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- 321, Tomoko Intelligent High-tech Industrial Group
After Guo Chun was uneasy and slightly nervous, he expressed his thoughts to Li Jingran. Li Jingran fell into an unexpected, incredible, and bright surprise.
However, now Li Jingran has practiced Qi-nurturing Kung Fu very well. Although his heart is "overwhelming" and shocked, his face has no expression, and he looks like he is deep in thought.
"Damn it, good!" He praised in his heart, and then sighed:
It seems that under the stimulation of money and position, even ordinary people may burst out with superhuman energy!
Li Jingran has already made a plan on how to make money from Sophon Voice: when the users of Sophon Voice reach a certain base, and these users have developed a certain degree of stickiness and dependence on Sophon Voice, he will start to officially charge!
Just like those online games, one or two maps will be opened for you to play for free at the beginning. After the players become addicted to playing, they will charge for points, cards, recharges, etc.
" However, even this kind of charge is limited to selling intangible services, but does not involve tangible products. Li Jingran never thought that Tomoko Voice can also sell microphones and input devices such as microphones! In his current mind, these are two completely different fields.
But I have to say that this is indeed a very tempting and groundbreaking idea. If done properly, it is likely to become the second largest profit point of Sophon Voice, and the first to make profit!
However, before that, Li Jingran still needs to solve a few problems. By the way, he also wants to test this guy who originally wanted to attack Lei Zien, but he just didn't complain and became a blockbuster.
"Well, that's a good idea." Li Jingran nodded lightly, "Find an OEM, we will produce the design and brand, and the OEM will process it for us. However, how do you sell the things after they are made?" Li Jingran stared at Guo Chun and asked.
"Sales are easy! Sales channels can also be diversified. First, we can conduct online sales, online bookings, and online payments. We can either set up our own online sales team, or we can cooperate with e-commerce companies such as JD.com, Dangdang, and Amazon and let them help us From sales, we give them a portion of the profits.
"Secondly, you can also conduct physical sales. There are two types of physical sales, setting up your own sales team and finding sales agents. However, setting up your own sales team is too troublesome and requires a lot of manpower and funds. I recommend taking the agent route. Each A general agent will be set up in the province, and sub-agents will be set up in second- and third-tier cities.¡±
"Hmm!" Li Jingran said "hmm", "The sales problem has been solved, so how to market it? Why do you think customers will buy our microphones instead of other brands? What is our competitive advantage?"
For a technician like Guo Chun, this kind of marketing question is a bit tricky. If you ask Yi Shasha, you may get a more complete and comprehensive answer. However, Li Jingran wanted to see how much Guo Chun sitting in front of him was worth and whether he was worthy of his "important task"!
"Mr. Li, let me talk about marketing first. I am not an expert in this field, so I have only thought of a few superficial methods. If there is anything wrong, please correct me." Guo Chun swallowed his saliva and continued. :
"First of all, it's advertising. It's hard to sell any product without advertising. I heard from Sister Yi that the company is going to shoot an advertisement for Tomoko Voice. I think that when the time comes, we can use the microphone or the microphone we designed with the company logo as a prop. Appearing in ads kills two birds with one stone.
¡°Secondly, you can use the client of Tomoko Voice to send advertising information to all users who have installed Tomoko Voice. Just like the message boxes that pop up on QQ from time to time, we can pop up when users use Tomoko Voice.
"As for why customers choose our products, I think, firstly, we can enhance the competitiveness of our products by controlling product quality and making high-quality microphones; secondly, through our advertising, we can spread the word In other words, let users know that there is a very good product for them to choose from." Guo Chun talked eloquently, becoming more fluent and confident as he spoke.
"How to prevent copycats? This is a big problem and a long-standing problem! The microphone is not high-tech, it is a simple appearance. Those unscrupulous small workshops and black factories should not be too fast to copycat! Don't let us fight when the time comes. Advertisement, but made wedding clothes for those copycat armies!" Li Jingran asked again.
"Haha, Mr. Li, I have thought about this problem too. There are two ways.
¡°First, apply for a patent. However, this only treats the symptoms, not the root cause. Given our country¡¯s world-leading level of copycats, if the microphones we launch really sell well by then, copycats will definitely emerge in an overwhelming number to follow suit.
"So my second solution is to get an identification code on our microphone, and then we get an authentication system on Tomoko Hi-Tech's website. Customers can log in to the website after purchasing the product. Carry out certification. Those that can pass the certification are naturally genuine, and those that cannot pass are naturally fake products."
