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Volume One Chapter 201 Good Results

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    After a cartoon like "Fullmetal Alchemist" became popular, Wen Xun was very happy. At the same time, Kadokawa Bookstore was also very happy and busy counting money.  $().(w)(x).()But just one day after the ratings of "Fullmetal Alchemist" had caught up with "One Piece", Koichi Sekiguchi of Kadokawa Shoten came to see Wen Xun  .  "Mr. Wen, the method you provided is so great! It's really thanks to you, otherwise the sales of our novels and peripheral products would not be so good this time!" He said with sincere admiration for Wen Xun as if he was in admiration.  It¡¯s no wonder that he admires Wen Xun so much, because Wen Xun¡¯s talent shown before really saved Kadokawa Bookstore a lot of money, and then made a lot more money!

    What kind of advice did Wen Xun give to Kadokawa Shoten?  Viral marketing!  How does viral marketing work?  When the novel "Fullmetal Alchemist" was first published by Kadokawa Shoten, he told Kadokawa Shoten that they should do some viral marketing.  It relies on various strange news to actively arouse the attention of potential consumers, and then allows potential consumers to pay attention to and spread such news themselves!  The so-called viral marketing is a magical marketing method.  In many cases, potential consumers will automatically and voluntarily spread information containing keywords of the company or its brand and products, spreading rapidly at an exponential speed.  Compared with other marketing and advertising methods, the cost of viral marketing is close to zero, but the benefits are significantly greater!

    Viral marketing refers to those that encourage target audiences to pass the information they want to promote to people around them like a virus, making every audience a communicator.  Let the promotional message lead to exposure and marketing.  A marketing promotion strategy that generates geometric growth.  It¡¯s not about spreading a virus to achieve marketing purposes.  Instead, it increases corporate visibility or sells products and services by directing people to send messages to others or recruit friends to join a program.  This can be done through email, chat room conversations, postings in online newsgroups or consumer forums.  However, before the Internet era, it¡¯s not that there was no viral marketing in the world, it just didn¡¯t have such a name, and it was mostly used by ¡°bad guys¡±¡ª¡ª

    Because its characteristics are often highly deceptive, it can even be said to be a serious violation of business ethics.  The companies that were most fond of borrowing viral marketing methods in the early days almost all left a bad reputation afterwards, and they were mainly distributed in industries such as cosmetics, health care products, home assistive medical devices and even pharmaceuticals.  The companies involved took advantage of the information asymmetry formed between them and consumers to create "tipping points" that were mostly threatening content, such as exaggerating the dangers of a certain disease or a certain way of life.  Then they brag about the "miraculous efficacy" of the company's products or services.  Next, the company marks a high price for low-cost products or services, and then uses so-called conference marketing and other methods to claim that consumers who purchase through specific channels within a specific time limit will receive special discounts through pre-determined shills and corporate marketers.  The chorus of songs drives consumers to blindly follow the trend and make purchases.  In addition, the marketing techniques of pyramid schemes and Ponzi schemes to raise funds are also highly similar to viral marketing.

    Viral marketing is about finding the tipping point of marketing. How to find topics that cater to the tastes of target users and can positively promote the company is the key. The core of marketing skills is how to impress consumers and let the company's products or brands penetrate into the hearts of consumers.  go.  Let consumers know the brand, understand the brand, trust the brand and finally rely on the brand.  Viral marketing is one of the most cost-effective methods of online marketing, and it deeply explores product selling points.  Create public opinion topics suitable for online communication.  Detonating viral marketing of corporate products, the effect is very significant.  As for this kind of viral marketing, in the earliest days, it was called "word-of-mouth marketing"!  However, if it is called "word-of-mouth marketing", it sounds relatively crude, but after it is called "viral marketing", it suddenly looks high-end and classy!

