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Volume One, Chapter 205: No Face

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    In the opinion of the editor-in-chief, Wen Xun is simply so crazy!  Is this going to happen?  Does this mean that the reader¡¯s emotions outside of the book¡¯s story must also be controlled?  Is this going too far?  You must know that the most a good writer can do is to control the readers' emotions in the story of the book. The most they can do is to make the readers immersed in the story when reading the book, which is commonly known as being in the drama.  At this time, my heart moves with the direction of the characters and the plot. After reading the novel, I can feel a sense of loss or something, which is quite good.  After all, there are a lot of people in the world who publish novels, which make people feel nothing after reading them!  Just like Japan's light novels for teenagers, there are as many as 2,000 new books published every year, but only 20 of them can leave a deep impression on people and become popular!

    And several of Wen Xun's novels can actually be classified into the light novel category. It is not easy for his "Fullmetal Alchemist" to become a hit!  And now I want to do such a fancy job on "The Melancholy of Sumiko" and have it sell well. This is really not something that can be achieved by just trying!  Do you want to know what a light novel is?  In some respects, the space in which people live in the world is called the three-dimensional space, and print media such as animation and movies are called the two-dimensional space, while the world composed of words belongs to the one-dimensional space. So light novels are between the first and second dimensions.  "One point and five dimensions" in time.  This is of course just a metaphor, but it also illustrates from the side that light novels cannot be classified as animation, but they are also relative to traditional literature.

    Why are light novels compared to traditional literature?  Mainly because Japan is a country that has been deeply influenced by comics and animation.  So light novels are a genre aimed at teenagers.  That in itself is significantly closer to animation and comics.  On the one hand.  Their writing language makes heavy use of spoken language.  There is relatively little use of written language, and the various plots are simple. To put it bluntly, it is deliberately written to be simple for teenagers to read.  At the same time, in order to meet the preferences of teenagers and to be liked by teenagers who often read various comics, this light novel also contains many fantasy and surreal settings that are impossible to include in traditional orthodox literature.  In some respects, traditional literature simply does not like light novels, which are specifically targeted at the youth market!

    The themes are all-encompassing, including youth, campus, love, fantasy, science fiction, mystery, horror, history, reasoning, etc. Some of the works are adapted from video games, animations, and comics.  The subject matter of the story is too diverse to be covered by a single style.  So to put it bluntly, this light novel is a novel packaged in a specific story description technique. The characteristic of this technique is to improve the efficiency of delivering the story to the readers.  Its main readership is teenage boys and girls who are middle school students, as well as animation enthusiasts. It is a style that mostly uses anime-style drawings as illustrations.  What does it mean to improve the efficiency of delivering stories to readers?  You must know that the best thing about traditional literature is its elucidability.  Maybe a sentence has different effects in the eyes of people of different age groups.  Maybe teenagers only look at what is said on the surface, while people in their thirties and forties may pay attention to the mood of such a character when he said this and why he said it.  The perception between the two may be completely different!

    ??The so-called improvement of transmission efficiency in light novels sounds good, but the bad thing is that the writing is simple and there is nothing to study.  Just let the characters say what they are thinking, and let the readers read the story at a glance.  You can still see clearly!  In such a situation, Wen Xun's novel suddenly needs to perform some operation. It is said that it is to increase the sales of the novel through operation. Is this really possible?  "Mr. Wen, why don't you think about it again? Such an idea is a little bit" The editor-in-chief tried to speak tactfully according to Japanese habits.  But who knew that at this time, Wen Xun didn't know whether he didn't understand the reluctance behind people's backs or whether he understood and insisted on going his own way. Anyway, he just said directly: "Don't think about it, it is written in our contract that you want to  Help me publish such a book, and then I will publish such a book like this. If you don¡¯t like what I write, then print less and distribute less, but it must be published like this. I will not accept any  Typos, wrong words, and modifications other than punctuation marks, do you understand?¡±

    Once he heard what Jia Hongjian said, the editor-in-chief at that time was speechless!  Because Japan is an island country, the country has a limited scope, and there are many geological disasters such as volcanoes, earthquakes, typhoons, etc., so the residents of such an island have already been shaped into a national character by their environment¡ª¡ª  In order to survive frequent geological disasters, everyone must become a collective creature like an ant. They must be very consistent with others and cannot act randomly with sufficient individuality, because in the previous low-productivity environment,  Even if everyone becomes a cog in the collective, many people will die when a disaster strikes. If everyone disperses and is free,So isn¡¯t a whole population going to be destroyed?

    At the same time, because they have to be consistent with others in the group, and the country is small, it makes it difficult for their citizens to break up with others, and they have to be very "" very ambiguous when speaking!  You should express your dissatisfaction in a more tactful way than the Chinese do, because only in this way can we cooperate with each other as long as possible!  For example, if Chinese people do business with Chinese people, if one company is dissatisfied with the performance of the product provided by the other company, but cannot refuse it directly, if you want to be more tactful, you can find various objective reasons to politely refuse.  In other words, the Chinese are tactful and still have to refuse. They just try to make the other party feel that it is not their fault that led to the rejection.  Just like when a boy confesses his love to a girl, the girl will say that the boy is a good person, but they are not suitable for each other.  What's inappropriate?  In fact, it's just that the girl doesn't like the boy and feels that the boy is not good enough for her!  But it's too hurtful to say it so directly. To put it more tactfully, it would be to say that a good person says that everyone is inappropriate to refuse.

