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Text Chapter 22

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    Late night, Tokyo.

    In the study room that exudes the scent of incense, the light halo of the desk lamp is shrouded, and the orange color spreads out from the window sill. Watanabe Junichi is lying in front of the desk, sometimes raising his head to look at the dark window, sometimes lowering his head, writing in a rustle with the tip of his pen.  handwriting.

    The air is very quiet, with only the occasional chirping of insects outside. Sometimes a wisp of wind blows through the screen window, and the sudden coolness lingers in this bustling city for a moment, and then quickly passes away.

    "Ahn Junhyuk didn't say what his ideal is"

    After writing such a paragraph, Watanabe Junichi stopped writing for a moment and continued to write: "In response to my previous question, he replied: Three years ago, Mark's ideals would only be considered naive. Three years later, we see  It has reached its prototype, yes, prototype! A city that exists in reality should not just be some people using the same face online to say something that can be said in person. The role of Facebook should not be limited to breakthroughs in communication.  , Breakthroughs in communication are only the foundation. If we want the word 'social' to really complete the evolution of 'socialization', we must extend from this foundation to deeper levels"

    ¡°In a social city, people¡¯s first choice in the city is to live. In people¡¯s lives, communication with each other is essential but not the only one. You need food, clothes, leisure, entertainment, and work.  ¡­If it cannot take these into account, it is not social. In the past three years, Facebook has been working hard on the road to socialization. We first connected universities, then high schools, and today. We have connected more than 60 people around the world.  countries and regions, with nearly 40 million people.¡±

    "This data is very scary. If it were a real city, it would surpass Tokyo and become the most populous city in the world, but we have been making slow progress in socialization efforts. We once launched some plans similar to workplace networks.  Or groups, trying to push the evolution of social attributes, but until I saw the open platform plan, they kept failing. Why? Because we are too conservative!"

    To this day, Watanabe Junichi still remembers the sharp gaze in Ahn Junhyuk's eyes at that moment. At that moment, he almost had the illusion that the other person had insight into the future.

    It was a kind of shock that is difficult to express in words, perhaps mixed with some respect for the courage of the pioneers.

    Ahn Joon-hyuk calls the current status of social networking sites, which are conservative and tightly grasp user information, a "walled garden."  "He said that this goes against the founding purpose of web 2.0 and the overall development trend of the Internet. In the process of network socialization, breakthroughs in communication should not only be limited to individuals, but should also include individuals and collectives.  Collective and collective¡­¡±

    Junichi Watanabe is not a passionate young man who has just entered the society. After many years of professional career, he has enough experience to distinguish whether the prospects described by others are beautiful bubbles or whether they are really possible.  It is precisely because of this that even An Junhyuk's words above.  He thought about it over and over again, and when he started writing, his fingertips were still trembling.

    He knew that the other party was not bragging!

    Although Ahn Junhyuk only elaborated on the overall meaning of the open platform, the message hidden in it is extremely clear - the commercial operation of social relationships!

    "In the past year, Facebook's profit model has been the focus of attention from the outside world. Many people once thought that the first breakthrough in the profit model should be an effective advertising system, but in Ahn Junhyuk's eyes, this does not seem to be the case.  He tends to dig out business opportunities from data. From his answer, I saw that he divided Facebook into three stages, individual to individual, individual to collective, and then multiple parties rely on this platform to interact. In the individual to individual stage,  The operation of the information flow is limited to the inside of the wall. No matter how colorful the flowers in the garden are, if no one sees them, they can't create profits. What he is doing now is to tear down this wall!"

    "Individual vs. collective is the next stage, and conversely it can also be collective vs. individual, and collective vs. collective. This is a quite bold, but very forward-looking idea. The reason why the business opportunities of information flow could not be tapped before is because it  It is so large and complex that only Facebook¡¯s approximately 100 employees cannot filter, categorize and convert it into benefits in detail. This is also a dilemma faced by all social networking sites. It is not like a search engine, which people usually use to search.  By then, there has been a clear purpose, and once it is opened, it will no longer be Facebook alone, but 10, 100 or even 1,000 established or start-up companies will mine it from various fields. In this way, efficiency will  It¡¯s undoubtedly many times higher.¡±

    "The final stage is the most exciting part of the whole plan. Since last year, we have seen An Junhyuk explain Facebook's outstanding contribution to human communication on the news: it breaks through time and space, and it is zero cost.  .If the previous stage goes smoothly, then we can almost foresee that this breakthrough communication method will bring great benefits to enterprises andWhat a difference users make.  Barrier-free communication will allow companies to get user feedback in the shortest possible time, and even invite users to participate in the development of a product, as Ahn Junhyuk recommends.  Zero-cost communication can help users control their relationships with large companies. On traditional platforms (TV, radio, newspapers, traditional Internet), users cannot do this and can only passively accept"

