At the beginning of June, summer in Seoul this year came not very early, but not too late. Although there was still a chill left by late spring in the morning and night, people were basically sweating profusely from noon on.
This year¡¯s spring clothing war has entered its final stage, and the summer clothing war has already started quietly when spring clothing is in full swing. For example, the old clothing tycoon, E-Land, has already begun to launch new summer clothing as early as early April. The new generation of clothing upstarts , hundreds of good summer clothes also dominated the attention of fashion people in the second half of April. With the attack of these two giants, almost all first- and second-tier brands have chosen to abandon the plan to launch new models in April and target more May is close to summer.
Rachel-Hans, in addition to having a star designer, is a truly third-rate brand in the clothing industry. Although it has boarded the CK speedboat this time, CK's market share in South Korea is almost limited to the middle and upper classes. , and the middle and lower segments have always been CK's weakness, even a blind spot.
So after negotiation, both Annie and Han Caiying agreed to place the main battlefield of their first cooperation in early June. In early June, the real summer will come.
May retreated shyly due to the ferocious fighting of dozens of clothing capitalists. On the first morning of June, when people in Seoul woke up, they suddenly found that the entire city had a completely new look. These brand-new things made them feel comfortable for the first time. Once I understand, there is also this holiday called Children¡¯s Day.
East-gu Dongdaemun, Seo-gu Sinchon High School, North-gu Jongno-gu, South-gu Cheongdam-dong, Jung-gu Myeong-dong, every eye-catching place displays the same message - a man with a delicate baby face in various shapes Photos of the brand, the brand label is Rachel-Hans&CK.
As the leader of Korean popular fashion culture, the editors of "Ceci" magazine have already made preparations for the special issue of "Ceci" in June.
??The cover characters of the first issue in June are Han Caiying, who has retired from the front-line actress to become a model and fashion designer, and a new model who looks very cute and doesn't look like a model at all.
Since she got married and retired, Han Caiying rarely receives announcements. The number of times she has appeared on magazine covers is really only a handful, and most of the times she can count are on the covers of professional clothing magazines.
Even so, all domestic fashion magazines will not question Han Chaeyoung's power to lead fashion, so they will try to invite Han Chaeyoung almost every season every year. As for whether to agree or not, that is another matter. In May this year, "Ceci" also After actively sending out invitations, the editor-in-chief, who was used to being rejected, suddenly received a call from Han Caiying, who wanted to do a feature on Rachel-Hans and hoped that their magazine would cooperate.
The editor-in-chief of "Ceci" naturally agreed. The incident of Rachel-Hans's first men's wear conference showing up with Annie, the head of CK Asia Pacific, has not subsided in the industry. This time, according to reports from CK The news is that this year CK's shirts will be released in cooperation with Rachel-Hans. Such a big news, released from "Ceci", is definitely a killer move to stimulate sales.
Especially the cover of this issue is so killer. The elegant and mature Han Caiying is wearing the latest Rachel-Hans summer mesh lace skirt. Her heavily made-up face looks squinting at her sexy charm, which makes people want to stop; but it is also very disharmonious. The person she was looking at was a hazy young man with a delicate baby face, clean and simple clothes, and a youthful feeling all over his body, without any makeup.
With such a polarizing cover, the editor-in-chief of "Ceci" got excited just by looking at it.
"June 1st, in such a childlike festival, busy adults are still busy, leisurely old people are still leisurely, and the June issue of "Ceci" has been officially released.
Beauty salon:
Two sisters who are dyeing their hair.
"Wow, Han Caiying, her dress is really an art. Look at the hairpin on her head, it's so beautiful."
"Hey, you actually look at women. Why don't you look at the man sitting next to Han Caiying? What a cute little boy."
"I'm not afraid that you will be jealous"
A certain clothing brand store:
??Two beautiful shopping guides.
¡°Rachel-Hans¡¯ summer dress is really gorgeous, especially designed by Han Caiying. It looks so beautiful on her. She seems to have a set Hey, what¡¯s your expression?¡±
"What a cute little man"
TV station waiting room:
Yoona: "Hey, Xiaoxian, isn't this your tomato? Wow, take a photo with Han Caiying!"
Xu Xian: "What do you mean my tomatoes? I don't like tomatoes, I like sweet potatoes."
