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Text Chapter 55 The bud of online game alliance

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    Wang Huan often thinks about what he can use to bring the greatest benefit among his remaining advantages in the next ten years. There is only one thing he can think about, and that is to participate in the third generation mobile phone standard and produce 3G mobile phones.  That is, smartphones. For this reason, he specially acquired a number of mobile phone companies in China with second-generation mobile phone technical standards, and then recruited talents from all over the world and found ways to participate in third-generation mobile phones. The focus was Europe. As for Japan and Bangzi, it was difficult for him.  He competed with the other party. His biggest advantage is that he knows that the standard for 3g mobile phones in the future will be based on European wcdma, which is wideband code division multiple access. The United States insists on time division synchronous code division multiple access and ultimately lost to others.  Join them, as for the Chinese one?  Everyone forgets about it, it¡¯s just soy sauce.

    There are many companies that have 3G technology standards, but currently everyone is in the research stage. Wang Huan has read the information and only started to have 3G technology in 2002 and only officially invested in 2009. If he doesn¡¯t get the technology now, what will happen in the future?  You can't get around the huge patent barriers.  .

    In the future, there will be only a few companies that actually own 3G mobile phone patents. Apple and Samsung are the most famous among them. Basically, they occupy most of the smartphone market, and the former mobile phone overlord Nokia is on the verge of collapse. Although Wang Huan  Owning certain shares of these companies is not enough to obtain patents in the future, especially in terms of chips. Even if he wants to buy, he has to ask the governments of those countries if they will agree. If he is not Apple, he can buy p.i and then design the chips himself.  .

    In this regard, he has formed quite an outstanding team to consider how to obtain the benefits. Wang Huan's biggest reliance is that he remembers several famous 3G patents that no one can circumvent.  At that time, if you spend money to buy it, you can discuss patent issues with Samsung and Apple, otherwise you will end up losing both sides.

    Of course, these are only in the preparation stage and are not yet enough to become the main force of the company. Together with a bunch of good ideas, they are just potential stocks. At present, the company's biggest cash cow is no longer their traditional fortune-telling business, nor the novel publishing industry.  Animation and comic production, film and television, but the sudden rise of the online game industry.

    ??Be it the traditional publishing industry, comics, animation, movies and television.  Their money is not fixed. This is far less than the steady stream of benefits brought by a popular global online game. Of course, if you produce blockbuster movies and TV series every year,  The animation can also compete a bit.  But even if a monster like Wang Huan has been filming for ten years, he still has to empty out all the goods. Instead, it is better to strive for excellence and make a good online game and earn him five, six, seven or eight years of money.

    Especially, Wang Huan is currently dominating the global online game market as if he were a lone eater. He only owns a small piece of the world in the stand-alone market.  Although Blizzard is strong, it can't overpower so many stand-alone game giants, but the online game market is different. Wang Huan has too many things that are too in line with players' appetites. Basically, they are the kind of sweepers. It is said that Europeans and Americans like communities.  Online games like this are not interested in online games that involve too much fighting and killing, and this is especially true for casual games, but Legend has given this statement a slap in the face. In terms of graphics, Legend is not the best, but Legend¡¯s PK system  It is so addictive that just the characteristic of equipment dropped upon death can drive players crazy.

    Not to mention that the legend under the classic design that absorbs a lot of World of Warcraft is also very good in terms of community interest.  At present, no player dares to say that he has completed all the tasks of the legend, and no player dares to say that he has seen all the props and equipment in the game. There are many things secretly added to the update every day, and even  An updated version is required, as are the tasks.  The novelty of the game among players is still increasing. Such a legend that has strengthened its ability to attract money to an unknown extent has made countless people angry, so the emergence of competitors is simply a matter of course.

    Every month, Legend can bring benefits of more than one billion yuan to Wang Huan. This is not comparable to a market in China. Legend is also a monster in the European and American online game market, although Wang Huan has no listed companies.  However, someone has still obtained the figures in their financial statements. Although there is a certain gap, they are roughly the same. Among them, the profits from online games are actually 1.4 billion soft sister coins, which simply makes the eyes of all Chinese businessmen turn green.  .

    So at the end of this year, three online games appeared, two of which were made in China and one was made by Bangzi. Among them, Wang Huan paid the most attention to NetEase¡¯s Fantasy Westward Journey. He deliberately left this field alone and ate too much.  He is prone to indigestion, and it is not a good thing for him to dominate the market. He hopes that more companies with strength, level and sufficient moral bottom line will develop with him. NetEase is what he values ??most, and Fantasy Westward Journey is also a popular game.  Wang Huan believes that the longevity level of turn-based online games is favored by players, especially professional players.The contribution is to adhere to the charging system and strictly crack down on account theft and cheating. As long as it is confirmed by reports, the account will be banned without negotiation, so this game has such longevity.

