Outside the capital, the autumn wind is rustling, and dead leaves are everywhere. In the capital, flowers are still blooming. Except for the cold winter and midsummer, which can slightly suppress the prosperity, spring and autumn cannot stop the flow of people on the streets.
Early in the morning, there was a commotion in the inner city.
With gongs and drums roaring and flags flying, people of all sizes, old and young, all knelt down on the road leading from the palace to the north gate of the inner city. Moving their knees and waving their arms, everyone rushed to the roadside first. The reason is just to hope that Emperor Qianwei will see his piety and reward him with a reward.
Starting from the palace, the jade chariot marched all the way. Wherever it went, it was like a strong wind sweeping over it. Thousands of people bowed their heads and prostrated, shouting long live the journey.
After leaving the inner city, the people in the outer city who had also received the news were a little calmer than the families of the high-ranking officials and nobles in the inner city. Of course, it was just a little calmer. The streets were also crowded with people, and there was no way for a needle to fit in and no water to flow through the gaps between people. Wherever it passed, the strong wind also swept by, and everyone bowed their heads and shouted long live.
However, the people in the outer city were more afraid of the long dragon-like golden armored guards. Compared with the families of the high-ranking officials and nobles in the inner city, they wanted to see Emperor Qianwei gain insights from a distance, and their desire to be more pious and get rewards could not outweigh their fear of those golden-armored guards.
The wheels are rolling, and along the way, although there is no red carpet to open the road, various autumn flowers are scattered everywhere, and the fragrance lingers, making people feel like they are in a garden in full bloom.
The owners of the top restaurants craned their necks and looked eagerly at the end of the street. They all got the news that during the morning court, Emperor Qianwei had accidentally mentioned that lunch would be held in a restaurant outside.
While the civil and military officials throughout the dynasty were speculating on whether Emperor Qianwei's words had any profound meaning, those lower-ranking officials who did not need to put all their energy into guessing the profound meaning of Emperor Qianwei's words would conveniently send them after they came to court. I hired a servant to inform the top restaurant owner who had to pay them a lot of money every year.
It can be said that, apart from the few princes who have the ability to compete for the throne, and the powerful ministers, the ones who are most nervous and concerned about Emperor Qianwei's sudden trip are the bosses of the top restaurants.
If Emperor Qianwei chooses the place for lunch, and there is no dissatisfaction during the meal. Then, their already famous restaurant in the capital will be able to break through the bottleneck and become the most popular top restaurant in the capital.
"It's a pity that the guys who gave back were disappointed one after another.
After leaving the inner city and arriving in the north of the city, the owners of the ten top restaurants in the south, east and west of the city immediately became sad after hearing the news. On this route, it was impossible to turn around and come to their restaurant for dinner.
There is no doubt that Emperor Qianwei went to another restaurant. No matter which company it is, it's not what they want to see. If it were an ordinary large restaurant, it would be easy to run. Even with the power of Emperor Qianwei, it would only be able to create a trend. After three to five months, this trend would slow down due to the lack of foundation of this restaurant. Fading away slowly. Unless this restaurant can allow Emperor Qianwei to visit every few months, it will definitely not pose much of a threat to them.
Food and wine, this is the biggest foundation of a restaurant, and also the biggest weakness of a big restaurant that gets rich overnight. Even with the shining passport of Emperor Qianwei and chefs who are idle at home rushing to join in, it is impossible to enter the ranks of top restaurants in a short period of time. The second is the decoration. Among the top restaurants, who doesn¡¯t have unique decoration? Either it's opulent, it's majestic, or it's gentle and comfortable, it's also something that no big restaurant can imitate in a short time. There are also waiters, rules, etc. It can be said that as long as Emperor Qianwei does not go to other top restaurants, the bosses of the top restaurants will only be depressed that Emperor Qianwei did not take a fancy to their own restaurant, and will not be too entangled and worried about Qianwei Will the emperor's trip bring them any future troubles?
Soon, the bosses of the top restaurants were summoned by their waiters to rush out of Tianyu Street.
This time, it was the bosses of the four top restaurants in the north of the city who were depressed.
Exiting Tianyu Street means that we have passed four of their restaurants. The lucky one undoubtedly fell on the head of a large restaurant nearby.
However, the development of things gradually exceeded the expectations of the top restaurant owners. The jade chariot moved forward all the way. The noon hour passed, and the noon hour also passed quickly. Entering the Shen hour, the jade chariot's route has made the bosses of the top restaurants more and more frightened.
This route leads directly to Lin Ji Inn.
When we first entered Youyou, the sky began to darken, and the jade chariot finally stopped at the door of Lin Ji Inn.
The guys sent out by top restaurants to investigate clearly felt that something bad was about to happen. One by one, hurry upWhip, regardless of the shouts and curses of passers-by, he rushed towards his restaurant like crazy.
After hearing the news, the bosses of the top restaurants all turned pale. Emperor Qianwei had lunch at Linji Inn. This was no less than a bolt from the blue and a blow to the head for them.
With the strength of Linji Inn, we can definitely get the maximum benefit from Emperor Qianwei's visit.
The bosses of the top restaurants couldn¡¯t figure out where Lin Dong got his luck. Whenever they were at their wits¡¯ end, luck would fall from the sky that could reverse the situation.