    ¡°For example, this time I taught Kadokawa Shoten how to do viral marketing. That¡¯s because there is no free lunch in the world, and any dissemination of information requires payment for the use of channels.  The reason why viral marketing is cost-free mainly means that it takes advantage of the target consumers' enthusiasm for participation, but the promotion cost of channel use still exists, but the target consumers are stimulated by the merchant's information to voluntarily participate in subsequent dissemination.  In the process, the advertising costs that should have been borne by the merchants are passed on to the target consumers. Therefore, viral marketing is costless for the merchants.  Target consumers do not benefit from "working for merchants", so why do they voluntarily provide communication channels?  The reason is that the information delivered by the first communicator to the target group is not naked advertising information, but processed and highly attractive product and brand information, and it is this beautiful coat that is wrapped around the advertising information.  , breaking through the "firewall" of consumers' wary psychology and prompting them to complete the change from pure audience to active communicator.

    In the earliest days, Wen Xun and the others asked Kadokawa Shoten to enter the market before releasing the novel "Steel Refining".?All kinds of hype.  For example, it is rumored in the market that Kadokawa Shoten will start working on the manga and animation of "Full Steel" before the novel is published.  Such a claim is inherently strange. In the eyes of outsiders, unless Kadokawa Shoten is too optimistic about "Steel", how could it be so confident?  You must know that usually comics and animations are done after the novel becomes popular!  Especially the animation, maybe even after the comics became popular!  This generally develops step by step!  But now, Kadokawa Shoten directly announced that it would be adapted into a manga and anime before the novel was even released. This is too abnormal!  Is "Steel" really that good?  Is this really what makes Kadokawa Shoten so confident?

    Such a suspense will of course attract a large number of people to "watch". Everyone will be curious, how come such a novel written by a Chinese is so favored by Kadokawa Shoten?  So of course such a thing became a "virus", and of course I used everyone's curiosity to help promote it!  Just when Japanese anime fans were curious about such news and spread it to each other, they spread the name "Fullmetal Alchemist", which created a potential  Looking forward to it, everyone wants to know what such a novel is like!  As a result, it soon spread that such a novel had already begun to find a singer to sing the theme song before it was released, and the animation was also being produced quickly. This really made everyone curious!  Everyone is wondering if Kadokawa Bookstore is crazy!

    As a result, at this time, "Fullmetal Alchemist" was released. Immediately after the release of the novel, the comic version of "Fullmetal Alchemist" also appeared in the corresponding comic magazine. This suddenly made everyone too excited.  Surprised!  Everyone remembered what I mentioned before about starting the production of animation and comic versions of this novel before it even started selling, and the sales of this novel suddenly increased!  Everyone wants to know how good this novel is that makes Kadokawa Shoten so crazy that they are willing to make an animated version of the novel before it is released!  So within a few days, a full 50 copies of "Fullmetal Alchemist" were sold!  Then, before many comics were published, the long-legendary cartoon version also came out, which suddenly attracted everyone's attention.  Everyone wants to know how such a cartoon started in advance!

    Such an animated version happened to be broadcast after "One Piece". Such a time can really be said to be prime time, so under such a time, it really attracted many curious people to watch such an animation.  After looking at the results, they found that although such an animation had slight changes to the novel and comics, overall it was still very good!  At this point, many people began to really follow such an animation, and this caused Wen Xun's "Fullmetal Alchemist" animation to become popular all of a sudden.  In just 5 episodes, it has already caught up with the ratings of "One Piece"!  Such a rate of growth in ratings can definitely reflect how many people in Japan know and have heard of the name "Fullmetal Alchemist"!

    The high quality of such a cartoon itself will attract many people who did not know much about the news about the "Fullmetal Alchemist" novel before, so all of a sudden all kinds of wonderful "movie reviews" appeared one after another.  Then more and more people like to watch the "Fullmetal Alchemist" cartoon, which actually promotes the sales of the novel "Fullmetal Alchemist" to another level!  Because many people who have never read novels before or have not paid much attention or care about this news, after being attracted by cartoons, will of course want to read the comic series or even the original novel.  So in this way, the overall sales of novels and comics will be higher!  For example, before the cartoon started airing, the sales volume of the novel "Fullmetal Alchemist" was 500,000. Among Japanese light novels or novels for young people, that is already considered a pretty good sales volume.  .  As a result, after the cartoon was aired, the sales of such a novel version of "Fullmetal Alchemist" suddenly increased by 200,000 copies!  In just 5 weeks, the sales volume of "Fullmetal Alchemist" in China has almost reached 1 million copies!  This is definitely a rare achievement in recent years!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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