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- Chapter 586 A Last Stand
The release of the promotional video for "Iron Man" has undoubtedly increased the popularity of this movie! After the grand launch of the promotional video, there was an enthusiastic response from all over the world!
This movie was originally viewed, but when people saw the content of the promotional video, they were even more certain that this movie will be the most promising movie to create a global box office this year!
In the hands of Zhou Shaoming, a famous Hollywood director, more and more people have high hopes for the Iron Man film!
This allows people around the world to see a director who is at the top of the world, showing people clips from the movie. The movie will not be released in a month!
But during this period, people are increasingly eager to see this movie as soon as possible!
More than a month, just like what Zhou Shaoming and others planned, it seems like a long time! But it can do a lot for this movie!
Promoting this movie to the world is part of Zhou Shaoming¡¯s publicity plan! Although the promotional video adds a lot to the Iron Man movie, after all, in a short period of time, the promotional efforts are limited! So we need to use the remaining month to let more audiences see this film!
Catching the hearts of the audience is equivalent to accumulating enough popularity for the movie before it is released! You know, for this movie with an investment of over 200 million, the publicity cost alone is close to 50 million!
Whether it is local radio stations in the United States or well-known CBA and other radio stations, they have begun to broadcast promotional tidbits about the Iron Man movie!
The cost of promoting the movie on local radio stations is relatively cheap. The advertising cost of hundreds of thousands per minute is a drop in the bucket for this hugely expensive movie!
However, the promotional expenses of a well-known radio station like cba are different. They are not hundreds of thousands per minute. You can buy advertising space! In addition, Zhou Shaoming required that during the Iron Man promotion period, the advertising time should be during the golden stage!
Such advertising costs are already prohibitive in North America alone. What¡¯s more, if this movie needs to be promoted globally, the cost is self-evident!
With the release of the promotional video, Iron Man has already sounded the clarion call to enter the global film market. In front of this release clarion call. Zhou Shaoming led all the colleagues of Supernova Entertainment Film and Television Company and began to work intensively towards global promotion!
The arrival of this moment made Zhou Shaoming, who had been in Hollywood, feel a sense of excitement! I have never had any movie receive such treatment and successfully use such a large-scale publicity team!
The publicity during "The Fuse" was only focused on the Chinese film market. Movies such as "Assassin's League" filmed by Zhou Shaoming also had huge publicity expenses, but compared with today's Iron Man movie . It's like a world of difference!
??Just from the fact that many well-known companies have joined the global promotion team of Iron Man, it is not difficult to see how high the outside world's expectations for this movie are!
Under this extremely high expectation, whether Zhou Shaoming can successfully defend his title. What about making Iron Man a box-office classic?
No one knows? However, Zhou Shaoming knew that even so, he could not be complacent just because he was complacent for a while. The final result must not be out yet!
The propaganda intensity in Asia and Europe is no less than that in North America! Especially in Europe. Zhou Shaoming has already asked Downey and Christina to conduct simple promotions in Europe!
Asia, whether Japan, South Korea, or China, are all investing in advertising one after another! In particular, many well-known radio stations have broadcast news about Iron Man one after another!
There is not much suspense in the Chinese film market. News of the Iron Man movie has already appeared at the entrance of the theater. Many viewers are already familiar with the name Zhou Shaoming!
In addition, the development of Supernova Entertainment Film and Television in the Chinese film market in recent years, its connections and popularity have all contributed to the promotion of this film! Audiences are becoming more and more interested!
"The great director Smith Chow once again comes to Europe with a so-called classic production of Iron Man. This film will premiere around the world, filling the imagination of countless people, and this film has already begun to launch a global publicity horn. , we are very much looking forward to whether it can shine as brightly as people expected in the end!" Paris Journal
"Iron Man is coming again. Just like Director Smith Zhou continues to create box office myths in Asia, it is as charming as the myth. The promotional video of less than two minutes has already made people excited to watch it. I think such a movie will be popular in Asia. "Zhongzhong" will become an endless classic movie!" Asia Daily
"There has been no?The big-name Hollywood director Smith Zhou, who we have been disappointed with, will come to China with the movie Iron Man at the last moment of 2005, igniting a raging flame for our Chinese film market! Will the box office of the Chinese film market, which has been growing all the time, write a new historical glory because of this Hollywood blockbuster? We are looking forward to it! "Phoenix Entertainment News
"The creative director will come to our mainland film market with "Iron Man", which is said to be as famous as "Transformers". Can this dreamy film become the first choice of Hollywood director Smith Chow in the Chinese film market? A movie with a new box office record? We are looking forward to it!" Xinhua Daily
Because Supernova Entertainment Film and Television Company led by Zhou Shaoming successfully implemented the Iron Man publicity policy, this movie has already attracted attention from different corners of the world before it was released!