A company¡¯s tea room:
? Two employees, one male and one female, with less than five years of service:
?Female staff member: ¡°FormerSenior, would you look more handsome if you put on this suit? "
Male staff member: ¡°Hey Yigu, I¡¯m almost thirty, and I¡¯m probably going to be laughed at by other colleagues even if I wear such young clothes.¡±
?Female staff: "How could it be? Senior is really handsome. My sister-in-law should like it very much"
Male staff: "Really? Haha This skirt is not bad. It should look very beautiful if you wear it. Well, it must be very beautiful."
S, M practice room:
Shirley: "V Mom, V Mom, look, look, that fake V Mom is in a magazine"
Luna: "Shirley, I've told you many times not to call Song Qian oppa the fake V mom. If he does, he should be called V dad. But his English name seems to be Kazar. Should he call him K dad?"
Shirley: "V mom, V mom, look, look, that dad K is in the magazine"
Song Qian: "I know"
Song Qian flipped through the Rachel-Hans special feature in the magazine. Within a dozen pages, there was basically a photo of her perverted brother on every page, and his innocent and warm look was nothing like the ones he usually gave her. It seems, however, that she already has a complete photo album in her room.
There are many, many more places
Three days, only three days later, one issue of "Ceci" with 50,000 copies was printed. After three days of hard work, various regions across the country announced that they were all sold out, and orders for additional printing came in one after another.
At the same time, a fresh and lovely greenness of a man suddenly blew up the city like a night wind
¡¡
At Incheon Airport, Song Qian was waiting in the lobby wearing a pair of sunglasses. Why do you wear sunglasses? The reason is naturally because you are recognized.
CK wants to move the Asia-Pacific region from China to the north, so the budget invested in South Korea this year will naturally be much larger. Since Rachel-Hans is already responsible for the design and production, Anne decided to spend all CK¡¯s budget on marketing.
CK's first move was to book almost all city billboards in Seoul that would be vacant in June after the cooperation. At the same time, there are also advertising time for the three major TV stations to be rotated 24 hours a day, as well as Naver, Daum, The most eye-catching advertising space on the homepage of portal websites such as nate and paran.
Under the continuous bombardment, Song Qian, one of the protagonists of this promotion, naturally became famous. On the first day of June, Naver's search keywords surpassed 2NE1, which ranked first in May, and firmly occupied the first place. The location of the name. So much so that he now has to cover up when he goes out, making him look like a spy.
Today, the people he came to pick up at the airport were naturally Kim Sae-ron and Kim Tae-wu, who flew to France to attend the Cannes Film Festival some time ago.
Due to the tight shooting schedule and the time for post-editing, after the film was completed, it was no longer ready for the regular section of the Cannes Film Festival. Fortunately, with Li Cangdong's recommendation, "The Traveler" got the opportunity to be screened in the special section. , and Kim Sae-ron, a nine-year-old girl, also gave an amazing performance in her debut film. In the first screening, she received a standing ovation from the audience.
But it is a pity that the news of such an honor spread back to South Korea. Under the attention of the Chinese people, this orthodox Korean girl still failed to catch up with the foreigner Song Qian who also debuted. She ranked second to 2NE1 in the search popularity list. below, and achieved a good result of third place.
??This, you have to lament that Song Qian¡¯s appearance has such charm. Of course, CK¡¯s hugely funded carpet marketing plan cannot be questioned.
The plane from Paris, France to Seoul had landed. About ten minutes later, Kim Tae-wu slowly walked out of the crowd at the exit, pulling a suitcase and holding a little girl with short hair.
As soon as the little Loli got out of the crowd, she put aside her father's hand, propped up her feet and looked around with her big, smart eyes. After walking for more than ten steps, she found the familiar face on the edge of the fence.
"Perverted brother!"
After a few steps, his young short legs were running quickly. Before he reached Song Qian, he had already opened his arms and rushed towards him.
"Obviously, Song Qian was pushed by a little lolita. Is there any reverse push?"
"Hey Yigu, was it a heavy fall? It hurts a little" This is an old woman.
"Ah? Isn't this the boy in the Seoul Street Pictorial? He's really cute!" This is an aunt.
"Who is this little girl? She is so cute. Did these two cute creatures just get off the plane and come from Mars?" This is a college student girl.
"Mom, which class are the little sister and baby-faced brother in?" This is a little girl who has just entered fourth grade
After helping the overly excited little Sai Lun, Song Qian hurriedly picked up the dropped sunglasses and put them on, holding the little girl's hand.Lily got out of the crowd like she was running away
Behind him, Jin Taewu, who was still working hard in the crowd, shook his head helplessly. He used to work in an entertainment company, and lamented that these two little guys, God is the aunt, so they are so famous ¡