"Of course it's not a monopoly! How little market share does Apple have? It's not even worthy of mentioning Huaxia Hi-tech's music pods. The one who really occupies a monopoly is us, Huaxia Hi-Tech" Who knew that after hearing Jia Hongjian's question, the lawyer He actually said that! Damn, then not only can we not be disgusted by apples, but we may also be disgusted by apples? Just when Jia Hongjian was surprised, he heard the lawyer speak again, "But this does not mean that what Apple did is legal, at least it can sue them. <Specifically, it cannot be our company that stands up to sue them. It violated the anti-monopoly law, and it was the consumers who should have come forward to file a class action lawsuit, saying that they limited consumers' right to choose, which was a trample on and contempt for the fair competition law!" The lawyer suddenly turned his back on the clouds and blocked the rain. ah!
Damn it! Jia Hongjian was a little dumbfounded at that time Is this your sister different from what he just said? Okay, maybe lawyers are an industry that only eats words, and eats words with two different words. People¡¯s professional opinions are different from ours, but the connotation is probably the same! So Jia Hongjian couldn't care less about being surprised at this time. He hurriedly asked: "Is this possible? Can you sue them?" "Yes, you can sue, but you have to find a consumer to sue! Find a consumer who bought theirs. ipod, and then said that ipod cannot play music purchased from other music stores. This is a problem of restricting consumers' right to choose. Our music pod system is designed to avoid being sued for monopoly. Mr. Jia, you are very smart in advance. The permission to play music purchased from other software stores has been opened, why are they so arrogant and not allowed? We have to sue! But the amount may be smaller. Generally speaking, here in the United States, it limits consumer choices. For rights issues, there can be punitive damages and the price can be very high. It is estimated that the compensation requirement of 200 to 300 million yuan may be reached. If Apple still occupies a monopoly position and clearly violates the anti-monopoly law, then the compensation price will automatically double ¡¡±
Damn it! Jia Hongjian was shocked at that time! When he allowed the music pod system to play MP3s from "unknown sources", he really did so with the intention of avoiding being sued for monopoly. As a country where Microsoft and Intel can both be accused of monopoly, how can Jia Hongjian not pay attention to such a thing when he is living in the United States? At the turn of the century. Microsoft faces antitrust lawsuits in Europe. The United States is also investigating Microsoft in various ways, and finally there is the possibility that Microsoft may be forcibly split into two companies! In the past, Jia Hongjian was shocked when he heard such news. He never thought that such a powerful company might be forcibly split into two companies by a country due to anti-monopoly!
So in such a time and space, when he was seriously running the company here in the United States. He is always on the lookout for possible violations of antitrust laws! He has also studied U.S. antitrust law. In fact, occupying a monopoly position is not a problem - it cannot be said that we are better than other competitors and it is our problem, right? What is the main target of antitrust law? That is, after a company occupies a monopoly position, it then uses their monopoly position to suppress its competitors! For example, Microsoft's Windows system occupies a monopoly position, and they do nothing and have nothing to do. There will be no penalty at all. But because Bill Gates did not expect that browsers and the Internet would be so powerful, Microsoft's IE was developed too late!
In order to promote IE, Microsoft chose to draw chestnuts from the fire, and chose to bundle IE with the system, allowing consumers to automatically install IE directly after installing the system. In this way, for many consumers who don¡¯t understand, they may not install other browsers! Besides, in the early years, where was Firefox, Maxthon, and Chrome? Just a Netscape browser, it was almost killed by Internet Explorer and Microsoft! That's why this matter became Microsoft's handle, and it became the key to Microsoft's violation of antitrust laws! In such a time and space, Jia Hongjian took the initiative to avoid such things from happening!
It¡¯s just like his search engine, which will not block the search results from other search engines at all! Although other search engines are pitifully inferior to the Holmes engine, we do not restrict consumers from seeing other companies¡¯ results! And under such a situation, consumers actually choose their Holmes platform to search more! The reason is that such a platform is the most "selfless". It can be said that over the years, American consumers have developed the habit of treating the Holmes platform as their first stop when preparing to surf the Internet, which is also the starting point for surfing the Internet! Under such a situation, wouldn't Jia Hongjian's strategy be completed? On the other hand, for example, the music pod system, because Jia Hongjian and others were the first to popularize it, so they have the largest number of consumers, and because they were the first to negotiate with American record companies, their products were also the first to cover almost All music products.
Under such a situation, consumers will of course tend to purchase on their platform. becauseBecause of the large number of buyers, it is easier for music companies to listen to Holmes and give discounts to the music on the music pods. In this way, wouldn't more consumers be willing to come in? This is the Matthew effect, this is the winner takes all! Under such a situation, Jia Hongjian is not restricted to playing music purchased on the Music Pod online platform. In fact, music purchased from other companies can also be played on Music Pod! Because music pods are such a piece of hardware, they also make money! As long as consumers choose to purchase the Music Pod hardware, even if they do not purchase any music on the Music Pod¡¯s online page, China Hi-Tech and Holmes will actually make money!
