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Text Chapter 67 Marketing Methods

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    Fried chicken skeleton is a snack with a strong taste. Wang Anran also made it saltier. The saltier the food, the more you will want to eat it. Most people are like this. The merchants were tired and hungry after eating this.  Stuff, of course it will work up an appetite!

    The merchants who had been given the chicken carcass came up one after another, wanting to get another piece, and there were more uneaten ones in the back. Seeing the people in front eating so deliciously, they felt anxious and wanted to come up and share a piece, so that they could eat for free without paying for it.  Everyone likes it.

    Wang Anran calmly put the chicken carcass into the pot. When it was fried, he distributed it to the merchants for free, but he only allowed merchants who had not eaten it to come and pick it up.  Many merchants who had eaten wanted to share the food, but they were reported by merchants who had not eaten and were not allowed to eat more.

    As soon as the chicken skeletons were fried, they were all robbed. The merchants at the pass couldn't say that everyone got a portion, but it wasn't too different. It didn't take long for the chicken skeletons to be divided up.

    The officials were all waiting impatiently. It was already noon, and there were many people coming to the food stalls to eat for free, but no business was done to collect money. Everyone did business together to make money, not to be good people!

    Lu Shunfeng couldn't wait anymore. He walked to Wang Anran and whispered: "Brother Wang, this won't work. Everything is given away for free, but as for the money, I haven't seen a penny!"

    Wang Anran turned his head and whispered: "This is called a free trial. If you don't let them taste it first, will they be willing to spend money!"

    Lu Shunfeng said with a bitter face: "But there are too many to try. There are hundreds of chicken skeletons. Even if they are chicken bones, there is still a lot of meat attached to them, and it consumes so much fuel!"

    Wang Anran yelled: "You can't bear the child, but you can't trap the wolf! Don't worry, we will start selling it now."

    Wang Anran cleared his throat and said loudly to the merchants: "Everyone has tasted the taste of the chicken skeleton. Is it okay?"

    The merchants all nodded, yes, that¡¯s great, but the portion is smaller, and everyone didn¡¯t get much, and the more they ate, the hungrier they got.

    Wang Anran added: "Now I want to fry chicken breasts, chicken legs, chicken nuggets, etc., but these all cost money, and not everyone can buy them!"

    The merchants were puzzled. It was just some food. No matter how delicious it was, you could buy it if you had money. I had never heard of anything that money couldn¡¯t buy!

    Wang Anran pointed to the five large pots, in which the vegetables were still simmering, and said: "The staple food costs are extra. The vegetables cost ten cents a spoon. For every two spoons you buy, you can buy a fried chicken nugget with an additional penny. Every time you buy it, you can buy fried chicken nuggets."  For three scoops, you can buy fried breast meat with three cents. For every four scoops, you can buy fried chicken wings with five cents. If you buy five scoops, you can buy fried chicken legs with eight cents. Think about it, eight cents.  You can just buy a big chicken leg to chew on, how cheap it is!¡±

    The merchants were silent for a moment, and the whole place was silent. They were all businessmen, and all of them knew how to settle accounts. The chicken drumsticks cost eight cents each, but the vegetables were sold by the spoon, which was ten cents per spoon!

    The old merchant spoke first again, saying: "In Liangzhou City, ten cents can buy a large bowl of vegetables and two cakes, but the cheapest meal here costs twenty-one cents per person."  Wen, not counting the cost of staple food, it¡¯s a bit expensive!¡±

    Wang Anran smiled and said: "But here, if you want to have a hot meal, you can only eat at my place. If you want to eat a pot full of fried chicken nuggets, you can only eat at my place. I sell them  The price is not expensive anymore.¡±

    The officials also agreed that it was indeed not expensive, and such delicious chicken nuggets could not be found elsewhere. Besides, although the total price had gone up, the food was still better than elsewhere.  What's more, if you want to eat somewhere else, can you find anywhere else?