Such an effect cannot be achieved without the people who have always helped and believed in Zhou Shaoming! With the concerted efforts of all colleagues, the promotion of Iron Man has achieved the expected results. To be precise, it is much better than expected!
Maybe this is fate. After the release time of Iron Man has been finalized, it was randomly reported in North America that Warner Pictures will release "Harry Potter 4" on November 18th!
The Harry Potter series of movies, which have achieved extremely high box office in North America and even around the world, have conquered the attention of countless audiences. In North America alone, Harry Potter movies have attracted the attention of children, students, and working young people. , are all Harry Potter fans!
The wide range of people is well known!
"It seems like Warner is really going to get serious with us this time?" Zhou Shaoming smiled!
From the outside world. This is another fateful arrangement for two high-scale commercial blockbusters to meet in North America and even around the world. It is another ingenious arrangement from God!
However, Zhou Shaoming knew very well that Warner, which had been fighting openly and covertly with Supernova Entertainment Film and Television Company, was actually waiting for this opportunity!
In the past, whenever a movie released by Zhou Shaoming met a movie released by Warner Pictures, the other party's box office would be squeezed to the point where it was almost removed from theaters!
When Warner releases blockbusters, it¡¯s always strange for Zhou Shaoming to do so. However, the movie has not been released for a long time, or the release has been modified during the release period to alleviate the competition for box office results!
This time is different. When Zhou Shaoming led Supernova Entertainment Film and Television Company to promote it globally, the release time has been firmly fixed! With so many eyeballs, it is impossible for Zhou Shaoming to make any changes!
On the contrary, Warner also saw this opportunity. The Iron Man movie was a bit too boastful when promoting it, and now they are already riding a tiger. At this time, Warner, which has always been regarded as a thorn in the side of Supernova Entertainment Film and Television Company, took decisive action!
The movie Harry Potter is a movie that attracts thousands of boys and girls not only in North America but also around the world! Especially children! To know. A child's box office performance is equivalent to a family's box office performance!
The younger the children, the more they must be accompanied by family members or adults when they go to the theater to watch movies! Such a movie has the expectations of countless movie fans. How could the movie¡¯s box office performance be poor?
Warner took this time to decisively release this movie on November 18th, showing enough confidence to compete with the Iron Man movie!
No matter the size of the company or the popularity of the movie. Obviously Warner has a considerable advantage! Warner, which is already considered a film and television giant, will definitely not be worse than Supernova Entertainment Film and Television in terms of distribution channels and company promotion efforts!
Supernova Entertainment Film and Television Company, under the leadership of Zhou Shaoming, has developed to a certain scale, but compared to the film and television giant Warner, it still seems a little lacking in confidence!
In addition, the Harry Potter movie has already become famous, and its popularity is already quite high. It has a large number of staunch fans in North America and around the world!
On the other hand, the movie Iron Man, although it is backed by a top director like Zhou Shaoming, is still a new movie after all and has not yet been tested by the audience in the market! Under such circumstances, it seems that everything is not a good thing for Iron Man!
People like to make comparisons. Before the movie Iron Man was released, outsiders who were hopeful about the movie began to speculate that after Iron Man was released, compared with the Star Wars legendary movie released in the first half of the year, it would be What a result!
Since the movie "Star Wars Episode I" was released in the North American market in May, its box office debut on that day reached 180 million, and the total box office in North America reached nearly 400 million US dollars!
Such a commercial blockbuster can be said to have created a myth that cannot be surpassed in 2005!
However, when Zhou Shaoming grandly launched the Iron Man movie, most people in North America began to cheer, "Director Smith Zhou will refresh this year's box office myth and create even more miraculous box office results!"
Indeed, in the early comparisons, even though Star Wars Legends achieved incredible box office results, in the end, most people were still more optimistic about the latecomer Iron Man movie!
Things always change. After Iron Man launched its promotional video, with less than a month left, Warner once again announced that the movie "Harry Potter 4" will be released on November 18th!
The battle between old enemies was suddenly noticed by the outside world. With more than a month left before the two movies are released, the battlefield in North America is already filled with a strong smell of gunpowder!
Even George, the director of Star Wars: Prequel, couldn't help but laugh: "I didn't expect that the North American film market would be so hot this year. If I had known this, I would have postponed the film and wanted to share it with Smith, Zhou and Mike. Together, the directors ignite the passion of the North American film market."
The strong fighting spirit is obvious. The Iron Man movie, which has become the new darling of North America for a while, seems to have encountered a roadblock. Roadblocks of this scale seem to be not uncommon!
George frowned and said, "I didn't expect such a surprise! Warner Company is bullying people too much." In George's heart, Star Wars Antebellum has always been what George was worried about, because Zhou Shaoming promoted it so vigorously. The Iron Man movie is already riding a tightrope. It would be better if it could surpass the Star Wars prequels. However, if the box office performance is too different from the Star Wars prequels, Iron Man would lose its image to a certain extent. Damaged!
