When talking about the animation industry around the world, some people say that Hayao Miyazaki¡¯s Ghibli is the best. The reputation of artistic animation is admired all over the world. Every work is an animation treasure recognized by the world, but some people say Although Ghibli is strong in art, Disney is still strong in terms of commercial development. It is a company that truly maximizes the animation industry.
Wang Huan also believes that Disney is very powerful in terms of business development, but Disney¡¯s industry is actually not only animation, but also all industries targeting teenagers. The goals are very professional and targeted, and his industry is huge. Part of it is an overlapping competitive relationship with the other party. It is also the only Hollywood film company that does not like to cooperate with Wang Huan. Not to mention that Disney has suffered a lot in animated movies, especially in recent years. Basically, they cannot form enough competitiveness to overwhelm Wang Huan's animated film industry. .
Wang Huan has set his sights on one of Disney's most profitable businesses, which is Disneyland. As the largest theme park in the world, Disneyland's ability to attract money and publicity cannot be underestimated, and Disney wants to enter China before he is reborn. It is also in full swing. You can imagine how many people will come to visit the Magic City instead of only going to Xiangdao. It will have a natural advantage in terms of price and consumption.
Can¡¯t China have its own theme park? no! Yes! However, the climate and scale have not been developed. In the final analysis, the external conditions and internal exploration are not enough. The experience of Disney's amusement parks accumulated over the years is very powerful. It has been perfected in detail and has now become a collection of eating, drinking, entertainment and entertainment. It combines everything that is most popular among teenagers and children.
Wang Huan also has the best conditions. If other Chinese people want to build a theme park, they can only rely on Chinese myths and stories. Although there is a certain amount of history and culture, it is not deeply rooted in the hearts of the people. The cultural heritage of a park determines how playable it is. Many of Wang Huan's animations and comics have distinct themes, such as fantasy and science fiction. Xianxia, ??city, history. Representative works can be found in these things.
Wang Huan feels that there are so many works that fans like, and each one can form a unique cultural area and entertainment method, such as the infinitely terrifying horror journey. If high technology is used well, 3D technology can be used to give the most realistic experience and excitement, or a horror house with ghosts blowing out lights. Of course, it depends on whether the technology can do it, but this idea is correct, but such a The construction cost of the park is extremely high, and the return on investment is not particularly fast. Although he can do it alone, why not recruit a collaborator? This time I took the opportunity of the conference to have a good discussion with the two magazine bosses, and the investment risk can be much lower with resource sharing.
"Brother! Your plan is too big. Where should the amusement park be built? Yunnan? Or Hunan? It can't be your hometown?" Prince Li, the boss of Capital Comics, said with a smile. He didn't mention first-tier cities at all. . Although it is easy to attract a large number of tourists in these cities, the cost is too high.
"No! The first one must be in an influential big city. I think Magic City is good. Isn't it rumored that Disney is also planning to build one in Magic City? Although it is just a rumor. But there is no smoke without fire. There is always such a plan. If we don¡¯t take advantage of the opportunity and start early, it will be too late when Disney does. Why should our market allow people to eat alone? We have enough resources in this regard. In terms of funds, it is not difficult to build the first theme park in Asia. The customer base There is definitely no shortage.¡±
Wang Huan became more and more excited as he spoke. The funding requirements for this big project were so high that he estimated that it would be worth billions of dollars. It was said that Disney had a plan of 40 billion dollars. Before his rebirth, he had invested more than 20 billion dollars and 1.29 billion dollars. Although he can afford a loan of 100 million, it is too dangerous. It is better to rope in the two companies as allies, and then rope in other companies to see if there is anyone willing to take action. Loans and other things are also necessary, not him It's so ambitious, but the success rate of this plan is extremely high. Not to mention the tourism market such as Golden Week, it will tell him the scale of China's tourism and entertainment industry in the future.
The three people were silent for a while. Wang Huan wanted to give the other party a certain amount of time to think. After all, this was not a small amount of money. Wang Huan even had to provide the main funds. However, it would not be difficult to get a loan if everyone borrowed assets as leverage. If they squeeze their capital chain, they are afraid that something big will happen that will affect the construction or there will be a lack of customers after opening. These are all ropes that may bring down the company!
"Is this just an idea? I want to see the complete plan. This is not a trivial matter. We need time to evaluate it."
Wang Huan also nodded in agreement. Such a large planned investment may take up less than half of his current assets. This cannot be said and done. It requires a perfect plan and market research. Everyone is a businessman. What we need to do is to try to see the risks clearly while getting the maximum benefit.??Profit.
"Of course! This is just a preliminary idea. There is no plan yet. I just need to discuss it with the two brothers. Even if it is a large-scale investment park, it requires our cooperation to complete it. As long as the two of us have no idea about this plan. If there is too much objection, the plan and follow-up information will be sent to you within a few months. If you agree, we will communicate."