    "More importantly, once the final multi-party interactive relationship is formed, it will get bigger and rounder like a snowball - here I really admire the dynamic that Ahn Junhyuk and Mark Zuckerberg insist on.  The messaging function, precisely because of its existence, no other product can use viral marketing to maximize word-of-mouth publicity like Facebook. It will record which product you have marked with a 'thumbs up' or 'thumbs up'  "Feet", and then show it to your friends, and then extend it along your social relationships. In theory, as big as the network of people's interaction is, it can spread as far as it can. Such publicity is almost zero cost, and I can almost  It is conceivable that companies face such word-of-mouth publicity. It is almost conceivable what kind of adjustments they have to make to the traditional marketing they are accustomed to. When it is opened, how many start-up companies that suffer from lack of funds and cannot promote will bloom.  What a cluster of flowers"

    After finishing writing an article eloquently, Watanabe Junichi sat in a daze for a while, feeling that he still had a lot to say in his heart.

    What he wrote are the most optimistic estimates, in fact.  There are still many problems that are difficult to solve.

    In his investigation, he found that Facebook has an extremely strong engineering culture, which has led to the entire company trying to solve the most complex things with the least manpower. If this cannot be changed, the "open platform" plan will leave major omissions - unless  Be able to set up detailed handling mechanisms to deal with various situations in advance, otherwise.  The other side of "automated" processing is that one size fits all, whether good or bad, which may hurt the credibility of the platform.

    The reason why he regarded it as a difficult problem was not because he thought An Junhe couldn't think of it, but because he thought it was possible.  This issue may become a trigger He just read a report a few days ago. Some people in Silicon Valley pointed out that Facebook's engineering culture is weakening after An Junhyuk joined Facebook, the newspaper analyzed.  If it continues to develop, An Junhyuk may be counterattacked by Facebook's internal engineering group.

    He found out after looking into it carefully.  This is not alarmist, because at Facebook, engineers also have a spiritual leader: Mark Zuckerberg!

    There are other things like whether Facebook can provide a relatively fair environment and a win-win profit model for third-party developers. Also, if Facebook continues to develop in this model, will it be able to deal with attacks from many aspects?  ?

    After all, if everything develops as he suspected, then Facebook may no longer be called a social networking site, but will become a real new platform by composing a brand-new relationship graph, a platform that combines training, services,  Promote new media that can subvert many traditional industry rules.

    In fact, the relationship between the Windows operating system and software developers will eventually develop. If we are optimistic, perhaps in the future, Facebook will become the infrastructure and system standard for all Internet service providers like Microsoft. Such a development will undoubtedly shake Microsoft.  , Yahoo, Google and other giants¡¯ dominance.

    Especially Microsoft and Google are now showing a strong interest in Facebook

    Suddenly, Watanabe Junichi was startled and woke up from his meditation.

    ¡­Microsoft, Google¡­ Facebook tests classified ads¡­

    ??????????????????????????????????????????????????????????????? out do making out?is?any?reports?is?searching for Facebook information, and a vague line connecting my already filled brain.

    The talk of Microsoft and Google competing for social networks has revived and become more and more intense. Is this the result he wanted when he launched the classified advertising plan before he unveiled the "open platform" plan at the beginning of the month?

    The sudden thought made Watanabe Junichi's heart skip a beat.

    He couldn¡¯t help but think this way, because the two messages on Facebook were released too close together. After a conversation with Ahn Junhyuk, he had vague clues about the other party¡¯s future plans. It was inevitable to speculate on similar intentions.

    But after thinking for a while, Watanabe shook his head and smiled bitterly, so what if he discovered it?  He believed that An Junhe didn't even think about hiding his purpose, he just showed his threat.

    The rapidly growing number of users, the natural advantages of the advertising market aggregated from user data, and the changes in the overall trend of the Internet (entering the Web 2.0 era) are all his most advantageous weapons.  Facebook has always been struggling to survive in the competition between giants. Last year, Yahoo's acquisition almost caused it to break up.?Separation, this year, is he unable to tolerate his weak position?

    After thinking wildly for a long time, Watanabe finally suppressed his wandering mind, no longer thought about these things that were limited to his own speculation, and continued to write to end the article.

    "The transformation of the Internet industry is just around the corner. Every time the industry changes, some will fall and others will rise. The decline of Yahoo and the popularity of Facebook may be the first clarion call for change. Where it will go can only be determined.  Leave it to time to test At the end of the interview, I once again remembered that what he didn't finish talking about was what his ideal was. This was just a reporter's little curiosity out of his own quality."

    "Building a virtual second world? Or an Internet empire that monopolizes platforms? This is how he feels to me, as if he always has very ambitious goals. Unfortunately, this doubt was not asked after all. I hope that this will be the reason for me to interview him again.  Motivation!"
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