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Volume 2 1998 Chapter 211 One vs. Three

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    The news that Qin Tianzhu was visiting the cast of "Full House" by the West Lake was soon known to the media reporters in the provincial capital.  These reporters acted quickly and immediately rushed to Beishan Road by the West Lake. They wanted to interview Qin Tianzhu, but they were stopped by the crew's security personnel and police.

    The reporters were unyielding and very determined to conduct interviews. They were pushing and shoving with the security personnel, and the scene looked a bit chaotic.

    Qin Tianzhu had no choice but to agree: "Let the reporters in!"

    The reporters who came in included reporters from newspapers, TV stations, and some from portal media based in Qiantang City.

    "Director Qin, this time 12 domestic provincial satellite TV stations are joining forces to attack Urban and Rural TV Network's "Full House." What do you think about this?"

    "Director Qin, the Yihua brothers revealed to the media yesterday that the idol drama "Meteor Garden" they co-produced with China Television Taiwan has been finalized and will compete head-on with your "Full House". It is also an idol drama type, Meihua Media, right?  Do you regard "Meteor Garden" as your main competitor?"

    "In addition to filming "The Swordsman," Director Qin also came to visit the crew of "Full House." Does this mean that Director Qin himself has no confidence?"

    Although Qin Tianzhu was unsure, he would never admit it in front of the media. He put on a confident look and replied calmly: "I came to visit the crew just because of my interest in the company's TV series projects.  It¡¯s just a concern, there¡¯s no need to take it to heart. As for the opponent¡¯s situation¡­¡±

    Qin Tianzhu gave the reporters a confident smile: "It is true that these provincial satellite TV stations are very powerful. The 12 TV stations are also very powerful, and the several films prepared should not be bad. We at Meihua have always given full support to our opponents.  But you have also seen that since this year, as powerful as the imperial TV station, "Kangxi Dynasty", "Mansion Gate", and "The Long March" are also rare and good dramas, they still regret to lose to the urban and rural TV networks. Therefore,  I have absolute confidence in Urban and Rural Network and our company¡¯s drama series.¡±

    "In fact, it is not a wise move for these TV stations to jointly launch three major dramas to compete with "Full House." Compared with urban and rural TV networks, provincial satellite TV stations already have a disadvantage in channel resources. Their correct approach should be  It is to concentrate resources on the most important drama. Instead of the current situation, not only are there competitions with urban and rural TV networks, but they also have to compete with each other for viewers."

    Qin Tianzhu¡¯s is a kind reminder. When it comes to confidence, the channel advantage of Urban and Rural Network compared to provincial satellite TV is the only place he feels he can rely on.  However, he also knows that these satellite TV stations may have a common desire to suppress the momentum of Urban and Rural Network, but the idea of ??competing for ratings and influence also exists.  Each TV station is full of confidence in the TV series they promote, and no one is willing to make wedding clothes for other TV stations.  As for the competition with Urban and Rural Network, they have a better chance of launching three TV series than the one hosted by Chaoting TV Station, right?  It's possible that one TV series won't be as good as "Full House", but the chance that all three of them won't be as good as "Full House" won't be too great!

    Many media people at the scene followed Qin Tianzhu's words and asked: "In Director Qin's opinion, if they want to promote one, which TV series do you think is most likely to pose a threat to Meihua Media?"

    "All three are good works. Jujiangren, Helen, and Yihua are all powerful companies. I believe in the quality of the works they produce." Qin Tianzhu first gave a more diplomatic reply, and then added  A personal preference: "If I have to choose between the three films, I think "Meteor Garden" may be more suitable."

    Among the reporters around, there was a reporter from Zhijiang TV. They were a little unconvinced at the moment: "Isn't our Zhijiang TV's "Red Carnation" bad?"

    "It's not that the other two shows are not good, I just think that "Meteor Garden" and our "Full House" are both idol dramas and will face direct competition for viewers. For us at Plum Blossom Media, the threat will be greater.  !¡±

    Qin Tianzhu answered questions from several media reporters present about his filming of "The Swordsman", and only then did these reporters return with a full load.

    But the next day, when he read the press release in the media, he regretted his decision to accept the interview.

    "Three films are not as good as one. Meihua Media is confident that one can defeat three!"

    Although the content of each media outlet is different, almost all of them interpreted his words yesterday in unison.  Although Qin Tianzhu said that it was not a wise move for the TV station to launch three movies to attack, he did not say that Meihua Media could be so arrogant that it could defeat one against three.

    These media and entertainment reporters have learned to play word games and create topics in just a few years.  It seems that the domestic entertainment market is booming, and these entertainment reporters are also growingSoon, in a few years, there will be a large number of gossip media!

    Qin Tianzhu didn¡¯t make too many distinctions. The more he talked, the more unclear it became.

    At the same time, seeing these entertainment media reports on provincial satellite TV, as well as the three companies Jujiangren, Hailun, and Yihua, I felt very depressed.

    "It's too humiliating! This kid Qin Tianzhu is so arrogant!"

    Wang Lei, the president of Yihua Brothers, threw the newspaper in his hand on the table with an angry look on his face.

