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Chapter 182
Some people are happy and some are sad
"At that time, my family's financial situation was not good" Wen Xun on the screen said as he pulled out a marker and drew a little man in front of the screen. {shukeju
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? 书%客)ju Although Wen Xun's painting skills aren't very good, he paints very seriously.
He carefully drew a little man, then drew the clothes on the little man, and even described the little man’s hesitant expression.
Looking at Wen Xun painting, Little Dog suddenly remembered a sentence for some reason - a man is most handsome when he is serious. Yes, she felt that way now. Looking at Wen Xun drawing seriously in front of the screen, and looking at the expression on the painted little man's face, the two images seemed to slowly overlap in the puppy's mind, as if Wen Xun himself had become a Just like that little guy. This feeling made the puppy suddenly feel that Wen Xun was pitiful before, which was something she had never felt before. It seems that from the first day they met, Wen Xun has been a very omnipotent, magical and powerful existence in her eyes. She never even thought that a person like Wen Xun would be down.
Just when the puppy’s motherly glory was just shining, she looked at the little person on the TV wearing a patched school uniform, standing apart from other classmates. While other classmates were eating, drinking and sleeping every day, he had to go to the cliffs from time to time to collect some wild Chinese medicinal materials in exchange for money to improve the food for his family. He had to set foot on the mountain road to school at dawn every morning …
"I am Wen Xun, and this is my story. {shukeju
com}If you want to read novels, go tobook_客@ju!" Wen Xun on the screen closed the marker with a faint smile on his lips, as if he was an old man who had seen ups and downs and experienced vicissitudes of life, with a kind of A glance at the small mountains of self-confidence
When seeing this scene, the puppy burst into tears unknowingly. She had never thought that the story behind Wen Xun was like this. Although she usually fought and yelled at Wen Xun when they had nothing to do, why had she never thought carefully about Wen Xun's past?
When the puppy burst into tears, everyone watching football matches across the country saw this advertisement. In this era, China has never broadcast such advertisements that do not promote products at all. When Wenxun came out and there was no sound on the TV introducing the product's performance, many people began to be surprised.
This includes student Bi Qikai. At this time, classmate Bi was leisurely watching the football match in the hotel in Zhuhai. He himself came to participate in the racing competition. He made a promise at the beginning that he would drop out of school to pursue racing, so naturally he couldn't break his promise now.
After watching the first half of the game, he originally wanted to go to the toilet for a quick break, but when the screen dimmed and Wen Xuncai appeared on the screen, Bi Qikai couldn't walk. In Bi Qikai's heart, He was very familiar with Wen Xun's appearance. It could be said that he recognized Wen Xun even after he turned into ashes.
Why? If Wen Xun hadn't come out halfway and stole most of Bi Qikai's limelight, how popular would Bi Qikai be now, eh? Although he is somewhat well-known now, and he can earn hundreds of thousands in royalties for writing a novel, if there is no one else to compare him to, he will be so happy that he would laugh in his dreams. If you want to read novels, go) book~Guest
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But now Wen Xun makes a comparison. Wen Xun's book has sold millions in the Japanese market, and Wen Xun's own royalties are many times that of Bi Qikai. As the saying goes, Comparing people to each other is irritating. Bi Qikai was so angry that he almost died.
"At that time, my family's financial situation was not good" As Wen Xun's words on the screen stopped, Bi Qikai started laughing. He originally wanted to laugh at Wen Xun for turning out to be a poor man. But before he could curse out these words, he saw the Pepsi logo appearing on the gradually darkening screen.
At this moment, he suddenly realized what did this mean that Wen Xun had become the spokesperson for Pepsi-Cola? Fortunately, he just wanted to scold Wen Xun for being a poor guy before. Now, poor guys are doing better than him, a city dweller, in both career and limelight fields. How can he have the face to call others a poor guy?
Suddenly Bi Qikai's face turned as red as pig liver. He felt that his blood pressure was constantly rising. He wanted to eat a lot.I took the nitrendipine tablets that my father used to reduce blood pressure.
What I have to say is that Wen Xun’s advertisement is simply brilliant. Originally, only Wen Xun's fans in society had a rough idea of ??Wen Xun's previous situation, but now, basically the whole society knows Wen Xun's success history. Almost all parents began to feel that Wen Xun's experience was a living and inspiring story. They began to let their children watch Wen Xun's advertisement repeatedly, hoping to let them know how to make progress.
At the same time, these teenagers were deeply moved after seeing this advertisement. After all, this is a living example that as long as you are willing to fight for your ideals, you will succeed. Two days after the ad aired, Pepsi sales nationwide increased by 10%.
You know, as this summer is about to pass, it is one of the highest sales times for carbonated drinks. And if you increase sales by 10% at this time, the extra money will go to the sea.
So, after the commercial aired for two weeks, Yu Shanshan hosted a meeting with PepsiCo in China.
"After the My Story series of ads were aired, statistics showed that sales in the first week increased by 10% year-on-year, breaking the company's sales record in China over the years" Yu Shanshan read the information with pride on her face. .
Of course she is proud. All this is Wen Xun's credit, and all this is her credit. "At the same time, according to the results of the Epnis Survey Company, during the period when our company's advertisements are broadcast, the ratings are higher than those of similar drinks." Advertisement 50" high
The meaning of this data is that when Wenxun’s advertisement starts to play, many people will quietly stop to watch the advertisement and then change the channel. Isn’t this the best result for advertising? What is modern advertising afraid of? The fear is that after consumers know that this is an advertisement, they will not listen to what you say and just walk away. In this way, the "spread the word" function of advertising will be useless.
However, Wenxun’s current advertising creativity uses an advertising model that is least like advertising to attract consumers to stay in front of the TV and watch PepsiCo’s ads. Isn’t this the greatest success for PepsiCo? And what products does PepsiCo have that are good for advertising? Is it still necessary for Wen Xun to read to consumers in front of the TV what effect Coca-Cola has? What they need to do now is a brand, a brand in the minds of young people. It seems that Wenxun has done all this for them.
Chapter 182
Some people are happy and some are sad
Chapter 182
Some people are happy and some are sad
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