And on the other hand, Holmes Company¡¯s music pod online page, or something like an ¡°online mall¡±, has been transformed into an online community under Jia Hongjian¡¯s guidance over the years. There are many newcomers making their debut these days, and they all rely on such a system, right? They all record their own singing, upload it to the music pod system in mp3 format, and then let everyone listen to it for free. As the number of people increases, the number of reviews increases. Naturally, record companies came to sign contracts. It can be said that the Music Pod online community is no longer just a place to sell music, it is already a condensed music industry!
In fact, Apple¡¯s approach is understandable. It's like asking why the Qing Dynasty was forced by countries like the United States to sign trade terms in the early years? Because for the countries with strong industry in the world, they just want free competition, because the costs of small countries cannot match theirs! Just like Angola, their country imports everything, so prices are very expensive! But if Angola encounters a hero who plans to develop local industries in Angola and then designs various tariff barriers, the lives of ordinary people will of course become difficult - because the prices of locally produced products are higher than those of products shipped across the ocean. . That price is much more expensive! But doing so is really good for the country itself. Maybe in a few decades, Angola's local industry will become more powerful, and they will be able to export to other African countries. But at this time, if China wants to destroy Angola's industry and allow Angola to maintain a dumping market, then of course it will need Angola to open its doors. In this way, even if the prices of Chinese products soar, they will still be cheaper than products produced in other countries, especially Angola!
? Same. Why are Apple and others "closing themselves off"? Just to protect themselves! If their iPods are directly compatible with things downloaded from the Music Pod system, then in addition to making money from the hardware of the iPod itself, does the payment for a large amount of music downloaded by consumers go to Music Pods? Will Apple not get any share? Although it is said that Jia Hongjian can only make money by selling hardware. But Apple can't stand it, because everyone's hardware sales volume is different! Music Pods have almost sold 10 million units worldwide. Of course, they don¡¯t care about making money just from the hardware! They earn ten US dollars for one piece of hardware, and ten million units are still one hundred million US dollars! And the iPod has only sold hundreds of thousands of units around the world! Moreover, it is also facing various competitions from music pods. If it only sells hardware, how much money will Apple make?
? Originally, it is normal for "small businesses" like Apple to "close themselves off" in order to protect themselves. Many countries in the world do this. For example, in order to protect its local cultural industry and automobile industry, China only imports American blockbusters within a quota every year, and American automobiles face huge tariffs. But the question is, who makes Apple not a country? China is a country and has sovereignty. The Chinese government has the final say on this territory, so they can talk to the US government. The US government has no choice but to discuss it. But Apple and China Hi-tech are different. These two companies are not countries, so everyone must listen to the US government. If the US government says something east, we can't say something west!
Having said that, after the lawyer analyzed it, he expressed that he really hopes to sue Apple for unfair competition that limits consumers¡¯ right to choose. So since we can, let¡¯s do it! But what to do? Jia Hongjian doesn't have many connections among ordinary people here in the United States, unlike at home. He can't just raise his arms and make people rise up to rebel against Apple! So how to do it? What else can we do? Let's bring in experts - don't forget, Wang Hai, a fighting expert, has always been under Jia Hongjian's banner! Although his fighting career has become much quieter on the surface in recent years, that is the result of Jia Hongjian's fading away. Wang Hai actually led a group of people from the "Hongjian Research Institute" to fight for nothing, especially since the business basically involves cooperating with manufacturers to fight counterfeiting and then getting paid from the manufacturers. Of course, this is not very Attract consumers' attention.
Jia Hongjian made a phone call and sent a special plane to pick up Wang Hai and Ye Jing. Then he was going to cause trouble for Apple! The goal of his operation this time is also very clear, which is to let Wang Hai and Ye Jing serve as the "backstage masterminds" and let them recruit a group of American manpower. Then let these people?We all bought Apple iPods, and finally everyone filed a class action lawsuit! Let¡¯s sue Apple together! In this way, the news is big enough, right? Hundreds of consumers filed a lawsuit against Apple for unfair competition and restricting consumers' right to choose. This matter will definitely attract American media and even media around the world, right? Then this matter must involve Steve Jobs¡¯ experience, right? Anyway, after this matter goes to court, Jia Hongjian doesn't need to care much, but after that, Jobs will always care!
Although such an incident may not necessarily affect Apple's attention and progress in developing the iPhone, causing trouble for others and giving Jobs a headache is something Jia Hongjian is very good at! Anyway, we are consuming 1 experience here, and Steve Jobs may have to spend dozens or even hundreds of energy to go into it, so why not do it? We are all competitors anyway, and what our competitors don¡¯t like is what we like. If we can make our competitors feel uncomfortable, that¡¯s what we have to do! (To be continued)