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Text Chapter 0481 Tiger teeth, feedback

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    Huya hybrid rice was successful and achieved the best results. What is the concept of yielding 2,000 kilograms per mu? It is twice the theoretical maximum value of modern super rice. In reality, the original rice is expected to be realized on a small scale in ten years.  Super yield of 1,000 kilograms per acre.

    "As for Huya, the original variety alone has a yield of 1,000 kilograms per mu, and now it has doubled.  The tribe now has nearly 300 acres of rice fields, and can harvest 1.2 million jins of millet a year. After removing the chaff, there is still 1.1 million jins of pure rice, and the chaff is also bran, which is also a good thing to feed livestock.  , only slightly worse than corn.

    He can use about 500,000 kilograms of tiger tooth rice in a day. There is no problem in storing the rice for one year, but it starts to turn yellow in the second year. Even the villagers rarely eat the rice in the third year. It is usually only used to feed livestock or  Sell ??it cheap.

    Five hundred thousand kilograms of tiger tooth rice, if calculated at fifty yuan per kilogram, is twenty-five million yuan, which means that he can earn nearly three hundred yuan per second. If he drops several thousand yuan on the ground,  There was no need to pick them at all, because the time wasted in the picking process was enough for him to earn back the thousands of dollars.

    He suddenly had the illusion that he had money but no place to spend it. Of course, it was indeed an illusion. Currently, there was no market that allowed him to sell 500,000 kilograms of rice a day. This was what made him depressed. It seemed that the only way to do this was to lower the price appropriately.  .

    Kefeng echoed: "There is no problem with the cooking method, but there are some difficulties with the supporting facilities."

    Zhang Heng pondered for a moment. It was only this morning that the Huya hybrid rice was truly confirmed to be successfully cultivated, which disrupted some of his previous plans. "That's it. You contact Shen Fei and Park Chuncheng to come together. The address is xx Hotel on xx Road. When you arrive, give me  I call."

    "OK!"

    After hanging up the phone, Zhang Heng ran all the way. In theory, it was not too late.  Because the lunch time in the village is relatively late, the latest is 4 pm.

    "You've been waiting for a long time!" Zhang Heng said to Xiao Yin with some embarrassment.

    "No, I have some snacks!" Xiao Yin raised her little face and seemed to be looking at him carefully.

    At this time, the cousin next to me said, "You can be beautiful and delicious, but I will starve to death."

    Zhang Heng accepted this sentence happily, and then asked the two women to get in the car. Now that he was really not short of money, he simply went directly to the Dynasty Hotel.  It was also the place where I made an appointment with Ke Feng and the other three.

    Who would have thought that the three of them would have already arrived before he arrived. The Ebony Store is not far away, and Shen Fei's home is also nearby. Kefeng temporarily lives in Shen Fei's home. The two are fellow patients and have a good relationship.

    "There are three more friends who are coming over later. I have some urgent matters to deal with, so I asked them to come over to discuss it!" Zhang Heng explained to the two women.

    "What's the emergency? It seems like you've been very busy recently!" Xiao Yin asked doubtfully, a poor classmate who just a few months ago was living in a daze every day.  Suddenly he became a wealthy man with a busy business. Things are unpredictable.

    Zhang Heng smiled and said: "I plan to open a restaurant chain, a clothing chain store, and a processing factory!"

    "What? Are you planning to expand your business to such a large scale all at once?" Guo Chunyan said in surprise.

    "Well, I want to put my stamp on Chengdu. I have no foundation in food, clothing, housing, transportation, real estate and automobile industry, but food and clothing should be no problem." Zhang Heng said confidently.

    But he was hit immediately.  But Guo Chunyan said: "You are not greedy about food, and you are not greedy about clothes. Is there really no problem with your diet and clothing like this?"

    "Ahem!" Zhang Heng was speechless. It would be better to just say that he has no taste in life.  "Haha, of course I don't understand, but as long as someone understands, it will be fine."

    Just as he was talking, the car arrived at the door of the hotel. As a large hotel with still history, it is extremely famous in Chengdu. If a man cannot rely on women to mature himself, then social experience will gradually make him mature. After kidnapping the prisoner, he  His mood has actually improved a lot, and his whole temperament has changed a lot, but he hasn't noticed it yet.

