Saab has never been a mainstream brand, and Saab's ability to survive is entirely due to its unique shape and design. At the same time, this is also the reason why Saab is difficult to develop. Fans buy Saab because of its uniqueness, but refuse to let Saab become mediocre, so it is difficult for Saab to be promoted to the public. It can be said that success is also unique, and failure is also unique. This situation is the same as Subaru, except that Subaru is much more mediocre than before.
It¡¯s quite interesting for a company like Subaru. In some ways, it¡¯s quite similar to Saab, both of which were transformed from manufacturers of military aircraft. What kind of company was Subaru in its earliest days? It was the Nakajima Aircraft Company that manufactured fighter jets for the Japanese fascist army and navy! Such a Nakajima Aircraft Company is affiliated with Fuji Heavy Industries. During World War II, like Mitsubishi Heavy Industries, it was one of the largest heavy industry groups in Japanese militarism. As a result, after World War II, Fuji Heavy Industries was liquidated. For example, Mitsubishi Heavy Industries was better off. Although it was liquidated in various ways, it still maintained its military industry after the war, while Fuji Heavy Industries basically left the military industry.
After the entire Fuji Heavy Industries was split into twelve companies, five of the companies were combined to form a new Fuji Heavy Industries, and such a new Fuji Heavy Industries was the predecessor of Subaru. In the 1950s, Japan's Ministry of International Trade and Industry proposed its own national automobile plan, which required a car that could seat four people, carry 100 kilograms of luggage, and have a range of 100 kilometers. Then Fuji Heavy Industries developed a car called Subaru 1500. Later, due to various reasons, this car project was forced to stop. However, it really played a big role in transforming Fuji Heavy Industries into a professional automobile manufacturer and changing its name to Subaru. .
Later, the Subaru brand was not as developed as Toyota, Honda and Nissan. This Subaru, like Saab, is taking a niche and unique route. As for Subaru's route, it is full-time four-wheel drive, but at the same time it does not pay much attention to the control of complex road conditions, but mainly pays attention to the posture on ordinary roads. At the same time, Subaru's interior is also relatively low-end, and the interior space is not very large. Generally speaking, it is very non-mainstream. It pays attention to a kind of eccentric driving experience. Later, after Subaru accepted Toyota's investment, it suddenly began to return to the mainstream controlled by Toyota. First of all, we started to develop rear-wheel drive sedans, and then the interiors began to become more upscale and not so simple, and the interior space began to become larger, so naturally the sales volume improved a lot.
In the past, Subaru was a technical nerd with performance control and rally racing, which was so extreme that people both loved and hated it. Now I am a bit compromising to the market, in order to survive, and I have been scolded by many former fans. And now the cars are selling better. Models such as the Forester, XV, and Outback are basically focused on fuel economy, safety, durability, and versatility. They sell well in North America because there is a lot of rain and snow there, which is suitable for the combination of horizontally opposed engines and four-wheel drive to take advantage of them. At that time, Mitsubishi's cars were the same as Subaru's, with a unique personality, and the two cars were even often compared. But now, Mitsubishi is constantly being marginalized, and its sales volume cannot compare with Subaru! From such a perspective. Saab should actually go the way of Subaru, but Saab's engineers and designers are something like that. Is it so easy to listen to opinions?
Sure enough, these Saab engineers couldn¡¯t sit still. Just when Huaxia Automobile started to have detailed discussions with General Motors, and began to talk bit by bit about what price would be appropriate, the engineers at Saab's Swedish headquarters and the employees in their factory actually united and went to the door of the Swedish government to protest! "Mr. Jia, what should I do if they protest?" When Dazhang hurriedly reported to Jia Hongjian, Jia Hongjian already knew the news. "Don't worry, let's first understand why those people are protesting." Jia Hongjian said in a tone that showed no change of expression even if the mountain collapsed. That's right, Jia Hongjian was very calm at this time! For him, no matter how good Saab is, it is not necessary for Huaxia Automobile. If it doesn't work, there's Volvo. If it doesn't work, there are other car companies that can buy it! Who says it is necessary to acquire Saab?
Although it is true that Saab¡¯s technology will be of great help to China Automobile, without Zhang Butcher, will we have to eat pigs with hair on them? Who in this world can't survive without whom? Could it be that without Saab, which is on the verge of bankruptcy, Huaxia Automobile will not be able to develop? This is what is called being strong without desire. If we don¡¯t have to rely on Saab, then Saab¡¯s resistance is not so shocking to us, and it is not so confusing. It¡¯s great, let¡¯s not buy a Saab. Who is afraid of whom?
