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Text Chapter 359 The Future of ATV

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    "The situation is like this. We, the Luo Group and the Hanwei Group, jointly invested one billion Hong Kong dollars to acquire a total of 58.47% of ATV's equity share from the top management of Phoenix TV. This is the subscription document. Take a look."

    Luo Jiaqi explained the progress of the acquisition of ATV in detail, then pushed the yellow plastic folder in front of Chen Xiao, poked at the key clauses with a delicate finger painted with Lanc?me, and talked eloquently, obviously early.  Just did enough research.  .

    Chen Xiao didn¡¯t blink an eyelid and said with a smile: ¡°Don¡¯t look at it, you will handle the whole process. Even my mother and aunt have reviewed it. I¡¯m just here to go through the motions.¡±

    Luo Jiaqi pursed her lips and smiled, her stretched smile, set off by the swaying earrings, became more and more eye-catching and alluring, like a violet, luxurious yet beautiful.

    Chen Xiao glanced at the contents of the document, raised his eyebrows slightly, and said: "The 14% shares purchased by Huaxin Group have also been completed, right?"

    Luo Jiaqi nodded and said: "Three days after we completed the equity transfer procedures, they also subscribed for a part of the shares, which can be regarded as part of the central government's support for us."

    Huaxin Group is a very large state-owned enterprise directly under the central government. Its main business is concentrated in finance, industry and other fields. The central government has high expectations for this acquisition of ATV. It is hoped that Luo Group and Hanwei Group can join forces to make this famous company  Media organizations in Hong Kong and even Nanyang have brought out the operating difficulties, and at the same time, the ideology advocated by the central government has further influenced Hong Kong through media channels.

    Let Huaxin Group invest in acquiring part of the shares, in addition to directly enhancing its control over ATV.  This is also a way to show a supportive attitude to the outside world.

    "Having said that, this time it was so smooth, and it was unprecedented for the central government to directly fund the cooperation. It all relied on the face of you and Mr. Su. You know, ATV changed owners six times before. Although some of them have a close relationship with the central government  A rich man like this has never received such great support. This kind of treatment will make many gentry and nobles in Xiangjiang jealous."

    Chen Xiao smiled and was noncommittal.

    Mr. Su¡¯s face is certainly an important factor in this acquisition, and it can be traced back to the root cause for the central government to take it so seriously.  Or because of ATV's deteriorating situation, there are very few businessmen willing to take on this responsibility.

    As we all know, the media kingdom is often dominated by the rich, who want to spend a lot of money, especially if they want to eat up the behemoth ATV, without any background connection, even if they spend a lot of money.  It¡¯s also just asking for death!

    Due to political, historical and cultural issues, ATV changed hands six times, but only a handful of years were profitable.

    For such a company that has suffered long-term losses, it is not easy to find a suitable successor, and it must also bear the expectations of the central government.  If the Luo family hadn't taken a fancy to the huge profits behind this acquisition, they wouldn't have been foolish enough to wade into troubled waters.

    In order to obtain the maximum benefits for Chen Xiao, Mr. Su also put forward certain conditions to the central government. In addition to providing business policy support and convenience, he also explicitly allowed state-owned assets to enter. In this way, even if ATV continues to lose money, there will be state-owned assets.  If you hold on in it, no matter what happens, you won¡¯t lose everything!

    At least, Mr. Su never expected much profit from ATV. He only wanted the central government to give the Chen and Su family preferential treatment and compensation in other aspects, such as politics or the family industry, and these compensations  The benefits brought by it are enough to benefit the two families and the Luo family!

    Up to now, in the equity structure of ATV, the subsidiary jointly invested by Luo Group and Hanwei Group accounts for nearly 60% of the share, becoming the actual controller worthy of the name. The remaining part is owned by Huaxin Group and Phoenix Group.  Satellite TV continues to hold the shares. In terms of management, the two companies have already reached an agreement. Luo Yuxiong will take over as the chairman of ATV, while Luo Jiaqi will become the executive director, fully responsible for the daily operations of ATV.

    On the one hand, this arrangement is due to the Luo family's extensive network of relationships in Hong Kong, which makes them an ideal direct spokesperson; on the other hand, it is because Hanwei Group and the central government want to avoid public opinion in Hong Kong about ATV's "red content"  .

    ¡°My family and I will not interfere too much in business matters.¡±

    Chen Xiao took a sip of the fragrant coffee and said, "But I have a small suggestion that you and your uncle can consider."

    Luo Jiaqi tilted her head and smiled brightly: "Just say it, when it comes to equity sharing, you are the young master of ATV, I am nothing more than a manager."

    Chen Xiao thought about it for a moment and said: "It's not a fancy idea, but I think the reason why ATV continues to decline is, in the final analysis, because its business positioning is too vague."

