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- Chapter 634 A massive publicity plan
As Supernova Entertainment Film and Television Company has gathered many Hollywood superstars at once, the Kung Fu Panda movie has been produced and dubbed in the later stages, and it is very close to the release time.
Under the attention of many media, Supernova Entertainment Film and Television Company has not released a timetable for the release of this movie. This movie has attracted everyone's attention since the beginning of production.
In addition to the fact that the movie itself is a cartoon with Chinese elements, the most important thing is Zhou Shaoming himself. The success of Iron Man has made many people unable to put down Zhou Shaoming's movies.
Not only North America, Europe, and Asia, all over the world are still paying great attention to the films directed by Smith Chou. After all, this young Hollywood has a certain say in terms of box office appeal.
"Zhou, many media want to interview you about the movie Kung Fu Panda?" Benjamin asked Zhou Shaoming in the office. Many media already want to interview Zhou Shaoming to talk about the movie Kung Fu Panda.
This is indeed good news for Zhou Shaoming. When the movie is released, the media can be used to let the public know about the movie. Zhou Shaoming hesitated for a moment and said: "Now we will focus all our energy on the publicity plan and wait until this matter is finished. "
Benjamin listened to Zhou Shaoming¡¯s words and responded: ¡°I know how to do it.¡± It seems that Zhou Shaoming is still unwilling to accept interviews from the media at this stage, and the sound effects and dubbing are in progress in an orderly manner. The publicity plan Zhou Shaoming mentioned, I wonder what new ideas Zhou Shaoming wants to come up with this time.
In the office, Zhou Shaoming seems to be waiting for someone? "Ben, if Blake comes, have him come directly to my office."
After Benjamin understood what Zhou Shaoming meant, he left the office.
When a fatter man appeared at the door, Benjamin's eyes lit up. Isn't this Blake? Really speaking, Cao Cao Cao Cao is here. Benjamin said to Black: "Smith Zhou is already waiting for you in the office."
Blake nodded and followed Benjamin Ze into the office. in the office. Zhou Shaoming and Blake started talking.
At this time, it was already November 2006. Time passed so quickly that Zhou Shaoming, who had been busy with Kung Fu Panda, felt that time passed too hastily in order to shoot this cartoon.
The post-dubbing and film sound effects production is expected to be completed in about a month. Zhou Shaoming has also begun to consider the publicity plan. As soon as the publicity plan is released, the film will be released. It will be settled.
The movie Iron Man was very successful in publicity, and it also made the movie achieve unprecedented good results at the box office. For this movie, Zhou Shaoming also spent a lot of thought and money to build up the momentum of this movie and let everyone Everyone knows this movie is coming.
Of course, all colleagues at Supernova Entertainment Film and Television Company have already tasted the benefits of Iron Man¡¯s strong publicity, and will not object to Zhou Shaoming¡¯s estimated publicity cost of hundreds of millions this time.
Such treatment is in Supernova Entertainment Film and Television Company. Only director Zhou Shaoming can do it. It is basically impossible for other remaining films to pass such huge publicity expenses.
Supernova Entertainment must have limited liquidity. It is impossible for every director to have the same treatment as Zhou Shaoming, not mainly because Zhou Shaoming is the leader of Supernova Entertainment Film and Television, but more importantly, because of the movies produced by Zhou Shaoming. Once released, its box office performance is absolutely guaranteed.
Gradually, there is such a saying in Hollywood circles. That is the work produced by director Smith Zhou, and it is absolutely the best of the best.
It may be a bit exaggerated, but in terms of box office performance, as long as it is a movie released by Zhou Shaoming, it will basically have a good guarantee. At least so far, the movies shot by Zhou Shaoming have never suffered a loss at the box office.
More or less, they are all making money for the company. Some people say that Zhou Shaoming is very lucky. A young man can have such achievements. When people only see the achievements created by Zhou Shaoming, they often ignore it. The bitterness and bitterness of it.
When Zhou Shaoming was filming a movie, he also encountered difficulties. When he encountered bad luck and a shortage of funds, at the worst time, Zhou Shaoming faced everyone's suspicion, which put both himself and Supernova Entertainment Film and Television Company into a passive situation. .
However, Zhou Shaoming survived, and with the help of friends and relatives around him, Zhou Shaoming's path became wider and wider. So far, with many excellent works, Zhou Shaoming has established his position as one of the top unshakable directors in Hollywood.
"Iron Man may be a breakthrough for Zhou Shaoming, but this time the filming of Kung Fu Panda is the death of Zhou Shaoming."An accumulation of attempts to break through oneself.
Zhou Shaoming, who has not completed the follow-up work for the film after spending 7 months, has already begun planning a publicity plan for the film. With the experience of promoting Iron Man, Zhou Shaoming and Supernova Entertainment Film and Television Company will be more able to handle the Kung Fu Panda movie.
For this publicity plan, regular planning operations are left to Benjamin to handle, such as publicity on radio stations. Since the funds for this publicity are sufficient, this publicity will focus on well-known American radio stations, such as abc, which is well-known in the United States. A hugely influential radio station.