    There is another thing that makes Wang Huan extremely jealous, and that is the famous marketing king Shi Dazhu¡¯s journey. The online game Zhengtu is also a real wonder in the history of Chinese online games. Shi Dazhu can be regarded as a master of human nature. He thoroughly controls  The comparison side of human nature has been brought into full play, so much so that it is so poisonous. There is a fee for returning to the city and a fee for resurrecting. The entire game is made up of countless fee-based props worth 10 or 20 cents. The most exaggerated thing is this  This online game truly allows thousands of people to fight against each other. As long as you dare to spend 1.8 million, you can enjoy the fun of slaughtering a city by yourself. How weird?  What's even more bizarre is that after he was scolded for this situation, he actually dared to create a Green Journey without any shame, claiming that he could be like the RMB Warrior without spending any money, which made him laugh in the end.

    Wang Huan admires his marketing ability, but he doesn¡¯t appreciate his approach very much. He never regards the quality of a product as the company¡¯s starting point, but uses human nature to sell some products that are not very good.  For example, his early health products were basically ordinary goods, and they were marketed as magical products that could cure all diseases. Now, with a debt of 250 million, he started to sell melatonin again, but when he saw Wang Huan's  Online games make money, and then he came up with this idea and got a group of people to make a rough-quality 2D game, which was called Zhengtu.

    When Wang Huan saw the term "free online games", his face became extremely ugly.  Speaking of free online games, they are definitely a major poison and bug in online games. We all know that players play paid online games and free online games respectively, and if they both plan to play, they will achieve good results.  Then free online games definitely cost much more in the same time. If players accept this concept, then unless it is a good game like World of Warcraft, ordinary role-playing online games can only take this route.  This is something he absolutely cannot agree to.

    Wang Huan published an article on his blog and directly started a war with the opponent. For a time, all major media swarmed in, just for one topic, who is the hero in Wang Huan vs. Shi Dazhu?

    Wang Huan¡¯s article is very long, and every word is heart-wrenching. The article has only one point of view, and that is that what Shi Dazhu released is not free bread at all, but the devil that can destroy the online game market by opening Pandora¡¯s box.

    "I don't know what Mr. Shi Dazhu thinks. In the current stage of the development of online games, it is impossible to have so-called free online games. Real free online games may be available in a few years, when hundreds of millions of players can play together in one online game and one server.  The huge market allows online game operators to make money by relying on advertising and transaction taxes. However, Mr. Shi's free game is just a way to make money using seemingly cheap but endless paid props under this banner.

    Many players may think that I am being alarmist and suppressing my opponents, but I can give you an example to tell you the disadvantages of this free model. The first is the paid props.  The simplest one can start with props with multiple experience points, which cost a few dollars an hour. In order to upgrade faster, players have to spend dozens or hundreds of dollars every day. This is just the beginning. Want powerful equipment?  Then spend money to buy upgrade materials. Do you want to have a high upgrade success rate?  Spend money to buy props that increase your success rate.  It can be said that this type of consumable props can slowly drain away your wealth endlessly.

    ??You can play paid online games for thirty or forty yuan a month. Unless you buy equipment, you will only spend so much money. But what about free online games?  I spent thousands of dollars a day without any pressure, and I spent money slowly like gambling. In the end, I realized that I had spent thousands of dollars, and I felt heartbroken. The method was so ruthless.

    And the biggest danger of doing this is to destroy the fairness of the game, which will greatly reduce the life of a game. Players will get tired of it after keeping it for more than a year at most, especially a large number of ordinary players who can't stand RMB players, especially those who invest huge RMB.  If players give up the game due to bullying, then RMB players will naturally give up the game without someone to bully. This is a typical game mode of drinking poison to quench thirst. Once it spreads in role-playing online games, it will completely destroy the nascent online game market.  .

    Such a model is not undesirable. For example, several of my casual and competitive games also have paid props, but none of them increase the abilities of the player characters. They are all good-looking props or special things without any damage.  Game balance, the charging model also adopts some advertising methods, this model can only be used in this type of game, and role-playing games will be very profitable if they adopt the method of charging props, but ten years later China will  There is no online game of its own anymore.  "

    There are many people who agree with Wang Huan's article, but they don't agree with it, and there are also many people who say that Wang Huan is fake or trying to suppress his opponents, especiallySome powerful players in the company who were jealous of Wang Huan's online games even posted aggressively on major forums. But who is Wang Huan?  He has already played this trick for a long time. The organizations that are the biggest promoters of the Internet are all his, and the other party cannot challenge him in this regard.

    However, Wang Huan did not expect to be able to suppress Shi Dazhu and his journey just like this. Wang Huan specially asked someone to keep an eye on Shi Dazhu. If he operates the game properly using a paid method, he can help him. If he insists on using the free model  , then don¡¯t blame him for being ruthless.

    After receiving the message, Shi Dazhu sneered and said nothing. He looked down upon Wang Huan a hundred times. Wasn't it just a child's trick? He had already eaten the cake of online games and wanted him to let go?  Go dreaming.

    Wang Huan also knew that this cunning guy in the mall would never give in like this. The fact that the other party could turn around showed that his psychological quality was not comparable to that of ordinary people.

    "Block!" Wang Huan issued the most ruthless order to all the Internet companies under his umbrella.  That means blocking opponents, blocking this game by all means, search engines?  advertise?  No way.

