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A great master in the entertainment industry 314¡¯s unique premiere

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    "Actually, there is nothing special. It just adds some interactive programs similar to filming behind-the-scenes." Zhou Wen explained to everyone: "The purpose of the premiere is nothing more than a publicity measure within the circle, but I feel that it relies solely on the support of celebrities.  It was a waste of publicity resources, so I arranged several interactive short programs, which not only allowed everyone to have a general understanding of the plot before watching the movie, but also enlivened the atmosphere at the scene."

    Celebrity support is not as simple as it seems on the surface. In fact, they bring their fans to support the box office. Of course, few people realized this concept in the early days of the premiere. After all, relying on attracting movie fans cannot bring much publicity effect, so  Zhou Wen arranged some interactive programs to maximize the publicity impact of the premiere.

    The premiere of "A Chinese Ghost Story" was co-organized in conjunction with TVB TVB. Shao Hua served as the chief planner. The behind-the-scenes footage from the premiere was edited into a special version to be released on TVB with the post-recording of "Hong Kong Screening Room".  After Shao Hua mentioned it, she expressed great interest because her professional sense told her that this was another brand-new initiative in the Hong Kong film industry.

    After listening to Zhou Wen's introduction, Mr. Zou said with some jealousy: "You have too many clever ideas. You have endless promotional methods, but you always get ahead of others. I understand why I almost lose to you."  , mainly because your minds and concepts cannot keep up with the pace of you young people, hey!"

    Everyone nodded, and there were indeed endless new ideas in Zhou Wen's mind, especially Cheng Long. After having a long talk with Mr. Zou, he put aside all his prejudices against Zhou Wen and began to reflect on himself. If the box office is divided into two key links.  The quality of the film itself is the hardware, and the supporting promotional activities are the software.

    It is undeniable that the quality of hardware determines the key to box office.  If the hardware is good enough but the software cannot keep up, no matter how good the movie is, it will not be able to achieve box office success by relying on the accumulation of public reputation. After all, the first round of public screenings only lasts for 30 days at most. Today, with the continuous flow of new movies, theater bosses are dying.  They stick to the box office trends and drop films that do not do well at the box office at any time, so if you want a good box office, you have to work hard to promote them!

    Zhou¡¯s publicity methods have always been the most innovative and most eye-catching in the industry, regardless of whether the media or citizens are not interested in the film.  Zhou Wen can always turn things around with one or a series of actions. This was the case before, and it is still the case now. Even the unpopular costume films that have been silent for many years have been stirred up by Zhou Wen, and the whole city is excited. This shows that Zhou Wen is ahead of others, and Zhou can go as far as  It was definitely not luck today, but relying on his mind.  This has been a consensus gradually reached by people in the industry.

    "Awen, the distinguished guests are basically here, and the film crew of "Xiangjiang Screening Room" is also ready." Zhang Jiazhen came over and reported to Zhou Wen first, and then greeted his old bosses.

    "Then let's get started." Zhou Wen nodded in agreement. After announcing the start of the first session, he turned around and said to Mr. Zou and Cheng Long with a smile: "You two have a good time. I'm sorry to excuse you.  "

    "It's okay, we will take care of ourselves." Mr. Zou watched Zhou Wen leave with a smile, and then said to Cheng Long: "Did you see that TVB is the same as the one at his home? The two live broadcasts of "Xiangjiang Screening Room" have been  Zhou's. Hey, Run Run Shaw's niece is probably confused by something he fed her."

    Cheng Long chuckled and said, "I think they are using each other. TVB pursues ratings to stabilize ATV, and Zhou Wen uses the TVB platform for promotion. It is a win-win situation."

    "Who says it's not true? In fact, there should be cooperation behind them. I know that Run Run Shaw cooperates closely with the mainland. Half of the videotapes sent to the mainland in the past six months are Zhou's." Mr. Zou said rather unwillingly:  "We at Jiahe are a step behind in this regard. It seems we need to go back and do some public relations."

    While the two were talking, guests came to the hotel one after another. In addition to the invited guests, there were also reporters and media from all walks of life in Hong Kong, members of the Hong Kong Film Awards Organizing Committee, friends of New Art City, and several major stars.  The die-hard fan group has more than a thousand people in total. The hotel is just a temporary reception place. The entire premiere will be held at the Golden Princess Leading Cinema, a cinema that can accommodate 2,000 people.  After a while, staff members invited everyone to move positions in an orderly manner.

    As for the remaining 1,000 seats, they were all sold to the public at a high price, so the theater with 2,000 people was full of seats, and it was even difficult to get a ticket.

    After everyone took their seats in the theater, Zheng Yuling and Zeng Zhiwei stood in the middle of the stage as guest emcees for the premiere. Behind them was a huge poster, with Zhang Guorong, Wang Zuxian, Wu Ma and Liu Siu-ming against a bright red background.  With a stern expression, the Xiahou swordsman played by Zhou Wen was behind the four of them, with his hands folded in front of his chest, and his face was shrouded in a dark element. He looked a bit mysterious. After seeing it, many people thought Zhou Wen was being mysterious.

    The premiere ceremony started with nothing more than Zheng Yuling and Zeng Zhiwei introducing the film title, producer, investors, etc.Basic information, because this is the first premiere in Hong Kong, Zhou Wen only used it to expand the publicity effect, and did not follow the complicated process in his previous life memory, so the process of the premiere is relatively simple.