    The merchants are all good at calculating accounts. I feel that although the food in this place called food stall is a bit expensive, it is not that much expensive in terms of total price. For this place and this fried chicken, the price is about the same.  Even if it¡¯s just a meal in a restaurant in Chang¡¯an!

    Some merchants asked: "Is it okay to just buy fried chicken?"

    Wang Anran said: "If we don't sell them separately, you either have to buy the fried chicken after buying the vegetables, or you don't want to eat it. However, I can tell you that my fried chicken is only sold here. It is not available in the city or anywhere else."  No."

    Lu Shunfeng was anxious. It's good that we didn't buy or sell by force. We dared to negotiate terms. He shouted: "This is for your own good. How can you afford to eat just fried chicken? Okay, okay, we are selling now."  , If you don¡¯t want to buy, stand back and don¡¯t block the people who are buying!¡±

    The officials also started shouting.

    As soon as the official showed his power, the merchants immediately became honest and no one dared to offend the official!

    None of the merchants were short of money. Besides, even if they had to save money, they didn¡¯t care about the cost of the meal, so they all came up to pay for food.  Wang Anran taught the master chefs how to fry chicken step by step, and then he went to sit on the side.

    The business was quite booming, almost all the merchants came to spend money, no one was left behind, andAnd they all sell five spoonfuls of vegetables, and they all want to eat big chicken drumsticks!

    Lu Shunfeng sat next to Wang Anran and asked: "Brother Wang, since we are in this food stall business, the price of food and rice will just go up, so why bother?"

    Wang Anran said hey, you don¡¯t understand the psychology of consumers. This is still preliminary. I want to go deeper. That is, whoever buys ten spoons of my big pot of food is qualified to win love.  Crazy 5, no, it¡¯s a whole fried chicken, that¡¯s called marketing!

    Wang Anran said: "Look, these people pay a high price to eat fried chicken. They are happy eating it now, but after a while they will feel that it is expensive. The more they think about it, the less economical it will be. They will complain and say that we are here."  Cheating, right?¡±

    Lu Shunfeng thought for a while, nodded and said: "That's natural, I would think so too."

    Wang Anran added: "But don't forget, we raised the price of vegetables, not the fried chicken, so when they think of this well, just imagine that you are a businessman, and encounter this  What would you say to others when something happens?"

    Lu Shunfeng scratched his head and used transposition thinking vigorously. Maybe it was because transposition thinking was not used often before. After a long while, he said: "I would say that the food in the food stalls is not good, expensive and not delicious, but the food there is  The chicken tastes good, and it¡¯s super cheap¡­¡±

    When he said this, he suddenly made a sound and said with a surprised look on his face: "How could I have such an idea? I didn't originally think so!"

    Wang Anran smiled, this is the transformation of consumer psychology. You have to be a modern person to understand it, but it is a pity that it was born more than a thousand years ago.  He said: "Anyway, no one will care about the expensive and mediocre dishes, but they will care about the cheap and delicious chicken, right?"

    Lu Shunfeng was stunned, then suddenly slapped his thigh and said: "Brother Wang, I finally understand, your trick is good!" He raised his thumb and said: "In this way, although our food is expensive, businessmen  They spend more money, but they only complain about the expensive food, and no one complains about the expensive chicken. As time goes by, more people know about it, and maybe ordinary people in the city will come here to try new things, but they  If you want to try something new, you have to buy expensive vegetables first. If you keep doing this, our business will get bigger and bigger. Brother, how did you come up with this trick?"

    Wang Anran thought to himself that this is a trick used by modern people. Even children will not be fooled, so they can fool you. He smiled and said: "Last night, I watched the Beidou at night!"

    "Hey, Brother Wang, you love to joke too much!" Lu Shunfeng knew that he refused to say anything, so he laughed and stopped asking.

    At this time, a Hu couple came over with a child in their arms. They came to Wang Anran and saluted with Hu etiquette. The Hu man asked in a weird accent: "Is this  But Doctor Wang? We want to ask you to see a doctor for my daughter."

    Wang Anran exclaimed, "How does this barbarian know that I know how to treat a doctor?"

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