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Volume One: Fascinating Thousands of Troops Chapter 248: First Week Box Office

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    Chapter 248

    First week box office

    On December 26, a strong earthquake measuring 7.9 on the Richter scale occurred near the Indonesian island of Sumatra, affecting more than a dozen countries along the Indian Ocean, including Singapore, Thailand and other places.  It is said that the international Chinese superstar Jet Li was vacationing in the Maldives, known as a holiday paradise, which was also affected by the tsunami. He and his family were besieged on the island.  .

    It is impossible to go to Southeast Asia. It has become a hell on earth, a land of marshes. Even if you want to go, you have to wait until the tsunami subsides and it is safer to go.  At three o'clock in the morning on the 27th, Mai Chong, accompanied by Huo Wenxi and Xiaoyu, returned to the embrace of the motherland. Owen went to the airport to pick them up in person. Huo Wenxi, who hadn't seen Owen for some time, found that the fat man had lost weight again, and he didn't know what he was doing.  What weight loss drug is so effective?  Owen secretly winked at Xiaoyu and expressed his gratitude. It seemed that he was not far away from being a bachelor.

    Owen came to pick him up because he wanted to report the box office results of "Lanling Mask" in the first week to Mai Chong as soon as possible. Mai Chong sat upright and signaled to Owen that it didn't matter, he could bear it.

    "The box office in the first four days in the Mainland reached 70.13 million yuan. The highest in a single day was 21.5 million on Saturday and the lowest was 14.31 million on Sunday. There is no problem in exceeding 100 million next week." Irving first introduced his own situation, and then put the box office of Zhongtiao.com  Let¡¯s talk about the ranking, ¡°So ¡°Lanling Mask¡± undoubtedly became the box office champion last week, and also set a new weekly box office record. The second place on the medium ticket website is ¡°A World Without Thieves¡±, with 10.48 million, cumulative  The box office was 109 million. The third place was "Garfield" with 7.06 million, and the cumulative box office was 18.15 million." Owen has a good memory, and he knows these numbers by heart, and he talks about them as soon as he opens his mouth.

    "Beautiful!" Mai Chong snapped his fingers, "It's only been four days and it's already higher than the total box office of "Seven" in the mainland last year. This is a big step forward."

    "There are many reasons for this, mainly because the investment is large and the return is high, and we have invested a lot of money in publicity work. In addition, the lineup is strong and the production is excellent. After two movies and one TV series, you have a high  It¡¯s famous, so it¡¯s not surprising to achieve this result.¡± Irving said.

    "Are the publicity costs high?" Mai Chong asked. He knew that the actual production cost of the film was 140 million yuan, which was slightly lower than the US$20 million advertised.

    Owen nodded, "More than 30 million, but the pre-roll advertising can also bring in almost 20 million, plus the subsequent DVD revenue, it can completely offset the promotional expenses."

    "Twenty million! How can a five-minute advertisement sell for such a high price?" Mai Chong was surprised.

    "Twenty million is not much. Do you know how much the advertising revenue of "A World Without Thieves" is?" Owen held out four fingers, "Forty million! The production cost of "A World Without Thieves" is only selling advertising.  The capital was recovered, and there was still a little surplus. Using small to win big was Feng Xiaogang's strength. Of course, their 40 million was not just for post-roll ads, but also for product placement in the movie. That was the big deal, but  Product placement is not suitable for a costume film like "Lanling Mask", and we can't make this kind of money."

    Mai Chong was shocked when he heard 40 million, but he was relieved when he heard the product placement.

    "Placement advertising?" Xiaoyu was very smart and understood immediately. "In that movie, the camera always showed the BMW logo and Nokia mobile phone. This is product placement."

    "Clever!" Owen praised, "That's not all. If you look closely, you will find more advertisements. Product placement has been in Hollywood for a long time and is also an important source of income for film companies. However, this aspect of mainland movies has just started.  Feng Xiaogang has always been leading the trend, but the advertising placement is still relatively blunt, so it is easy to offend people. However, I am very optimistic about the potential of advertising. Maybe in the future, watching movies will also have advertisements inserted in the middle like watching TV."

    Mai Chong frowned, "That's not an enjoyable thing."

    After talking about the first-week box office in the Mainland, Irving mentioned Hong Kong and Taiwan.  "Lanling Mask" grossed HK$15.2 million in its first four days in Hong Kong, which has already exceeded the total box office of "House of Flying Daggers" in Hong Kong of HK$14 million. Its momentum has surpassed last year's Hong Kong box office champion "Seven"  ", mainly because "Lanling Mask" has a far better reputation and storytelling than "House of Flying Daggers".  In Taiwan, "Lanling Mask" achieved a box office success of NT$30 million in the Greater Taipei region in its first week (only the Greater Taipei region in Taiwan is a split account, and the rest are all bought out, so it is difficult to  When it comes to box office statistics, generally speaking, the total box office in Taiwan is calculated by multiplying the box office in Taipei by 2). "Lanling Mask", which was not heavily promoted in Taiwan, had a huge reputation after two days of screenings.  Last week¡¯s Saturdays and Sundays ushered in a movie-going craze, and the scale of screenings may be expanded in the future, perhaps to over 100 million (NTD).  You must know that the box office of "House of Flying Daggers" in Taipei was only NT$35 million, and the record-breaking "Hero" was only NT$7,400.??NT$.  "Lanling Mask" seems to have no suspense over "Hero" in Hong Kong and Taiwan.

