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Text Chapter 252 Do you want to fight a price war with me?  (1 more to order)

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    The tide of hard disk price cuts is coming as promised.

    Seagate, Western Digital, Maxtor, IBM and other brands of hard drives have reduced their prices by 200~400 yuan.

    The price reduction of hard drives is of course definitely beneficial to Xiaguo computer parts sellers and PC manufacturers.

    Lianxiang was the first to get relevant news.

    Yang Qing also hurried to find Uncle Liu to discuss whether Lianxiang's PC would follow the price cut of the hard disk.

    Uncle Liu was holding a newspaper in his hand.

    This newspaper is the "Can Xiao" of that day.

    Before Yang Qing could speak, Uncle Liu knew the purpose of Yang Qing's visit today.

    Lianxiang now has a big family and a big business. Although Yang Qing is in charge of specific work, the head of Lianxiang is still Uncle Liu.

    "You are going to say that the price of mechanical hard drives has been reduced, right?" Uncle Liu continued to look at the newspaper and said, "Xiao Wang told me just now."

    The comprehensive price reduction of mechanical hard drives has a great impact on Lianxiang, because Lianxiang is the PC factory with the highest shipment volume in Asia, and the amount of hard disks in demand is also huge.

    The price reduction of hard drives will reduce Lianxiang's cost of producing computers and increase Lianxiang's profits.

    If the price of Lianxiang's PC is reduced along with the trend, it will also attract more consumers.

    "Director Liu, you already know about this." Yang Qing hurriedly said: "Our corresponding production costs will also be reduced. My suggestion is to lower the sales price of the complete PC to win more users."

    Uncle Liu didn't continue to mention this matter, but instead put the newspaper in front of Yang Qing.

    Uncle Liu said thoughtfully: "This is today's newspaper, have you read it?"

    "We Lianxiang have been established for so many years, and it is difficult for us to play "Canxiao", but Changtian Technology and Shenchuan have just been established, and the country has given them a very high evaluation."

    Yang Qing was a little embarrassed.

    Uncle Liu continued: "We have been in the PC industry for so many years, you and I both know that the technology of mechanical hard drives has actually been very mature last year, and can be mass-produced on a large scale."

    "In Europe, America and Japan, the price of mechanical hard drives has dropped significantly compared to previous years."

    "Only in Xiaguo, the hard drives of machines have been increasing in price over the past few years."

    "Even if Lianxiang personally negotiates with Seagate, IBM, etc., the other party will not give an inch, and there is no room for negotiation on the price issue."

    "These companies in the West hope to earn the maximum profit in Xiaguo, why did they suddenly choose to cut prices?"

    Yang Qing's face was a little ugly.

    Uncle Liu said very helplessly: "Because of Changtian Technology, because of Changtian Technology's carbon crystal hard disk, they feel the crisis."

    "Yang Qing, this time we did not cooperate with Changtian Technology, I think it may be one of the biggest mistakes in recent years!"

    Looking at Uncle Liu's anxious face, Yang Qing also said: "The American Computing Association and the Semiconductor Association have already sent letters. Whether the stand-alone hard disk can continue to exist in this market in the future, we all have a question mark."

    "On the contrary, I feel that the price reduction of hard drives of brands such as Seagate is a good thing. This is their first move to stabilize the market. If carbon crystal hard drives continue to affect the market share of mechanical hard drives, we do not rule out that the United States will take further measures."

    Yang Qing didn't say anything later, because they didn't believe that the private technology company of Yijia Xiaguo could compete with the entire American Semiconductor Association and its member units.

    And Yang Qing's idea is to take advantage of this wave of price cuts of mechanical hard drives to expand Lianxiang's market share and profit margin as soon as possible.

    Now that the matter has come to this point, Uncle Liu has nothing to do.

    After a brief discussion, Lianxiang decided to reduce the price of all PCs following the hardware price fluctuations.

    At this time, Seagate Xiaguo's agents were nervously watching the market reaction of Yanjing Zhongguancun and Shenzhen Huaqiangbei.

    This time, the price of Seagate's products has been greatly reduced in Xiaguo, with the purpose of stabilizing its own market in Xiaguo.

    May and June of 2001 was definitely a carnival feast for computer hardware vendors and consumers in Xiaguo.

    The retail price of an 80g hard drive with an original price of thousands of yuan is only more than 800 yuan, which is nearly 400 yuan lower than the price at the beginning of the year.

    The decline in hardware prices has the consequence of stimulating market consumption.

    Many consumers who were originally planning to buy a computer decisively, saw that the price of the hard disk was actually reduced by 400 yuan, so they hurriedly sold it.

