On such a Saturday morning, "Fullmetal Alchemist" aired! Such a broadcast time is very particular! For example, a cartoon like "One Piece" which is very popular in Japan right now is broadcast on Fuji TV Network at 9:30 am on Saturdays. It is popular all over Japan! Moreover, it is very interesting to know that there is such a TV broadcasting network in Japan. The Japanese TV station network is not the same as that in China. In China, a TV station is just another TV station. There is no ownership relationship between them, and the program resources of each other are not fully copied. Basically, various provincial TV stations, municipal TV stations, county-level TV stations, etc., all form their own systems. There is no saying that county-level TV stations are broadcasting municipal TV programs all day long, nor that municipal TV stations are broadcasting provincial TV programs all day long, and no provincial TV stations are broadcasting CCTV programs all day long!
But this kind of thing is normal in Japan! That's right, the so-called five major TV networks in Japan are actually an alternative "merger" of the program resources of many small and medium-sized TV stations, so that the small and medium-sized TV stations basically rebroadcast their programs, resulting in such a TV network system! In Japan, due to relevant legal regulations, in fact, except for a national TV station like NHK, all TV stations are not allowed to broadcast nationwide! But the modern business system requires TV stations to expand their broadcast scope as much as possible, so what should we do? Very simple! Wouldn't it be over if we let other TV stations rebroadcast our signal?
There are quite a lot of Japanese TV stations. Unlike China, Japanese TV stations are not just local government-run TV stations. There are even more private TV stations and the like! So this kind of TV station is really everywhere. When TV stations are everywhere. The competition is so fierce that many small and medium-sized TV stations simply do not have the ability to produce their own TV resources. If you want to promote advertising or something, it won¡¯t be easy. So they also have a need to hold a big TV station! As the two parties hit it off, the big TV station provided signals to the small TV station, and then the small TV station directly broadcast various programs of the big TV station throughout the day.
So under such a situation, in fact, "One Piece" broadcast by Fuji TV can be seen on Saturday mornings by different Fuji TV stations across Japan! So the audience is actually quite large! And although it is Saturday morning, it seems to be broadcast at 9:30 in the morning when everyone is sleeping in, but cartoons like "One Piece" are very popular among children. So in fact, the reason why such a movie is so popular in Japan is because parents watch it with their children on Saturday mornings. As a result, after watching it, the parents also think that such a thing is very interesting. In the end, it became a rhythm that everyone liked!
As for Wen Xun's "Fullmetal Alchemist", it was also broadcast on a Fuji TV station, and the broadcast time was closely after "One Piece". It can be said that this is "One Piece" "The cartoon gave "Fullmetal Alchemist" an "introduction" role, which helped attract a large number of viewers in advance. From a certain point of view, Kadokawa Shoten also facilitated the work of the Fujifilm Department, making the Fujifilm Department prefer to use an ace cartoon like "One Piece" to support "Fullmetal Alchemist"! That¡¯s right! Just think about it, when fans of "One Piece" sit in front of the TV at 9:30 in the morning and start watching cartoons. By the time the cartoon ends, many people may still have some unfinished business! The release of "Fullmetal Alchemist" at such a time is likely to make everyone feel good, so many people will not change the channel and will continue to watch it on Fuji TV. Isn't this just introducing the popularity of "One Piece" into "Fullmetal Alchemist"? Isn't this just trying to make "Fullmetal Alchemist" popular?
This is what Fujifilm does. That really made "Fullmetal Alchemist" a big hit. On such a Saturday morning, after the first episode of "Fullmetal Alchemist" was released,! Such a number is very exaggerated! What do you call exaggeration? You must know that when a cartoon like "Chibi Maruko-chan", which many Chinese people have watched, was released in Japan. The ratings are just an average of 10%, and for cartoons like "Detective Conan". The average ratings are now only 6% and less than 7%! So it can be said that after the first episode of a movie like "Fullmetal Alchemist" was released, the ratings directly surpassed "Detective Conan"!
