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Volume 11: Who is the winner in the battle between humans and demons? Chapter 582: Publicity Plan

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    Chapter 582 Publicity Plan

    When Downey was injured during filming and went to the hospital, although Zhou Shaoming did not witness Downey's proposal to Susan on the spot, he learned about it immediately afterwards!

    Downey is also a blessing in disguise!  On the other side of the company, Batman's debut was not as good as expected, with a box office of less than 50 million. This week Shaoming had some questions, what is the Batman production team doing?

    Maybe there was a reason for the temporary replacement of Bale, but the Batman series has always been deeply loved by audiences. Under such circumstances, Zhou Shaoming began to reflect on the fact that even in front of a movie as famous as Batman, without a strong promotion, the movie  The box office results will also appear mediocre!

    The premiere has just begun. Although the box office results of Batman's premiere were not as good as expected, the company's subsequent publicity plan can make up for it!

    For Zhou Shaoming at this time, in view of the failure of the premiere of the Batman movie, Zhou Shaoming began to say to Benjamin next to him at this time: "Ben, what do you think of our upcoming Iron Man movie?  "

    Benjamin didn¡¯t understand what Zhou Shaoming meant and said, ¡°I wonder what Zhou means?¡±

    Zhou Shaoming responded: "At this time, Iron Man is not as influential as Batman in the hearts of the people in the United States. The publicity we need to use must be dozens of times more powerful than Batman. How to promote the Iron Man movie?"  ?¡±

    Benjamin was stunned. After coming back to his senses, Benjamin hesitated and asked, "Zhou, what should we do?"

    Zhou Shaoming took a deep breath, smiled, and said: "In terms of publicity, you should start preparing now. I need a complete and powerful publicity plan. This publicity will be promoted to the world. Let the Iron Man movie become a global attraction.  One of the movies.¡±

    Benjamin said: "But in this case, our investment in the Iron Man movie may far exceed our expectations. In that case, the investment in this Iron Man movie may exceed our estimate of 200 million US dollars!"

    Zhou Shaoming curled his lips, snorted, and said: "Without big investment, how can a great commercial blockbuster be produced? When the Iron Man movie becomes famous around the world, the income will far exceed the amount of our investment. You don't have to  It¡¯s too much to worry about.¡±

    After Benjamin heard Zhou Shaoming¡¯s positive attitude.  Said: "Okay, Zhou."

    George is helping with Batman¡¯s later publicity. Iron Man¡¯s publicity plan can only be prepared by Benjamin first!  After having a publicity plan, when Batman's publicity is completed, George will take over and promote Iron Man's publicity plan to the world!

    This was Zhou Shaoming¡¯s plan. When Iron Man had not completed post-production, Zhou Shaoming had already asked Benjamin to start the publicity plan.  !

    This time Zhou Shaoming plans to promote Iron Man in an unprecedented way!  Not only North America and Asia, but also Europe.  Publicity in Africa and other places must be in place!

    ??The film must be positioned as global before the filming begins, and it will be released in more than 33 countries around the world. This is such a scale.  It is unprecedented for both Zhou Shaoming and Supernova Entertainment Film and Television Company!

    Indeed, for such a huge film project, the amount of investment will certainly not be small.  Originally, Zhou Shaoming planned to invest no more than 200 million in the filming of Iron Man. However, with the filming of the film completed, post-production has not yet been completed.  Even though Zhou Shaoming was very careful during the filming!

    It seems that with the strong promotion of the publicity plan, it is possible to exceed the expected investment of 200 million US dollars!  Zhou Shaoming took a deep breath, do you still remember the tasks assigned by the system?  The box office performance of this movie must be at least one billion US dollars. If the investment amount of the film does not increase by one penny, it will have to earn five times the box office performance to complete it!

    Such harsh requirements make Zhou Shaoming always pay attention to the amount of film investment, but the construction of some outdoor scenes is always indispensable. For example, the villa in the City of Light and Freedom has an investment of five million US dollars. Some people may sigh, Zhou Shaoming is really  An investment expert!

    The value of this villa built for Iron Man in the early stage may increase several times because of Iron Man's fame, but only Zhou Shaoming knows it!

    Every penny I invest in Iron Man will be based on five times the box office performance. Not to mention whether Iron Man can become famous, this villa will increase several times, and this amount will not be included in the Iron Man box office.  It¡¯s in the grades!

    Zhou Shaoming thought and got up on the chair. Perhaps it was because of too much pressure. Seeing the results of Batman's premiere, if he could save some box office results through later publicity, Zhou Shaoming estimated that Batman would earn the most money in North America.  No more than $200 million!

      "How is the situation in the Chinese film market?" Zhou Shaoming's mind flashed. The Chinese film market has begun to rise. At this time, Hollywood blockbusters are constantly driving the box office revenue of the Chinese film market!