The next period of time will be boring. The so-called summit forum is actually a battlefield where two major interest groups divide their territory. The conservative and old forces are afraid that the new forces will invade their jobs when their influence reaches a certain level. At present, they are They are unable and unwilling to make animation products that are popular among teenagers, but the other party can easily get food in their rice bowls. Out of fear, they do not want the other party to become bigger, so they provoke trouble in an attempt to suppress the new forces. , but now I can¡¯t hold it anymore, so I want to make my own way to become a rich man.
Wang Huan was very angry at the sight of these old immortals. He had not yet learned how to be duplicitous and laugh at others. What do these well-dressed old guys know about animation? The real animation masters of the older generation are not involved, such as the group of elderly people in Shanghai. Only these idiots with less than half a bottle of water keep arguing with themselves over their petty profits. The current situation is like a person with a net worth of one million desperately arguing with a person with a net worth of tens of billions. The problem is that they Do you care about your millions of assets?
But this is China, right! Even other countries are still like this. The old and uncared-for things are still struggling to counterattack, but they will not reflect on the reasons for their failure, and will only blame the audience for not understanding. When a new culture arrives, it desperately slanders them and belittles them in an attempt to delay their disappearance. This has happened in any country, but it is extremely difficult to eliminate this situation only under the historical influence of the deeply rooted feudal dynasty like the Celestial Dynasty. But no matter what, Wang Huan has already established the youth animation and comic market, and then he just needs to slowly cultivate talents. These things will naturally disappear after upgrading. Perhaps many years later, Chinese animators will take out these things again and reflect on them, which will be very refreshing.
"Cheers!" Wang Huan, who won the victory, and many young people in the new animation industry raised their glasses. According to Xinwen Lianbo, this summit meeting was an intense and detailed discussion between the two parties in a friendly and peaceful atmosphere. It has completed a scene that will be remembered in history. Anyway, let these guys hang out with their stupid works. Even one percent of the stupid cakes in this huge cake cannot compare to it. Who cares about it? ?
This meeting has a profound impact. The biggest reason is that it has cleared the obstacles to development. Those young people who want to join this career will not worry about whether they will be forced to deviate from their ideals. Not many young people are engaged in the animation industry. Just to produce the best, which is Pleasant Goat's standard, you also have to pursue something as a person. Everyone is engaged in the animation industry. Look at Japan, why should we make garbage? Want to be laughed at by your own people?
After all, the main reason for the sluggishness of China's animation industry in the future is that young students are unwilling to learn. Even if they learn, they will not engage in the animation industry. Instead, they will use this technology to do other things. China's animation is almost like a stinky street. . To be more extreme, you can say this.
After returning to the headquarters, Wang Huan got his secretaries started to work, and the think tank directly under him began to make a draft of the plan, and then began to convene the general managers of each branch for meetings. Such meetings were rare and very short. Most of the things that are not important are communicated by email, and some that need to be discussed can be communicated through the confidential internal network. Modern offices are very common in this company. He does not want his company to be overstaffed and bureaucratic. It is important to maintain vitality and hunger. Jobs is Wang Huan's role model in this regard.
"Inviting everyone here is an important opportunity to discuss the next development direction of the group. Let's take a look at the plan." Wang Huan motioned to his female secretary from Harvard University, one of the Ivy League colleges in the United States, to hand over the documents. She and Wang Huan She is still an alumnus, of course several years older than him, not to mention extremely capable and over 90% tall. There are a lot of suitors in the company, and there will be several groups of young people delivering flowers tomorrow. Wang Huan often teases her about this.
Although these business elites cannot be all-rounders, they are certainly no strangers to Disney, whose business is similar to that of the main group. They are naturally familiar with the practices of Disneyland. Apart from anything else, the resources they have at their disposal can indeed be perfect. Following the example of Disneyland and entering it to become a disruptor or even a competitor, there is hope. At least in their home base in China and even in Asia, they are not without this ability and hope.
¡°President! Although this plan is very good, we don¡¯t have much experience in this area! Isn¡¯t it best to dig up some relevant information?If you have just come here, preferably those who have participated in the design and architectural planning of large-scale theme parks? "
The director of the human resources department of the main group spoke first. He was very smart in this regard. Since the boss is planning to do something, he, as a subordinate, naturally has to worry about what the boss thinks first. Since it is a new company and project, it is natural to have professionals to lead the development. , then as the human resources department, he would naturally have to use all his strength to recruit a senior talent to work for him.
"Yes! You should do this! I believe that Manager Yicheng will select outstanding talents." Wang Huan had a limited impression of this manager, but now it seems that he is indeed a talent, although he seems a little unscrupulous. He knows that it is in line with the boss, but he is not a relevant professional. If there are any risks and objections, there is no need for him to say anything. He can perfectly understand the boss's intentions and provide him with professional help.
