"Thank you very much to everyone here for being willing to come to the sponsor bidding meeting of this Magic City Electronics Digital Entertainment Exhibition. I won't say anything more. We, Director Luo, have just explained it, and now we will officially start. Please express your intention, because there is only one sponsor in the end, and the strategy formulated by Yangyi Culture is to be the exclusive sponsor, so please try your best to seize the opportunity. However, in addition to the naming rights, you also have to decorate your own venue in the event venue. It is a booth, or a project for promotional activities, so even companies that are not prepared to fight for naming rights can still consider admission. " After Yang Yi finished speaking, he stopped speaking, but it was obvious that some people below did not understand. , and began to ask: "I kind of hope that the two directors of Yangyi Culture can help clear up the doubts. For example, if IBM obtains the naming rights of the event, then what is the point of our Rising Sun Group entering the event?" "Why not? Meaning? If you can beat the bids of Coke and Pepsi in the bidding, then the entire event venue, that is, all the venues in the Puxin District International Convention and Exhibition Center, as long as there are drinks sold, will be your Sunrise products. For your brand promotion, it should still be attractive, right? Today's teenagers will be the main force of consumption in the future. To be precise, they are now, and there is no need to wait until later, so the average daily traffic is about the same. In an event venue with tens of thousands of dollars, I have my own independent booth. I think the advertising effect is still very good." Yang Yi explained with a smile that when he asked Luo Ge to contact sponsors, he explained that it would be less exposed. Some investment and sponsorship arrangements. Just try to expose as little of the company's internal arrangements as possible, even when it comes to inviting the other party to come forward. You may encounter some obstacles, but throwing these strategies on the spot will be more effective. That's why Yang Yi insisted on this arrangement. Now it seems that the effect is indeed good, but it is also something that everyone can think of, so the commotion and discussion caused are within a controllable range. After hearing that they could also arrange an independent position for their company, the assistant to the president of Coca-Cola's Huaxia District and the negotiator who came to Coca-Cola this time immediately brightened up. Regarding the consumption power of the Chinese market, their food like Coca-Cola The production giants are naturally very clear about this. Although the current sales volume in the Asia-Pacific region is slightly worse than that in North America, no one dares to say that it will take several years for product sales in the Asian market to eventually catch up with the North American market. For food manufacturers like them, China is the most important region in the Asia-Pacific market, because food is different from other products, such as a computer, perhaps when IBM is formulating a sales strategy. It is necessary to calculate China's per capita income. Although Coca-Cola also needs to consider China's domestic per capita income, this factor has far less impact on the formulation of the company's strategy than some other factors. A bottle of Coke costs two and a half yuan and a computer costs several thousand. The former can be consumed without any pressure, while the latter requires careful consideration by a family. So for this event. As one of the largest beverage manufacturers in the world, they are comparable to those IT manufacturers. There are also sports equipment manufacturers that need to pay more attention. This assistant has already made up his mind to win the naming rights of this vacation. Especially when there is an old competitor like PepsiCo next to it, it is even more important to win it down. This meeting is more like an on-site auction than a bidding meeting, because before some companies submit their bids, there is also a business plan speech to cooperate with the promotion, that is, these manufacturers have obtained naming rights or admission rights. In the future, you cannot just carry out promotional activities according to your own ideas. You must cooperate with the arrangements of Yangyi Culture to promote the entire event. For example, a bottle of drink must be specially customized for this event. A batch of labels, whether they are used for lottery promotions that have been abused in future generations, or some other plan, in short, they cannot just focus on selling their own products, but must play a certain role in promoting the entire event. So when Yang left time to speak to the representatives of these companies, someone immediately stood up and talked about a lot of things. It's someone from Lenovo. The summary of all the speeches is that after they get the naming rights, they will provide the greatest support for the event in terms of materials, such as how much complete computers will be provided. And then Coca-Cola couldn't sit still. The assistant to the president of China District, the big nose with a typical Nordic appearance, immediately offered his own price. Before leaving, his immediate boss gave him a lot of autonomy. , because now is the most critical year for Coke and Pepsi to compete for the Chinese market, and the East China region where Magic City and Magic City are located is the most important area of ??the entire Chinese market so far, so after learning about Pepsi After sending people to participate, the Chinese headquarters also gave this timeRepresentatives who come to bid have the greatest independent power. After hearing that one company after another started giving speeches, and some even directly gave tentative quotations, not to mention that they didn't care much at first, officials from the cultural and educational departments who felt that this kind of animation exhibition was not profitable, and even Yoichi Culture themselves The senior managers were