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- Chapter 584 The popular publicity scene
The promotion of "Iron Man" has reached its most important moment. Driven by Downey and Christina in the early stage, the movie "Iron Man" has frequently appeared in the media!
Supernova Entertainment¡¯s ¡°Batman 2¡± has seen its box office performance gradually pick up due to subsequent publicity. One week after its release, it firmly topped the North American box office rankings!
At this time, Zhou Shaoming called George back to jointly promote the global promotion of the "Iron Man" movie!
With the Iron Man movie adopting a relatively successful publicity model, it has attracted many companies to join. Many well-known companies have begun to want to ride on the Iron Man movie and look forward to Iron Man creating another box office miracle!
"Smith and Zhou's Iron Man is gradually beginning to launch a promotional campaign. With the frequent appearances of the two leading actors Downey and Kristina, the promotional video for the film will surely be released soon. We are very much looking forward to what this film will be like. It¡¯s not a commercial blockbuster that can set new box office records as the outside world thinks!¡± Los Angeles Daily News
The outside world is paying more and more attention to Iron Man, whether it is the cooperation between the Iron Man movie and Hasbro toy manufacturers, or the reason why this movie has won corporate sponsorships! It has caused a lot of discussion in the media!
Global propaganda words continue to appear in media magazines! "This is a movie that is being promoted to the global film market. I wonder what kind of promotion method Director Smith Zhou will use to attract attention?" New York Daily News
The most important promotion for a movie is the movie¡¯s promotional video, but Zhou Shaoming, who has not released a promotional video for a long time, is facing a lot of pressure at this time!
Iron Man has already begun to promote, and this movie is only a little over a month away from release. If the promotional video is not released, the strong publicity before the release of Iron Man will be greatly reduced!
In the office, Zhou Shaoming¡¯s eyes lit up when he heard Avril¡¯s words. Said: "What is missing?" Zhou Shaoming heard that Avril Lavigne thought so too, and quickly asked Avril Lavigne!
Avril frowned and couldn't say anything for a long time. She said with some uncertainty: "I always feel that something is missing? It's not that I chose the wrong shot in the promotional video, but I always feel that in such an atmospheric movie, there is always something that can't be said that is not shocking enough!" Come to think of it, if I didn¡¯t think that this promotional video should be promoted globally, it might be really good.¡±
Zhou Shaoming sighed, listening to Avril talking to herself, and said impatiently: "After talking for a long time, you still haven't told me what is missing in this promotional video?"
Avril said angrily: "You are the director. You don't even know, how could I know."
Zhou Shaoming almost choked up after listening to Avril Lavigne¡¯s words. Avril Lavigne had the same opinion as him, but Avril Lavigne herself still couldn¡¯t say it! In that case, Zhou Shaoming sighed and said to George beside him: "It seems that we can only leave it to my subordinates and listen to their opinions."
George nodded helplessly and said: "This is the only way, but time is really tight for us."
Zhou Shaoming took a deep breath. He said to George: "It would be better to release the promotional video a few days later than to hastily send out a defective promotional video. The consequences will be even more detrimental to us."
George agreed: "Don't worry, no matter how anxious I am, I will know about such things."
Zhou Shaoming couldn't help but take a closer look at Avril beside him. Avril pouted and said, "Then will you still accompany me out at night?"
Zhou Shaoming saw Avril dressed in tights and jeans. Leather jacket, revealing a pitiful expression under the long hair! "What do you think?" Zhou Shaoming saw Avril who was asking questions knowingly!
Suddenly, an idea flashed out of Zhou Shaoming's mind. Seeing the font on Avril's coat, Zhou Shaoming was stunned and called George: "Wait a minute, George."
When George was about to leave the office, he was stunned. He looked back at Zhou Shaoming and asked, "What's wrong? Zhou?"
Zhou Shaoming felt a little unfinished. He looked at Avril's coat and said, "George, do you think the clothes Avril is wearing today are special."
George was stunned for a moment. It turned out that Zhou Shaoming stopped him because of this matter. George glanced at Avril Lavigne's dress and said: "It's very common. Of course, Avril Lavigne's dress is her style. I don't think there is anything wrong with it." special?"
Zhou Shaoming shook his head and said, "No, look at his clothes. Those personalized fonts add a lot of color to the clothes."
George followed Zhou Shaoming¡¯s prompt, sighed and said: ¡°Avril always dresses like this, Zhou, what on earth do you want to say? IIs it still busy here? "
Avril looked at the somewhat impatient George, with a proud smile on her face, and said: "Uncle George, I guessed what Zhou wanted to say? Why haven't you noticed it yet?"
George was dumbfounded. He glanced at Zhou Shaoming, then at the proud Avril, and asked in confusion: "What do you mean?"
Avril Lavigne said: "I guess Zhou has already thought about what is missing from his promotional video?"
George followed Avril¡¯s words and asked, ¡°What¡¯s missing?¡±
Zhou Shaoming stood up and said: "There is a lack of shocking subtitles! When we released promotional videos in the past, we always used the camera to promote the content of the movie, but with this global promotion, our publicity efforts have increased, and we must do it When it is more attractive, it will be difficult to just use camera scenes to attract attention! In order to add some strong momentum to the promotional video, I think the charm of words should be felt."