    Wang Huan has the largest voice on the Internet, and he also controls the power of the advertising alliance. If he wants to advertise on the Internet, without Wang Huan's approval, it is just a dream, whether it is his 17173 or Baidu.  Including Youku Video Network, there is no news about Zhengtu, and ordinary players can¡¯t find it on their official website.  Harmony cannot be more harmonious.

    Shi Dazhu has seen such methods before. Although he started out as a software developer and later built laptops, he is a novice on the Internet.  How terrifying is Wang Huan¡¯s power on the Internet?  Not to mention Kingsoft, NetEase, and Sina are all his allies. Wang Huan also holds part of their stocks. He owns Baidu search engine, QQ chat software, YY voice platform, King, King anti-virus software and protection software.  Plus the overlord of online games.  It also has the country's largest gaming platform, the largest online shopping empire and the largest online video network. Compared with him, Shi Dazhu is the difference between an ant and an elephant.

    "Too cruel!" Shi Dazhu's scalp was numb. Only then did he realize Wang Huan's terrifying monopoly on the Internet. Why was it the country that often gave way to Wang Huan? It was because the country also discovered that Wang Huan owned the Internet.  The strength of the tripod is stated above.  And it's completely legal. As long as Wang Huan doesn't treason and doesn't do anything too extreme, he can probably commit murder, arson, and other misdeeds, but Wang Huan won't do that.

    Shi Dazhu also has some connections, otherwise he wouldn't be able to stand up again without owing so much money.  But there is a limit, especially when his personal connections tell him that Wang Huan is the master who stabbed the sky. He is even more helpless. It is like the master who has mastered the power of the national media. Even if you want to expose his shady story, you will not be able to do it.  That channel!  He has no way to complain about Wang Huan on the Internet.

    "I warned you, do as I say, otherwise this is just the beginning." Wang Huan didn't want to kill everyone. Shi Dazhu's marketing ability is still good, and some of his applications of game psychology are also very unique, but he should not regard games as  The pure method of making money was like killing the goose that lays the goose and laying the eggs, which was the final representative of the gang of rogue companies. From the time Shanda Legend started working on Fantasyland to Zhengtu's money-making, it completely destroyed the Chinese online game. It is impossible to say that Wang Huan does not hate it.  .

    Shi Dazhu was helpless. He could only make urgent modifications to remove all charging props. Otherwise, the game's research and development expenses would not be able to recover the cost at all.

    Wang Huan¡¯s domineering behavior shocked many people. No one knows why. Is it simply to prevent the harmful effects of the free game model?  These people think too much. Wang Huan's purpose is so simple. If he doesn't want Huaxia Online Games to be destroyed, the rules must be well followed. Otherwise, companies that break the rules will be able to destroy the market. This is what Tencent did back then.

    In Wang Huan's view, no matter what industry is without the constraints of rules, the development prospects will be bleak. During the rise of China, many industries did not have enough rules to restrain them. For example, the online game industry, after the rise of Shanda, online games became  The biggest cake is that every Internet company has a bite, but no company plans to take the lead in forming an industry alliance to formulate rules. This is simply unbelievable in developed countries in Europe and the United States. Direct industry rules for insiders are simply a fantasy. Why is China Football like this?  Second, letting a group of people who don't understand football manage it is the biggest problem.

    Since no one is doing it, then do it yourself. There are not many rules in online games, but if you make a mistake, the consequences will be disastrous. He doesn't want cats and dogs to dare to use all kinds of dirty methods to promote online games instead of finding ways to use these skills.  On top of the game itself, the online games produced are all bullshit, so there are even video producers who specialize in criticizing them, which is so embarrassing!

    Let¡¯s take a look at the list of the most popular games in China¡¯s online games after more than ten years.The names on the website range from World of Warcraft to Tower of Aion, from Dungeons and Warriors to League of Legends. In short, there are very few domestic online games, and the only ones that can truly be hailed as long-lasting classics are Fantasy Westward Journey and Zhu Xian.  Even if it's pretty good, as for the other ones that are heavily hyped, they're actually lackluster.

    Because the copycat style brought by Tencent has taken the lead, a large number of Internet industries will only copy copycats. Huaxia Internet has long lost the spirit of innovation. Such an Internet can only be lifeless. Wang Huan does not want to see the future even if he fights to death.  China Internet is like that, so he will ruthlessly deal with Shi Dazhu and his journey, so he knows that if he doesn't act cruelly now, it will be the entire industry that will be unlucky in the future. If he doesn't want to be pointed at and scolded as a copycat country in the future, then he will  Efforts should be made to change this trend. In terms of knowledge, we are lagging behind the West and are blocked by the West, so copycats are necessary, but what about the cultural field?  What matters in this aspect is whether you are willing to work hard to innovate and develop. The result of laziness in this aspect is cultural regression.

    "It's still not enough! With a few more companies, I can consider alliance issues. Only industries that follow designated rules can develop and grow!"

    Wang Huan is very depressed. The development of the domestic Internet industry is still too slow. His rise has made many companies unable to keep up!

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