"The Star Wars prequel movie must have created a huge box office myth in the North American film market this year, with a box office performance of close to 400 million US dollars. How can such a box office myth be broken by a new-themed movie?
Regardless of the scale of filming or the shocking stunts, Iron Man has not accumulated much popularity in the North American film market. By rashly promoting the release, Zhou Shaoming has undoubtedly chosen an uneasy path for himself with little retreat!
This has made George very worried, but at the critical moment, Warner jumped out. The Warner film and television giant, which has been competing with Supernova Entertainment Film and Television Company for the share of the Chinese film market, saw Supernova Film and Television Company getting bigger and bigger. It has affected Warner's share of the North American film market!
Such an attack is nothing more than a slap in the face to Zhou Shaoming and Supernova Entertainment Film and Television Company!
Zhou Shaoming curled up his lips and said, "I didn't expect it to be so soon. We are about to start a war with Fox and Warner Films in the North American film market!"
Zhou Shaoming¡¯s words were so cold that George who was listening on the spot felt a chill! Fox? Warner? These two are both giant companies in North American film and television! The share in the North American film market is obvious to all. Now Zhou Shaoming wants to use the Iron Man movie to compete with the two Star Wars companies that have been operating for many years. Two Harry Potter movies competing?
¡° George really wanted to say, Zhou, let¡¯s change the release time, it must be in the final processing of the film. Iron Man isn't finished yet, so the excuse could be that there were post-production issues. Postponing the release for several months will not have much impact!
George wanted to say it, but seeing Zhou Shaoming¡¯s expression and tone at this time, George gave up the idea!
Zhou Shaoming took a deep breath, lit a cigar, and said to George: "George, from preparing for Iron Man to this year's shooting, what specifications do we set for this movie?"
"Global?" George didn't understand what Zhou Shaoming wanted to say!
Zhou Shaoming blew out a smoke ring and said: "Not only is it global, but also its successful publicity model, coupled with the production and investment of the film itself, our film is almost the same in Hollywood as those blockbuster films that have been in business for many years. , I don¡¯t want to rashly compete with a film and television giant like Warner at this time when commercial blockbusters are released, but as you can see, it seems that Warner took the initiative this time, and we have no way out."
Although Iron Man may become a competitor of Fox's Star Wars prequel, it is not released at the same time after all. The so-called competition is to compare and see whose movie has better box office results! However, Supernova Entertainment¡¯s Iron Man and Warner¡¯s Harry Potter movies are different!
Released at almost the same time, such competition is rare in the North American film market. They are both said to be the most eye-catching movies in history. If they meet at the same time and compete for box office results, no one knows what the situation will be like. Know! But what is certain is that absolutely??One side will lose!
Because if there are winners, there must be losers!
"Iron Man, as a rising star movie, does not have many stable die-hard fans in North America and even around the world. Unlike Harry Potter, which is already a very successful movie, we cannot retreat. As long as we retreat a little, it will inevitably lead to Iron Man. Movies are losing everything. Think about how many companies we have pulled into the ranks of breaking global box office results this time. If we show retreat before the movie is released, I think it will be difficult for Supernova Entertainment Film and Television Company in the future. We found a sponsor." Zhou Shaoming curled his lips! George must know the ways here better than himself!
"No matter what? It is imperative that we do this! Therefore, all of us at Supernova Entertainment Film and Television Company must have the courage to fight to the death. Either you die or I die! Starting from tomorrow, we will withdraw from our S-class promotion plan early. , ending Downey and others' rest time early." Zhou Shaoming stood up!
Faced with Warner's provocation at this moment, Zhou Shaoming knew that there was no way out. What Zhou Shaoming said was not an exaggeration. In this rare battle between two commercial blockbusters, if Iron Man loses, then what Zhou Shaoming and others did before All will be reduced to ashes. In addition to not being able to recoup the film investment, Supernova Entertainment Film and Television, which has begun to show its ambitions in the film market, will be stillborn! Suddenly he was knocked back to a film and television company the size of Hongmen!
On the contrary, if this breakout is successful, Supernova Entertainment Film and Television will gradually improve. After defeating Warner in one fell swoop, Zhou Shaoming is convinced that in the future North American film market, Supernova Entertainment Film and Television will gradually begin to improve and catch up with film and television giants such as Warner and Fox. , in a few years, it will eventually be on par with these film and television giants, or even surpass them!
George looked at Zhou Shaoming¡¯s expression. Things had reached this point. Just like Zhou Shaoming said, there was no way out! Why not use all your strength and fight Warner. "Zhou, I understand what to do." (To be continued) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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