    "Let me introduce, this is Xiao Yin, Guo Chunyan!" He added: "You have met Pu Chuncheng, this is Shen Fei, a fashionista; this is Ke Feng, a diet expert!"

    Pu Chuncheng and the other two quickly greeted each other politely, and without much delay, they quickly entered. It was not easy to find a location at this time today. Before Zhang Heng could say anything, Guo Chunyan next to him took out the black gold.  The card was handed to the front desk, and the next thing went much smoother than expected, and the private room was available in no time.

    After sitting down, Zhang Heng really didn¡¯t know what the flamboyant dishes on the list were, so he asked everyone to take a look.

    He really didn¡¯t have high requirements for food. After the dishes were decided, he thought about it and said: "You can just call me Zhang Heng. Ke Feng, please tell me what you plan to do first."?The tiger teeth are consumed.  "

    The three of them were all flexible. Zhang Heng¡¯s words had profound meaning. Ke Feng immediately said: ¡°I plan to imitate the models of fast food restaurants such as KFC, McDonald¡¯s, Dicos, Wallace, and Pizza Hut, but with Chinese style as the main focus. For example, there are successful  Liezi¡¯s real kung fu and rural roots. The positioning phrase of real kung fu is (nutrition is better than steaming). The positioning is very precise, and it hits the weakness of Western fast food in one fell swoop, because in Guangdi area, fried food is always unhealthy in people¡¯s minds.  Food, its popularity in Guangdi is no less than that of KFC and McDonald's, the two mainstream fast food, and its business is even better!

    In Chengdu, I rarely see KFC and M spending a lot of manpower on publicity. However, in places with high traffic in Guangdi, you can see KFC and other foreign fast food companies handing out coupons and engaging in cancellation activities, as well as Guangdi Tea.  Restaurants have also impacted the fast-food business.  But in KFC and other places in the mainland, business is booming. Customers often line up outside the gate. The price of some food is even higher than that in Guangdong. This is actually an abnormal situation. It can also be said that the concept of the mainland is not yet complete.  After being liberated, spending at KFC is no longer just about eating, it also involves other aspects such as face.  "

    Zhang Heng felt a little like dozing off, but seeing that the two women were listening with great interest, he cheered up. He just wanted Ke Feng to explain the difficulties. There was really no need for such a long speech. Even if he wanted to explain, he had to let him go first.  Try eating at KFC or something to get an intuitive understanding.

    "Well, what you said makes sense." Guo Chunyan nodded frequently.  She grew up in the city, for a young person.  It is hard to imagine how obsessed children and half-grown children are with fast food such as KFC.

    Ke Feng quickly became modest and said: "Another Chinese successful Chinese fast food is Rural Base in Daqing Municipality. However, Rural Base's model has an obvious Sichuan style, and also borrows some concepts from tea restaurants.  In addition to having a national market in the local area, it is difficult to develop into other places. The real skill in the front is Li Xiaolong as the spokesperson. He is very international. He has opened chain stores in many big cities and is developing quite quickly. And the rural base can also be regarded as  It has led to many similar stores, such as Summer Style, Leermei and other Sichuan-style tea restaurants. However, the positioning of rural areas is too narrow. For some niches, it is more difficult to develop nationwide.

    To put it simply, real kung fu is positioned as a thing of the Chinese nation, and the positioning of rural foundation is a local thing. We cannot say who is good and who is bad, because the environment in different places is different, and the ideas of leaders are also different.

    As a reference, I think the current rural base is like the BBK department store and supermarket in the past. BBK, as a local retail company in Xiangtan, can actually beat Wal-Mart.  The reputation of BBK in Xiangtan area far exceeds that of international retail giants such as Wal-Mart. The reason is that one winter when heavy snow affected traffic, all supermarkets were short of rice and sold rice at a higher price.  At that time, BBK transported a lot of rice to the city at a loss and sold it at the original price. Since then, it has won a reputation in Xiangtan. This is just one of the successful cases.  It also fully proves the traditional virtues of our people and their emphasis on human kindness.

