Just when Long Fan was filming a new drama, "Sword of Fairy", which had undergone strict review by radio and television, was finally released.
In addition to fans of the original novel, a larger audience group is computer gamers who are paying attention to this work. Having experienced the enjoyment of classic games, people are also full of curiosity and expectations for such an adapted TV series.
Not only mainland TV stations, but with the hard promotion of Daewoo Corporation, Taiwan Central Television also bought the broadcasting rights of "Sword and Fairy" and broadcast it simultaneously with the mainland. This move brought huge surprises to readers of "Sword and Fairy" in Baodao.
In sharp contrast to the premiere of "Sword and Sword", the Korean palace drama "Dae Jang Geum" started airing one week in advance on the prime time of the Central Television.
After experiencing the uproar when it was first introduced, no matter how professional TV people evaluate this drama, its ratings have hit a new high in the country, setting off another round of viewing frenzy for Korean dramas.
According to the introduction to reporters by the head of the chief editing office of CCTV, who first purchased the drama, the plot of "Dae Jang Geum" entered its first wave one week before "Sword" was broadcast. It shows that as of June 30, the average ratings of this drama in the 12 major central cities across the country reached 2.59%, an increase of 0.16% from three days ago; the average ratings share was 10.42%, an increase of 0.56%. Moreover, since "Dae Jang Geum" has been broadcast for many days, the cumulative audience arrival rate is 25.15%, and the total audience exceeds 120 million. The person in charge also revealed that this ratings figure continues to rank first in the national ratings for the same period. Among them, the ratings for the same period on June 25 were 124% higher than the second place, showing strong momentum. The data also clearly shows that among the 12 central cities surveyed, the average viewing share of 8 cities exceeded 10%, among which Nan City¡¯s viewing share increased by as much as 83%
It seems that Korean dramas have become a phenomenon that attracts attention during winter and summer vacations. On the one hand, a large number of viewers or commentators criticize Korean dramas for their routines and serious emotions, but on the other hand, the ratings remain high.
The highly rated "Dae Jang Geum" also made Hunan TV quite heartbroken. Hunan TV originally wanted to buy out the mainland broadcast rights of this Korean drama, but because of the appearance of Long Fan, it chose to focus on this young man. However, CCTV won the first prize.
Now it seems. This risk is really a big one.
Several people in charge of film purchasing at Hunan TV felt complicated. If the film selection was wrong this time, the influence of "Sword and Sword" would not be as expected. Then I will really be able to bear it, and bonuses and the like will basically be in vain.
Seeing the rising ratings of "Dae Jang Geum", even Zhejiang TV, which had full confidence in Long Fan, began to waver, and even considered whether to postpone the broadcast of "Sword". In order to avoid colliding with the sharp-edged "Dae Jang Geum" and causing disastrous ratings results.
Now the three provincial satellite TV stations that bought "Sword" no longer expect the new drama to create the hot ratings of last year's "Struggle". As long as it can achieve half of its influence, those in charge of film purchase can already breathe a sigh of relief. Taiwan leaders have made an explanation.
Long Fan, who was in Henan, also roughly understood the thoughts of the heads of these TV stations through Wang Zhonglei's introduction, and learned that some station leaders wanted to postpone the broadcast of new dramas. Long Fan immediately made a phone call to express his objection.
Including novels and games, after such a long period of publicity and warm-up, even the "hunger marketing" that has been tried and tested in the mall should come to an end at this time, otherwise the audience will really be too hungry and give up their expectations for this drama.
Finally, after several rounds of communication, the three TV stations accepted Long Fan¡¯s suggestion and still broadcast the new drama in prime time as originally planned. And follow Long Fan's suggestion. More interactions have been added to the broadcast session.
For example, you can send text messages to discuss the plot while watching, and the lucky ones can also get signed photos of Long Fan, Liu Yifei and other leading actors or other prizes
"Hey, Long Fan, why do you feel so nervous this time" Liu Yifei's tone on the other end of the phone was a little confused. She always believed that she had performed this drama well, but various recent ratings rumors seemed to make her Liu Yifei, who is filming a new drama, feels a little unsure.
Various comparisons and controversies from the outside world. The praise for "Dae Jang Geum" and some people's ridicule of major domestic productions both stimulated this emerging actress.
It is not inferior to the big investment of "Dae Jang Geum". A large production that took nearly three months of hard work. The heart that should have been open and frank has become messy due to various rumors.
"Didn't I say it before? If the new drama is not good, I will go back to being a country bumpkin." Long Fan comforted him with a patient smile on the phone. He himself had to deal with two works, a new movie and a new TV series at the same time. Regarding such rumors, He has already looked away. As long as it doesn't affect the broadcast, Long Fan won't be too worried about anything. "Stop thinking about it and start filming your new movie."
"Oh"
Although she didn¡¯t have many words, every time she had such a call with Long Fan, Liu Yifei seemed to be able to calm down her slightly impetuous heart.
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In Hangzhou City, in an ordinary home in a residential area, an old man and a young man were arguing about the remote control.
