This publishing group founded by Jews has actually been acquired by Bertelsmann. In Citiland, there is a publishing group composed of nine major publishing brands, which can be regarded as a self-contained and huge publishing group under Bertelsmann. Publishing cluster. High-quality updates Among its nine major local publishing brands, their respective development directions are different. The Bantam Group currently responsible for "Twilight" is a sub-department of Random House that specializes in and commercializes novels. . Within the Bantam Group, there are about ** publishing houses, most of which are located in Citiland, and one or two are overseas subsidiaries of this sub-group. The scale is very large. There are groups under the group, and the sub-groups are composed of more detailed publishing companies. It is an out-and-out behemoth. However, the bloated capital and system have also caused delays and slowness in their own responses. Some instructions from the middle and senior levels are often delayed or delayed by the executive level due to some objective reasons. Even before the order was issued to the execution level, the middle and senior management who formulated the strategy were already arguing. Just like this time, Rafatiel, the marketing director of the Bantam Group's business book department, did not agree with the group's investment in "The Twilight Saga" - as the group's second person in charge of marketing, he has an overview of everything in the group. Regarding the role of publication promotion and distribution, he was already very dissatisfied with the behavior of Edward, the president and executive of the East Asian Affairs Department, bypassing the marketing department and directly finding a publishing company under the group to carry out book promotion operations. But when he was about to terminate the promotion of the novel through his veto power, the general manager of Peacock Publishing Company, a publishing subsidiary with whom Edward had always been friends, clearly expressed his opposition. This kind of external affairs senior management and subsidiary leaders are connected in series. The act of jointly confronting him, the marketing director of the group, naturally made Rafatier very angry. There were even faint signs of falling out. In his opinion, this is a blatant act of clique and selfishness. The temptation and persecution of him by other factions within the group were simply intolerable. Therefore, after making an appointment with Sean, his words were no longer as hypocritically polite as when they usually met. Instead, he frowned and almost scolded: "Mr. Manager, I don't know what the reason was that prompted you to make such an unexpected decision." The choice to launch a book promotion plan without permission after review by the group marketing department is high-quality update. But what I want to say is that your choice does not look good enough, or even terrible, and I want to ask about it! , when did the head of the Foreign Affairs Department also have the power to issue orders to the subsidiaries? Those people, especially the young Mr. Edward, the big Gallic cock full of inappropriate romantic sentiments, are nothing more than book detectives. There is a book scout with the title of senior manager. So please tell me, Mr. Sean, why can a senior book scout bypass me, the director in charge of marketing operations, to issue instructions to you? " The tone is not good. After some questioning, the Marketing Director of the Bantam Group’s Business Books Department. He looked directly at the other party with a sneer and said: "And the most important thing is, our dear manager, you actually agreed to such a ridiculous suggestion? As an established publisher, do you have such an indifferent sense of discipline?" Rafa Thiel looked menacing. But Sean opposite him didn't seem to care too much about his opinion. That kind of indifference and calmness was not a disguise, but a reaction from the heart: "I'm sorry. It's because I am a person who has worked in the publishing industry for thirty years. Old man, I will try my best to implement all suggestions that are beneficial to the company. This is for the sake of the group's interests, not the nonsense that the director imagined. In fact, if you have read the previous novel with your own eyes. If you read the story in each chapter, you will agree with me - it is an extremely wonderful novel. Although the material is a bit cliché, it is surprising because it adds the beautiful emotions of boys and girls to the traditional vampire theme. It is refreshing and definitely worth trying by today's young people, and I believe that those young people will definitely like it after trying to read this novel! " "Oh, hell, I really don't know what you are talking about. Quality Update Could it be that the person sitting in front of me is not the general manager of Peacock Publishing Company, but a puppet who has been kissed by a vampire?" Seeing that the other party was indifferent, Lafitir praised the book that he had no idea about. "The Twilight Saga", he suddenly became even more annoyed, and the irony in his tone became more and more obvious: "It's really ridiculous. The magical theme that originally belonged to the thriller and mystery categories was used by the guy on the other side of the Pacific who didn't even know about the Statue of Liberty. What kind of monkey cubs add an element of youthful love, can I say there is anything more different than this? And I can understand that Gaul chicken being carried away by the so-called vampire love? , but even you, Mr. Manager, are like this, which is very confusing!” "After being kissed by a vampire, you are only a descendant vampire, not brainwashed. Mr. Director, please distinguish the difference between the two. And I found that there seems to be some unfriendly