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Episode 1: New arrival, Chapter 617: What is being sold?

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    Only now does Li You feel that most of the obstacles on the road to progress have gradually been eliminated.  Legally, there was the Emperor Jinkou Yuyan's "try it out"; technically, Guide Chitose was entrusted to "borrow" copper movable type from the palace economics factory; in terms of manpower, there was an almost inexhaustible supply of scholars at the Imperial College.  There is no shortage of craftsmen at the emperor's feet.

    As for money, it¡¯s not a big problem.  At the end of last year, Li You secretly made money from the fallen father-in-law's father-in-law by passing the coal matter. Although he gave half of it to Princess Guide, he also lost a lot.  If you really can't, you can still borrow money from a bank, so you don't have to worry about money for the time being.

    Therefore, Mr. Li is full of ambition, his mood is getting more and more exciting, and he vows to create a trend for a generation!  This can be regarded as the first innovative enterprise created out of nothing since time travel.

    Thinking of this, I have to thank the court bosses for depriving him of the power to run a newspaper in the Imperial College. Otherwise, how could he be so free to express himself under the constraints of the court framework?

    This time, many of Li You¡¯s requirements and plans for running the newspaper could even shock people at the time.  There are several technical indicators in his mind, such as the printing density should be published every other day, the distribution time limit should be reached on the same day, and the page content should be 16,000 words per issue, etc.

    In this era where the pace of life is slow, news a month ago is considered news, skilled craftsmen can only engrave two hundred words a day, and a Tao Te Ching only contains five thousand words, these indicators proposed by Li You can be regarded as quite significant.  Advanced requirements.  But in Mr. Li's mind, this is the kind of newspaper that is close to the impression he had in his previous life, rather than small leaflets and big-character posters on the streets.

    In order to achieve the desired effect.  Li Youlu successively accumulated a large amount of manpower in a short period of time, just to create what he considered a modern newspaper.

    So far, a total of 20 chief editors, 60 chief writers, 50 newspaper workers, 100 newspaper delivery people, and a number of other shopkeepers, clerks, and handymen have been recruited. In order to open up a novel column in the future, we have also recruited  We need to hire some storytellers.  Without the support of all parties, it would be difficult to gather so many people in a short period of time.

    In fact, the labor cost of the country is very cheap.  It was so cheap that Li You was surprised when he learned more about it, which is why he dared to recruit a large number of people at once.  Taking the printing industry he was just familiar with as an example, the reason why more advanced movable type printing is not as popular as block printing.  One of the main reasons is low labor costs.

    A skilled engraver¡¯s salary is only a few cents per day, no more than two taels a month.  In this way, the bookstore can hire more cheap engravers to meet the demand for printing books, which is just a little slower than movable type printing.  This is true for skilled craftsmen.  Others are more conceivable.

    ??????????????????? Although labor is cheap, the monthly labor salary expenses paid by Li You Newspaper Shop are more than 500 taels, and it is expected to be around 6,000 taels for the whole year.  Of course, a newspaper shop is different from a general shop that buys and sells goods. The proportion of labor costs is originally high, almost comparable to that of a factory.

    In comparison, the cost of paper and ink is very low. The maximum number of 10,000 newspapers at a time is only 20 taels, and they are published on single days.  Less than three hundred taels a month, three thousand taels a year.

    Li You was also lucky that he could "borrow" copper movable type, so he didn't have to spend a lot of money and time to cast enough movable type himself. This was the biggest technical threshold that hindered the emergence of competitors.  If this part of the cost is also included.  That would cost thousands more taels of silver.

    So all in all, excluding the cost of movable type in the first year of running the newspaper, Li You spent about 10,000 taels of silver.

    "A wealth of ten thousand guans is used to describe a rich man. Ten thousand taels is equivalent to one to two ten thousand guans. If you buy land in Zhili near the capital, it is not a problem to buy several thousand acres.  Therefore, ten thousand taels is definitely a large sum of money.  It's enough to make most merchants stunned (Jin Wanwan, who is about to enter Beijing, said that 10,000 taels only made a profit in two months, but he didn't think of this idea).

    Seeing the cost accounting figures, Mr. Li was deeply moved. New media not only requires courage and strength, but also requires burning money. This is true in any era.  (Just read the novel.) If running a real daily newspaper is as easy as finding a few craftsmen to print a few pieces of paper, the wisdom of the ancients should have appeared long ago. Will it be the turn of time-travelers to invent it one after another?

    Outsiders talk about Li You's generous spending, but the family is a little dissatisfied at first. Aunt Guan, the third-room accountant, strongly opposes the master's behavior of burning money.

    ¡° Tens of thousands of taels of silver are spent every year, which is a huge sum that can wipe out the family¡¯s capital, but the profit model is very unclear. In Guan Xiuxi¡¯s eyes, it can only mean that the husband is having a smooth sailing and is getting carried away.

    This kind of money-burning behavior is foolish and extremely unwise. If you want to be beaten to death by the back wave, you must stop it before it becomes irreversible.

    However, Li You¡¯s attitude was more determined and he insisted on proceeding.High investment.  The reason why he is confident mainly comes from what he believes is a gap in the market.

    The capital has a population of one million, with at least 100,000 literate people, and these 100,000 literate people can influence at least 300,000 to 400,000 people.  Moreover, these are the 300,000 to 400,000 people concentrated in the capital city, not the 300,000 to 400,000 people in the remote countryside. Both the official culture of the upper class and the market culture of the lower class are very developed, and the consumption power and leisure pursuits are the same across the world today.  One of the best can theoretically afford a newspaper.  Apart from the capital, the only place with such conditions is Jiangnan.

