It would be a great joy to see this treasure island truly no longer distinguishable from the other side of the Taiwan Strait. "It's a pity that even if you reach the top position in this country, you can't decide this kind of thing, not to mention that you are just a reborn person who is not against heaven. It’s great to be able to realize your dreams in a certain field. It’s useless to think too much about things that are too high and too far away. ?… ?With a sense of satisfaction and a sense of achievement that is not humane, Yang Yi returned to the Magic City. Everything is fine. Five or six days have passed since that grand animation event, but some discussions and attention are still continuing to ferment. After many relevant people saw this event organized by Yangyi Culture, they were suddenly awakened. It turns out that animation can still be played like this? It’s really beyond human thinking. Therefore, because of the attention this event attracted, many people began to shift their focus from the event itself and certain superficial phenomena to more exciting and exciting deeper issues - such as is it too late to enter the industry? How big can this industry cake get? Go get a piece of the pie yourself, how much can you get "Business and hustle and bustle are all beneficial, as there is an ancient saying, and modern economic society has taken this code of conduct to the extreme. Seeing that the Internet storm has not completely passed, a new industry The cold winter is not over yet, but now there is a welcome touch of greenery on the frozen soil of the Internet. Some people with a keen sense of smell and a long-term perspective will naturally keep a close eye on it. However, Yangyi Culture, a company that has led the new industry trend, does not seem to have noticed this strange change in the cold night. Instead, it continues to move forward step by step according to the route planned by its founder. At the end of the Comic Con event. After receiving a large number of people from all over the world who are interested in working with Yangyi Culture in the animation industry, the employees of the animation business department. He also began to calm down and continue his work. On the contrary, Yangyi Publishing and the marketing channels affiliated to Yangyi Publishing began preparations quietly. On a BBS forum in Baodao, some netizens who were following "First Intimate Contact" suddenly discovered after a long wait that the story of "Ruffian Cai" and "Qingwu Feiyang" came to an abrupt end. , people who were not willing to see the ending left messages under the post, asking the author to come out and give an explanation. Because there are so many people expressing their opinions and making appeals. So much so that it alarmed the forum administrators. However, even if the forum management came forward and sent a private message to the author, they only received a response of "Sorry, I will finish the story, but I can't release it now." As for more information, there was nothing more. So every day I face those messages, "What's going on? If you don't plan to write the ending, why don't you post it? Author, do you know that we people are waiting every day? It's hard work", "That's it, that's it." , strongly requesting the author to come out and give an explanation. Is it interesting to play with the emotions of viewers?" "Don't rush it, it must be the author himself who has encountered problems that he cannot deal with immediately, so he cannot afford to be delayed until today." Scolding the author. I just hope that in my lifetime I can see my dear Qingwu Feiyang live a happy life" and other such comments, regardless of the netizens who left messages below. Forum administrators who admire or have no choice but to log in every now and then to take a look, and then leave with regret and depression. The same situation also happened in the mainland, because according to Yang Yi's thoughts and the various experiences he had witnessed in his previous life, he had a deep understanding of how eager and impatient the readers who were waiting for updates of fine works were, so after getting After the online and offline dual copyright of "First Intimate Contact", he arranged for New Silk Road to start serializing the content that had been published on Baodao BBS, and not only published it, but also devoted the entire website's promotion efforts. The novel was promoted. Because of Yang Yi's intervention, the development of online fantasy literature was one or two years earlier than in previous lives. As for traditional literature, boys are well aware of the nature and temperament of many traditional writers, so they have never He did not take any measures to encourage growth, but except for many writers who were supposed to shine "under the banyan tree" and were dragged to the "New Silk Road" by him, there was no other action at all. But this time, he did not hesitate to use all the publicity power of New Silk Road and even Yanhuan.com to promote this novel. However, before promoting it on the New Silk Road, he also used a method that seemed a bit cumbersome given the boy's current status - he also published the article under the banyan tree. After cooperating with Bertelsmann to jointly buy back the ownership of the shares of Rongshuxia, William Zhu’s management of Rongshuxia was relatively successful. But because a heinous cheater came out in this life, he carefully created a He RongThere are almost the same literary sites and forums under the banyan tree, and because of the vision and willingness of the founders, the newly emerged New Silk Road even has more and better writer resources than under the banyan tree, so the current situation is basically evenly divided between the two. In China's online traditional literature market, New Silk Road accounts for more than 60% and nearly 70% of the market share. However, in the original time and space, under the extremely prosperous banyan tree at this stage, it is slightly dwarfed. Therefore, after seeing an excellent literary work, the management