??And you need to know that the content of the first episode of "Fullmetal Alchemist" is relatively dull. For such a cartoon, the plot becomes more exciting as you go to the end, and the whole cartoon becomes more attractive as you go to the end! So there is no doubt that the ratings will definitely increase in the future! And if this happens, it may only be a matter of time before it catches up with the ratings of "Chibi Maruko-chan"! Although it is still not as good as "One Piece"?Average 13% viewership. But an animation like "One Piece" is inherently weird, and it is something that Japanese people particularly like. This is simply something that foreigners can't understand for no reason! For example, in foreign countries, such as in China, the three major migrant comics "One Piece", "Naruto" and "Bleach" have almost the same number of fans, especially the first two. Even if there are The difference is not big! But here in Japan, the popularity of "One Piece" is really booming across the country, far behind "Naruto"! With such a ratings, "One Piece" ranks first and second among all currently airing cartoons all year round! How does this compare?
But no matter what, the starting result of "Fullmetal Alchemist" is still quite good! And when it comes to the second episode,! This is really getting closer to the 10% ratings step by step! If this 10% viewership rating is calculated based on Japan's population, it means that more than 10 million people watched the premiere on Saturday morning! What is this concept? And don¡¯t forget, this is still the premiere! We have to wait until Sunday, but there will be a replay! During the rerun, the ratings of "Fullmetal Alchemist" were not low! No matter from which angle you look at it, it can be said that in a short period of time, Kadokawa Bookstore has joined forces with Wenxun and Fuji TV stations to create a hot cartoon brand!
After such a brand became popular, Kadokawa Shoten was not idle at all. With the popularity of cartoons, various peripheral products will be crazy next! Within a week, various "Fullmetal Alchemist" peripheral products were available in every corner of the world. Such as figurine toys, plush dolls, even T-shirts with "Fullmetal Alchemist" printed on them, notebooks, small fans and other products, they are really everywhere. In addition to such traditional little things, what is more eye-catching is naturally Xiao Wei's album! An album of "Fullmetal Alchemist" sung by Xiao Wei soon came out as the cartoon aired. After it was released, the sales volume within a week was very impressive. More than 8,000 albums were sold in one week!
These 8,000-plus albums may not seem like a lot, but you must know that this is a one-week statistics for all of Japan, one week! What if it adds up? What if it¡¯s a month? What if it's two months? And if such a cartoon is to be broadcast, it will be broadcast in just a few weeks! According to the results produced by Wen Xun and Kadokawa Shoten, such an animated film will be released for about forty weeks, which is almost 10 months! In 10 months, won¡¯t this record become more and more popular in the future? When there are more and more fans, the sales will definitely become better and better! At the end of the video, after the entire video is played, it is estimated that Xiao Wei's album will easily sell 100,000 copies!
One hundred thousand albums seems to be incomparable to the sales of millions or even millions of superstars. But at that time, you must know that Xiao Wei is just a 14-year-old girl after all, and the key point is that such an album is actually just one song over and over again, but it is just rearranged and replaced with songs of various styles. , but it¡¯s actually still a song! Under such circumstances, it is extremely impressive that such an "insincere" album can still be sold. It is definitely a representative of Xiao Wei's strength!
And the result was just as predicted by Wen Xun and Kadokawa Shoten. The sales of this album were very good in one week, and they actually sold 12,000 albums in one week! This means that in just two weeks, the "Fullmetal Alchemist" album has sold 20,000 copies! And what you need to know is that the price of genuine albums in Japan is not cheap! An album like "Fullmetal Alchemist" starring Xiao Wei is priced at around 200 yuan, which is considered a relatively cheap price! Under such a situation, 20,000 copies were sold in two weeks, which means that Kadokawa Bookstore earned 4 million yuan in sales in half a month! If this is calculated directly according to the results for one month, then why not just 8 million yuan per month?
? This month, sales of 8 million yuan were recorded, which is really good! If this continues until later, maybe the sales volume can still be like this every half month, which means there are at least 20 opportunities to earn 8 million yuan. How much is this? It can be said that Kadokawa Bookstore is really going to make a lot of money! As for Xiao Wei, who sang such a song, although relatively speaking, the majority of the share will be given to Kadokawa Shoten, but just by relying on the profit from selling the album, Xiao Wei can suddenly become a rich woman! And all of this is the result of "Fullmetal Alchemist"! (To be continued)