    If newspapers can become popular, they will gain unparalleled influence and penetration in this world without radio, television, or the Internet.  If the influence can be further transformed smoothly, the benefits will be extremely considerable.

    ??And currently this is still a business that can barely be called an exclusive business. There is almost no semicolon in the exclusive business, and it is easy to obtain a monopoly position.  As for the Imperial College Official Newspaper, Li You didn't think that those CEOs and senior officials would have the insight and courage to plan and spend money on such a large scale as he did.  It can be seen from Shijijiu's idea of ??layoffs that it is still a Dibao-style idea behind closed doors.

    Guan Xiuxiu questioned: "Husband, if you don't give it to me for free, it would be easier. I only know that my husband's biggest concern in running a newspaper is not to make money, but you can't just lose money. A year's expenses are  Wanliang, can you recover your capital just by relying on the advertising benefits you mentioned?"

    "You still need to improve your knowledge!" Li You shook his head and sighed.

    Guan Xiuxiu was not convinced, and calculated with her husband: "Even if you can recruit a hundred big businessmen with financial resources from all walks of life, each businessman will pay thirty taels of silver every month, which is more than three thousand taels per year."  , Where can you get back the other six thousand taels? There are only a handful of large merchants like this, and as for other small businesses, they can¡¯t afford much money at all. Three melons and two dates are just a drop in the bucket."

    "Hey, husband, how many times have I told you, don't always talk about business, you have to broaden your horizons. Trading is not just about buying and selling goods, there are too many things that can be traded in the world, you just  Unexpectedly? Making money in the eyeball economy doesn¡¯t necessarily have to be based on physical objects!¡±

    Aunt Guan curled her lips and signaled to her husband with her eyes, you can continue to make up.

    "There are often political disputes in the imperial court. If someone wants to create influence and spread his views to thousands of households and officials in all yamen overnight, what should he do? Just come and publish it in the newspaper, and accept him in a policy review  Twenty taels is not much, do the officials care about this money?"

    "Don't worry that no one will think of this. As a husband, I will let them think of this. If there is one thing, there will be two, and if there are two, there will be three. If a political opponent is in the newspaper, can the other party show weakness? No matter what  No one can give up public opinion easily, so you have to publish your opinions in newspapers, but you also have to pay money."

    "Don't ignore the local officials. The local officials are richer than the officials in the capital! Our newspaper is run at the feet of the emperor. All the top dignitaries in the world read it. Maybe the emperor will also pay attention to it. If any of the local officials want to get ahead,  Spending a hundred and eighty taels to put one's name in the newspaper, wouldn't it be the best of both worlds? Otherwise, why would the imperial court know all the more than a thousand counties, hundreds of state capitals, and hundreds of Taoist temples in the world?"

    "It costs money if you want to be published in the newspaper, and it also costs money if you don't want to be published in the newspaper. For example, if someone's family has some scandal, if you can pay some money to cover it up, it's not non-negotiable."

    "Also, how do literati and celebrities want to go to the capital to make a name for themselves? Is there a quicker way than a newspaper? He publishes a poem, a poem, and charges him a few taels of silver according to the number of words. Isn't this profitable? For such a person  Generally speaking, it costs less than going to a brothel to show off your talent."

    "Common people also have needs. If an outsider comes to the capital to lodge a grievance complaint, how can the hype be known to both the government and the public? Just publish it in the newspaper, and the fee for a complaint is not more than ten taels? Anyone from outside the country can come to the capital,  He is not a poor man, and he is involved in a lawsuit, so he can afford it even with ten taels of silver."

    "You do the math for yourself. This is just what I can think of at the moment. I didn't expect how much there is to be discovered! As long as the influence is exerted, there will be several articles like this in each of the 180 issues of the newspaper every year.  , earning six thousand taels of silver a year is really easy, so what are you worried about?"

    Listening to her husband settling the accounts with his fingers, Guan Xiuxiu was gradually dumbfounded. Her cherry mouth opened slightly and she forgot to close it for a while.  She discovered that it turned out that her husband was not ignorant of business, but could be called the most evil businessman. What he bought and sold was not goods, but human nature, and the reins of fame and fortune.

    After counting various ways to get money, Li You continued to talk about another reason for burning money: "High investment is also to set up a high threshold. It is easy to run a low-cost tabloid, but it is also easy to be imitated. If you run a  Even if a newspaper that only costs a few hundred taels of silver a year, such as the Jingshi Daily, can make a few days of profit, there will definitely be Jingdu Daily, Imperial Daily, Jingcheng Daily, Jiumen Daily, etc. after a while. This industry is bad.  .

    Therefore, as the first company, the heavy investment is to set extremely high standards in terms of timeliness, content, and circulation, standards that will daunt latecomers.  This will prevent potential rivals from entering the industry, at least the vast majority of potential rivals.  As long as we are the only one in the industry, we can make as much money as we want!  "

    {PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}??, Didu Daily, Jingcheng Daily, Jiumen Daily, etc. This industry is rotten.

    Therefore, as the first company, the heavy investment is to set extremely high standards in terms of timeliness, content, and circulation, standards that will daunt latecomers.  This will prevent potential rivals from entering the industry, at least the vast majority of potential rivals.  As long as we are the only one in the industry, we can make as much money as we want!  "

    {PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}
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