Local radio stations are still targeted. In comparison, radio stations like abc spend much more on publicity than local radio stations, and their broadcast time is still not as long as that of local radio stations.
However, after all, Zhou Shaoming focuses on young people and children for such cartoons. Office workers or middle-aged people may rarely watch such cartoons.
When the type of movie is a cartoon, it has already lost a lot of audiences, but similarly, and because of this, the box office of children cannot be ignored.
This is why Zhou Shaoming attaches so much importance to the promotion of Kung Fu Panda on well-known American radio stations and is willing to spend a lot of money.
The advertising fee of 500,000 per second is more than ten times higher than the cost of local radio stations. Of course, this is the cost of prime time promotion. In order to increase more viewers, Zhou Shaoming also considered other time periods. But in comparison, there are far fewer such advertisements.
In the United States, the cost of publicity is as high as 70 million. The publicity expenses may be quite satisfactory for Hollywood commercial blockbusters, but Zhou Shaoming hopes that the remaining tens of millions of expenses can be spent on other places.
For example, in places like Asia and Europe, in comparison, the publicity expenses of China alone are equal to the publicity expenses of the entire European region.
? 120 million in publicity expenses, and 30 million was allocated for publicity expenses in China. The publicity in Europe is as high as 20 million US dollars, and the cost in other parts of Asia is basically around 50 million.
After the publicity expenses were verified, such a publicity plan was launched. Although Zhou Shaoming did not immediately accept the media's kindness at this time and use media channels to promote his Kung Fu Panda movie for free, Zhou Shaoming felt more Thinking about other publicity themes will allow the media to do more publicity for these themes.
It seems that the Kung Fu Panda movie has reached an advanced stage. Logically speaking, Zhou Shaoming should be very leisurely at this time. After all, after a long period of exhaustion, Zhou Shaoming should take advantage of this time. Let yourself relax appropriately to face the future box office battle.
After all, in the North American film market, during this golden stage, there will be many commercial blockbusters competing for box office share.
007 Casino Royale. This classic series is once again on the screen, and this is also a movie that will be released on November 17th, as this classic Colombian production will be released on the 17th.
Warner. Film and television giants such as Fox have begun to release their own films in these two months.
At this time, Supernova Entertainment Film and Television Company, except for the movie Kung Fu Panda, has not been released, all the movies shot this year have been released one after another.
The company¡¯s latest Batman series film was released at the end of October, but after November, the Kung Fu Panda movie has not yet been completed.
At this time, Zhou Shaoming was a little hesitant. This year, Supernova Entertainment Film and Television Company has released three works, all of which have achieved good box office results in the film market. However, the release schedule of his own Kung Fu Panda movie is really tricky.
The Kung Fu Panda movie can be released to the audience as early as the end of November. However, as major film and television giants have announced the release time of the movie, in the two months of November and December, commercial blockbusters gathered. In this case, Kung Fu The movie Panda may not be able to gain a dominant advantage.
??Also, Zhou Shaoming is more concerned about the Chinese film market. In 2005, with the emergence of Wuji, a domestic film worth hundreds of millions, the Chinese film market began to gradually move towards a commercial form. This is what Zhou Shaoming is looking forward to.
However, at the same time, local Chinese films also began to produce blockbusters worth over RMB 100 million to seize share of the Chinese film market. In 2006 alone, in just one year, China had already produced six domestic blockbusters worth over RMB 100 million, most of which were They all gathered during the New Year period, that is, the end of 2006.
In such a movie market environment, will the gains outweigh the losses after Kung Fu Panda is released? According to the current market environment, Zhou Shaoming still needs to wait and see what happens and think carefully.
But right now, the most important thing for Zhou Shaoming is to implement the publicity plan.?? is the step that needs to be done before Kung Fu Panda is released, if you can't even do this link well. Talk about good box office results in the future.
"Director Smith Zhou, tell us about the specific time for the release of your new film. What interesting things happened while filming this film?"
Faced with the interception of reporters, Zhou Shaoming got into the car and returned home without saying a word, escorted by Luo Ken and others.
The publicity plan is being completed in an orderly manner, and Benjamin is constantly running back and forth with merchants for the huge publicity expenses.
In the square of Los Angeles, Zhou Shaoming launched the promotional theme of this new movie.
The time was chosen on the weekend, and after publicity on local Los Angeles radio stations and major media, when the day came, a large number of viewers gathered in the square again.
In addition to the audience who love Zhou Shaoming¡¯s works, there are also fans of Blake and Scarlett Johansson. The theme of this promotion is pandas.
At the live event, staff dressed in pandas stood on both sides of the carpet, standing upright to welcome the opening of the event.
Strong publicity naturally starts in Los Angeles. After several days of discussion and discussion, Zhou Shaoming and Supernova Entertainment Film and Television Company began to lock the Kung Fu Panda movie for release on December 15th.
This day is Saturday, which is a day off for most school students and children. Therefore, after intense discussions, Zhou Shaoming made a decisive decision. Kung Fu Panda began to participate in the battle for box office in the North American and even Chinese film markets.
A melee is about to begin, in North America, except for the films released by established film giants such as Warner and Fox, which have always had some influence in the minds of audiences.