George asked with wide eyes: "Add subtitles to the promotional video?"
Zhou Shaoming affirmed: "When we make promotional videos, we are often reluctant to use subtitles. We must allow the audience to see the wonderful scenes in the movie in only two minutes to attract them to come to the theater to watch. But when this movie is positioned as a global movie, it¡¯s different!¡±
Zhou Shaoming looked at Avril next to him again. He didn't expect that this ghost spirit would bring inspiration to him at the most critical moment! Zhou Shaoming continued: "So we often ignore the way of subtitles in promotional videos, maybe because we are reluctant to use them in this way, and this time the Iron Man promotional video is missing it, so it doesn't look shocking enough!"
George listened to Zhou Shaoming¡¯s words and said, ¡°What subtitles do you want to add?¡±
Zhou Shaoming sat in his seat. How can I know it myself? Zhou Shaoming must not be a writer, and he can't think of some words that make people's blood boil at once!
"Avril, you and George go out first and let someone think carefully about which subtitles to add to this Iron Man promotional video to achieve the desired effect." Zhou Shaoming said to Avril and George!
Avril said reluctantly: "Really, you have to do such a small thing by yourself." After saying that, Avril walked out of the office angrily!
In the office, Zhou Shaoming sat alone in front of the movie, watching the produced promotional video. This movie is scheduled to be released on November 20. Since the promotional video will be released one month before the release, otherwise, there will be no time to promote it globally and achieve the effect of making people familiar with it!
The key point is to let the audience remember the time when Iron Man was released! Thinking of this, Zhou Shaoming's eyes lit up, November 20th!
Zhou Shaoming smiled. Such subtitles should always appear in the promotional video: It will detonate the whole world on November 20th! Yes, the release of the Iron Man movie. It is undoubtedly going to detonate global box office results!
Thinking of this, Zhou Shaoming clicked his tongue and smiled! Looking at the picture of the promotional video, there should be other words appearing on the promotional video. It¡¯s not just this subtitle that keeps appearing!
Why did the movie Iron Man detonate the world? Thinking of this, Zhou Shaoming couldn't be more clear from the time he was filming this movie!
In movies, no matter if it¡¯s a beauty. A sports car, a luxury villa, and gorgeous computer stunts. Shocking scenes, these are all the attractions in the Iron Man movie! So!
Zhou Shaoming narrowed his eyes and said to himself lightly: "I should also add some subtitles at the end about why the movie Iron Man can set off a global hit!"
The stunning computer stunts will shock the global box office! Zhou Shaoming frowned when he saw this sentence, as if the word count was too long. Think about it, when people watch such a promotional video, they not only have to look at the footage of the promotional video, but also pay attention to the subtitles! In this case, the subtitles should be short and concise!
Shocking stunts, detonating global box office! After Zhou Shaoming thought about it for a while, he couldn't help but slowly record it again!
In addition to computer stunts, the theme of this movie is Iron Man, interpreting the story of a righteous warrior! So, naturally such publicity is indispensable!
Stainless steel battle armor, creating an immortal body of justice! Oh my god, Zhou Shaoming was amazed in his heart. He didn't expect that he would be so creative at this time!
Haha, with the rendering of these subtitles, the effect of the promotional video must be even more unforgettable! Zhou Shaoming thought to himself, looking at the scene behind!
Finally, Iron Man began to fight against Stan's steel armor. In such a situation, Iron Man has powerful firepower and can kill enemy tanks and fighter planes. Such combat power!
Tens of thousands of tons of firepower to crush deadly crises! Yes, that¡¯s it!Zhou Shaoming knows the movie Iron Man very well. If outsiders watch the promotional video to add these subtitles, Zhou Shaoming cannot think of anyone else who can have such a say as himself.
From the filming of the movie to the post-processing of the movie, it was all produced by Zhou Shaoming! Zhou Shaoming knows the development of Iron Man very well!
¡°When I saw Iron Man filming step by step, it was like Zhou Shaoming¡¯s child, growing up, and then showing this shocking feeling in front of people!
However, these three sentences only exaggerate the wonderful aspects of the movie Iron Man. How can we use one sentence to express the different feelings this movie brings to everyone!
In Zhou Shaoming's heart, the Iron Man movie can be said to be comparable to classic series of movies such as "Transformers" and "Batman". Such a campaign will surely touch the hearts of the audience!
But after all, the Batman series is owned by our own company. If we add Batman, we might lose control, but there are more than just Batman movies in Hollywood!
As soon as a flash came into his mind, Zhou Shaoming snorted, "Spider-Man", yes, Zhou Shaoming then recorded it. As he thought of this sentence, Zhou Shaoming had already thought of all the subtitles for this promotional video!
This is a movie comparable to "Transformers" and "Spider-Man", with shocking stunts that will detonate the global box office, stainless steel armor, and an immortal body of justice! Thousands of tons of firepower to crush deadly crises!