    Then he jumped out step by step.  Start diversifying, starting from the earliest VCD.  Nowadays, reading machines, learning machines, computers, etc. have begun to change from sales terminals to production terminals, creating national brands. The reason is that the market in Xiangtan is too small. Once Xiangtan supermarkets are launched, they cannot develop. But in Xiangtan  BBK can defeat the international giant Wal-Mart again. This is the power of local cohesion.

    "It's a pity. If this power is not so narrow and expands all provinces and regions into a large mainland, as long as all the Chinese people unite, foreign goods will only be defeated."  Haha, this is my personal opinion. From a general perspective, this approach is wrong, because China is an open market.

    So assuming that the market is fair and does not distinguish between foreign goods and Chinese goods, the rest is to compete from the essence. As long as you dare to do it and dare to explore, it is not impossible for Chinese fast food to defeat giants such as KFC. Real Kung Fu and rural foundations  They can all be said to be role models!

    Wang, er, Zhang Heng, my idea is to position Huya as a rural base for development, so that it is possible to defeat the KFC fast food restaurant in Sichuan in a short period of time, develop a local local protection industry, and stimulate local national pride.  Let these people pay the bill!  "Ke Feng said in conclusion.

    Zhang Heng really didn¡¯t know how to answer the call. Although he understood what Ke Feng said, he didn¡¯t know anything about the fast food industry, so he couldn¡¯t make any suggestions. He originally planned to be a hands-off shopkeeper and just provide help.

    Fortunately, the scene did not cool down. Guo Chunyan actually showed great interest in this matter and continued: "I think there is a problem with the short time you mentioned. Don't talk about short time. As long as there is hope, it is good. In the past  There is a chain store called (Asia) in Chengdu, which sells imitations of KFC and other fast food. Although the store is not large, it has a wide range. But now Asia is almost withdrawing from the market, and graduallyThe cake shop changed its business and basically gave up the fast food snack market.  "

    Zhang Heng still knew about Asia, but it was the "place where the sun rises" mentioned in the history textbook, which is what foreigners call Asia. This sign is a bit international, which is a pity, otherwise it can be borrowed.  .

    Kefeng retorted: "That's because there is a problem with Asia's market positioning!"

    "What do you say?" Zhang Heng interrupted. He is from the cousin's faction and needs to speak out.

    Ke Feng quickly realized that this was not a family discussion. He was working as a migrant worker. He softened his tone and explained: "It's like this. The core consumer groups of fast food restaurants are children, students, young couples, and women.  .Although men are the main buyers, they are not the core of sales.¡±

    Zhang Heng nodded. This is indeed the truth. Just like a Taekwondo gym, the people who pay are not interested in Taekwondo, but they have to pay. This is a clear positioning. Don¡¯t care who pays in the end, as long as you find people who are interested.  , these people will naturally figure out how to pay for themselves in the end.

    Ke Feng added: "I don't know much about Asia. But I have done some research before and found that its positioning is too fast food. The food is indeed cheaper than KFC and so on, and the taste difference is not very big. The key lies in its environment, even  There is not a single seat. People who care about face generally feel that eating on the street affects their image, and it is precisely people who care about face who make impulse purchases.

    In this way, its market group is narrowed.  To describe it this way, there are many people who can buy stinky tofu on the street, and there are also many people who love to eat stinky tofu. However, the stinky tofu business cannot continue to be popular in one place, and the requirements for ports are particularly high.

    Asia Asia initially took the commercial street route, opening small stores in commercial areas such as department store pedestrian streets.  Finally, it was gradually said that it was located in front of the school, focusing on students, but only elementary school students would treat these fast food as snacks. Asia's positioning and environment could not meet the needs of older children. Its market was narrowed to mainly elementary school students, with occasional passers-by.  May be purchased as an aid.  In the end, primary school students have more choices. Milk tea shops and some copycat Sichuan-style tea restaurants are the key to defeating Asia.  When many people go to eat, they first consider the environment.  Even if it is worse, I will definitely choose the one with better environment. As for the higher price, I will feel it is worth it. These are issues of consumption concept.  It will take some time to explain clearly.  "

    Zhang Heng screamed in his mind. Is this still called "I don't understand?"  Haha, it seems that Kefeng has not been idle these years. He must have been thinking about these issues.  After returning to reality, I went to seek confirmation again, let alone other things.  At least this clear positioning of the market is worthy of praise.

