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    These people here are all elites in their respective fields, or not elites, but they are definitely much better than ordinary people. Although the current atmosphere has been completely mobilized, many of them are only taking actions secretly.  Didn't show too many inner emotions.  But judging from the inexplicable solemn feeling at the venue, it was obvious that many people were ready to let go and fight with their competitors.  Of all the sponsors who came to participate in the investment conference, it seemed that the most competitive among them were four well-known international companies, Coca-Cola, Pepsi and Nike and Adidas. Although others were also willing to lend a hand and cooperate with these four large companies.  There is a competition, but this is the time to compare real strength. All business negotiation skills are not put to use, so many people's faces show solemn looks.  But no matter what the representatives of these small and medium-sized companies think, those large companies are already ready to let go.  The people whose heartstrings are tightening are not only the company representatives of potential sponsors, but also members of some media units. Some people are paying attention and thinking to the content announced by Yang Yi before.  There were some guys who responded quickly. Although they felt very sorry because Yangyi Culture refused the media to participate in the selection of the event, they immediately realized that although the other party announced that they did not need the media to participate in the selection process, they would wait until the end of the event.  In the future, after the final cast members are selected through auditions, they will always have to film a TV series, right?  So the filming work of this TV series One media person thought of this, and other media people would immediately think of this, so the management of Yangyi Culture attended the sponsor bidding meeting.  I couldn't help but wonder, those reporters from TV stations and newspapers.  What are you all excited about?  It’s clear that now is the stage for those sponsors, a bidding process for bidding.  Can it make them so excited?  They are all people who have seen the world, so they are not so shallow-sighted, right?  Those from the media who have thought of the key points have no intention of caring about other people's expressions and opinions, because except for the reporters from the print media, the other TV station personnel know very well that no matter how poor they are,  Satellite TV stations, as long as they are provincial-level units, have the ability to independently produce TV series. Even if they cannot, they can find a film and television company to jointly produce them.  This question is not a question at all.  Therefore, it is reasonable for people from these media organizations to be tempted.  At present, the country is not very satisfied with the introduction of TV series from abroad, and it also has many preferential policies to support domestic TV series.  However, no matter how favorable the policy is, there must be a good shooting plan with good themes.  If it was a big bad movie, no one would be willing to waste money on it.  And the news of the live-action adaptation of "Slam Dunk" goes without saying.  At least the subject matter is in line with the current requirements of radio and television, and it is a subject that is ideologically healthy and has good educational significance.  And there is no common problem with TV series of this type - it is positive, healthy and uplifting.  But it can't produce a gripping storyline. The comic "Slam Dunk" can be published even if you are not a professional person in the publishing industry or animation industry.  But anyone who has anything to do with the media will know what an excellent story this is.  As for other people who have their own relationships outside.  What he was considering was even more distant, when Yang Yi announced the plan before.  However, it has not been determined that the selection of these actors must be conducted among ordinary people. Major performing arts companies, and even entertainment and cultural companies, can participate. In this way, the current situation becomes that of wealthy people.  Earn together, not just Yangyi Culture and the company that was finally selected for filming, can share such a huge profit.  With a big cake in front of you, who wouldn't be greedy, and Yang Yi's method divided the cake's ownership very well, so that after the event started, it would not encounter resistance from all aspects.  People who come here know more or less about Yangyi Culture. They all know that the young founder of Yangyi Culture is a master of book marketing. Whether it is his own works or other  The masterpieces of famous writers, as well as those of students who have just graduated from high school and are not considered professional writers, have all turned into coveted best-sellers through Yang Yi's "golden touch".  But now they realized that this Yang Yi was actually a master of planning TV programs or popular entertainment.  But looking at this idea of ??adapting anime into TV series, you can see that his thinking is very active. He is not restricted by the inherent rules and regulations of a certain industry at all, but is creative and unconstrained.  Such people, even if they are not involved in the cultural industry, can still be successful in other aspects, right?  When many people looked at Yang Yi again, such thoughts suddenly came to their minds.  And when some people have different thoughts,?Those sponsors have also started the bidding process.  Because Yangyi Culture has said before that this time the sponsorship investment meeting will be an on-site bidding opening, and the final naming rights will be decided immediately.  Therefore, when it comes to finalizing the amount, the more sponsors hope to obtain naming rights, the more cautious they become.  