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Text Chapter 203 [What is supposed to come has come!  ¡¿

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    Chapter 203 What was supposed to come has come!

    It turns out that after more than two months of hot sales, these novel clothes designed by Lei Dong have completely established their reputation.  However, just as Lei Dong had expected, with the rapid sales of these novel clothing, a large number of counterfeit products have appeared in the clothing market.

    Now, not only in various cities in the Dali Kingdom, but also in some prosperous cities in the northwest countries, some novel clothes pretending to be from the Yunda Chamber of Commerce have also appeared one after another.

    After learning about this situation, Mr. Fang and others immediately thought of the chain franchise plan proposed by Lei Dong.  For this chain franchise plan, Mr. Fang and others have been stepping up preparations.  However, in just two months, no matter how hard they stepped up their preparations, they could not quickly advance the chain franchise network to the northwest countries.  In desperation, they had to ask Princess Minyi to find Lei Dong, a wise man, to find a solution.

    After listening to Princess Minyi¡¯s explanation of her purpose, Lei Dong couldn¡¯t help but smile bitterly to himself.  To be honest, he really didn't expect that in this world dominated by cultivation, counterfeit products would spread so quickly.

    Of course, the bitter smile is a bitter smile, but the thunderous brain has not stopped functioning.

    ¡° If it was because of other things this time, Lei Dong might simply deal with it, but for such a major event that seriously endangers the interests of the Chamber of Commerce, there is no way he would just let it go!  After all, under the impact of these counterfeit products, he, the president of the Chamber of Commerce, who holds 40% of the shares, has suffered the greatest losses.  Moreover, at the moment, he has not really made his first pot of gold. Under this situation, he must find a way as soon as possible to resolve the problem in front of him.

    Perhaps, what happened was really unexpected to Lei Dong. This time, he thought for half a quarter of an hour before slowly raising his head and putting forward his five suggestions to Princess Minyi.

    Lei Dong¡¯s five suggestions are as follows:

    First, he suggested that Mr. Fang and others immediately go to the palace to see Emperor Zhengyuan, and then asked Emperor Zhengyuan to issue a decree to have the Dali Kingdom stationed in the court halls of the northwest countries to issue a unified statement about the Yunda Chamber of Commerce in the northwest.  A formal statement on the implementation of chain franchise plans in various countries.

    (Note: The Imperial Court Guild Hall is equivalent to the embassy of the Great Li Kingdom in other cultivation countries. It is a permanent institution responsible for official contacts.)

    Second, he suggested that Mr. Fang and others mobilize their personal connections and information network to quickly spread the news that the Yunda Chamber of Commerce is about to launch a chain franchise plan to all major cities in the northwest countries as quickly as possible.

    Third, he suggested that Mr. Fang and others immediately launch a batch of the latest novelty clothing according to the clothing styles in the design album, so as to combat the counterfeit products circulating in the market.

    Fourth, he suggested that Mr. Fang and others quickly set up chain franchise stores of the Yunda Chamber of Commerce in all small and medium-sized cities in Dali State in the shortest possible time, so as to secure the rear base camp of the Yunda Chamber of Commerce.

    Fifth, he suggested that Mr. Fang and others increase the price of all mid-to-high-end clothing by 50% based on the original price.

    After listening to Lei Dong finish these five suggestions, Princess Minyi immediately interjected: "I very much agree with your first four suggestions. However, I don't understand your fifth suggestion. Usually, I don't understand it.  Under such circumstances, if you encounter the impact of counterfeit products, wouldn't the price of the product be reduced accordingly? Then why you have to do the opposite and suggest raising the price of the product? Moreover, since you want to increase the price of the product, you must  All are raised. Why do you only suggest that the prices of mid- to high-end clothing be increased by 50% based on the original prices?"

    Lei Dong seemed to have expected that Princess Minyi would ask this question. As soon as Princess Minyi finished speaking, he explained with a smile: "The main reasons why I proposed to increase product prices at this time are:  Two purposes.¡±

    "The first purpose is to send a message to the outside world through product price increases, letting the outside world know that our Yunda Chamber of Commerce is not afraid of the impact of counterfeit products, but also has absolute confidence to win this business war!"

    "The second purpose is that people have reverse thinking. If at this time, instead of lowering the price, we increase the price of the product, it will make people feel that the reason why our Yunda Chamber of Commerce is  This confidence must be because the authentic clothes of our Yunda Chamber of Commerce are much better than those counterfeit clothes. Moreover, in this way, those who have bought authentic clothes before will feel that their money is not only  It¡¯s not a waste, we even made a profit. In addition, people have a mentality of showing off. As long as these people feel that they have made a profit, they will promote it for us for free!¡±

    Having said this, Lei Dong paused, "As for why I only builtIt is proposed that the price of mid- to high-end clothing should be increased by 50% based on the original price. This is because these rich children who can afford mid-to-high-end clothing will not care at all and spend more money to buy them.  Things you like.  However, he is different from these rich kids.  For those civilians who can only afford low-end clothing, their principle has always been to save what they can.  If, in the face of these civilians who can only afford low-end clothing, we also increase the price of clothing, the result is not difficult to imagine. It will definitely push them to the side of counterfeit products!  "

    Princess Minyi is also a smart person. After hearing Lei Dong¡¯s explanation, she understood immediately.

    After pursed her lips and smiled, Princess Minyi nodded and said: "What you said is indeed very effective in combating counterfeit products. However, since you have said that those civilians have always saved as much as they can, then  Why don't we lower the prices of low-end clothing? If so, wouldn't we be able to attract more civilian customers? "

    Seeing Princess Minyi ask this question, Lei Dong smiled and shook his head: "Once the price drops, it will be difficult to raise it again! In addition, if we really lower the price, not only will it make people think that we are  I am afraid of those counterfeit products, and it will also give people the illusion that since we have lowered the price once, we will definitely lower the price a second time. In this way, people who have this illusion will  Wait and see for a long time. In this case, when they find that they have not waited for the second price reduction as expected, they will become extremely angry, and may even invest in counterfeit products.  "

    "That's rightwhy didn't I think of this?" As soon as Lei Dong finished speaking, Princess Minyi patted her forehead with a look of surprise on her face.

    "Okay, now that you understand everything, go find Mr. Fang and the others immediately. For us, the more timely the contingency measures are, the smaller the losses we will suffer in the future!"

    Seeing that he had already said what he needed to say, Lei Dong flicked his sleeves and stood up from the wooden chair with a smile.

    "I know, just continue to be your hands-off shopkeeper!"

    After rolling her eyes at Lei Dong, and considering that what Lei Dong said was indeed very reasonable, Princess Minyi raised her feet and walked out of the attic.

    After separating from Princess Minyi, Lei Dong did not return to his house. Instead, he put on ordinary clothes and a bamboo hat, walked out of Prince Wuding's palace and walked towards the business district.

    ¡­¡­

    On the main street of the business district, Lei Dong, who had disguised himself as a big man with a yellow face, was wandering around. Suddenly, Wei Zai's excited voice rang in his head.

    "Boss, the long-nosed beast suddenly reacted just now! According to my estimation, the young master of the Spring and Autumn Pavilion must be nearby! Otherwise, the long-nosed beast would not have such a strong reaction!"

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