In Beijing, the bustling Wangfujing Street is filled with people.
Among the many shops, in front of an inconspicuous small store, the rolling shutter door has not been opened yet, but there is already a long queue of hundreds of people in front of the store!
This long dragon also attracted the attention of many pedestrians. Although some business shows happen every day in Beijing, scenes like this are really rare. Looking at the shop, you don¡¯t see how big it is. It¡¯s about the size of an ordinary KFC fast food. There is no Chinese character on the logo in front of the door, only the pinyin of "meizu" in big blue fonts appears on it, and I can't figure out what it is selling.
"What does this store sell? Why is it so popular? There are so many people queuing before it even opens?" A shopping couple walked by and the girl asked curiously.
"Hey, honey, you don't even know this. This is a newly opened store by Meizu. Didn't I tell you last night? This company has developed a particularly awesome mobile phone with a big screen. It has a touch screen, can take pictures, and can surf the Internet. I heard it is a smartphone? It can install programs like a computer, which is awesome." The boy next to the girl said with excitement.
"Really, don't you like this thing the most? Why didn't you queue up to buy one?" the girl asked with a giggle.
"Hey, you don't know this, baby. This phone supports three purchase methods. I logged on to the official website last night and ordered two units, one black and one white. We are a couple, so I just have this phone in my hand. The outdated Nokia has been eliminated." The boy said proudly.
"It's true. My dear, you are so good to me." After hearing the boy's words, the girl immediately said softly.
The official website of Legend Technology originally supports online ordering. It's just that the sales of MP3 and MP4 online were not good before. After all, this method of online shopping was not adaptable to people at the beginning. In addition, the express delivery industry is not yet perfect, so the volume was not very large at the beginning. . However, the market needs to be cultivated slowly, after more than half a year of operation. Legend Technology's online sales began to gradually increase, and now, some fashionable young people. I have slowly come to accept this approach.
The direct manifestation of this change lies in the online ordering of Meizu iPhones. At twelve o'clock last night, online ordering of Meizu iPhones officially started. In less than a few hours, the number of online orders skyrocketed, showing a blowout trend. By 8 o'clock in the morning, there were already more than 300,000 consumers ordering this mobile phone online. Of course, the actual quantity shipped is higher than this amount, because Legend Technology limits each buyer to a maximum of two machines. The reason why there is no excessive liberalization is to avoid scalpers taking the opportunity to speculate. To know. This mobile phone is very popular now, and scalpers will definitely appear. Liu Yufan also knew that this was inevitable, but he was not like Apple. What kind of hunger marketing is this? This market has just been opened up. Liu Yufan is eager to use a large amount of spot goods to control this market for many years.
At nine o'clock in the morning, the Meizu store in Wangfujing, Beijing, opened on time. Ten staff members wearing sky blue work clothes with the words "Legendary Technology" printed on them stood in front of the counter with smiles, waiting for customers to make their selections.
Although I have been mentally prepared for it. But when the door opened, the shop assistants were still overwhelmed by the influx of buyers!
¡°Bring me a black one!¡±
"I want two white ones!"
¡°Give me ten black and white machines each!¡±
"Sorry sir, we can only purchase two units per person here, sorry."
"What? You want to limit purchases? What kind of rules are you talking about?"
"Sorry, this is the company's policy!"
¡¡
The crowd was noisy. Many people were holding banknotes in their hands and squeezing forward. They didn't even bother to choose the machine. They just paid the money, took the machine and left. The reason why I feel so reassured is because of Legend Technology¡¯s promise that if there is any quality problem, we will return it unconditionally within one month!
Many people got the machine and opened the package directly in the store to play with it without leaving the store. Most of these first batch of people who bought the machine are digital enthusiasts. After witnessing the power of this phone at the press conference last night, they can't wait to experience the new features!
"Wow, this screen is great. Compared with this phone, the phones I used to play with before are just crap." A boy got the phone and sighed while playing with it. The high degree of openness and compatibility of the mos system allows mobile phones to run multiple apps. No one has developed similar applications before, but Liu Yufan has asked technicians to write several commonly used apps in advance.?? software is built into the mobile phone.
"Wow, isn't it? This phone can also support QQ?" Another guy who opened the phone, after swiping a few times, suddenly saw the familiar QQ icon on the screen, and he was suddenly surprised. After tentatively entering my QQ number, I actually logged in to QQ.
Of course, this is because there is a free wifi environment in the store, which Liu Yufan deliberately proposed. The charm of smartphones can only be fully reflected in an environment with Internet access.
