Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> Future optical brain system

Text Chapter 230 Sponsorship and commercialization rights!

Previous page        Return to Catalog        Next page

    Moreover, in addition to sponsors and embedded advertising revenue.  There are also 'commercialization rights', which are income other than movie box office, such as Harry Potter series toys, stationery, Harry Potter theme parks, games, clothing, beverages and other thousands of franchised goods.  right.  In Hollywood, in a big-budget movie, this revenue may even completely exceed the box office revenue.  For example, in the original time and space, before the filming of the movie started, Coca-Cola bought the exclusive global joint marketing rights of "Harry Potter and the Philosopher's Stone" for US$150 million, and also fully assisted in the global promotion of the movie.  Subsequently, Mattel, Lego and Hasbro, one of the three largest toy manufacturers in the world, each purchased the franchise rights to the Harry Potter series of toys and stationery for tens of millions of dollars.  In 2002, at a franchise show in California, 80 companies purchased franchise rights from Time Warner, involving more than 2,000 products. This time, it brought about US$1 billion in revenue to Time Warner.  Based on the experience of Hollywood giants and the extraordinary popularity of "Harry Potter", some analysts predict that there will be more than 10,000 types of "Harry Potter" related products.  Chen Dongzhen, who holds various copyrights of "Harry Potter", is making money every day.  What Chen Dong wants to do is to develop the various copyrights of "Harry Potter", either by cooperating with relevant large companies, or by developing them alone.  "Hiss!" Li Rixin took a breath when he heard that the investment budget for "Harry Potter" would exceed 800 million.  800 million.  In Hollywood, the United States, it would definitely be considered a big-budget, big-production movie.  In the Mainland, the investment budget of 800 million is unique. Just look at it. The highest box office record in Mainland film history is only 1.3 billion+. It is definitely a big cast. Let this news be released.  It will definitely cause a huge earthquake in the entertainment industry.  "With an investment budget of 800 million, plus publicity and distribution fees, the total investment will exceed more than 1 billion. The domestic film market cannot support such a big movie with a big cast." Li Rixin said.  Chen Dong smiled and said, "The distribution focus of "Harry Potter" will be in North America and Europe." Chen Dong never thought of focusing the distribution of "Harry Potter" on the mainland.  One.  Compared with the very mature film markets in North America and Europe.  There is a mature film industry system.  The mainland film market has not yet matured and is very immature. For example, for a movie in the mainland, its income mainly comes from the movie box office, while in North America, the box office income only accounts for a part, 1/2 or 1/3.  There are also dvds and videotapes.  Peripheral products, games, theme parks, merchandise management rights, etc.  In the Mainland, everything from selecting scripts to investors to directors and actors is decided by those who have the power to make decisions. When a movie is made, it is subject to too many external factors.  In the United States, there is a perfect film industry system. From financing, selecting scripts, to selecting directors, to selecting actors, to shooting, publicity, and release, this process is like a very sophisticated and mature industrial process.  Secondly, "Harry Potter" is a Western fantasy novel that conforms to Westerners' cultural values ??and reading tastes. Moreover, the "Harry Potter" series of novels has set off a wave of Harry Potter fandom in Europe and North America.  , cultivating a large number of potential "Harry Potter" fans.  Therefore, Chen Dong focused the release of "Harry Potter" on North America and Europe.  Of course, the mainland film market will not let go. The mainland has already surpassed Japan and is the second largest ticket market in the world.  In the original time and space, "Harry Potter and the Philosopher's Stone" received 59 million box office in mainland China. In 2001, based on inflation, it would have exceeded 100 million today.  "The distribution of "Harry Potter" will focus on North America and Europe. I suggest the boss to cooperate with major American movies." Li Rixin suggested to Chen Dong.  Chen Dong nodded, and Chen Dong also considered this.  The reason is very simple.  First, "Harry Potter" is a Western fantasy movie, and the filming location will be in Western countries. Chen Dong chose the place where the original "Harry Potter" was filmed, which is full of ancient castles and full of medieval style.  England.  The director will choose a Western director who is good at shooting medieval fantasy themes, so that he can make an authentic medieval fantasy movie.  There is no doubt that actors are chosen to be Westerners. In order to cater to Westerners¡¯ viewing experience and aesthetics, the faces that appear in the movie must be Westerners.  ¡°Also, a film company that is not well-known in the mainland will definitely not be able to negotiate with sponsors, advertisers, and commercialization rights.  Therefore, if you want to get more benefits, you must choose to cooperate with one or several large foreign film companies.  to??, Chen Dong left it to Li Rixin to discuss how to obtain more benefits from cooperating with Hollywood film companies.  Chen Dong holds the film copyright of "Harry Potter" and has the initiative on his own side. As long as some news is released, film companies that want to cooperate will flock to him like crucian carp crossing the river.  Chen Dong picked up the tea cup, took a sip of tea, and said, "One more thing. The company plans to shoot 1~2 TV shows, 2~3 movies, and organize a concert this year. With the current structure of the company,  It is difficult to complete these plans, so I plan to reorganize the company." Hearing this, Li Rixin nodded.  ??It is true that the company has to produce TV series, films, and organize a concert. In the future, it will also involve other aspects. There is indeed a need for reorganization.  Seeing Li Rixin nodded, Chen Dong told his reorganization plan, "Starlight Entertainment Company was renamed Starlight Media Company, which consists of Starlight Film Production (Investment) Company, Starlight Music Company, and Starlight TV Series Production Company. Currently, the company is extremely short of resources.  We will temporarily set up three subsidiaries for relevant talents, and then add other subsidiaries later." Li Rixin nodded, and then expressed his question, "Chen Dong, what's going on with organizing the concert?  At present, the company has not signed any celebrity artists. " Chen Dong said, "I forgot to mention that I plan to sign myself under the soon-to-be-established Starlight Music Company. In order to build the company's reputation, I plan to hold a grand concert. " Wen Yan.  , Li Rixin suddenly realized.  Chen Dong¡¯s achievements in directing almost made him forget Chen Dong¡¯s achievements in music.  It only occurred to me now that Chen Dong is already a singer with two albums that have sold more than 3 million records, and is praised by the music circle as the most musically talented original singer.  (To be continued)
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report