staff under the banyan tree—the other party did not adopt the editor-responsibility system in the management of the two network sites like Yangyi Culture— —Of course he was overjoyed, and immediately arranged recommendations and promotions, trying to regain some momentum for himself through this work. However, when the promotion under the banyan tree went on for a week, when New Silk Road suddenly began to exert its efforts and launched omni-channel promotion, William Zhu, who had always been paying attention to New Silk Road, and the observers sent by Bertelsmann suddenly discovered that they had I was used as a weapon by that hateful kid again. If I hadn't definitely obtained the copyright of "First Intimate Contact", how could the other party have followed up with such fanfare after first promoting this novel under the banyan tree? ? What do William Zhu and the relevant people in charge at Bertelsmann think? Yang Yi couldn't care less, he was paying full attention now. It’s about how to win this propaganda campaign. "Mr. Zhao, are there any problems with the various channels?" Yang Yi looked at the report in his hand. There were three people sitting in front of him. One was Zhao Shuren, the current editor-in-chief of Yangyi Publishing, and the other two were in charge of external affairs. As the distribution manager of the channel, in the process of gradual growth and development, Yangyi Publishing has grown from a simple editorial department model at the beginning to now a major book distribution department that attaches equal importance to the editorial department and the distribution department. As long as Yang Yi is willing, Yangyi Publishing can You can start an independent business at any time as soon as you publish. Become an out-and-out subsidiary. "Manager Chao has made all arrangements. There are no problems with the Xinhua channel, the Hope channel, and the first-level agents in various major cities. Currently, the postal channel is still under negotiation, but because the previous cooperation has been quite pleasant. Harmony, the person in charge of distribution at the post office is also our old friend, so there will be no problem. The only thing that is a bit difficult is the direct mail department of Bertelsmann, which also has a very important channel in the country. If we can persuade it. If they put this book on the homepage and recommend it, it will almost certainly sell well." Zhao Shuren explained, taking off his glasses and wiping them with a breath. Then he put it back on: "If you want to achieve the best promotion effect, then Bertelsmann is now a threshold that cannot be bypassed." At the turn of the century in 2000, China had three major domestic channels. Xinhua, Post Office. Bertelsmann is the three most important lines of book publishing and distribution. If you can own any of these lines, you can create a best-selling book - of course, the premise is that the quality of the book itself reaches the standard level - but Yang Yi's expectations for this "First Intimate Contact", It is by no means as simple as an ordinary best-seller, but to create a bigger best-seller craze than in the previous life. After rebirth, "First Intimate Contact" can also become a pioneering work of online literature, so it is just a line. Conquering channel lines is far from enough, even if we win two, it won't be enough. After thinking about it, the boy nodded: "Well, it's not easy for me to come forward. Let me contact Citigroup first and see if Random House can help us broker a deal. After all, it's not easy for me to come forward." Tasman is also a subordinate of the Random House Group. If it doesn't work, I owe Langdon a favor first. Even if I find a way to get Langdon's senior management to issue an enforceable order, I still have to overcome this difficulty. " Seeing Yang Yidu. To use his favor, the manager of the distribution department next to him probably felt embarrassed, so he suggested: "Director Yang, do you think we can contact Bertelsmann first? Although we have been here before In the promotion of this book, you mentioned Under the Banyan Tree, but after all, Under the Banyan Tree and Bertelsmann are two different things. With a work that can support sales, I don’t think Bertelsmann is stupid enough to refuse us, right? That’s all, I don’t understand this at all. I really can’t figure out how they can become so popular in China.” Upon hearing his subordinate’s suggestion, Yang Yi could only smile and shake his head: “It’s not that Bertelsmann can’t do it, it’s that it’s not that they can’t. Mr. Zhu under the banyan tree will definitely stop it in the middle. Although the two sides are indeed not in a mutually exclusive relationship, the potential works coming out of the banyan tree are basically handed over to Bertelsmann, so in Bertelsmann China. It seems that they should not give up ten or twenty more excellent works for one book. This is the embodiment of people's business skills. ""First Intimate Contact" is so popular at the moment. Only YangEveryone knows it. The employees of Yangyi Publishing also have great expectations for this book because of their recognition of boys' book discovery and marketing capabilities. But for others outside Yangyi Culture , specifically referring to Bertelsmann, they may not recognize Yang Yi's vision. “Perhaps this is a good novel, but because of such a novel, it is naturally not in line with the overall situation and overall interests to have a bad relationship with the banyan tree in which I have a controlling stake. It was based on this understanding that Bertelsmann China rejected Yangyi Culture's first negotiation intention. "Okay, actually it's not a big deal. Anyway, I'm about to bring another popular and well-received work to Random House, so now I owe a favor and it's nothing at all." Yang Yi He didn't care much about this problem, and just nodded and looked at Zhao Shuren: "Since you are all fully prepared, I won't say anything more. One goal, this time we have to recreate Luoyang Zhigui's hot situation!" (To be continued)