Indeed, it would be a pity to lose this opportunity, especially the live-action of a super-popular animation work. Not only in China, where the entertainment industry is relatively conservative and lagging, but even in the European and American island countries, there are few similar ones.  The ultimate success of this activity is already a sure thing, so this promotion becomes even more important.  But similarly, a tender that can be won for 10 million, even if it is 1 million more, makes people feel extremely heartbroken.  This is not because those big companies are reluctant to spend money, but because of necessary cost control.  If everyone in this world was trying to do business bidding by throwing money at people, there would not be so many tragedies and comedies, and bidding activities would not make people so cautious.  No matter what the sponsors at the scene thought, in the end, Wei An, the host of the meeting at Yangyi Culture, announced that sponsors can start submitting bids, whether they are large companies or small companies.  Whether they are those who are determined to win or those who hold on to the idea of ????strengthening the situation first, they all finally stamped the document in front of them.  Then it was submitted in an orderly manner.  The next smooth step is for interested sponsors to contact the staff at the President's Office.  Ask your own questions about this event.  Yang Yiluoge and Yang Yi Culture Financial Officer Qiu Yuan temporarily went to a nearby back room to check and determine the final winning bid.  After a short while, but those who were determined to win felt that it had been a long time, Luo Geyang and Qiu Yuan once again filed out of the room next to them.  Everyone in the venue subconsciously looked over, trying to find some clues from their faces, but they were disappointed.  Even Yang Yi, the youngest, couldn't see any of his emotions exposed. However, the last financial officer of Yang Yi Culture stretched his eyes and eyebrows. It was obvious that the final result made him, the financial director, very satisfied.  Yang Yi and Luo Ge did not make any reservations, and directly announced the final winner of the exclusive naming rights - to the surprise of most people, the naming rights were finally won by Adidas with a bidding amount of 37 million.  .  And except for Adidas.  In addition, in terms of beverage supply and hardware sponsorship at the venue, PepsiCo and IBM won the final admission rights respectively.  As for Lianxiang, which has always cooperated with Yangyi Culture, it is because it is currently unable to compete with international giants, and Yangyi also agreed to Lianxiang.  It will give them a certain amount of publicity space, and finally satisfy the other party.  After the investment meeting, all but three winning bidders stayed.  Apart from discussing specific cooperation details with Yangyi Culture, the others just left.  However, Yangyi Culture gave up the naming rights but got back 37 million in cash.  It still caused a lot of discussion in the Magic City.  Especially in the cultural industry, there are many companies.  They all privately covet and envy Yangyi culture, which is almost a white wolf's gain.  But there are also some people who are more rational. When faced with the opinions of those around them, they argued for Yangyi Culture: "Do you think this money is easy to make? Then try it yourself, and no one will stop you.  I’m waiting for you. First of all, you have to have a very good idea, good enough to impress Shueisha, and then you have to start preparing for this anime exhibition more than a year ago.  , don’t just look at an event for young people, but consider the flow of people and the momentum this event has created. In the end, they were willing to give up the exclusive naming rights and organized it themselves.  Have you ever thought about how it feels to have to give up the naming rights for an event due to financial problems? In other words, if you have the courage of Yangyi Culture, other companies in the animation industry may not be able to do this.  "Some people have lost their previous jealousy after being questioned in this way, but some people are still jealous in their hearts.  It is believed that Yangyi Culture is the first to hold such an event. If it were anyone else - in fact, it was themselves, they could also create such a huge momentum and scene.  Yang Yi didn’t know that there were such boring and shameless people, but even if he knew, he might not be that interested.  Because in the next period of time, he will first start from Jinling in the north - of course Jinling is not the main publicity position, it is just a place to take care of among the mobile tourists brought by the animation exhibition - and then all the way to the southeast  Activities include Changzhou, Wuxi, Suzhou, Jiaxin, all the way to Yuezhou in the south, and then in the area between Shanghai Magic City and Taihu Lake, as well as Changshu, Kunshan, Wujiang, Pinghu, and Tongxiang. Basically, they all started to synchronize.  Advertising, all the posters on the streets and alleys are open.Most of the advertisements produced by ?? Culture for this animation exhibition are in the form of posters, and then there are advertisements for the city's bus system, plus signboards in the city. These are all coordinated publicity actions by various local governments.  In addition to contacting and arranging a comprehensive public opinion offensive, Yang Yi also needs to make decisions on some internal affairs within Yang Yi Culture, especially the layout of the venue. The Xinpu District International Convention and Exhibition Center is a big venue. In addition to the World Expo, other  As long as international exhibitions are held in Shanghai, they will basically be arranged at the International Convention and Exhibition Center.  Although the infrastructure is very complete, different types of activities naturally have different requirements.  (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
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