    Benjamin frowned and said: "It's not optimistic. Maybe this market will need another year or two of development before it can reach the tens of billions in annual revenue."

    Zhou Shaoming coughed and said: "It's so slow, but if Iron Man can succeed in the Chinese film market this year, I hope the total revenue of the Chinese film market can exceed the 10 billion mark, then our film will occupy 10% of the market share."  The share will be greatly increased.¡±

    Many people believe that it will take at least more than ten years for the annual revenue of the Chinese film market to exceed the 10 billion mark, but Zhou Shaoming does not think so. Starting from the fuse, Zhou Shaoming saw little by little that whether it was the movies he shot or  Movies released by other directors of Supernova Entertainment Film and Television!

    are improving steadily, and the improvement is getting faster and faster every year. Perhaps within a year or two, the revenue of the Chinese film market will exceed the 10 billion mark. In this way, as Supernova Entertainment Film and Television has been developing the rate of return in the Chinese film market  It will also be greatly improved!

    "It would be great if the Chinese film market could show off its power this year." Zhou Shaoming was calculating the box office revenue of each major film market in his mind!

    Of course, this is also Zhou Shaoming¡¯s positioning of Iron Man in the movie market. No one knows whether it can achieve the expected results!

    However, when the positioning of Iron Man is determined, then Zhou Shaoming will launch the most intense plan for a movie release!

    In the film and television base, the post-production of Iron Man is in progress. Zhou Shaoming will go there every day. In less than a week, Benjamin came to Zhou Shaoming with a publicity plan!

    At this time, when Zhou Shaoming was discussing with Winston the production of computer stunts in the Iron Man movie, Benjamin came to Zhou Shaoming and said to Zhou Shaoming: "Zhou, the publicity plan is out."

    Zhou Shaoming raised his head and looked at Benjamin!  He said to Winston next to him: "This part of the computer effects can be done just as we said."

    Winston nodded in response.  Zhou Shaoming walked out of the room and came to a quiet house with Benjamin!

    Zhou Shaoming, who was on the sofa, took over the publicity plan brought by Benjamin!  Zhou Shaoming read it in detail, and after Zhou Shaoming carefully read the plan!

    After hesitating for a moment, Zhou Shaoming bit his lip and said, "Is this the most conservative publicity expense?" Thirty million in publicity expenses is not a small amount!

    Benjamin said: "Yes."

    Zhou Shaoming nodded. After roughly understanding the amount of publicity expenses, Zhou Shaoming hesitated and said, "Okay, let's follow this plan."

    "However, in such a huge publicity, I hope Downey will participate first! Carry out preliminary publicity." Zhou Shaoming expressed his inner thoughts!

    Benjamin was stunned for a moment, wondering what Zhou Shaoming had in mind!  "How does Donnie get involved?"

    Zhou Shaoming said calmly: "Downey is still in the hospital. After he is discharged, the time will almost match! Starting more than a month before the movie was released, Downey and Christina started a global tour.  Promotion, at this time I will continue to stay in Los Angeles to do the final processing of the film!"

    ¡°Will the promotion start a month ago? But the release time of the Iron Man movie has not been determined yet.¡± Benjamin said!

    Zhou Shaoming pondered for a moment, "I discussed with George, and the expected release date is November 20th. There are still two months until the movie is released. In early October, I will let Tang  Ni and Kristina start promoting!¡±

    "When the promotion reaches November, the film will be released soon. At this time, we will fully promote Iron Man." Zhou Shaoming expressed some of his thoughts!  "In November, our promotion will not only focus on major media and radio stations, but we can also try cheaper car body advertising."

    "Car body advertisement?" Benjamin was a little dumbfounded. Did he hear it correctly?  Benjamin originally wanted to ask, at this time, when even the promotional video and posters have not been released, how can Downey and Kristina be asked to promote it?

    Zhou Shaoming said affirmatively: "Yes, the focus is on the North American market, special car body advertising. In my plan, as Downey and Christina are promoting, the exposure rate will also increase, then we can add steel  The Xia Xia's battle uniform, as well as promotional advertisements, posters and other things that can be promoted are all displayed on the streets of the United States in a special form using cheap car bodies to let more people know about steel.Iron Man movie!  "

    "Will this affect the reputation of our company?" Benjamin was a little worried that if a movie with such a huge amount of investment was presented in this way, it would give people the feeling of being devalued.

    Zhou Shaoming curled his lips and said: "They say it is a special form that can be used as a car body advertisement. You can find someone to perfect my idea. Next, I will make an Iron Man poster. As for the promotional video, maybe  It won¡¯t be ready until early November!¡±

    Regarding the timing of the Iron Man promotion, Zhou Shaoming briefly told Benjamin that although the promotion plan in front of him was very broad, it was too pedantic and basically the same as before. Zhou Shaoming hoped to add his own elements to make this promotion  More powerful!  (To be continued)
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