    Because in the past few years, the price of the hard disk has been high, and now the price has finally been lowered. If you don¡¯t buy it now, the price will increase in the future.What to do?

    The reduction in the price of hard drives also drives down the price of the overall PC.

    The overall price of PCs at home and abroad, including Lianxiang, Dell, and Hewlett-Packard, has dropped significantly.

    Suddenly, 20g and 40g hard drives lost the market.

    Merchants bargained and sold a lot of goods, and 60g and 80g hard drives directly became the mainstream.

    Agents are also keenly aware of one thing-whether it is IBM, Seagate, Maxtor and other brands.  Hard disks have been mass-produced on a large scale, and their prices will keep getting lower and lower.

    Coupled with the existence of carbon crystal hard disks, agents dare not raise prices to suppress goods, and only hope to increase the volume as soon as possible to earn more profits.

    At this point, consumers began to struggle again.

    In the end, should I spend a few hundred more to buy a Shenzhou equipped with a carbon crystal hard drive, or save a little and buy an 80g mechanical hard drive?

    The 80g carbon crystal hard drive costs more than 900 yuan, and it is out of stock.

    The 80g mechanical hard drive only costs about 700 to 800 yuan, and the supply is sufficient.

    Lianxiang seized this opportunity and directly uttered the slogan that there is no "biggest, only bigger".

    All the high-end new series of PCs are equipped with 80g hard drives, and the price has dropped to a certain extent.

    Moreover, at the major sales points of Lianxiang, dealers will emphasize one thing to consumers: Lianxiang is the largest PC company in Asia, and has a history of more than ten years, and its products are guaranteed in terms of after-sales and quality  .  On the contrary, although some brands are cheap, after-sales issues are worth considering.

    Although these dealers did not name and name certain brands, people with a discerning eye knew that they were talking about Shenzhou.

    Wu Jun also felt the crisis. During this period, the sales speed of the Shenzhou T1 series encountered a little bit of obstacles.

    When many consumers buy Shenzhou, they will take the initiative to ask whether the price of Shenzhou's carbon crystal hard disk will be lowered.

    After all, Shenzhou emphasizes cost performance. Now that the price of mechanical hard drives is reduced, the cost performance of Shenzhou t1 series will not be so obvious.

    Wu Jun was still a little anxious at this time, thinking whether to call Changtian Technology and inform him of the price reduction of the mechanical hard drive.

    How do you know, there is no need for Wu Jun to worry about the sales price of the mechanical hard disk automatically adjusted by Changtian Technology.

    Changtian Technology's full series of mechanical hard drives have reduced prices by 400 yuan.

    This measure is quite ruthless, that is, the price of a carbon crystal hard drive with the same capacity is almost the same as that of a mechanical hard drive.

    But after this policy came out, it was immediately opposed by Wu Jun.

    Wu Jun hurriedly came to Jiangzhou from Shenzhen City to have an interview with Chen Xiao.

    "The brand of Shenzhou has just been established, and we have built carbon crystal hard disk products, which have only been on sale for two months. At this time, the price of carbon crystal hard disks fluctuates so much, it will definitely hurt the feelings of old customers!"

    Wu Jun is most worried about the loss of brand image.

    This point of view has also been recognized by high-level officials such as Wang Xiang and Zhou Linghua.

    After all, if a product is cut in price within a few days of its release, what will consumers think?

    Consumers will definitely think, then I will wait until the price will be lower.

    This is also extremely harmful to the brand.

    For example, second-tier luxury brand cars such as Cadillac in later generations.

    The new car has been released, and the first reaction of consumers is to wait for a while, and it will be reduced by 100,000 or 80,000. It seems that it is not good for his brand if the price is not reduced.

    But Chen Xiao had a different point of view.

    "What Shenchuan needs to do now is to seize the market, not just keep the brand."

    "The price of the new product is lower than that of the old product, which will definitely make some old users unhappy."

    "I think so."

    Chen Xiao expressed his thoughts.

    The price of carbon crystal hard drives will definitely decrease as the price of mechanical hard drives decreases.

    However, in order to take care of old users, Changtian Technology has formulated a policy.

    Anyone who owns a carbon crystal hard drive can contact Shenzhou or the corresponding agent of Changtian Technology to replace and upgrade the hard drive for free.

    That is to say, if you have a 60g carbon crystal hard drive in your hand, you can upgrade it to 80g for free, and if you have an 80g hard drive, you can upgrade it to 120g for free.

    So what about 120g?

    It can be upgraded to 160g for free.

    Changtian Technology will follow the trend to launch a 160g ultra-large-capacity hard drive, and its retail price will remain at 1,200 yuan.

    As soon as the news came out, the entire market was shocked.
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