin Tianzhu interrupted their reverie and brought the two back to reality.

    "We haven't won yet. Now the rise of "Full House" is getting smaller and smaller. In the end, when calculating the average ratings, it's hard to say whether it will lose or win."

    "Xiao Zhu, you can rest assured." Zhou Jiapeng smiled and said, "Tomorrow, we will arrange for the main creator of "Full House" to appear on the "Very Quiet Distance" talk show to do some publicity and boost the ratings."

    "Very Quiet Distance" is a column launched by Urban and Rural Network two months ago. It is mainly an interview program for the main creators of TV series. The host Li Jing was discovered by Zhou Jiapeng from the imperial TV station.  The positioning of Urban and Rural Network is to build a high-quality TV drama platform based on the high-quality channel resources of TV networks. The selection of variety shows also revolves around TV dramas.

    Of course, this column has just been launched, but in terms of influence, it still cannot be compared with Hunan Channel's "Happy Camp".  The publicity effect of the program on "Full House" may be relatively limited. It is more about the need to help this column gain popularity.

    Zhou Jiapeng also knows that the current publicity effect of "Very Quiet Distance" is not great, but he obviously has something else to rely on.

    Jin Guanghua reminded: "Young Master Qin, you have forgotten that we have another very favorable factor. Our "Full House" has 22 episodes, Jujiang People's "Red Carnation" also has 22 episodes, and Helen's "Black Ice"  It has 20 episodes, while Yihua's "Meteor Garden" only has 18 episodes, hehehe!"

    Jin Guanghua had a smirk on his face, and Qin Tianzhu's eyes immediately lit up after hearing this.  Indeed, how could I forget this?

    "Meteor Garden", most of its viewers will go to "Full House", which will be very helpful for "Full House" to increase the average ratings!  Naturally, this may be suspected of cheating and defeating the opponent with force, but the other party's three dramas vs. Meihua Media's one drama are not fair at all, and they have no reason to accuse Meihua Company of taking such a small advantage.

    This is indeed the case. As soon as "Meteor Garden" was released, the number of viewers of "Full House" immediately jumped to 380 million. After "Black Ice" was also canceled, the ratings of the final finale of "Full House" soared to 4.1  100 million.  In the end, "Full House" averaged 332 million viewers; "Meteor Garden" averaged 161 million, "Red Carnation" averaged 85 million, and "Black Ice" averaged 79 million.

    In the end, Meihua Media had the last laugh in this one-to-three ratings battle with a slight advantage of 332 million vs. 325 million.  At this moment, the twelve provincial satellite TV stations and the three companies Jujiangren, Helen, and Yihua must be very depressed.

    As soon as this ratings war ended, Guangming Daily published a special commentator article talking about the exploration of domestic idol dramas.

    Qin Tianzhu was quite surprised. How could a serious print media like Guangming Daily be interested in idol dramas?

    They had a lively battle, but most of the media's interest was in reporting on the commercial war, focusing on the ups and downs of each drama's daily ratings.  Attention to the content of the four dramas themselves is quite sparse, and it is not comparable to "Decision of Destiny". At most, there are only a few drama reviews for "Black Ice" and "Red Carnation".  Qin Tianzhu also knows the reason for this. The protagonists of this showdown are actually two idol dramas.  Idol dramas have never been well received by the literary and art circles. On the contrary, they often receive a lot of criticism because the plots are out of touch with reality and mislead young people.

    "Exploration of Domestic Idol Dramas"

    This article in "Guangming Daily" counts the many idol dramas produced in China in recent years and finally comes to a conclusion.?Except for a few fine works, most of them are dross.

    ¡¾Idol drama, this is a type of drama specially made for young people. The author prefers to call it youth drama.  Domestic youth dramas have never produced eye-catching works. Most of them have serious traces of imitating Japan, South Korea, Hong Kong and Taiwan, lacking their own unique things, and some are even inconsistent with domestic reality.

    ??What youth dramas should be shown to young people?  Of course we cannot ignore young people's beautiful yearning for love, but it is obviously not enough if we stop there.  Love, friendship, family affection, ideals, inspiration, value of life, and even thoughts on the destiny of the country and the nation, etc., these are all things worth exploring by creators.  From this perspective, only director Qin Tianzhu's debut film "The Boy Who Meets Me" is a qualified work.  It is a pity that even excellent media such as Meihua Media is on the decline in the youth drama genre. Since "Cha Classmate Boy", no outstanding youth drama has been released.

    The author very much hopes that Meihua Media can bring a modern-themed youth idol drama as excellent as "Cha Classmate" to domestic audiences next time!  ¡¿

    After Qin Tianzhu read it, he was deeply moved. He felt that the criticism in this article was right.

    Although the two drama series "Winter Sonata" and "Full House" have achieved commercial success, there is not much that is worthy of praise in terms of artistic conception.  Meihua Media¡¯s youth idol dramas still need to continue to be explored.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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