Zhou Shaoming looked at the sentences he had written and couldn¡¯t help but smile. Now he will just let the staff improve the promotional video!
this moment. Zhou Shaoming is finally very satisfied with the promotional video. These three days of continuous creativity and production have already made Zhou Shaoming feel sleepy!
"Ben, come in." After Zhou Shaoming called Benjamin to the office! He said to Benjamin: "Ask the person who bought it from me to improve this promotional video. As for the requirements, I have already written them clearly!"
After thinking about these subtitles, Zhou Shaoming already knew very well how to display these subtitles under those clips! The rest of the work is actually very simple. Put these subtitles under the shot. Zhou Shaoming has already marked it very clearly!
After the production of the promotional video is completed. Zhou Shaoming can finally breathe a sigh of relief! Zhou Shaoming was lying on the office desk and chair. He closed his eyes tiredly and took a short rest!
The production of this promotional video has been completed, which has brought a lot of convenience to Downey and Kristina¡¯s promotion!
"The release date of Iron Man seems to be exactly what Downey said. The date has finally been set on November 20th! As the film's promotional video is about to be released to the audience, this matter will be released to everyone in one month. How shocking will the movie be?" USA Today
On this day at the Iron Man promotional premiere in the Los Angeles Plaza. The American crowd gathered in the square, waiting for Downey and Christina to appear!
Everyone knows that this moment has come just to watch the promotional video at the promotional meeting. Of course, there are many fans who love Downey and Kristina!
"Downey, Downey! Iron Man!" For viewers who love Iron Man, when Iron Man is about to shoot a movie. What exciting news that is, after almost a year, this movie is finally going to be released!
¡°We want to watch the promotional video!¡± The crowd cheered!
""Christina." However, Christina's figure has not appeared in people's sight for a long time, only Downey's figure is seen!
¡°Isn¡¯t Christina coming?¡±
¡°It¡¯s impossible, maybe the actors walked to the stage one by one, and Downey, the protagonist of the movie, came out first.¡±
Downey slowly walked from the carpet to the center of the stage. On the ceremony stage, there was a large outdoor screen. On this screen, the Iron Man promotional video will meet the crowd in Los Angeles early!
This moment is so exciting. Of course, after hearing such news, the audience standing in the audience were not only local people in Los Angeles!
?????????????????????????????????????Perhaps they have waited too long to wait for the promotional video to premiere immediately. Even if they arrive by plane, it is worth it for the audience's mood!
Seeing Downey¡¯s arrival, the audience on both sides of the carpet applauded warmly! Audiences who wanted to sign autographs crowded around Donny and Kristina!
When Downey stood in the crowd and walked to the stage! At the premiere of this promotional video, Zhou Shaoming, who had not informed the outside world, suddenly drove a black sports car to the scene!
This time Zhou Shaoming¡¯s appearance was obviously more dazzling than Downey¡¯s. Sitting in the passenger seat of the sports car,Watching Christina's figure!
"Director Smith Zhou!"
"No way, why did he come to the scene? I heard that he has been very busy recently. The promotion of the Iron Man movie is very strong. Not only is Smith busy with the production of the movie, he also has to deal with the promotion of the movie. How could he have time? to here?"
"You're stupid. Aren't you here to promote the Iron Man movie? Stop being verbose here and hurry up and take pictures."
??Whether it was the audience or the journalists, they couldn't help but be stunned when they saw Zhou Shaoming's arrival. At this press conference, there was no news that the organizer had Zhou Shaoming attending!
However, at the scene, Zhou Shaoming made a shining appearance to meet thousands of viewers in the audience!
Zhou Shaoming is wearing a suit, and Kristina next to him is wearing a sexy red dress! On the carpet, Zhou Shaoming's figure slowly got out of the car!
Looking at the audience with a confident expression! This is the most important moment for the promotion of Iron Man. In fact, Zhou Shaoming himself is still reluctant to go in front of people and create such an atmosphere!
However, after all, this movie is a test for both Zhou Shaoming and Supernova Entertainment Film and Television Company!
Think about it, in terms of promotion, they have already begun to boast that they are comparable to movies such as Transformers. If more viewers don¡¯t buy it and come to the theater to watch it, then everything is just a picture!
A classic movie is not only judged by word-of-mouth, but more importantly, the actual box office performance in the theater! That¡¯s how to measure the true charm of a movie!
With the development of Hollywood-style movies, there have been very few movies that received a mediocre response when they were released, but they became popular after a few years!
If this is the case, it can only be said that the film's distribution unit has great shortcomings in the film's operating mode, and it has not allowed the audience to discover such a classic film!
After countless experiences and lessons, for the distribution unit, the promotional stage is no less than the filming and production of a movie! So, the Iron Man movie is still about a month away from being released!
Zhou Shaoming adopted a more violent publicity method, whether it was the media, the Internet, traditional media, or any modern means of publicity! Zhou Shaoming will use all means to let the audience see the charm of the Iron Man movie! (To be continued) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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