My mother wants to watch Yang Ba¡¯s ¡°Dae Jang Geum¡±, but her daughter is staring at the clock on the wall, waiting for the first episode of Zhejiang Satellite TV¡¯s ¡°Sword¡± to air.
"What's so good about that Fairy Sword? Look at how well Lee Young-ae acted. It's an inspirational drama. You young people should learn from Jang Geum's ambition in the drama." He saw his daughter staring at the remote control in her hand from time to time. , my mother started nagging, "This episode of Jang Geum should be"
"Mom, how do you know if it's good or not before it's even aired? Besides, Korean dramas are the same over and over again. Please support our domestic dramas when you have time." The daughter said without giving up, shaking her mother's arm like a baby, " You don¡¯t have to go to work, this episode will be re-broadcast tomorrow morning, and "Sword of Immortality" will be gone after it ends Just let me watch one episode"
The middle-aged man who is the father is also there to persuade, "Hey, you two should just watch it at different times. Otherwise, let's buy a new TV. It will be difficult for Xiaoru to go to work."
Hearing her husband¡¯s proposal to buy a new TV, the middle-aged woman stopped nagging and handed the remote control to her daughter, ¡°Okay, okay, stop shaking it, let¡¯s show it to you, I¡¯ll watch the replay tomorrow morning.¡±
It¡¯s rare for a daughter to look forward to a new TV series so much. As a mother, she is also curious about what kind of show "Sword" is that has such great appeal.
"The body that has been sleeping for thousands of years wakes up from the rotten branches and dead leaves"
As soon as I switched to Zhejiang Satellite TV, Chen Qixuan¡¯s singing voice came from the TV.
"Okay, okay, I caught up." The girl was excited.
Although they are not very fond of "Sword and Fairy" verbally, since they obeyed their children, the parents also sat there and stared at the TV screen to try to figure out the clues.
"Rumble"
The simple sequence at the beginning is a grand special effects scene, showing the background of Nanzhao ten years ago to the audience.
?Then the plot quickly advanced and got to the point. Li Xiaoyao encountered a strange man from the Moon Worship Cult in the hotel where he was staying. His aunt fell into a coma and had to go to Fairy Island to find an antidote, thus uncovering the mystery of her life experience.
For novel readers or game players, the greatest pleasure in watching a TV series is to guess the plot development yourself and then compare it with the TV series when you know the story background and general process. If you don't guess right once, you will feel a sense of accomplishment.
Those viewers who have not read Long Fan's novels are even more attracted by the plot and are curious about the fantasy experience Li Xiaoyao is about to face.
"Hey what kind of movie is this? Why does it look like Journey to the West?" Mom couldn't help but ask. She was referring to the special effects of the TV series, which seemed to be much more realistic than some of the fantasy martial arts dramas she had seen before. , and the slightly dull Li Xiaoyao is quite eye-catching.
Although parents are not very interested in such romance stories due to their age, as the plot unfolds, they can't help but fall into speculation and expectations for the subsequent plot, not only because of the acting skills of Long Fan and other leading actors It is highly skilled, and its great appeal comes from the production of special effects that are both real and illusory.
In this regard, Long Fan spent nearly double the budget of the original special effects, and Daewoo Company teamed up with a very powerful special effects team in Asia to create it.
Forty minutes passed by in the blink of an eye, and my mother, who was reluctant to watch the new drama at first, seemed to have not recovered from the plot. She quietly watched the TV commercials without any intention of changing the channel.
"How about it, Mom, it's okay." Obviously seeing the influence of the new drama, her daughter joked at the side, "I heard that this drama took a lot of effort to film, and look at our mainland The acting skills of the actors are also very good.¡±
It seems that she is unwilling to admit her true inner thoughts, but my mother still can't help but ask, "What's going on with that fairy island?"
The daughter spread her hands and said, "How do I know? I won't know until I watch the next episode."
In his heart, this loyal female Fairy Sword fan was very happy that this work conquered his mother. No matter what other people thought, at least Long Fan's "Fairy Sword" did not disappoint him.
This kind of "negotiation" scene not only appeared in one house in Hangzhou, but also among the young people who had been looking forward to Fairy Sword for a long time and only had one TV at home. They started a battle for the remote control with their parents, or took advantage of another TV commercial. Switch back in time to watch the new drama, or simply convince your family to watch Long Fan's new drama with you.
??And the latter occupies the majority. After all, adults just watch dramas for entertainment and have no special pursuit, but young children are different.??I hope to catch up with the topic trend as soon as possible and avoid being unable to keep up with what others are talking about when I return to school or work the next day.
Different people view TV series in different ways, but one thing everyone agrees on is whether the plot is interesting or not. If it can't arouse your curiosity, no matter how much effort it takes to make a TV series, it won't. People keep watching.
""Sword" obviously had the upper hand in this aspect from the beginning. It was foreshadowed by the novel and then backed by a powerful idol cast. Both the acting and the plot are addictive.
The ratings results obtained in the following two days also confirmed this undeniable fact for everyone.