In China¡¯s film market, works such as Feng Xiaogang¡¯s The Night Banquet have also entered theaters, but Zhou Shaoming hopes that his film can ignite a raging fire in the Chinese film market.
Although there are many disadvantages, there are also many advantages. As Supernova Entertainment Film and Television Company suddenly gathered stars from Hollywood and all over the world to dub the movie, it attracted many media reporters and made Kung Fu Panda dominate the media limelight.
?Although the Chinese film market is very attractive in terms of film production this year, it is exciting for Chinese domestic audiences. However, there are more than 260 movies produced annually, but only about 60 movies are played in theaters.
Such a ratio puts the Chinese film market in a vacuum. With Supernova Films releasing one or two blockbusters in the Chinese film market every year, this year is no exception.
Zhou Shaoming still wants to bring Kung Fu Panda to the Chinese audience. This movie about Chinese culture, Zhou Shaoming plans to release it on December 15th, presenting a great Chinese film market in China in 2006 and lighting up the end of the year. Make a roaring fire.
It¡¯s also because of this. Zhou Shaoming finally decided that Kung Fu Panda will be released soon. After confirming the release, Zhou Shaoming can officially launch the prepared publicity plan.
Starting with Los Angeles itself, here. Zhou Shaoming's team held a press conference for Kung Fu Panda. At this promotional conference, Zhou Shaoming, Avril Lavigne, Scarlett Johansson and Blake all appeared. Promotion began for the film.
Although, there were already two rows of people in panda uniforms standing on both sides of the scene. While waiting for Zhou Shaoming and others to come out, the surrounding crowd began to commotion.
This promotion is another shocking move after Iron Man. It took a lot of effort to display the dozens of panda clothes in front of me.
Looking at the exquisite panda uniforms in front of them, the audience exclaimed. Director Smith Zhou was really willing to spend a lot of money on such a scene.
The cute panda people stood neatly. When a car arrived at the scene, the audience's eyes lit up, "Director Smith Zhou?"
The reason why Zhou Shaoming will bring Avril Lavigne with him in this promotion is naturally because Avril Lavigne also contributed to this movie. As the song created by Avril Lavigne has been recognized by everyone, it will become the theme song of Kung Fu Panda, so Naturally, this ghost spirit is indispensable for this promotional event.
"Smith week, Smith after Smith!" in the audience's chant.
Avril Lavigne held Zhou Shaoming¡¯s arm, walked toward the audience, and walked slowly through the carpet. The cute panda man continued to be the hero of the two!
Facing the media taking photos, Zhou Shaoming graciously let Avril Lavigne support him while they took photos. Avril Lavigne had a pleasant smile on her face, and when Zhou Shaoming and Avril Lavigne walked across the carpet, it was quite satisfactory.
However, when Blake arrived, the atmosphere of the scene was pushed to the climax again. As the director walked across the carpet, he looked more??Serious.
The extremely funny Blake immediately stirred up the atmosphere, which is why Zhou Shaoming chose Blake to voice the Kung Fu Panda protagonist Po.
Not only is Blake extremely popular in Hollywood, his body shape is very similar to Kung Fu Panda. When you see him in person, it is easy to think of a panda.
Coupled with the personnel in panda uniforms standing on both sides, Blake ignored the presence of the beautiful woman Scarlett Johansson next to him and began to walk to the stage arrogantly. Suddenly, the audience's eyes lit up. Regarding Blake's live performance, many viewers began to laugh it out.
Scarlett Johansson, who was beside her, couldn't help but frown and quickly smiled. She didn't know when she started to stop being with Zhou Shaoming on such a stage.
In the past, I always went in and out with Zhou Shaoming and talked about everything. But after the filming of the movie League of Assassins, because I was too deeply involved in the role, in order to play the role well, I started to get close to Jude Law. It was also during that period. After a few days, it seemed that there was some distance between me and Zhou Shaoming for a while. It was not until the end that I realized that it was a man like Zhou Shaoming who I wanted to be with most in my heart. However, it seemed that there was no chance.
Scarlett Johansson took a deep breath. After she had worked hard to create her own world in Hollywood, Scarlett Johansson discovered that she had also lost the most important thing. Maybe she hadn't gotten it at all.
Scarlett Johansson really doesn¡¯t understand why Avril Lavigne is so obviously close to Zhou Shaoming. You must know that Zhou Shaoming has Kristina. I don¡¯t understand. Scarlett Johansson gradually doesn¡¯t understand. Maybe she will never understand in her lifetime. It¡¯s just that There was some jealousy and envy in my heart.
Why Avril Lavigne can do it, but she can¡¯t do it. At the publicity site, as the host appeared in front of everyone, the excitement continued.
Under the leadership of Zhou Shaoming, Blake, Avril Lavigne, and Scarlett Johansson, who participated in the production of Kung Fu Panda, made a collective appearance, starting the trend of Kung Fu Panda building momentum in the square. The publicity cost of this movie is no less than that of Iron Man. , Zhou Shaoming also hopes that this promotion can have the momentum of Iron Man! (To be continued) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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