    "Calm down!" My brother Wang Jun, the chairman of Yihua, seemed calm. He took a sip of tea and said slowly: "If you ask me, this may not be what Qin Tianzhu meant. Although he is young, he still has the ability to run a company.  It¡¯s been many years, and I won¡¯t speak so nakedly. I think this is probably the result of reporters deliberately misinterpreting others¡¯ meanings. Today¡¯s reporters are becoming more and more depraved, and it¡¯s common for them to use tricks in order to create topics!¡±

    Wang Lei felt much calmer after hearing what his brother said.

    "And, in my opinion, this is a good thing!"

    Wang Jun looked at Wang Lei with a smile on his face. He continued: "Meihua Media is powerful after all. If we lower our position now, others will not say anything. On the contrary, Meihua Media is put on a high platform.  Good to step down.

    If the total number of viewers of our three dramas exceeds "Full House" in the end, although the three of us will not have much glory, it will have a big impact on the reputation of Meihua Media. After all, we have paid for our arrogance beforehand.  cost.  If one of our films, such as our Yihua film "Meteor Garden", surpasses or is even close to the performance of "Full House", it will not only be a huge blow to Meihua Media, but our Yihua reputation will also be greatly shaken!  "

    When Wang Lei heard it, it was indeed true.  Everything depends on the performance of "Meteor Garden".

    "Brother, do you think our "Meteor Garden" will win?"

    Wang Lei himself is directly following this project. Although he is deeply involved in it, he feels very unsure.  He instinctively felt that this idol drama, like many idol dramas already released in the mainland market, was not very grounded.  He wanted to ask the Taiwanese side to make some changes to the plot, but the Taiwanese producers were full of confidence and were unwilling to make more changes.  In fact, the Taiwanese producers are quite ambitious for this drama in the Southeast Asian, Japanese and Korean markets. They believe that the plot's in-depth relevance to the mainland will affect the sales of this drama in overseas markets.  Wang Lei could only compromise and accept this.

    Wang Jun is also very aware of these situations. He comforted his younger brother: "The two parties have just cooperated, and they always need to compromise with each other. If this drama can really help us open up overseas markets, even if there are some losses in the mainland market, overall it will be better."  It¡¯s worth it. At the very least, it can help Fan Binbin become famous in the Asian market!¡±

    The overseas market for domestic dramas nowadays is still quite large.  It's just that most of the works are distributed through Meihua Media and China International Company, a subsidiary of Chaotingtai, which makes a somewhat ambitious company like Yihua feel controlled by others.  They very much hope that they can rely on their own strength to distribute overseas, and these require the company to have a certain number of TV series that can sell well overseas as a guarantee.

    At the end of August, the production of "Full House" was completed and will be broadcast soon.

    Before that, Qin Tianzhu summoned Zhou Jiapeng and Jin Guanghua to hear how confident they were about this ratings war.

    According to Qin Tianzhu's own estimation, if "Full House" is compared with the other party's best-rated show (in Qin Tianzhu's mind, he basically thinks it is "Meteor Garden"), he is 60% sure that he can beat it. After all, there are some channels on the Urban and Rural Network.  Resource advantages.  But now that the media is hyping it up, the outside world's expectation for this battle is that the plum blossoms will be one against three, which will be difficult to handle. Qin Tianzhu is only 30 to 40 percent sure that he can win.

    However, he was worried about this, but Zhou Jiapeng and Jin Guanghua were much more confident than him.

    Zhou Jiapeng replied: "Xiao Zhu, although the media is clamoring for us to fight one against three, but even so, our chances of winning are still very high. I mainly consider it from the number of people covered by the TV station.

    "Meteor Garden" premiered on four channels, which is relatively powerful, covering 610 million viewers nationwide; "Red Carnation" premiered on four channels, covering 560 million viewers nationwide; "Black Ice" premiered on four channels, mainly in  North, covering 500 million viewers across the country.  Their twelve provincial satellite TV stations can cover a total of 1.03 billion viewers across the country. In comparison, the urban and rural TV networks cover an audience of about 1.21 billion. Our channel resources have great advantages.  "

    In recent years, the number of domestic cable TV users has grown rapidly, and the implementation of various provincial satellite TV stations is also accelerating. Today's provincial satellite TV stations can basically be said to be national TV stations.  Starting from the beginning of this year, the ratings of these provincial satellite TV stations have been reduced.??, data from the national network have been gradually used, and the measurement data from the provincial network are only used as auxiliary reference.

    Even so, the total number of people covered by the 12 provincial satellite TV stations is still far behind that of urban and rural networks.

    Seeing that they were so optimistic, Qin Tianzhu reminded: "Although the provincial satellite TV coverage is not as good as that of urban and rural networks, their urban audience ratio is higher than that of our urban and rural networks, which is very beneficial to the investigation of ratings data. Considering this factor, we  The advantage of the channel is basically offset!"

    "So what?" Jin Guanghua disagreed, "Even if the broadcasting platforms are of equal strength, the quality of our drama series is definitely better, so our side is more certain to win!"

    He answered very confidently. In fact, when Qin Tianzhu told him that the local TV station would prepare three major dramas to jointly attack "Full House", he was really a little panicked, but after a series of data analysis, he immediately came back  He regained his confidence and believed that even if Meihua Media was one against three, it could still easily win.

    Qin Tianzhu knew that they mainly underestimated the strength of "Meteor Garden" and had instinctive confidence in the company's dramas, so they did not take seriously the challenge from local satellite TV.

    It¡¯s useless to say more. It will all depend on the duel between the two sides in a few days.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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