"However, the identification code can certainly solve the problem of authenticity; but it cannot solve the problem of some people who only want to use the shape and brand of Sophon microphones, but do not want to pay the genuine price. Just like those fake Apples with dual SIM cards and dual standby on the market now. Mobile phone users, do you have any methods to deal with this type of people?"
This question directly stumped Guo Chun. He was a little high-spirited just now, but suddenly he became a little pessimistic. Guo Chun said numbly: "Uh, this, Mr. Li, II haven't thought of thisbut, I, I will go down and think about it" He said anxiously, secretly hating that he had traveled hundreds of miles. I was half-ninety and failed to think through all the relevant issues in advance.
"Haha¡ª¡ª" Before Guo Chun could finish his words, he heard Li Jingran lying on his back on the boss's chair opposite him and "hahaha". Guo Chun thought that Li Jingran was laughing at him, and he felt even more panicked, with a feeling that something was wrong. He felt, but didn't expect, that Li Jingran's next words would directly pull him from hell to heaven. Then, there is the ecstasy of getting what you want.
"Guo Chun, yes, you are very good. It really impressed me! It seems that I have been idle as the director of the technical department for two months, and today I finally waited for the person I was supposed to be waiting for. Boy, wait tonight Come treat us to dinner!"
When Guo Chun swaggered and proudly invited all the employees in the company to have a happy dinner together in the evening, while he was treating them, Li Jingran and Yi Shasha were having emergency discussions in his office on Guo Chun's proposal just now.
"Yi Shasha, do you think Guo Chun's idea is unrealistic? Is it possible to implement it?" Li Jingran told Yi Shasha Guo Chun's idea exactly. Before he made up his mind to get on the horse, he still wanted to hear this. The idea of ??a beloved general who is prepared to be trained as a confidant.
"Mr. Li, I think this idea is very good. I don't know much about the product. But I have absolutely no problem with the sales aspect. And as Guo Chun said, this time I can kill two birds with one stone by shooting an advertisement. Use it." Yi Shasha affirmed, and through Guo Chun's promotion, she once again saw the young boss's grandeur and meritocratic methods!
"What are your ideas on sales channels?" Li Jingran had his own ideas, but as things increased, he became more and more inclined to leave the problem to his subordinates to use their brains.
"Based on the company's current situation, I think it is unrealistic and unnecessary to set up its own physical sales team or find agents. We can consider setting up an online sales team first, and we will do online marketing ourselves first."
"Hey, heroes see the same thing!" Li Jingran snapped his fingers in the air, then picked up the landline on the table and called his secretary Jiang Xiaorou, "Xiaorou, inform all the company's staff to come to the conference room for a meeting in twenty minutes."
Li Jingran is a resolute person. Once he decides on something, he will execute it immediately. Therefore, at the meeting, Li Jingran first announced to everyone the appointment of Guo Chun as the Minister of Technology. Then, it announced the company's decision to enter the physical industry, and the company's first physical product is a microphone matching Sophon Voice.
In order to adapt to the company's development under the new situation, Tomoko Hi-Tech will be reorganized.
First of all, "Sophon Hi-Tech" will be upgraded to "Sophon Intelligent High-tech Industrial Group", which will still be referred to as Sophon Hi-Tech to the outside world.
Then, the original marketing planning department was upgraded to "Tomoko Sales Company", which was fully responsible for the advertising, planning, sales and marketing of all Tomoko Hi-Tech products. It was also responsible for forming a new online sales team, building online sales channels, and preparing to sell the company's new products. Product - Tomoko special microphone.
The general manager of the sales company is Yi Shasha.
The technology department was changed to the "Sophon R&D Center", with Li Jingran personally serving as the chief technology officer. The R&D center consists of the technology department and the R&D department. The director of the R&D Department is Guo Chun, who is responsible for the research and development of sophon-specific microphones. The technical department is still responsible for providing technical support to the company and solving hardware and software problems that arise during the operation of Sophon Voice. The post of minister is temporarily vacant.
Other customer service departments and secretariats will not make changes for the time being.
Li Jingran¡¯s Zhizi Hi-Tech currently has less than 20 people, yet it dares to call it an ¡°industrial group¡±. It really feels like pulling the flag of a tiger. However, he plans to set up the structure first and then slowly recruit people as needed. It would be okay if we just simply provide voice services. The main work voice control platform can be completed.So not many people are needed.
However, when it comes to physical products, although the company's current strategy is the same as Apple's, which is only responsible for design and research and development, and all production is outsourced to manufacturers, the manpower needed will definitely not be the same as before. You can do it with just three.
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The photos of Zhou Yan and Shen Jiayi have been uploaded to Zhizi super group: 220597616. All wolves are welcome to come and evaluate!
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