If it were just an animation exhibition, it would be fine. Apart from a main stage for performances, there would be no need to make any major changes. However, once Internet entertainment projects are added, those that now occupy Can a company that has captured more than 90% of the domestic computer game market share be satisfied with an activity venue like a school classroom? Not to mention having an on-site layout like their flagship store, but at least it needs a venue that looks the same, plus a stage for promotion. So these days, boys have changed their habit of not liking to show up in public and usually stay in their offices and direct remotely. Instead, they have become supervisors in various places. After running for a while, even though most of them were in the car or indoors, Su Wan frowned and complained that he had lost a lot of weight during this period, and he had also become darker. But this kind of effect of working almost 24 hours a day and night is also very significant. In the past, because I was worried that state propaganda would have a negative impact on the main audience of this event-those students taking exams, it was not too high-profile. In some cities, bus stop signs and roadside advertisements have obviously been replaced with billboards delivered by Yangyi Culture, but they did not immediately reveal the changes or remove the opaque patches on them. And on this day, after the first day of summer vacation, there is a road from Jinling Yuhuatai to the edge of Yuezhou Xiuhu Park. In the main cities of the Yangtze River Delta, the Magic City is the center and radiates to the surrounding Suzhou. Zhu Fang, Zhenjiang. With county-level cities as the lowest level outlets, they are all filled with advertisements from Yangyi Culture. I saw Eastern Channel on the evening news. After the incident was reported, Luo Ge, who was working overtime in the office, couldn't help but lament the huge momentum: "Hey, leader, you said our Yangyi Culture, why did we suddenly make such a big noise? I don’t know about other places, but here in the Yangtze River Delta, the two provinces in the south and north of the Yangtze River probably all know the name of our Yangyi Culture, right?” After the outdoor promotion and physical promotion in the city began, TV promotion and online advertising followed. It also began to erupt on a large scale. Let’s talk about marketing model. Yang Yi's most profound influence is naturally the viral marketing that became popular in the business world after the widespread popularity of the Internet in later generations. To put it bluntly, this method is a large-scale and persistent visual and auditory bombing, so that every public who has access to the outside world can be exposed to these advertisements spread by Yangyi Culture through the information channels they like and are accustomed to. So soon, various media outlets in the Yangtze River Delta region began to report on this animation exhibition. No one knows the specific effects of this kind of reporting yet, but in fact, there are already many young people. I learned about the event through TV and newspapers - mainly TV ads, of course. If Yang Yi Culture can get specific data, then a group of people headed by Luo Ge. They will definitely increase the investment cost in TV advertising out of joy. Because at this time. The main channel through which people obtain information is television programs. Many families do not have computers, and even if they do have computers, they may not be connected to the Internet. Therefore, there are actually quite a few young people who love animation. In addition to those die-hard fans, there are also a large number of people who are willing to go to this event that has not been held in China before. However, due to poor information, they were unable to After being bombarded by TV stations, the number of teenagers who knew about the Comic Con and made up their minds to visit it once again climbed to a new level. ?Compared with TV media propaganda, the effect of the Internet is slightly worse. If it were now 2010 instead of 2000, then naturally the effect of online promotion would be more significant. But right now, even the Internet abroad has just begun to spread on a large scale, let alone China, which is still in its infancy? Therefore, on the homepage with the same navigation and search, although there is also a large advertisement about the animation exhibition in a prominent position, after the number of netizens is so thin from the capital to the southern special zone, they can really participate in the event. There are many fewer people. At this time, the families who can consume the Internet are indeed those with a relatively good environment, but even in this situation, Yang Yi can't make a young man in Beijing or Yangcheng come here specifically for this cartoon exhibition. Take a trip? Individual local tycoons do exist, but this cannot be counted as a common phenomenon. Therefore, the sensation caused by online promotion is indeed nationwide, but the final actual effect is not as good as television and outdoor channels. … … On the Oriental TV side, in the technical management department responsible for data, a deputy section chief is urging his staff to monitor and record data in real time - because an advertisement by Yangyi Culture was broadcast last week.??, the staff below actually came over early this morning to report that during the commercial period, the ratings of the entire channel actually increased by 0.1 percentage point. After hearing the report, the deputy section chief became anxious and scolded the section member who reported the report: "Do you still want to do it? Are you deliberately making this kind