    After the two introduced the basic information, they stepped off the stage. The stage fell into darkness. For a moment, a little smoke filled the stage, and a ray of light was cast. Then everyone saw Wang Zuxian, who was wearing a white silk gauze ancient costume and a light pink and pink dress, sitting upright.  In front of the guqin, with a beautiful face like autumn water, the qinqian jade fingers gently tease the guqin to produce a lively rhythmic sound, powerful and smooth.

    The guqin and the fairies are all so pleasing to the eye.

    After the clanging piano music, a brisk melody sounded. Zhang Guorong, wearing a scarf on his head and a long gown carrying a bamboo basket on his back, swayed from the steps onto the stage and sang a bright and infectious song in the music.  "A Chinese Ghost Story" sang in his mouth.

    "The road of life is like a long road with sweet dreams, and wind and frost on the road, and the wind and frost hit your face"

    This was Zhang Guorong's first time singing "A Chinese Ghost Story" in public. The audience soon discovered that his voice was very different from the soft and delicate voice in the past. Coupled with his period costume, he actually heard a masculine and mellow voice.  The style, as if his voice and his steps were full of vigor, gave people a sense of innocence and confidence of a young man.

    Zhang Guorong's mentor Li Xiaotian sat in the front row and let out a long sigh after hearing this. He knew that the apprentice who was so successful would eventually leave China Star. After "A Better Tomorrow", Zhang Guorong's acting skills were recognized by the industry, and at the same time he  The focus of his career is gradually moving closer to movies. While Li Xiaotian is happy for him, he is also worried because his beloved disciple will gradually escape from Hua Xing's control and become increasingly estranged from him.

    Sure enough, two months ago there was news that Zhang Guorong frequently went to Japan to record albums and tried to use a new style of singing. Although this song "A Chinese Ghost Story" has the traditional Chinese costume style, the artistic conception is completely different, both the lyrics and the soundtrack are completely different.  He was closely connected with Zhang Guorong, and after suddenly discovering this, Li Xiaotian felt as if an overturned five-flavor bottle had been knocked over, and he felt very uncomfortable.

    The theme song directly kicked off the premiere. The two leading actors sang and danced. Zhang Guorong sang with great enthusiasm. Wang Zuxian's long sleeves flew and he showed off his solid sleeve-flipping skills, which made the two thousand audience members fascinated.  Ruzui, the songs are great, and the people are good-looking. If you don¡¯t know, you might think this is Zhang Guorong¡¯s concert.

    "Not bad, very artistic!" Boss Lei grinned and clapped his hands vigorously. At the same time, he did not forget to say to Mr. Zou next to him: "Old Zou, can you Jiahe do this thing?"

    "Bah!" Mr. Zou said angrily: "Just wait, I will give you a premiere that is more spectacular and more impressive than this one another day."

    Boss Lei scoffed: "No matter how dramatic or dramatic it is, it's not the first time. It's just fun to be like a girl when she's still a virgin. It's pointless to let go the second or third time."

    "II'm too lazy to be on the same level with you!" Mr. Zou was furious, thinking to himself: How can there be such a comparison? It's just bullying, isn't it?

    After singing a song, Zhou Wen and other creative teams came on stage to cooperate with Zheng Yuling and Zeng Zhiwei to complete the behind-the-scenes revelations. When asked about the most unforgettable scene during the filming, the reactions of the leading actors were different.

    Zhang Guorong said: "Every scene is unforgettable for me. The director was playing tricks on me from beginning to end. He made me get wet in the rain for no reason, be chased by a wolf, bitten by a snake, and beaten by zombies three times. Forget it.  , the key is to get me into the water.¡±

    Wang Zuxian pursed his lips and thought for a moment before saying, "Actually, the most unforgettable scene is being with everyone. Every night in the middle of the night, the director goes from door to door to wake us up" Then he imitated Zhou Wen's fierce look and voice: "Hey  , you guys need to get up and change into your pajamas!"

    When it was Wu Ma's turn to answer, the old actor didn't say anything for a long time and kept touching his face, which made Zheng Yuling and Zeng Zhiwei puzzled.

    "Master Ma, we are waiting for your answer." Zheng Yuling asked.

    "Yes, I don't need to take actual actions to answer you. Take a closer look to see if my face is smoother and more tender than before." Wu Ma's serious look caused the audience to laugh.

    "Master Ma, you must have done it on purpose." Zheng Yuling said with a bitter smile.

    "No, I'm telling the truth. In the first few days of filming, I was surrounded by a lot of dry milk every day, and my hands and face were all slippery. My wife was surprised when she saw me and asked  Said: Hey old horse, what kind of cosmetics are you using?"

    ¡°Hahaha~~¡± The audience was shaking with laughter.

    The next part is the spoof part. The creative team uses a spoiler-free method to let everyone know more about the content of the upcoming movie. A camera, a few supporting actors, a set manager, and a few staff members make the spoof  The drama appeared on the stage.

    ????????????????????????????????????????????Thrown out, the audience started to look forward to "A Chinese Ghost Story" even more while laughing. Finally, the premiere ended, the lights in the cinema dimmed, and the audience knew: the dinner has begun!.
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