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Volume 2 1998 Chapter 208 Learning from Meihua Media

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    "Some media comments are entangled with errors in some small historical details in "Destiny", and some say that the sequence of some historical events in the play is wrong, etc. Regarding these issues, this newspaper interviewed Jiang Qitao, the screenwriter of "Destiny". He  The response to this is that most of the minor bugs are known to their writing team in advance. When creating, the writing team first subtracted and then added the historical facts in order to achieve a balance between historical facts and artistic processing.  An effective balance. The big things are true and the small things are not unrestrained. This is a good reference experience for domestic colleagues in the creation of historical dramas." - "Global* Daily".

    "Plum Blossom Company's investment in music is worth every penny. Now no one will say that the 6 million yuan music investment in "Destiny" was wasted. Facts have proved that background music is the icing on the cake and the finishing touch to the success of a film and television drama.  Effect. If the drama "Destiny" is a fire, then the background music undoubtedly plays a role in adding fuel to the fire!" - Xinlang Entertainment.

    "Based on historical facts, conveying beliefs, and artistic processing, this is the reason why "Destiny" can create a miracle in the ratings of the main theme drama. In contrast, "The Long March" only achieves careful research on historical facts.  As for the artistic rendering of contradictions, "Destiny" has widened the gap." - "Guangming Daily".

    "Before the filming started, public opinion was quite controversial about the actors in this drama. The final facts proved that Meihua Media's risk-taking was a right one. The performances of various actors in "Destiny" were refreshing and made the audience accustomed to the special type  The actor brought a sense of novelty to the audience. This adventure not only helped "Destiny" increase its ratings, but also delivered another powerful new star to Plum Blossom Company. The image and temperament are quite good, and the acting skills are also unique. Yan Kuang's future star  The road is limitless." - Sohu Entertainment.

    ""Destiny" is deeply loved by young students. As a main theme tribute drama, this is very rare. Why do young students like this drama? What do they find from this drama? Ideals, beliefs, inspiration, youth, friendship,  The perception of life, the struggles of the predecessors, the history of the country, the rejuvenation of the nation, and patriotic feelings. As a main theme drama, it is full of the most positive energy and is conveyed to the largest audience in the most successful way. "  "Destiny" is a textbook worthy of careful study by all domestic film and television drama practitioners." - "China Youth Annual Report".

    "How can the main melody drama be innovative and how can it regain the trust of the audience? Prior to this, domestic counterparts have already had many successful explorations. For example, storytelling that focuses on small characters in the context of the big era or the changes in family destiny  The method is a method that is relatively recognized by the market. However, there has been no breakthrough in the narrative perspective of the macro historical background. "Decision of Destiny" tells us that as long as we find the right expression theme and have excellent artistic expression techniques, the macro perspective will also be  Can tell good stories." - "Jinghua Times".

    "Director Zhang Li said that the temperament of "Destiny" is a ball of fire, passionate and gorgeous. The Kuomintang and the Communist Party in the play are also two balls of flame, igniting the raging fire of revolution. But it can be seen from the content of the first part  , the fire of GMD burned too quickly and was too short-lived. As soon as the Northern Expedition ended, the flames of revolution were extinguished, leaving only vulgar fame, wealth and status. In contrast, although GCD caused heavy losses, the fire of revolution never  It rests and burns more and more, with a single spark starting a prairie fire. This is why history finally chose GCD. Realists can adapt to the current situation well, but firm idealists can create history!"  ¡ª¡ª"Worker* Daily".

    "Thanks to Director Zhang Li, from "The Righteous Path of the World Is Vicissitudes" to "The Choice of Destiny", he has become a master of the genre of historical dramas." - "New Weekly".

    "Professor Yan from Beijing Film Academy organized his students to do a small experiment. He edited all the content of the first part of "Destiny" into many five-minute clips, and then let his students watch them one by one. Finally,  His students told him that every little clip they watched was interesting and that they could always find one or two things in the little clip that interested them. Perhaps that¡¯s why Destiny¡¯s viewership numbers  The reason why the audience can soar from 300 million to 500 million; this is why the ratings of Meihua Media¡¯s dramas can always improve steadily. Meihua Media has established an effective quality control system for TV dramas!¡± - "Beijing City"  *Evening News".