Now, this new discovery has been noticed by many people. These guys who got the mobile phones didn't care about anything else and started playing here one by one.
But it doesn¡¯t matter what they are doing. Although the space in the store is not small, it can¡¯t be held up and cannot be entered or exited. It didn't take long for the store to be crowded. Those who had been queuing outside the store for a long time and couldn't get in were so angry that they cursed.
"What's going on with the people inside? Why can't they come out after buying it? Make room quickly, I'm still waiting to buy a mobile phone."
"That's right, just leave as soon as you get the phone. If you want to play, go home and play."
The manager of the store also noticed this situation. In desperation, he had to use a loudspeaker to loudly persuade those users who bought mobile phones, asking them to take it home and study it slowly.
Although these people are having a good time. But seeing the public outrage outside, they had no choice but to clean up in a hurry and hurried home. After this minor disturbance, order in the store slowly returned to normal. But the shop assistants became even busier.
Collect payment, issue receipt, pick up the machine, and then collect payment. Issuing receipts started at nine in the morning and was busy until five in the afternoon. These clerks barely rested all day long. Even the lunch meal was brought by the manager from outside. A few people ate something in a hurry and then started fighting again. Although they were very tired, there was unconcealable excitement on their faces. The excitement comes from two sources. First, they feel proud that their mobile phones are selling well, and second, each of their sales performance is linked to bonuses. Today, everyone has sold an average of more than 100 mobile phones. With such sales performance, the bonus alone can equal their monthly salary. It can be said to be a double salary! Is this still the first day? Thinking of this, although these people were very tired, none of them had any complaints.
This scene was played out simultaneously in nearly 400 cities across the country. Not only a specialty store. Even the Meizu iPhone counters in large electrical appliance stores such as Suning and Gome are packed with people. Even the managers of electrical appliance companies who have seen countless sales battles are dumbfounded by the hot sales. They came to their senses. Without any explanation, Meizu¡¯s counter was placed in the most conspicuous position. If nothing else, the popularity that such a hot-selling machine attracts to shopping malls is worth the price of admission.
This sales situation also makes other mobile phone manufacturers want to bleed. This isn't selling mobile phones, it's just a money grab!
The intelligence personnel they sent brought back the prototype for them as soon as possible. After being sent to the laboratory for some research and disassembly. These mobile phone manufacturers, who had previously looked unimpressed, were completely convinced. Although many of the technologies on this phone have been available in the industry for a long time, having technology is one thing. It is not easy to think of applying so many technologies to the same phone and combining them so perfectly. . In particular, he even thought of using Unix system to write a separate operating system for this mobile phone, so that the mobile phone can truly have computer-like functions. This is simply a genius idea!
However, after being convinced, these manufacturers also deeply hated Legend Technology. This Liu Yufan is simply cutting off everyone's financial path. I would like to ask, after such a mobile phone is launched, who will buy those feature phones made by themselves? The most hateful thing is that he actually set the price so low, only 2499. Isn't this just disgusting? To be fair, after dismantling it, they found that the cost of this phone is only about 1,500 yuan. Even if it is sold at this price, the profit margin is very large. But the question is, if this phone is really sold at this price, how can it be sold as someone else¡¯s phone? These manufacturers secretly estimate in their hearts that if they were to produce such a mobile phone, with such an absolute advantage, it would definitely be sold at a sky-high price. If nothing else, even if it costs 1,000 US dollars, it would probably be sold. Many people paid for it!
Whether it¡¯s admiration or hatred, these emotions are not what they need to consider at the moment. Faced with the overnight decline in sales, these mobile phone manufacturers could no longer sit still, and one by one they immediately kicked off their smartphone research!
Soni Company is no exception. Three days after the Meizu iPhone was launched, the company held a board meeting and unanimously approved the company¡¯s plan to develop smartphones!
Whether it is Soni, Samsung, Nokia, HTC, these mobile phonesThe strength of electrical appliance manufacturers is the same as that of others. Once they decide to do something, the efficiency must be very high. This can be seen from the fact that Samsung can launch several mobile phones in a year.
The reason why I didn¡¯t develop this potential before was because I wasn¡¯t forced into a blind corner. Although they have newer technologies, since the existing technologies can still make money, these people will naturally not be so bored that they will take out all the new technologies and satisfy all consumers' expectations at once. Update a little at a time, continue to upgrade and make minor changes, and slowly take money out of consumers' pockets. This is the kingly way.
But when faced with such a guy who doesn¡¯t follow common sense, these manufacturers have nothing to do. The functions of Meizu iPhone directly set a benchmark. If you don't follow this, no one will care about you. This time, these manufacturers were forced to make a major update.
