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A generation master in the entertainment industry 258 provides advice for "Daoma Dan"

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    In mid-January 1987, "Dragon Brothers and Tiger Brothers", co-produced by Jiahe and its satellite company Weihe, co-directed by Cheng Long and Zeng Zhiwei, and starring Cheng Long, Principal Tan, and Guan Zhilin, premiered in Hong Kong during the Spring Festival.  The box office war has begun.

    "Brothers of the Dragon" grossed 10.24 million at the box office in its first week of release, dominating the new year's box office list with a clear advantage. This not only boosted the morale of Jiahe, but also made Cheng Long proud. In the past two years, Zhou Wen has been like an old enemy at the box office.  The pressure on him made him feel an unprecedented sense of frustration.

    This kind of frustration seriously affected Cheng Long's self-confidence, and it was even said to be a catastrophic blow. However, things are getting better now. The international "Brothers and Tigers" brings together Hong Kong's most influential action stars, singers,  Beauty, coupled with generous global filming and the participation of many Hollywood stars, finally won the favor of the audience again with the arrival of the New Year.

    Years ago, Golden Harvest had been blocking the news that Cheng Long was injured and almost died in Yugoslavia. After the release, Golden Harvest immediately changed its original intention and made a big deal about Cheng Long's involvement in "Brothers of the Dragon and Tiger Brothers" and used it as a publicity stunt.  It has indeed attracted a large number of citizens who pursue excitement and visual perception.

    Faced with Jiahe's aggressive kingly momentum, Debao Company immediately responded and released "Wealth and Power" immediately, with a luxurious comedy star lineup such as Dong Biao, Feifei Sister, Zeng Zhiwei, Jiang Dawei, and TV news host Biao  The uncle's family is in bad luck, and winning the lottery jackpot leads to a series of disasters. It has been widely welcomed by the public after its release. The box office in the first week reached 8.35 million, ranking second in the New Year's box office.

    Such a result was unexpected by both Pan Disheng and Gao Zhisheng. After the first week's box office data came out, Pan Disheng immediately apologized to Xin Li, because the idea of ??"Wealth and Power" was based on the Hong Kong society after Xin Li returned to Hong Kong.  She took the data questionnaire and conducted in-depth research with Gao Zhisen for a long time on the current situation of the style and the results of the survey on citizens' lives. She finally determined the script and tried her best to win investment. This is how "Wealth and Power" came into being.

    It can be seen that Xin Li has deeply grasped the essence of Hong Kong film entertainment spirit.  When Pan Disheng proposed additional funding for "Autumn Fairy Tale", Xin Li sneered and said, "Don't worry, Brother Laosheng. I have already taken care of the funding issue. You'd better pay Zhou Runfa the advance for signing the contract as soon as possible!"

    "Has the funding problem been solved?" Pan Disheng asked in surprise: "Who is the investor?"

    Xin Li said proudly: "Zhang Manyu heard that the crew was short of funds, so she introduced an Austrian film dealer. He is much more generous than Brother Sheng. He spent six million in one breath, and his requirements are not high, except  In addition to the cost of six million, we only need the overseas distribution rights and the video tape distribution rights. I saw that Brother Sheng was busy with all kinds of things and didn't focus on Debao, so I agreed to help."

    "oh."

    Pan Disheng nodded, and to be honest, he was not interested in this so-called immigrant literary film.  It is true that Zhou Runfa has the ability to attract money at the box office, but when used in literary films, it is like a cannon to swat mosquitoes - Qu Cai!  What's more, Zhou Runfa's previous literary films have always been poor at the box office. Anyway, he is unwilling to invest even one cent more in "Autumn Fairy Tale". Now there are outsiders to help bear the risk, which just solves the big problem. As for overseas  The distribution rights and video tape distribution rights are only a few dollars, but Master Pan doesn't care about them!

    Seeing Pan Di Sheng reacting like this, Xin Li couldn't help but sigh.  The familiar Brother Sheng no longer exists. Now Brother Sheng is completely in charge of Debao as a successful businessman. In his eyes, Debao is just a toy, a tool for picking up girls. He has never paid attention to it.  Had a movie.  Not to mention the love for movies.

    But Xinli is different. She studied film and has a deep love for movies. Before she graduated and entered Debao, she was full of passion and love for the dream of movies.  Now, that enthusiasm has not lasted for half a year.  Perhaps it was the disappointment with Pan Disheng, or the helplessness of Debao's mess, Xinli felt particularly tired, but she still hoped that Debao could go from Hong Kong to the world through her own efforts.

    Xin Li loved the script of "Autumn Fairy Tale" very much. In order to make the film start smoothly, she even asked her eldest sister Xin Fangfei for help. Unfortunately, Xin Fangfei's private money was a drop in the bucket, and being the concubine of a rich family was not as glorious as she imagined.  Let Xinli give up the idea of ??marrying into a wealthy family and continue to find funds through other methods.

    "Sixteen million should be enough, right?" Xin Li calculated the crew expenses in her mind, throwing out Zhou Yunfa's sky-high salary of 8 million, discarding the salaries of Zhang Manyu, Chen Baiqiang and others, as well as the cost of the crew's main creative, and used all the remaining funds.  Filming in the United States, she wants to make "Autumn Fairy Tale" into a classic, because after reading the script, she fell in love with the romantic relationship between the hero and heroine, and she longed to encounter that kind of delicate and euphemistic love in reality.  .