    Guo Chunyan is not an unreasonable person and expressed her agreement.  But then he asked: "Then how do you plan to develop new fast food restaurants?"

    Kefeng said with some embarrassment, "I got the inspiration from talking about the Shanzhai Empire. Shanzhai has always been our country's tradition. Here is the strongest Shanzhai environment in the world. People are easy to accept Shanzhai and pay for Shanzhai.  As long as Shanzhai develops well, it can become a full-time employee. So I use Shanzhai as a stepping stone to open the door of the fast food industry. Every year, a large number of student summer jobs in our country enter KFC. These are mature clerks, and they can be hired directly.  We will also recruit many senior chefs from KFC. For example, the fast food restaurant Leermei on the market is a copycat product of senior chefs from KFC.

    We also have the same things as foreign fast food in our stores, and we will also copy their management model, service model, decoration model, port model, etc. This is a means to attract customers, and finally we will do our most fundamental job  Things, tiger teeth, this is the core!  "Actually, he didn't finish. There are more than just tiger fangs in the tribe, such as Daqing Juice and so on.

    "Is there no problem with you copying this?" Guo Chunyan opened her eyes, and Xiao Yin nodded in agreement. She didn't understand much, but she felt that it was definitely not good to directly copy this kind of thing.

    Ke Feng glanced at Zhang Heng and said: "Of course there will be problems, and it is up to Zhang Heng to solve these problems. We are not trying to defeat foreign fast food all over the country, but just to capture the market in Chengdu. With the market in the provincial capital, then  Franchisees will flock from all over Sichuan, so it won¡¯t be a problem for us to become the next BBK.¡±

    "Shall I solve it?" Zhang Heng asked aloud,

    Kefeng nodded and said: "Yes, there is an old man with a white beard in KFC, Li Xiaolong in real kung fu, and the country style is the main theme. The core endorsement sign of our store depends on you to solve it."

    Zhang Heng swallowed, "That's not okay, I don't want to be hung on the sign!"

    "That's not what I meant. Let's put it this way. You used Yinglong as a sign for the Beast Fist Gym, and you used ebony as a sign for the treasure shop!" Kefeng explained.

      Zhang Heng pondered for a moment, "In this case, the name of the fast food restaurant will be Huya, and Huya will be used as the signboard!"

    "Huya, this name is very good, but Huya is too abstract. This was originally the name given to rice. When it is transferred to a fast food restaurant, it is not enough to represent a signboard, but it is still very good as a store name." Ke Feng continued.  .

    Now Zhang Heng was in a bit of a dilemma. Where could he find a suitable signature character? "Chun Cheng, Shen Fei, you two don't be bored and give me some advice." He then said: "Cousin, Miss  What do you think, Yin?"

    It happened that the food was served at this time, which was considered as a buffer time for everyone to think about it. Although Zhang Heng had no requirements for eating, he would not let the matter affect his appetite. No, he started eating directly. Maybe he was influenced by the tribe.  Impact, food equals life!

    Xiao Yin said: "I think it is not impossible for the two words Huya to become an endorsement sign. As long as Huya is not so abstract and Huya is positioned, the fast food restaurant will be positioned. Just like Li Xiaolong, he will  It represents real Kung Fu. If I see a sign like this, I feel like what I¡¯m eating is real Kung Fu!¡±

    Zhang Heng's eyes lit up, and he slapped the horses one after another, but the result was counterproductive. He began to think about emotional issues in his heart. Maybe there was something wrong with his strategy. In this era, chasing girls is no longer enough just relying on sincerity. For example, if you want to  Understand romance.  A woman's heart is like a needle in a haystack. If you don't understand it, you're probably just trying to find a needle in a haystack. She shook her head and put this matter aside for the time being. The top priority is to solve the Huyami matter and then take action!

    "I also want to say one thing, I want to put my label on Chengdu. Without me, the lives of many people in Chengdu will be affected. You should work in this general direction!" This was a bit arrogant, but that's what he thought.  Yes, instead of relying on the violence of war, use other means to conquer a large province with a population of over 80 million, and use the power of one province to feed back the primitive tribes!  (To be continued)
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