    Mai Chong counted on his fingers, adding and subtracting, changing exchange rates, and finally figured it out, "In other words, "Lanling Mask" grossed more than 90 million in the first week in mainland China, Hong Kong and Taiwan.  !¡±

    "If you include the uncounted box office in Taiwan, in Greater China, our first-week box office should have exceeded 100 million." Owen said with squinted eyes.

    "Wow!" Huo Wenxi was shocked by Irving's words. It broke 100 million in the first week. What kind of concept is this!  Even though she was used to the big world, she was shocked and didn't know what to say.

    "Have you received the news from abroad?" Mai Chong asked Owen again.

    "This is not yet available, and the accurate figures may not come out until later. However, I have inquired with publishers in South Korea and Japan. They said that "Lanling Mask" has a reputation and reputation that is no less than "Hero" in both countries.  The attention is only slightly lower than the cast." The "slightly lower" here is of course referring to the gap between Mai Chong and Jet Li, Tony Leung and others. At this point, Owen looked at Mai Chong carefully and found that he was not angry, and then said  , "So they predict that as long as "Lanling Mask" can perform normally in the next few weeks, it will most likely become the Chinese box office blockbuster after "Hero"."

    "Being second only to "Hero" is not worthy of praise, surpassing "Hero" is what you are capable of!" Mai Chong said calmly. At this time, his community arrived. Owen put him and Xiaoyu down and let them have a good rest. "This afternoon  Come to the company, I have something to show you." After saying that, he took Huo Wenxi and drove away. It was still dark, and he didn't know what they were going to do.

    It was already noon when Mai Chong woke up. After going downstairs, Mai Chong found that the industrious Xiaoyu had brought Mai Meng Cat back, and the person behind Mai Meng Cat should be Xiaobai from Mrs. Zhang's family. Mai Meng  The little beauty in the cat's eyes.

    "Hey, why did you bring it here? Mrs. Zhang is not worried about you?" Mai Chong pointed at Xiaobai.

    "Old Mrs. Zhang is going on a long trip. Yu Fang, Pixie and the others won't always live in the courtyard, so she asked me to help take care of it. I don't know if she can come back before you go abroad." Xiaoyu teased.  Mai Meng Cat, compared to Xiao Bai, who is spotless and looks like a lady among cats, she prefers Meng Meng who always makes herself disgraced and embarrassed.

    "Traveling far away?"

    "Yes, my daughter and son-in-law's house."

    Mai Chong was a little curious. After living in Mrs. Zhang's house for so long, he heard that she had a daughter who married a Northeasterner and lived in Heilongjiang, but she had never seen her. It seemed that Mrs. Zhang had a relationship with this daughter.  After some unpleasant experiences, Mrs. Zhang never visited her, nor did she go back to the capital to see Mrs. Zhang. For some reason she suddenly went to her daughter and son-in-law's house again.

    After eating something casually, Mai Chong sat on the sofa and read the newspaper.

    Today¡¯s entertainment newspapers are still occupied by the astonishing box office data and film reviews of "Lanling Mask". Of course, Jet Li who was trapped in the tsunami also occupied a huge space.

    The mainland box office of 70 million in the first four days has indeed stimulated the nerves of many people. In addition to envy, there is also jealousy. If the envious people have money, they will find ways to invest their money in the film industry. People seem to have seen the extraordinary potential of the film market. Jealousy  If people don¡¯t have money, they will say some slanderous words on the Internet or through other channels or denigrate "Lanling Mask" as worthless. Mai Chong saw some curses on the comment page of "Lanling Mask" on Time.com.  The words "tampering with history and harming the next generation" are all trivial. Some even went so far as to personally attack Mai Chong himself, saying that "there is a male named Chong in the Mai family, a boy with a female appearance, and he is suspected of being a transvestite". In fact, it was because of Mai Chong.  Pretty faces talk the talk. Of course, there are only a few people like this, and Mai Chong doesn't bother to pay attention to it. Now he is planning to grow a beard for filming new movies. Of course, it doesn't need to be too much, just a bit of an unshaven look.

    Although Mai Chong is a bit of a pale face, his beard has a relatively strong vitality, which shows that he has strong male hormone secretion. Whenever he gets up in the morning and sees the high-spirited little wheat under the quilt, Mai Chong always laments that this body is not what it looks like.  It's so weak, especially some functions that seem very powerful. He must experience it if he has the chance. At this time, he thought of Sissi who was far away in a foreign land.

    Mai Chong remembered that Owen asked him to go to the company in the afternoon and said there was something he wanted to see, so he went to Tianxia Building alone. Of course, Xiaoyu stayed at home to take care of the kittens.

    Pushing the door and entering Irving's office, Irving happened to receive a fax from South Korea. He also received a fax from Japan before. After Mai Chong sat down, he first handed the two faxes to Mai Chong.

    There are many items written on it, such as the number of theaters, the number of screens, the number of screenings, daily attendance, average attendance, etc. Mai Chong did not look at any of them and directly saw the most conspicuous weekly box office (or weekly moviegoers) and the corresponding rankings.

    Japan, weekly pass480 million yen in real estate, ranking first for the week.  South Korea had 320,000 moviegoers this week, ranking second for the week.

    Mai Chong patted the table and said only one word: OK!

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