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Episode 2 Young Mayor Chapter 80 Brilliant Creativity

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    "Rex, if you are willing, I can make a film for Braddock." Joseph Sargent said with a smile beside him.

    Doug Sweeney and Susan Hoffman were also laughing. Sweeney said: "In fact, we did think so, but it requires a very special and powerful theme. Steel is not enough."

    "Bradock can do it. Please believe me, Braddock can definitely do it. He and Levi are a perfect match." Wang Lei said seriously.

    "Levi's has a history of more than a hundred years, and he continues to prosper; Braddock, too, although he has declined, he will still achieve revival."

    ¡°I hope so.¡± Doug Sweeney raised his glass in a graceful manner. Obviously, this kind of agreement was not enough to impress him, nor was it powerful enough.

    "Yes, renaissance. This is true across the United States. Although our new economy leads the world, the manufacturing industry is in decline. A large number of blue-collar workers are unemployed, and young people who have not gone to college cannot find jobs"

    "As far as I know, the same is true for Levi's. Your jeans are no longer produced in the United States, although this does not affect its quality."

    "This is a trend. We have to consider costs and market competition." Sweeney nodded, and his eyes began to look around, showing signs of impatience.

    "Yes, but manufacturing is also very important to Americans." Wang Lei thought of old man Shane and unemployed residents such as Udunis.

    Sweeney's face became a little unhappy. Wang Lei's words touched a sensitive spot. Of course, the United States also needs manufacturing, but for companies, they cannot give up on lower-cost manufacturing solutions, and consumers will not give up either.  Lower priced items.

    "Rex, when did you become a conservative? Don't tell me you are already a Republican?" Joseph Sargent smiled to adjust the atmosphere.

    Wang Lei shook his head: "Of course, I am not a conservative, and I have not thought of a good way to alleviate the trend of manufacturing outflows, but I know that Americans still prefer to see the manufacturing industry stay at home, although liberals believe that  That is the freedom of enterprise, and the New Economists will think it is irrelevant. If we control finance and the new economy, we can control the future."

    "It's really surprising, especially coming from a Chinese person, Rex, you know, China is the largest successor to the American manufacturing industry." Joseph said with a smile.

    Wang Lei glanced at Sweeney, who could hardly bear it any longer. He smiled and said, "I know that none of us can change this trend. This is globalization. Trying to stop it will have no good results, so  I lean more toward the liberal point of view.¡±

    "But for Levi, he has a special meaning."

    "What would happen if Levi's became the hero who saved American manufacturing?" Wang Lei opened his arms and said with enthusiasm.

    "Levis will die." Sweeney said angrily: "I'm sorry, I still have friends over there, I want to say hello."

    "Oh, please wait a moment, Mr. Sweeney, you may have misunderstood me, or I didn't make it clear. I didn't mean that Levi's is going to move manufacturing back to the United States, but that this is a very glorious opportunity."  An image that every American will love, and wearing Levi¡¯s jeans will make them feel the glory of America.¡±

    "False propaganda? That's what politicians are good at." Susan Hoffman couldn't help but have a bit of sarcasm in her tone.

    ¡°No, no, no, it¡¯s not false propaganda,¡± Wang Lei quickly waved his hand to deny it.

    "Levis can't save the United States, but it can save Braddock, a small town that has declined due to the decline of heavy industry and manufacturing. Then people will say that Levi's is a responsible company and a hero, and it is saving the United States.  The glory of the past.¡±

    Doug Sweeney had already turned around and was about to leave. When he heard Wang Lei¡¯s words, he couldn¡¯t help but step on the spot. A light seemed to flash before his eyes: ¡°Save a small town and become a glorious image of saving the glory of the United States?¡±

    "Yes, every American will like it, right?" Wang Lei smiled and shrugged. He knew that this idea would definitely impress Levi's, but would they follow their own script?  Not necessarily, maybe they will choose another more suitable partner, but Wang Lei has no choice.

    "What do you think?" Doug Sweeney looked up at Susan Hoffman and Joseph Sargent.

    Joseph Sargent looked at Susan Hoffman, who seemed to be stunned, her mouth grew bigger and bigger, and then she exclaimed indifferently: "Oh, great, this is really a wonderful idea."

    Susan Hoffman suddenly realized what the occasion was, and she quickly stood up straight.The wife looked around awkwardly: "Oh, I'm sorry, I'm just too excited. As you all know, advertising people are like this. Once they encounter a good idea, they will fall into a crazy state. Fortunately,  I¡¯m not crazy yet.¡±

    "Yes, it's very interesting. I like this idea very much. It's very imaginative and has a lot of room for manipulation." Susan Hoffman is the executive creative director of Wade & Kennedy advertising agency. She really likes this idea.  Creativity, this is the kind of idea that makes people¡¯s eyes light up when they hear it, a great idea.

    Joseph Sargent smiled and shrugged: "You decide on the idea. As a director, I think Braddock's story is very interesting. They have a unique mayor who is embarking on a unique journey.  "

    Wang Lei cast a grateful glance at Joseph. These words were very important to Braddock. The old man finally had some humanity.

    Levi¡¯s needs a brilliant image, and ordinary advertisements cannot meet this requirement, so the idea of ??shooting an advertising movie came up.

    They also participate in many charity activities, such as participating in community building and helping the naked people through old denim donation activities However, these charity activities are not too special. Wang Lei provided a very unique idea.

    "Yes, our series of commercials can focus on this small town and extract a series of positive forces. The theme can be history and tradition, or progress and revival, the blue-collar spirit, the American dream, and the theme of work.  Real work, coupled with real people, achieve real changes, and Levi's is doing all of this. It's great!" Susan Hoffman is worthy of being a creative director. She quickly moved from King to King.  More ideas emanated from Ray's idea, and the idea really captivated him.

    "Very good." Doug Sweeney also admitted that this was a brilliant idea, and it was also the most satisfying idea for him since he planned to shoot an advertising film.

    He only cares about the glorious image of Levi's, the great image that represents the glory of the United States, which will make American consumers more inclined to Levi's when choosing products.

    Susan Hoffman¡¯s words undoubtedly made him more excited: ¡°OK, this idea sounds good, I think we should conduct more in-depth research to determine whether it is ultimately feasible.¡±

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