    "We should issue a call to our colleagues in the domestic literary and art circles to learn from Meihua Media! Since Qin Tianzhu founded Meihua Media in 1997, he has filmed "The Classmate Boy", "Latent", "The Temptation of Wife", "The Passionate Years" in the past few years  ", "The Brilliant Pig Bajie", "Winter Love Song", "The Righteous Path of the World Is Vicissitudes of Life", "New Shanghai Beach", "Prison Break", "Li Wei Becomes an Official", "Looking for Qin", "The Decision of Destiny" and many other excellent works  The works have no record of failure in market performance, and they all lead the domestic cultural trend, and have won a total of 37 domestic and foreign film and television awards.??With such outstanding performance, the author can conclude that the slogan of learning from Meihua Media will not be outdated in ten years!  "¡ª¡ª"Yangzi Evening News"

    "What can we learn from Meihua Media? Respect collective creation, value the cultivation of behind-the-scenes work in the film and television industry, be brave in innovation, always bring surprises to the audience, strict quality control system, large investment in the quality of TV series, respect for talents, etc.  There is a lot to learn. As long as domestic peers learn one or two aspects well, they will be able to be called outstanding companies in the cultural industry." - "Southern Metropolis Daily".

    Learn from Meihua Media?

    Qin Tianzhu looked at the rants in the media and smiled.  This kind of statement is always made once or twice in the media after a popular drama from Plum Blossom Company comes out.  But this time, the momentum seems to be much greater than before.  It seems that the society is really a bit stunned that a drama with a main theme and a tribute type can achieve such results.  Yes, if this kind of main theme drama can achieve huge commercial success, satisfy the officials, and get praise from critics, who wouldn't want to do such a good thing.

    But now he is not afraid of others coming to learn from them.  On the one hand, Meihua Media has indeed built up a certain core competitiveness. After several years of hard work, Meihua¡¯s screenwriter team, talent training system, quality control system, etc. are all ahead of its domestic peers and even around the world.  They are also very competitive inside.  On the other hand, he is not afraid that others will learn from it. These systems may seem easy to learn but are difficult to learn.  Moreover, even if a peer really learns, he is not afraid of competition from his peers. Only with competition can he make progress!

    "Destiny" is so successful that the officials are very satisfied. The General Administration of Culture and Industry, the Propaganda Department and even the head of the central government in charge of spiritual civilization construction have been calling him continuously in the past few days, full of praise and affirmation of the show.

    Plum Blossom Company itself is also very satisfied. The average revenue per episode of "Destiny" is as high as 8 million yuan, directly chasing the record of 10 million yuan per episode of "Prison Break". The first round of broadcasting brought 240 million yuan in revenue to Plum Blossom Company.  This is a drama with a main theme, and the overseas market should not have much impact. Even so, the total revenue of 300 million yuan in the end can still be expected.

    Most of 2001 has passed, and the company only has two dramas left this year: "Full House" and its own "Swordsman."

    "Mr. Qin, Mr. Li from Jujiang wants to see you!" Secretary Qian Duoduo walked into the office, and the sound of reporting interrupted Qin Tianzhu's meditation.

    Qin Tianzhu came to the company's living room and saw Li Hengjian sitting on the sofa and smoking.

    "Uncle Li, although we are acquaintances, you don't come here often?"

    Li Hengjian also joked and replied: "Aren't we in the same industry? As the saying goes, people who are in the same industry are enemies. It would be better for me to come here less often, hahaha!"

    "Xiao Zhu, this is incredible. Whatever you Meihua Media is doing now, your colleagues are all envious of it. Well, your Uncle Li is coming to ask you for some tips on success."

    After he finished speaking, he looked at Qin Tianzhu and said with a smile: "Xiao Zhu, are you reluctant to give it and want to keep it a secret for Uncle Li?"

    Of course Qin Tianzhu knows that Li Hengjian is joking. Others may need teaching. Li Hengjian¡¯s Jujiangren Film and Television definitely does not need Meihua Media to teach them how to develop.  What's more, the secrets of Meihua Company have long been exposed by the media for analysis, so there is no secret at all.

    "Uncle Li, what you are saying is very modest. Among domestic film and television producers, you Jujiang people can be considered the number one. I heard that your profit last year was over 100 million. This achievement is definitely ranked among the domestic peers.  It's in the top five. Why, Uncle Li is still dissatisfied with his company?"

    At present, among the domestic private entertainment companies, apart from his Meihua Media, Jujiangren Film and Television, Hailun Film and Television, and Yihua Brothers are the three most powerful. The profits of the three companies last year were around 100 million yuan, and their business scope involves the production of film and television dramas.  In terms of distribution and artist management, it is the leader among the second-tier entertainment companies.  Since the domestic TV drama market is booming, Yihua Brothers is now focusing on TV drama production and only invests in Feng Xiaogang's works in movies.

    Comparing with himself, Li Hengjian is quite satisfied with the company's operating performance and has made great progress. However, the gap becomes even wider when compared with Meihua Media in the same city.  Jujiang People¡¯s profit last year was over 100 million yuan, while Meihua Media¡¯s profit last year was as high as nearly 2 billion yuan.

    Where there is a gap, there is motivation!  Li Hengjian no longer stays at the low-level research on Meihua Media's drama series, but has turned to a comprehensive study of Meihua Company's institutional system.  However, learning is not that easy. He came here today hoping that Qin Tianzhu could help him solve his learning difficulties.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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