Nokia was the first to be unable to sit still, less than two months after the Meizu iPhone was launched. Directly released his first smartphone, Nokia n70. This phone is still a traditional candy bar with physical buttons, but it uses Nokia's newly developed s60 smart system, codenamed Symbian.
Originally, this mobile phone, which was still in the laboratory, was Nokia's big move to stay in 2001, but now it is forced by Legend Technology. I had to take it out in advance. Although there is no touch screen and the screen is not as big as Meizu iPhone, it is better than the price. Priced at 1,999 yuan. Coupled with the brand effect of Nokia, many people bought it for a while. Although its functions lag far behind those of Meizu iPhones, those fans don¡¯t care about this. They just need to see the logo. Moreover, this is also intelligent, and their hearts are much more balanced.
Samsung also launched its own smartphone s5830. Compared with Nokia, Samsung is much more generous. It directly uses a 3.5 screen and uses its own Unix-based mobile operating system, codenamed Orion, which directly borrows the codename of the CPU it uses.
HTC has launched the Wildfire series, Motorola has reached a milestone, as for Soni. After holding on for half a year, I also took out my first smartphone, lt22.
The most noteworthy thing is Apple. Although Gangzhu Qiao came out with this iPhone later than anyone else, he is a person who is paranoid about technology. Still came up with a very outstanding product. In terms of appearance, this phone has many similarities with Meizu's iPhone, but in key areas, Legend Technology has applied for patents, so Apple does not dare to imitate it too much. The most important thing is that Apple uses its own ios system. This is an extremely closed smart operating system like Apple Computer, leaving little profit margin for third-party app writers. However, fortunately, the compatibility is extremely high and the smoothness of the entire machine is excellent. Among the many new smartphones, Apple¡¯s phone has good brand credibility and excellent user experience. In the end, it succeeded in grabbing a large piece of the market from Legend Technology. Of course, to say it is very large is only about 30%. Legend Technology's iPhone was launched too early, giving other manufacturers no chance to react. By the time they came to their senses, this god-like phone had been sold all over the world through various formal or informal channels. Liu Yufan is very "kind". All mobile phones are not locked to the frequency band and support any communication provider in the world. It is precisely because of this that within a year after Meizu iPhone entered the market, it quickly became one of the most smuggled mobile phones in the world. . In those European and American countries that were not included in the first batch of sales lists, many digital enthusiasts got this phone through parallel import channels. Of course, the price is not cheap either. This mobile phone has also helped many scalpers and smugglers. Legend Technology made a big profit, and they followed suit and made a small profit, and they were all happy.
The smartphone war was supposed to start four or five years later, but because of the emergence of Liu Yufan and a Meizu iPhone, it has been directly brought to the present. The competition is fierce. None of these big manufacturers are fuel-efficient. They imitate each one very quickly, and they also have their own technical core. Liu Yufan wins early and captures the market quickly, but facing their pursuit, this competition is also very thrilling!
However, Liu Yufan¡¯s strategy succeeded after all. Unlimited sales and affordable prices made this phone a well-deserved arcade machine in 2001! As a manufacturer of mobile phones, Legend Technology has also made huge profits from this mobile phone! Although Legend Technology has always been secretive about its operating income, judging from the sales volume alone, the profit this Legend has brought to Legend Technology is definitely a very scary figure! The number of Meizu iPhones sold purely through regular channels has exceeded 10 million! Excluding production costs, advertising revenue, etc., it is estimated that this mobile phone has earned Legend Group more than one billion US dollars in profit according to the most conservative calculation!
So, what¡¯s the real situation?
In the office, looking at Liu Yufan who looked calm, Keiko had a hint of respect and fear on her face!
Over the past year, Keiko has had some undue thoughts about her new boss. It's just that this handsome-looking chairman is like an incomprehensible stone, cold and distant. In the past year, except for work matters, he has never said a word to himself.
And today is another very special day. Looking at the calm boss, Keiko's heart was filled with waves and she couldn't help herself.
Overthrowing Soni, a task that seemed impossible before, has given Keiko more and more hope over the past year or so! Suoni's desperate counterattack was cruel and ferocious. There are commercial ones, and there are also some disgraceful behaviors in private. However, in front of Liu Yufan, it was like there was an invisible wall, turning all these attacks invisible one by one. Every time Liu Yufan made a move, he aimed directly at the opponent's most deadly point, without sparing any space. It was extremely brutal!
And this time, in less than a year, Liu Yufan once again prepared two killer weapons! . . )
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