stunned. Yang Yi did not announce the bidding amount internally. Only Qiu Yuan, as the financial officer, knew some of the situation. Therefore, after seeing the heated atmosphere at the scene, the staff of the administrative department and the financial department could not help but secretly glance at Yang Yi in private. Qiu Yuan looked sideways and winked, but even as a financial officer, Qiu Yuan had not expected this kind of scene, so after giving each of his colleagues a wry smile, he turned around to look at the boy sitting firmly on the Diaoyutai, full of strangeness. a feeling of. “My boss has this kind of ability, why does he still insist on focusing on the cultural industry? If we were to switch to a more popular industry now, such as foreign trade, then maybe we would already have a net worth of over 100 million, right? While Qiu Yuan was secretly complaining, Luo Ge was also exchanging opinions with Yang Yi in private: "It's just an exclusive investment fair, why are everyone so enthusiastic about it? I thought you went to great lengths to invite people here, what if They are not willing to take action. If the situation is too cold, our Yangyi Culture will be embarrassed. But now it seems that you have the vision, how do you know that big companies like them are willing to spend money on this event. "Where's the money?" "I didn't tell you clearly before. I wanted to experience the variety of marketing methods for myself. Now it seems that I might as well tell you all clearly earlier." Yang Yi shook his head and pretended to be serious. He said with a look that hates iron but cannot be made into steel: "Brother Luo, tell me, now go to CCTV to make an advertisement. If it is during the prime time before and after the news or in the middle of the TV series, how much will a ten-second advertisement cost in a year? And this time , let’s not talk about the on-site promotion effect. The traffic of 500,000 people in five days may not have much effect on the promotion of a company or a product, but our event has the official support and participation of Magic City. In the future, and now that the central government has made a clear decision to support domestic animation, it is conceivable that it will be finally published in the central news, and there may be a relatively long report, plus various local media, and also With the spread and reporting of the Internet media, as long as the investment can be seen, the investment is worth it. The management of those big companies are not fools. How could they not think of this? " " Luo Ge? It became clear immediately. "It's just taking advantage of the situation. But it's still taking advantage of the central media." Yang Yi smiled strangely: "But you can't say this clearly, even if everyone knows it, it still has to be rotten in the stomach. And don't think that CCTV doesn't know, In fact, anything that appears on CCTV news is an opportunity for free advertising across the country, and the effect is much better than special advertising. But since it is a media, it must promote something, and our event is. , just echoes the spirit of today, so we know that we are taking advantage of the situation, and there should still be reports. Maybe the company is also doing something secretly, and it can really show up in the news. Of course, what I said. They are those companies that have obtained the right to enter but failed to win the naming rights. " "You are really genius. I am impressed by you. The best deal I have done in my life is to win the deal when I met you for the first time. "I have received your manuscript." The fat manager sighed: "But speaking of this, this method can only be used once, right? Everyone sees this, and I'm afraid that the Magic City will hold this event next time. , it will really be hosted in an official name. Our Yangyi Culture can only be a co-sponsor or co-organizer. It is a pity that such a large amount of sponsorship fees will be paid. If the naming fees next time can all belong to us. How great would it be if the culture was under its own control? " "There will be no next time. This is the first time that this event will be held. The city government is also afraid that something will go wrong and it will not end well, so the official will indeed come forward to support it, but the specifics are We at Yangyi Culture are responsible for the arrangement and preparation of the event. However, after they discover the influence of this event, they will definitely not hand it over to a private enterprise, but must take it into their own hands, which is also very good. Things to understand." Yang Yi shook his head, but he was not as unwilling as Luo Ge: "Think about it, if you can call on the teenagers in the Yangtze River Delta region to come and participate, leave it to a private company, whether it is the local government. Are you still at ease with the central government? So if you can make money once, don't worry about it, okay?" Although Luo Ge knew that what Yang Yi said was true, he was still a little depressed, but there would be no more of him next. I had no time to spare, because soon all the manufacturers who participated in the bidding had finished expressing their opinions, and everyone's attention returned to the two chairman of Yangyi Culture. "We are very happy that this event can attract everyone, so taking this opportunity, I want to announce another event arrangement." Yang Yi knew that it was his own time, so he did not hesitate He stood up and introduced to the manufacturers below with a smile: "The few people sitting next to us at Yoichi Culture are editors of Shimaguni Kodansha and Shueisha, and this time their classic animation works will also be at this comic exhibition. According to the previous cooperation plan, we hope that the company that finally obtains the naming rights will also cooperate with these two publishing houses to cooperate on the portrait rights of those animated characters in the products provided for the exhibition. It is still very attractive to teenagers.” (To be continued, please search Piaotian Literature, the novel will be better and updated faster!