And such an attitude of Jia Hongjian made Da Zhang of the negotiation team sigh with emotion, and he suddenly felt that his heart had calmed down! After learning about the "uprising" on Sabo's side, Da Zhang suddenly felt like his heart was about to fly out! After all, he is responsible for such a negotiation. Now that such an accident suddenly occurs, it can easily appear to be his problem! AndIf such an accident affects the negotiation process, he will be implicated even if he doesn't take the blame! So he had to be nervous, but after seeing Jia Hongjian so calm, he suddenly felt confident and relaxed! Immediately I felt that although Jia Hongjian was young, he really had the demeanor of a boss and could really be the backbone of everyone!
After Dazhang hurriedly investigated, he quickly found out why these engineers and workers had "uprising". It turned out that this group of engineers and workers saw an accountant entering the company to conduct an inventory a few days ago, and then somehow found out that the buyer seemed to be from China, and they were immediately unhappy. In the opinion of these Swedes, can the Chinese make cars? What car brands do the Chinese have? No! So in their eyes, it was like the eldest daughter of a noble family was in trouble, and as a result, a poor brat from the countryside who had nothing actually wanted to come over and take advantage, and even wanted to marry the eldest daughter. Will the eldest lady be happy? Why do people feel that their status is there? How do they feel that no matter how down they are, they will not be bought by the Chinese?
And although the Chinese are of the East Asian yellow race like the Japanese, the Chinese are not as good at making cars as the Japanese! If the Japanese come to acquire it, the Swedes may not say anything, but a Chinese brand like Huaxia Automobile that they have never heard of comes to acquire their Saab. This must be for Saab's technology! Maybe the idea of ??these Chinese people is to dismantle the Swedish factory after coming here, and then transfer all Saab's technologies away, and finally rebrand their Saab brand and put it on their cheap Chinese-made cars to pass off as high-end Swedish cars. Cars are all about cheating money! No employee who has worked at Sabor for more than ten or even decades would be able to bear this kind of thing! They have feelings for the company!
"Mr. Jia, what should we do?" Dazhang asked Jia Hongjian quickly. Somehow, when Dazhang asked this question, he subconsciously felt that Jia Hongjian must have some solution, that Jia Hongjian could handle everything! And as expected, Jia Hongjian said calmly: "Since they have doubts and problems, let's go over and have a frank talk with them. I believe we can still communicate with each other. Just talk from the bottom of your heart. The day after tomorrow, I will fly to Sweden and have a good talk with them then."
"What? Mr. Jia, are you coming in person? This How about I come? You have so many things to do, so I asked you to come here What's the use of us?" Dazhang hurriedly asked for Jia Hong's help. Gradually become worried. What he said was right. If boss Jia Hongjian had to come forward to handle everything, then why did Jia Hongjian give him such a high-profile company? To put it bluntly, if you just pick a few junior high school graduates, wouldn't they all be able to do big jobs? "It's okay, I just want to experience the charm of Saab's decades-old brand up close, and I also want to see what the Saab company is like. Now that this matter has happened, I will go there, so It's also more sincere." Who knew Jia Hongjian said this.
Hearing what Jia Hongjian said, Dazhang tried to persuade him several times, but found that Jia Hongjian refused to listen at all and acted as if he really wanted to go and talk in person. In this case, Dazhang quickly said hello to the group at GM, and then took Ding Haitao and other key members of the Huaxia Automobile Negotiation Team to book a flight to Sweden! After all, Jia Hongjian and Mr. Jia are going to Sweden in person. They, the migrant workers, have to go, right? We can't let Jia Hongjian have no errands around him after he arrives in Sweden, right? With Jia Hongjian so alone in Sweden, do they, the rest of the group, still want to work? Even if the Saab employees in Sweden act excessively, won't Da Zhang and the others have to cover Jia Hongjian's escape? Don¡¯t you still want to ensure Jia Hongjian¡¯s safety? Otherwise, if they don't go, if Jia Hongjian makes some mistakes, how will Dazhang and the others explain to the whole company? How to explain to Jia Hongjian¡¯s parents?
So the next day, the Huaxia Automobile negotiation team in the United States hurriedly took several flights and flew to Sweden one after another! One of Dazhang's negotiation assistants flew over first and hurriedly booked a hotel for Jia Hongjian. Then he contacted the local police and contacted the protestors at Saab to ask them to come forward. The representative came back to have a detailed discussion with Jia Hongjian. Even the venue for the detailed discussion had to be booked by the assistant in advance! Not to mention the Swedish and Chinese translators! (To be continued.)