"Boss, the probability of success of this plan is very high. But one thing is that the Magic City may not be able to support it. I have some news on this side. It is said that the Magic City government is still leaning towards Disney's proposed cooperation, although it is only some preliminary communication. It¡¯s not enough for the start of cooperation, but it¡¯s enough for the Magic City to reject us. After all, the reputation and experience are far behind!¡±
Next, Wang Huan listened very attentively to the suggestions of several senior executives of the main group. As for the branches, they were very supportive. After all, it is done by integrating some of their cultural resources, so the impact is not too big.
"The risk is definitely there, but it is not as high as everyone thinks. As for the Magic City, let's take action first! To build momentum for cooperation, I think the Magic City still wants this number one theme park in the country. After all, Hong Kong The island¡¯s Disney is first, they can¡¯t take first place.¡±
Wang Huan has his own opinion on this. Where is the Magic City? Known as the Paris of the East and the Pearl of Asia, it definitely has the idea of ????pursuing the first place in everything. Without them to step in and switch to an ordinary company, no matter how rich and well-intentioned it is, it will not be able to compete with the Disney brand. Effect and influence as well as their rich experience, but the consortium between Wangzhe and the other two comic magazines is different. In terms of cultural heritage, they are not inferior to each other at all. You have Disney animation stars such as Mickey Mouse and Donald Duck, and we also have A large number of local animations such as Doraemon, Shin-chan Fuxing, Dragon Ball, etc. Speaking of which, we also have a large number of famous novels and various mythological stories, and our historical background is far superior to that of the other side. You can be satisfied with a Western cowboy. We have the essence from ancient times to the Republic of China.
As long as the leaders of the Magic City are not stupid, they will naturally understand the importance of promoting our own local culture. Even lack of experience is acceptable, not to mention that these three companies combined are behemoths in both the officialdom and the business world, which is enough to offset this advantage. With the banner of animation industry development emphasized by the central government, this opportunity cannot be better. If we wait A few years later, Disney has reached an agreement with Magic City. If you want to get involved, there is no way.
Once a large company like Wangzhe Group gets started, its efficiency is naturally extraordinary. Market research, location selection, and recruitment of relevant talents are all in progress. They have even begun to contact top architectural firms, and the news spread quickly. Including smithg who once designed for Disneyland
Top architectural firms including oup have come to China to try to get a piece of the pie.
Of course, this news also reached the American Disney Company. If an ordinary company wanted to do this, they would definitely not care. However, Wang Huan¡¯s King Entertainment Company was definitely not among them. It was analyzed by the company¡¯s think tank and was called its biggest opponent. As a company, once the other party enters the theme park industry, it will definitely not be a joke. With the other party¡¯s local culture and rich cultural heritage of animation games and novels, they plan to build China¡¯s second Disneyland in mainland China. I¡¯m afraid they will have to face attention. The most terrible competitive pressure.
The Magic City government was also caught off guard. The news that Wangzhe Entertainment Group, China Comics and Youth Comics jointly announced that they would cooperate with Magic City to establish a new company to build the largest theme park in Asia is by no means a joke. Their influence, connections, financial resources, These are among the best, and they have enough advantages even to compete with Disney, which puts them in a dilemma.
At the meeting of the Standing Committee of the Magic City, the members of the Standing Committee of the Magic City were no longer as leisurely as before. As an international city in a municipality that can rival the status of the capital, the Standing Committee members of the Magic City are not small figures. They are also well-informed. , but there are very few cases where two giant-level group companies compete together to express their opinions!
The standing committee members all have their own plans in mind. Of course, the standing committee members of the Magic City have factions. The most basic mayor and municipal party committee secretary naturally have their own factions. However, there is another group of local factions in the Magic City. Although the number of standing committee members is not large, but Most of the leaders at the middle and lower levels are of the same mind as them. Most of the time, their approach is to support anyone as long as it is good for the local area. Now this meeting supportsWhether it is a Chinese group or a foreign giant depends on the capabilities of both parties.
Wang Huan and Prince Xiao Li discussed it, and based on the relationship between the three parties, they finally remembered that this faction was close to them. Whether it was Wang Huan's military connections or government connections, he could build a relationship with the other party, and Xiao Li The prince's family also has a relatively close relationship with the other party. On the contrary, the mayor's family has little relationship with them and is mostly in a competitive relationship. They are naturally the group that wants to leave. Although Disney's domestic relationship is not that strong, But they are close to the mayor, probably because they feel that the mayor has the final say. Unfortunately, in most countries in China, the mayor has the final say.
From the beginning, the standing committee members of both camps began to promote each other and belittle the enemy. The mayor's faction grasped that Wang Huan and his coalition did not have enough rich experience as a lever to press forward step by step. However, the reporters also plausibly explained the domestic foundation. Solid acceptance of competency issues and in line with national policy support.
But in the end, it was the local faction that decided the winner. What made them excited was that Wang Huan and the other two companies not only invested a larger amount than Disney, but also promised to give them more jobs for local people. In terms of Disney, It's much worse. This is the power of personal connections in China. Among these three youth comics magazines, the youth comics magazine is rooted in Shanghai. There are too many connections in this regard.
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