    ¡° But in Japan, it¡¯s different. It¡¯s the same Chinese and Japanese people doing business.  The Chinese, for example, are not satisfied with the performance of the products provided by Japanese manufacturers.  But people who are dissatisfied will not say the three words "dissatisfied"!  I won't even find any euphemistic reasons.  The method chosen by the Japanese is to give the Chinese people face by saying that the products are good and the technology is good, and then make the Chinese people think that the business is going to be successful. The Japanese say that they will go back and think about it.  As a result, after I went back, there was nothing more to say!  This may also make Chinese manufacturers feel strange. Didn't they think that our products were very good after seeing them before? Why did they suddenly stop talking about them when they went back?  Was this someone who cut off your hair or something?  But it really doesn¡¯t matter. In fact, Japanese euphemism is more euphemistic than Chinese euphemism. When people don¡¯t want to look down on you, they won¡¯t even say inappropriate things to your face.  They will say that such a thing is really good, but it needs to be considered, but as soon as it is considered, there will be no result, because they don¡¯t want it at all!

    Therefore, in a country like Japan, it is rare to have a direct person like Wen Xun, and few people express their opinions so strongly!  Similarly, few people will ignore what others say "".  Generally speaking, after such a chief editor says something to a reporter: "A little bit" or something like that, if the author is Japanese, he will definitely know that the other party is not happy, and then he will either compromise.  Or just run over and kneel down or something like that to ask for accommodation.  Then the editor-in-chief saw the author running over and knelt down to beg him.  They would also say: "If you do this, it will trouble us a lot" Such "trouble" means that Japan has rejected it quite "directly"!  Because according to Japanese nature, people must not cause trouble to other people!  Because if one person brings trouble to others.  Then he is dragging the collective back. In ancient times, he might have dragged the entire collective to death!

    But for Wen Xun, he doesn¡¯t care about that!  He is Chinese, not Japanese. What does he care about what the Japanese think?  What is his habit of caring about Japanese people?  Besides, this matter is already written in the contract, so what?  It seems that Wen Xun is begging Kadokawa Shoten to publish his book. If you can, Kadokawa Shoten should not publish it for him!  If you don't publish a book, just wait to compensate Wen Xun!  Is it because the liquidated damages are high or the loss from publishing such a book is high?  Of course the liquidated damages are high!  That¡¯s why Wen Xun is confident!  And besides, he has already given face to others.  It was originally stipulated in the contract that he would publish a book, and it was originally an opportunity for him to play as he pleased.  How he wants to write it is his business. We want to try it for fun, why can't we do it?  To take a step back, even if he wrote it intentionally to make people lose money, even if it is a bit unreasonable to do so, it is stipulated in the contract, so what?  Moreover, his "Fullmetal Alchemist" was still being supplied to Kadokawa Bookstore to make money!  He can make a lot of money for Kadokawa Bookstore. Why can't he just make a small loss if he just has some fun here?

    Under such a strong request from Wen Xun, the editor-in-chief had no choice but to pinch his nose and endure it. In the end, he could only publish this set of books to Wen Xun.  And because now everyone is in the same boat and everyone is a grasshopper on the same rope. Since it is definitely going to happen, then we have to find ways not to lose money.  And if you don't want to lose money, you can only see if the method Wen Xun mentioned before works!  What else could happen?  Now I am just treating a dead horse like a living horse, hoping for a good result!  The people at Kadokawa Bookstore quickly started preparations for so-called viral marketing according to Wen Xun's design.  How to prepare for viral marketing?  Generally speaking, traditional marketing methods pay attention to the bipolar diffusion of information, or to put it more like "human talk", that is, to find an influential person, and then let such an influential person  People spread information.  Because traditional theory has always believed that humans are relatively easy to?Believe what the elders and other influential people say!  This is actually the basis for finding celebrities to endorse for advertising.

    But after so many years of advertising bombardment, people will actually develop an advertising antibody.  No matter how good the advertisement is, it may not be very useful, because everyone knows that what the stars in the advertisement say are all because they were paid!  Are there any celebrities who have really used the product a lot and sincerely help promote it?  There are financial interests behind this, so of course we can¡¯t believe it!  Relatively speaking, modern people or potential consumers have no resistance to what others or ordinary people say!  Because in everyone¡¯s perception, you don¡¯t look for ordinary people to advertise!  And such information that can attract ordinary people to help spread it must be really attractive information. If ordinary people spread it, of course it means that the people being spread themselves are easily interested!

    Just like a dog biting a man is not news, but a man biting a dog is news.  If there was news about a man biting a dog, wouldn't the common people spread the word about it?  As a result, if you talk about this, doesn't it mean that you are helping to spread such a news?  And people who heard such news from relatives and friends, would they think that relatives and friends helped spread such news for free?  They will just be surprised and curious to hear such a thing from relatives and friends!  Such an interest is the key to viral marketing, and a person biting a dog is absolutely bizarre, cannot be seen in daily life, and is contrary to common sense, so this makes everyone interested and curious.  !  This is what is called a virus, and this is the ground zero of viral marketing!

    As long as we find such a point, it will be easy to drive potential consumers to spread word of mouth and actively help us spread the information we want them to spread.  And after such a piece of information spreads, it becomes an advertisement that is not an advertisement. Without spending much money, the information that needs to be widely advertised can be spread everywhere!  And Wen Xun is going to do it this time!  Under his guidance, the people at Kadokawa Bookstore quickly got ready.  Many employees of Kadokawa Shoten have lurked in the websites where online anime lovers gather here in Japan. They need to familiarize themselves with the environment first, make their accounts not look so new, and get familiar with them first.  Now that you have a mature face, it will be easier to market!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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