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Free Web Novel,Novel online - All in oicq.net -> Sci-fi -> Reborn in 1999 Unleashing the Era of Black Techno Text Chapter 119 Strong Alliance
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- Chen Xiao briefly introduced the relevant situation of Lingyue. It is a regular company with a production line, and the most important thing is that it has related patents for mp3, especially mp3 decoder.
"We are responsible for the quality assurance. According to the national quality assurance requirements, we will be responsible for maintenance within one year. Our factory is in Jiangzhou."
Tao Junhui's heart beat immediately!
The reason is that Lingyue actually has mp3 patents and a patent for mp3 decoding chips.
This proves that Lingyue Company is not a leather bag company, but has certain strength.
In addition, Tao Junhui watched Lingyue mp3, the feel, quality, appearance and sound quality are all very good.
"What about the price?" Tao Junhui was very concerned about this thing.
Chen Xiao did not say clearly: "According to the current profit of small household appliances, Guomei will have a profit of about 15% for each unit sold."
"It depends on our cooperation method. If Guomei cushions are purchased, we will give some profits. If Guomei provides a platform and does not advance funds, then we will currently give a profit compensation of 50 yuan by selling one."
The profit of a dvd is only a few tens of yuan, and an mp3 has such a huge profit. It seems that the cost of domestic mp3 is indeed lower than that of foreign ones.
Moreover, compared with big appliances such as TVs, mp3 is a fast-moving consumer product. As long as the price comes down, many people will buy it.
Tao Junhui asked Chen Xiao to wait a moment, and he immediately reported the relevant situation to the company.
Finally, under Huang Guangyu's instruction, Tao Junhui cooperated with Chen Xiao on behalf of the company.
Tao Junhui asked: "I just talked with the boss on the phone, and now I can take the company to discuss cooperation with you."
Huang Guangyu was very courageous. When he learned that the mp3 was made in China, he immediately explained the follow-up cooperation matters to Tao Junhui on the phone.
Huang Guangyu is betting. He believes that domestically produced mp3 players will bring strong profits and greater popularity to Guomei.
Tao Junhui said: "We don't talk about 15% profit or 50 yuan per unit. Lingyue will directly give us a wholesale price. We will purchase according to the wholesale price. We will set the retail price and make more money. Earning less is our business."
"But I want to explain that Lingyue can only cooperate with Guomei, not other department stores. We must ensure that we are the only sales channel for our products."
Tao Junhui This is a proposal, which is actually very beneficial to Lingyue.
Because Lingyue no longer has to worry about the sales side, it also reduces the pressure on inventory and costs.
But Chen Xiao disagreed with this suggestion for one reason.
Chen Xiao can't grasp the price at the sales end, it's up to the store to sell high and sell low, which will make Chen Xiao very passive.
If the price of Lingyue mp3 is relatively affordable, then let¡¯s not talk about it, which proves the premium ability of the product.
If the store is for its own interests, such as holding events to gain popularity, sacrificing the price of mp3, or even selling the price lower than the cost price.
Then this will greatly damage a brand like Lingyue.
In the future, the competition for mp3 will be very large.
Next year, high-end brand Apple will launch ipod, and various low-end brands will enter the mp3 market next year.
If Lingyue wants to survive and earn enough profits, it must ensure the value of the brand.
Therefore, the price of Lingyue mp3 can only be dominated by Chen Xiao.
Chen Xiao said: "We can guarantee that Guomei Electric is our only offline sales channel, but the sales price must be set by us, and you can only sell according to our price."
"We can give 10% of the sales price for the profit, and it will not be less than 50 yuan."
"Whether Guomei purchases in advance is up to you."
Tao Junhui was a little surprised by Chen Xiao's proposal.
He saw that Chen Xiao was young, so he didn't expect that he had quite a lot of ideas.
Give 10% of the sales price, and it will not be less than 50 yuan, which is very beneficial to Guomei.
It is of course not bad to purchase in advance without advance funds.
However, Tao Junhui was a little curious and said: "Why do you bite the price so hard? In my opinion, you only need to calculate your own costs and give a selling price. As for how much we sell, it is our business, and you will not lose money." ah."
Chen Xiao's words made Tao Junhui show the issue of branding for the first time.
Chen Xiao said: "Why is Changhong color TV of the same size cheaper than Sony by thousands of dollars, but it still can't sell Sony?"
"The quality of the product is the premise, but the brand is also very important, and the low price is the key.?. "
Tao Junhui laughed loudly: "Brother Chen's views are very unique!"
In fact, the relationship between price, quality and brand effect has always troubled Xiaguo products.
If you have the core technology of a product, then it must be high-end.
It is easy to go from high end to low end, but extremely difficult to go from low end to high end.
Xiaomi and domestically-made cars in later generations are examples.
It is easy to enter an industry from the low end, but when you are ready to get rid of the low-end image and earn greater profits, you will find that your original positioning is problematic.
Tao Junhui said: "We plan to sell Lingyue mp3 in a total of 40 Guomei stores in first- and second-tier cities across the country."
Tao Junhui thought for a while and said: "A total of 2,000 mp3s need to be prepared. I wonder if Lingyue has any difficulties in this regard?"
Tao Junhui said this to test Lingyue's actual production strength.
If 2,000 mp3s are not released and supplied, then such cooperation will be a question mark.
Although Tao Junhui believes that Lingyue mp3 has the strength to become a hit, after all, it is the first time the two parties have cooperated, and Tao Junhui dare not ask for 5,000 or 10,000 mp3s in one go.
If it cannot be sold, it will also squeeze Lingyue's goods.
Chen Xiao asked: "When will it go on sale?"
"Next week is the Mid-Autumn Festival, and we will have activities on the Mid-Autumn Festival at the latest. It would be best if we can catch up with this event."
Chen Xiao said: "I will ask the people from the company to send over the cooperation agreement later, I wish us a happy cooperation!"
Chen Xiao stood up and shook hands with Tao Junhui before leaving the fruit store.
There is no problem at all before the Mid-Autumn Festival, but Chen Xiao still needs to do two things during this period.
One thing is to find the right candidate and shoot a beautiful mp3 commercial.
Another point is to advertise Lingyue mp3 in paper magazines such as "Reader" and "Youth Digest", as well as Baidu, network management system, 11181 and other channels.
The audiences of "Readers" and "Youth Digest" are junior high school students and college students, who are potential consumer groups.
However, the audience of the 11181 website and the Baidu advertising page are mostly boys.
Lingyue mp3 is not intended to be sold to boys, but I hope to see such advertisements in the next life, buy products like this and give them to girls I like.
After Chen Xiao left, Manager Zhang asked Tao Junhui a little puzzled.
"Mr. Tao, I have never heard of Lingyue Company. We, Guomei, cooperate with big brands and companies. Is it safe to cooperate with such a company? ? - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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