    ¡°Phoenix TV is following the route of establishing a news channel.??In fact, it has become the leading news media in Asia. As for TVB, it relies on the development of literature and art and the strength of film and television. It is precisely because it has always adhered to this development policy that it has achieved its long-term prosperity.  Never fade.  "

    "In contrast, ATV, which started the earliest, has almost no good brand. Of course, no one can deny its glory in the field of film and television dramas in the 1980s, but it failed to seize the opportunity and seize the opportunity.  Only if the market trend changes, half of the country will be lost. At this stage, if you want to seize back, I am afraid it will cost a lot!"

    Luo Jiaqi held her cheeks, her bright eyes rolled around, and nodded: "I have indeed considered what you said. Times have changed now, and ATV is still the same model. In additiondue to the factors of the central government, many  Hong Kong people don¡¯t quite agree with ATV. If you want to forcefully reverse the market share, it won¡¯t be done overnight, and the price is too huge, and the elders of our two families will not agree.¡±

    Similar to Mr. Su, neither the Chen family nor the Luo family had much intention to make a profit when acquiring ATV. To put it bluntly, it was purely a tool to claim credit from the central government. The amount paid for the acquisition was already high, and it was also  To increase investment, no matter how rich Yang Ningyu and Luo Yuxiong are, they cannot endure the long and uncertain development period.

    The plan of the elders of the two parents is to control ATV for a few years, wait until the utilization value is almost exhausted, and then repeat the old path of the previous controllers, and transfer ATV to another powerful person who is trying to gain relations with the central government.

    It is conceivable that if the cycle continues, ATV is destined to be just a bargaining chip in power and money transactions. What is the long-term development of the bargaining chip?

    "That's right, various factors restrict it, and it is destined that we cannot go to war."

    Chen Xiao smiled bitterly and glanced at the Xiangjiang Daily this morning. There was a piece of news on it, describing the change of ownership of ATV in a large space, and clearly pointed out that the Luo Group has a close relationship with the central government and has strong financial resources.  Now with the injection of state-owned assets, ATV, which once declined, is likely to embark on the road to revival!

    Compared with the mainland, the media in Hong Kong have always been gossipy, and they can write up and write down anecdotes about gossip. However, they never imagined that ATV, which was once glorious for a while, has almost become a part of the transaction of power and interests. It has gone through many years.  Most of the shareholders have little interest in growing the business!

    "Since we are not given much time and resources, we can only do our best. Instead of allowing this media giant to continue to fall, it is better to open up a new route appropriately, and maybe there is a possibility of turning things around." Chen Xiao smiled slightly.  , said: "The first step is to avoid the influence of Phoenix TV and TVB in Hong Kong and try to develop inland!"

    "You may also know that many artists in Hong Kong are now developing towards the mainland. ATV can adapt to this trend and position the development core of film and television dramas in the mainland market, prepare or invest in potential film and television dramas, and at the same time  Attract these artists who come north to make money to join us.¡±

    "The mainland's film and television drama market started late, is old in scale, and has a chaotic structure. There are too many shoddy films and television dramas, and qualified artists are rare. ATV has enough foundation and experience. As long as it caters to the needs of the mainland market, those who enjoy the same reputation in the mainland can  Cooperating with well-known artists may not make you a lot of money in a short period of time, but at least you can guarantee a steady profit!"

    ingo!  Luo Jiaqi snapped her fingers and said with a bright face: "This is indeed a good opportunity, we can focus on research."  "

    "A dead horse is a living doctor. Anyway, no one expects to make any money from ATV, so there is no need to feel psychological pressure." Chen Xiao took out a business card from his wallet, handed it over and said: "This is a family from Yunjiang  The media company, called Online Entertainment Media, has just started. It has recently invested in several movies and TV series. The market response and profits are quite good. You can try to contact their managers later to see if there is any cooperation.  Opportunities, after all, if ATV really wants to develop in the mainland, it needs a long-term and reliable partner."

    Luo Jiaqi looked at the business card and said with a smile: "Since it was recommended by you, it also saved me a lot of preliminary work. After the internal integration of ATV is completed, I will contact you and try to invest and cooperate once or twice. I hope I can accept it."  As the old saying goes, if it really succeeds, my daddy and the others will definitely be shocked and their jaws will drop, haha"

    "I hope."

    Chen Xiao nodded with a smile. Ning Wei's online entertainment media, with his behind-the-scenes guidance, has been developing strongly since the beginning, but it is difficult to gain popularity in a short time. Now that we have the opportunity to cooperate with ATV, it can be considered mutually beneficial.

    Before you know it, your business plans have already been made!

    At this time, the door of the room was suddenly knocked gently.

    By the way,?This is not an office or conference hall, but a hotel in Tsim Sha Tsui, where the Luo family holds a certain share.

    Chen Xiao's heart moved. After walking over, he looked through the peephole. His expression was inexplicably complicated, but he quickly opened the door. The next moment, when he looked at the beautiful girl in front of him, he smiled and said: "  You¡¯re here, long time no see¡­¡±

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