racial discrimination in your wording just now. "If this news is revealed, do you think your move will cause some trouble to the global promotion plan being planned by the group?" "Are you threatening me?" Mr. Rafa? Tier obviously couldn't suppress his anger anymore and stared at the man on the chair opposite him and said loudly and angrily. "It's not a threat, just a reminder." Sean continued to shrug his shoulders unmoved, and then laid out his reasons in a concise manner: "In any case, you don't like this book because of your prejudice against Eastern peoples. work, or for other reasons, but I insist that Mr. Director read "The Twilight Saga" first before expressing an opinion. If you still think so at that time" "You will stop criticizing that terrible movie. Promotion of the novel?" Lafitir asked closely. "No, I will no longer apply to the group to launch a special promotion plan. Instead, our Peacock Company will be responsible for this promotion operation plan." The manager of the publishing company innocently spread his hands and expressed his position. "You" Seeing the other party's attitude of persisting to the end, Lafitir became extremely annoyed. Suddenly I felt discouraged. Although he is the number two person in the marketing department of the Bantam Group, the promotion director is true. But the general managers of the publishing companies under the group were only half a level lower than him. And because they are specifically responsible for a company, these general managers are a bit like the princes on the edge of the town. In terms of independent affairs within the company, they do not need to obey the orders of a headquarters marketing director - in fact, except for the group CEO, no other senior management can directly order them. Unless it is a joint resolution of the group's high-level meeting. However, he was discouraged, but he still couldn't agree with Peacock Company's insistence on publishing "The Twilight Saga" and even starting to promote and build momentum before the other party submitted the manuscript: "But please think clearly, you are about to place a bet. The author of the investment work is a guy who has close to zero understanding of Citigroup culture. And that monkey that kid is only seventeen years old, aha, he is a minor, isn't he? , are you going to bet on such a foreign writer? ""The other party's "Lost Land" was once ranked sixteenth on the New York Times' annual bestseller list," Sean couldn't help but remind him lightly. One sentence. "Yes, yes, I know that the book "Lost Land" has good results, but that is because of the cleverness of the subject matter and the fact that those guys who have never known what China is like all their lives are just following the trend and being curious. The mysterious East. Since ancient times. Cheng Cheng's "Dark Bible", listen, what a great gimmick, it can achieve that result. It is also due to the operation of the market, and it has little to do with the kid himself!" Sean insisted, but so did Rafatiel. Strong-willed character. Being able to hold a high position within a sub-group of the Random House Group, with regard to views on book publications. Almost everyone has their own unique set of opinions, and nothing will change just because of a few words from others. "I'm sorry. I have to remind you that the readers of "Lost Land" may not have been to the East, but the East depicted in that book is enough to attract them, isn't it? As for whether the young writer's results were cheating , I think the Booker Prize judging committee must have a greater say than you. Do you still remember the novel "The Dumplings"? It was a novel that amazed the European cultural circle. He has gained a lot of experience, and he can translate this experience into writing, and there have been best-selling books before. So please tell me, Mr. Director, why should we let go of this author's work? " Meet Sean? Unmoved from beginning to end, Lafitir finally gave up his plan to persuade the other party, and instead adopted a business-like attitude: "Well, since you insist on this, I don't have anything to say. But I As the group's marketing director, I have the right to prevent you from using the group's promotional resources and channels. If you are so optimistic about this novel, then please Mr. Manager, please work harder to let the reputation of Peacock Publishing Company surpass that of the group because of this novel. Peacocks are supposed to attract more attention than bantams, right?" Hearing what Lafitir said, Sean frowned slightly, and after looking at each other for a while, he noticed that there was something in his eyes. After ridicule and irreversible paranoia, he finally nodded: "I understand, the next marketing plan will continue, but I will also not let go of my right to impeach you at the internal meeting of the group, and I will also Please be mentally prepared. " "Hmm, I think so too, so as long as you don't talk about the damn thing.After all, we all still have a common language, right? "Lafitir finally regained his original proud look, his eyes full of light sarcasm. "It's not enough to say anything without speculation. This situation is not only applicable among the Chinese who invented this sentence, but also everywhere else. This is true. Although both of them are heavyweight managers of the Bantam Group, due to the control of the group's marketing department on various publishing subsidiaries, some books that the company managers are optimistic about cannot be recognized by the marketing department and therefore lack the necessary resources. Other books have been strongly promoted by the marketing department for a long time, so the relationship between the group department and some of its subsidiaries is actually not very good. (To be continued, please search Piaotian Literature for better updates. Faster!