    ??When the fight between the two major film companies was in full swing, Xu Ke was ordered to take "Dao Ma Dan" to represent New Art City in the war. Before the movie was released, Xu Ke specifically sought advice from Zhou Wen, who was busy filming the indoor drama of "The Legend of Wesley".

    "Awen, you have to save me this time. The other two films are too strong, and the Spring Festival is just two days away. How can we make a decisive comeback?" Xu Ke looked worried.

    Zhou Wen said with a smile: "The schedule has been arranged, let's just go into battle and fight for the bayonet. I feel that "Dao Ma Dan" is good. You, Mr. Xu, have a good reputation, and you have the support of the high box office of "A Better Tomorrow". You should be among the top ten at the annual box office."  No problem, nothing to be afraid of!¡±

    "Having said that, I'm a little dissatisfied with the top ten. To be precise, I'm afraid that Boss Lei will be disappointed." Xu Ke said what was in his heart. Even though Mr. Xu is full of confidence, it is based on Xinyi City  Without competitors, ever since Zhou Wen hyped up a hip-hop movie and Hong Kong, Macao and Taiwan went crazy, ever since Zhou Wen replaced the Seven Old Freaks in New Art City and received the support of Boss Lei, Old Freak Xu is no longer dissatisfied with the status quo.

    Xu Ke is a very contradictory person, especially after being stimulated by Zhou Wen, he kept breaking himself as if possessed by a demon. This kind of contradiction was mainly reflected in the late filming of "Dao Ma Dan". In the end, the film was completed according to his wishes, whether it was entertaining or  The commercial aspect is his current peak work, so logically speaking, he should be satisfied.

    The box office performance of "Brothers of the Dragon" and "Brothers of Fortune" gave Xu Ke another headache. He didn't want to be cannon fodder. After all, he was currently participating in the war on behalf of New Art City. Although he finished third in the box office during the Spring Festival  He was mentally prepared, but he still wanted to fight for it. Even if he lost, he would lose with great vigor, just like Zhou Wen turned the summer season upside down with a musical last year and shocked the two major companies, Jiahe and Debao.

    This is what Xu Ke wants in his heart!

    After listening to Xu Ke's thoughts, Zhou Wen couldn't help but sigh with emotion. If Hong Kong filmmakers in a few years still maintain such a high fighting spirit and make movies with a mentality of never admitting defeat, I'm afraid Hong Kong movies will not decline.  .

    Since Xu Ke came to ask for help, Zhou Wen thought for a while and then said: "There will be no problem with film criticism. The overall quality of the film and your reputation should be able to make a fuss. You can find a few senior film critics to take a look in advance and discuss it."  Come up with a master plan for hype.¡±

    "Well, in fact, I have already done this." Xu Ke nodded and said.

    "The second point is not to focus all your energy on the box office competition in Hong Kong, because it is the Spring Festival, and the time for family reunions is best for comedy films. "Wealth and Fortune" pays attention to this and puts the publicity work at the grassroots level.  It is on the road of being close to the people, so if you want to do well at the box office, you must avoid the weakness of the film itself, which is less comedy and conflict, and use a brand-new package to release it overseas."

    "What do you mean by foreign city?" Xu Ke frowned and asked.

    Zhou Wen rolled his eyes and said: "Old Xu, you haven't confusedly forgotten that Lin Qingxia is from Taiwan, right? Peking opera, Chinese quintessence, the war in the Republic of China, and Lin's beauty, these keywords are born to cater to the Taiwanese market, not to mention young people.  I asked Miss Lin to promote her before, and her ability to attract money in Taiwan is unmatched by Hong Kong stars!"

    As the saying goes, "Awakening a dreamer", Zhou Wen did not give Xu Ke any face, and severely scolded Xu Ke to wake him up with a disappointed and critical tone!

    "That's right! Why am I so stupid, grandma, I almost forgot about Taiwan Market!" Xu Ke slapped his forehead, and the worried expression just now disappeared, replaced by a face full of joy and enthusiasm.

    If you think about it carefully, what Zhou Wen said is so right. Maybe the young people in Hong Kong today know very little about Peking Opera, but it is a different situation over there in Taiwan. The Taiwan authorities have preserved cultural heritage such as Chinese studies, Chinese quintessence, and Chinese martial arts.  Very complete, some even more complete and sound than the mainland.

    "Dao Ma Dan" uses Peking Opera as the medium, the civil war and the civil war as the stage in Beijing, and the addition of three gorgeous beauties, Lin Qingxia, Ye Cuiwen, and Zhang Manyu, all of which are simply tailor-made for Taiwanese audiences. It's a pity that  Xu Ke has been so worried recently that he has forgotten the biggest selling point of the film. Once Zhou Wen pointed it out, his flexible mind that has been immersed in the entertainment industry for many years came into play again. Zhou Wen didn't need to explain the rest, he already knew how to do it.  .

    "Awen, you are more familiar with the Taiwan side than the Xinyi City side. I have to ask you to help smoothen the relationship." Xu Ke said, hitting the snake with a stick.

    "Hey, I was born to work hard, that's all. After all, I am also an action director of Daomadan. I will never shirk responsibility where I can help. But I have agreed that I will be given a 5% increase in box office dividends!"

    "It can only be the dividends from Taiwan, not Hong Kong. I also want to look brighter on my face!" Xu Ke laughed.

    "Damn, don't forget "Knife"The funds for "Ma Dan" were obtained with my help!  " Zhou Wen scolded with a smile.
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