of joke? If you don't want to Come on, let me tell you, there are a lot of college students out there who want to come in because of connections. You can quickly give me the data to check. I will hand it over to the director later. He will also attend the weekly summary meeting today. Report it to the station leaders!" "It turned out that his temper was useless, because the seven staff members of the technical management department unanimously insisted that all the data were verified correctly, and when the Yangyi Culture advertisement was broadcast, the ratings did increase. Zero point one percent. To be precise, it is not 0.1 percent, but about 0.13 percent, but the decimal point at the end can naturally be omitted in this kind of statistics. But even if it’s one in a thousand, it shouldn’t be. People who work in the TV media industry know that no matter what kind of advertisement, its ratings cannot be as good as an ordinary program. Not to mention that this advertisement of Yangyi Culture was arranged after the Shanghai News broadcast on Oriental Channel, which was regarded as garbage time in the prime time. Some elderly people who don't want to miss the weather forecast may still watch the TV without changing the channel. But how many of those young people have the patience to watch the local weather forecast? But it is such a time period. However, suddenly data showing an increase in ratings appeared. It is no wonder that the deputy department felt very annoyed, thinking that the employees under him were not doing their jobs at all. However, after he went to the data center and collected the detailed viewing data statistics of the previous week, he realized that he had scolded the wrong person. This data actually existed. I was a little embarrassed and wanted to apologize, but the clerk was very smart and immediately laughed nonchalantly and said: "It's not my fault that Zhang Ke taught me a lesson, let alone you. After a few of us saw this data at first, Do you know what the reaction was? Ouch, everyone's face turned pale, as if they were still in a dream. Your reaction is also a strict requirement for us, and everyone can understand it. !" Knowing that the other party was giving him a step up, the deputy department slipped down, and then said with an expression of approval: "Xiao Wang, you are very good, you must continue to maintain this attitude, and you can't let it go just because of a little praise. By the way, have you analyzed the specific reason why the ratings increased instead of falling when this commercial was aired? Please find out the reason quickly and report it to the station. "If there is any reason, it is that this advertisement seems to be more exciting than ordinary TV programs." After thinking about it for a long time, Xiao Wang explained to his leader with a wry smile. Just like the kids in the 1980s who always liked to watch "We Are Pests, Righteous Riflings", it would have a certain temporary impact on the ratings. Everyone at home loves to watch this commercial" This is what the TV station staff said about this commercial. It was Yoichi Animation who directly added some letters and dubbing to a CG that was going to be played during the event, and then changed it into an advertisement. Now it seems that the effect is very good. At least judging from the feedback from Oriental Channel, many young animation fans, after seeing this advertisement, even took the time to watch this advertisement. So with the encouragement of his master, Yang Yi simply asked Li Wei to organize people to adapt another CG short film with a different style, and then took it to Oriental Channel and various local satellite TV stations to replace the previous advertisement. At about 6:40 in the evening, the local station news had finished broadcasting, but the central news had not yet started. This is a prime time period, and it is also a time when people can’t figure out the rules. The ratings are good, but in fact, in ordinary families, if there are no children locked into children’s programs, they are basically constantly changing. Spend time in Taiwan. Therefore, the ratings are guaranteed, but the promotional effect of those advertisements will undoubtedly be discounted. It can be said that the effect is not good, but tens of millions of people who go home from work are indeed sitting in front of the TV at this time. Even if the hostess is cooking, most of the heads of the family are still watching the TV. Come and take a rest. Therefore, after Yangyi Culture put out advertisements before, many people thought that those local stations had reached a cooperation agreement with their own company, so they simply set aside the prime time period after 7:30 to arrange their own advertisements, but because Due to the specific cost issue, Yang Yi and Luo Ge still chose the time after the local station news ended. But now it seems that the effect is not only good, it can even be said to beExcellent. It is said that Oriental Station also held a discussion within the station specifically because of this matter, and the final result of the discussion was that Oriental Station wanted to hand over the logo and advertising of its own TV station to Yoichi Animation to redo it. After hearing the news, the employees in the animation department who participated in the production of the advertisement were surprised, surprised, and even looked pleased with themselves. Even privately, from time to time there would be one or two guys with excess energy who would go to persuade the project director to report to the two bosses and simply take over the work of Oriental Station. (To be continued, please search Piaotian Literature, the novel will be better and updated faster!