What made them even more unexpected was that several ministers who were invited by Emperor Qianwei to accompany him, after following Emperor Qianwei into Linji Inn, suddenly discovered that there was a plaque hanging on the east wall of the lobby, at the top of the center. .
The plaque, with only eight characters, said that the business was booming and the financial resources were increasing. It could not be said to be powerful, but it shocked the ministers.
Although these eight characters are like dragons and phoenixes, several ministers are mostly well-informed people, and they can see at a glance that these characters have many shortcomings. What really shocked them was that the font looked so familiar. If they looked at the signature carefully, it was not the inscription written by Emperor Qianwei himself.
Suddenly, the ministers suddenly realized that Emperor Qianwei had already planned to come to Linji Inn for dinner. Moreover, this is not the first time, and it is probably not worth the second time. If it was just once or twice, how could the Emperor Qianwei have an inscription on the Linji Inn, given his character of cherishing words?
What the ministers did not expect was that Emperor Qianwei was actually very particular about choosing people to accompany him. There are important ministers, and there are also those of the third and fourth grades who can only stand in the corner of the court. By doing this, firstly, it can confuse the public and make the civil and military officials and princes rack their brains to figure out his intentions. Secondly, it can use those third- and fourth-grade officials to reveal today's situation. Bring maximum influence to Linji Inn.
As soon as Emperor Qianwei entered the lobby of Lin Ji Inn, more than 3,000 internal guards and elite imperial guards who accompanied him took steps at three steps, one post, five steps and one sentry, guarding Lin Kee Inn tightly and impenetrable.
The emperor came in person. Although Lin Dong was not very awed, he still had to make the gesture. The entire Lin Ji Inn was thoroughly cleaned and swept away. Colorful stripes were fluttering, and jade and antiques could be seen everywhere. Besides, there was no one else in the inn except the waiters.
Of course, even when the emperor comes in person, no one is bold enough to sit under the same roof as him. Even if Lin Dong went to solicit customers, no one would dare to visit him. God knows if he opened his mouth, he would be killed by the guards.
Lin Dong took the lead, with Ma Chun at the side. The two of them greeted Emperor Qianwei and a group of ministers to take their seats in the lobby. With a greeting, wine and food were served continuously.
The more the ministers looked at him, the more shocked they became. Even several powerful ministers couldn't help but look at Lin Dong with some suspicion.
Shopkeeper Lin did not kneel down, and Emperor Qianwei was not displeased at all.
After the food and wine were served, Lin Dong resigned. In the lobby, Emperor Qianwei raised a toast. The ministers were thinking hard about what God's will was while catering to him with awe.
Lunch and dinner are served together!
In the backyard, Lin Dong ignored the Ouchi guards who could be seen everywhere and breathed a sigh of relief. Next, it depends on how the bosses of the top restaurants respond.
Once today¡¯s news spreads throughout the capital, especially the fact that Emperor Qianwei¡¯s handwritten inscription has long been spread at Linji Inn, high-ranking officials, nobles, and wealthy businessmen will definitely flock to the hotel. In the short term, Lin Kee Inn will definitely be hard to come by, and there will be a spectacle of high-ranking officials, aristocrats, and wealthy gentry lining up to wait.
¡°After the peak period of three to five months, the strength of Linji Inn is enough to attract a large number of regular customers. The number of this group of regular customers is definitely greater than the number of regular customers of any top restaurant, and may even be the combined number of more than a dozen restaurants.
Under this situation, the major top restaurants have only two choices. One is to retreat, withdraw from the competition between the aristocrats and the wealthy gentry, and instead develop those large-scale diners. With the strength and financial resources of any one of them, they can easily force the surrounding large restaurants to be unable to fight back, thereby occupying more than half of the nearby large diners.
¡°As a result, the profits of major top restaurants will definitely drop from 3 to 50,000 taels per month to 3,500,000 to 50,000 taels.
??????? Next time, it¡¯s just to compete with Lin Ji Inn.
If you want to stand up, the price is definitely not small. At the very least, the stock bonuses must continue. Otherwise, the diners who come to the door every day will only be high-ranking officials, aristocrats and wealthy businessmen who are in a hurry to discuss matters. Others, in order to show off their power to the emperor, will have to He ran all the way to Lin Kee Inn.
During the peak period of three to five months, not only do you have to give away shares, but you also have to increase the amount of monthly dividends. Otherwise, regular customers of various top restaurants will most likely turn intoA regular customer of Lin Kee Inn.
Having passed the peak period, the amount of dividends can be gradually reduced, but bonus shares must continue. Only by continuing can we slowly attract the original regular customers back. Otherwise, it would be impossible to resist the remaining power that Emperor Qianwei brought to Lin Ji Inn.
It will be until Emperor Qianwei passes away that all the top restaurants can breathe a sigh of relief. At that time, Emperor Qianwei's light shining over Lin Ji Inn will all fade away. It doesn't matter whether you use bonus shares to continue to attract regular customers, or you can take a break and regain your strength first.
??This time comes and goes, and a year is absolutely indispensable. Within a year, the dividends paid by major top restaurants for share certificates must be sky-high.
Whether it¡¯s worth spending a sky-high price for another chance to fight with Lin Ji Inn depends on the wishes of the top restaurant owners.