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Text 390. Change of perspective

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    "And the generation born in the 1980s, compared to when you listened to Teresa Teng and Chen Baiqiang's songs, their desire to chase stars is stronger, and they have a more natural ability to accept things like being a star and becoming famous. I  I remember that when the Casio Grand Prix was held, the number of applicants your station received was less than expected, right? It seems that there was a newspaper report that you even set up a stall at the entrance of the TV station compound on Nanjing Road, saying that it was  It's widely known that you will get an alarm clock if you sign up, right? But if it were young people nowadays, do you think they still need to worry about the participants?" Yang Yi said with a smile.  It was widely circulated, and it was only circulated within the Magic City TV station at that time, and then among some old citizens of Magic City. It was really like the era of national Internet in later generations, when even the death of a dog would be discussed.  Fan.  Without waiting for the other party to answer, the boy simply poured out the words he had prepared in one breath: "So, to catch up with the current era, we have the right time; and the specific participants and audience groups, this is Renhe  , as for the rest of the geographical advantages, it can only fall on Magic City and Dragon TV. Director Mei, you see, since the Casio Grand Prix in 1985, there has been no such talent show based on grassroots and ordinary people.  No matter if it is the 'Stars Tonight', 'Five-Star Award Synthesis Arena', or later CCTV's 'Zhengda Variety Show', or now Mango TV's 'Happy Camp', these are just ordinary variety entertainment programs.  In essence, none of them get rid of the interaction between the host and the stars, thus ignoring the situation of the audience themselves. Even if these programs have special invited audiences, they are just mascots on a certain level, supporting the program.  , just to stir up the atmosphere, but in fact they did not really participate in it. But if you look at it separately from the program itself, no TV person has noticed that in fact, these viewers-including those in front of the TV, they are the program.  The people who should pay the most attention are those who have the desire to actually participate. And you must know that although Chinese people tend to be conservative by nature, in the current actual situation, many people will hold on to the dream of becoming famous in one go.  If Dragon TV can provide them with such an opportunity" Having said this, Yang Yi felt a little thirsty, so he grabbed the tea cup and took two sips.  Having analyzed it to such an extent, if Mei Luohua still doesn’t understand, it can only be said that the other party has no vision, and he can only find another way.  Audience, prospects, general situation, psychological needs all of this, I analyze it with reasonable evidence. Even if the other party does not have the foresight to open a plug-in like me, I should be able to make a correct judgment.  The reason why a person can succeed is largely a test of whether his vision is forward enough and whether his experience is sophisticated enough. Yang Yi chose Dragon TV not only because Fang Junzi's classmate is in charge here, but more importantly because he is gambling.  As a native of Shanghai, I should pay forward-looking attention to the quiet rise of some trends.  "This idea sounds good, but since Xiao Yang you can say these things, it proves that you are not an ordinary child and are ignorant. You should know that it is not enough to have good prospects. A plan that can be implemented is the real thing.  It's a good plan, so can you give me some more opinions on the specific implementation?" Mei Luohua felt that his interest was getting stronger and stronger. At least, it seems that this afternoon will not be wasted.  Yang Yi smiled again. In fact, he was obviously a mired doll boss now, but the calm temperament he showed from the beginning to the end made Mei Luohua's perception change again and again, and there was a faint "No wonder he can do this"  The sudden realization and enlightenment of this series of grand gestures.  And now this innocent smile that seemed harmless to humans and animals, when Mei Luohua recalled it many years later, it was actually a bit chilly, like a young wolf that was not yet young, but had gradually revealed its cunning and sharp side.  "First of all, it is the national audition. This universal audition must be genuine and universal, and cannot be limited to the Magic City or the Yangtze River Delta" What Yang Yi gave next naturally cannot copy the rules and regulations of the previous life.  It is the golden rule of the emperor, and there is also the saying that once the emperor and his courtiers, if you want to make new things that will appear several years later appear in advance, it is not as simple as following the script.  But while changing the details, he also hid some big weapons. After all, he knows people, faces but not hearts. No matter how unruly this Mei Luohua is as a scholar, there is no guarantee that he will not get rid of Yang Yi and Yang Yi Wenhua.  Go it alone.  It's okay to suffer a loss once. If he falls into the same pit twice, then he doesn't want to be a rebirther. It's better to just take a knife to his neck and see if he can be reborn again.  Therefore, he is now more focused on pointing out the shortcomings of Dragon TV, formerly known as Magic City TV, in similar programs. Other methods, such as promotion, PK, direct telephone voting, etc. for national audiences, are still lacking.Didn't take it out yet.  But even this is enough for Merowa to chew on and reminisce for a while: "For example, 'Intellectual Surfing', this program is very suitable for the taste of people in Shanghai, but Shanghai-style culture is not acceptable to audiences across the country. And the previous programs  The "Five-Star Award Comprehensive Arena" was launched in 2018. The original intention of this column is good, and it has very good ratings in our Yuezhou area. However, there is still a problem. The competition is not intense enough, and the faces of the personnel have to change in each issue.  It's not enough to attract staunch fans" "Fans? What fans?" Mei Luohua and Fang Junzi were stunned, and they were a little confused about this emerging Internet vocabulary a few years later.  "Oh, it is the transliteration of 'fans' in English, which means staunch supporter. Think about it, Director Mei. He is a person who goes through the motions on every show. He may have many supporters, or is he a person who often appears on the screen?  How many supporters can a person who is exposed have? The reason why today's big stars frequently arouse public excitement wherever they go is not only because of their excellent talents, but also because of their exposure. If the Oriental Taiwanese people  If we create a group of fans like this, then in a sense, these people will also become loyal viewers of Oriental TV. As for the intense atmosphere, we can also think of it as creating it, instead of choosing a certain number for each program.  Instead of a few stars, a group will be eliminated from the beginning of the audition, and then each program will let the participants compete with each other, and the capable ones will leave the losers. Driven by this atmosphere, the audience's herd mentality and watching  Lively habits will be magnified to the greatest extent" Yang Yi continued to plan the program, but Mei Luohua's heart was already filled with turmoil.  ??This boy of emotions is capable of stirring up people's hearts. First of all, the gimmick of the grassroots talent show has a natural intimacy that allows the audience to bring themselves into it.  And then artificially create confrontation and engage in program competition. How is this different from inciting the audience's emotions?  If you really want to do this, can you do it?  But this question only flashed in his mind for a moment, why not?  This is not to incite people to kill and set fire, but to let civilians realize their dreams.  To put it more righteously, this is chasing your dreams and never giving up.  Spreading blood well is also a skill, and it is also a drama that the audience loves to see.  "Well, your idea is basically very feasible, without too many flaws. But in terms of the scope of participants, isn't it too restrictive and a little too limited? Why not all people participate instead of choosing  Where are the young girls?" Mei Luohua frowned, a little confused about Yang Yi's choice of candidates.  The boy chuckled and shrugged nonchalantly: "Little girls are very keen on becoming famous, this is one of them; the audience likes to watch, after all, in some aspects, women are naturally more eye-catching than men, this is another  2; Moreover, in a stage competition, it is easy for people to empathize with the crying of a few little girls. If a group of older men were replaced, let alone the audience, would those losers be able to arouse the sympathy of the audience like the girls?  It’s the third one; and the most important point is, never ignore the consumption power of women, especially girls in their mid-teens. They can save a week or even a month’s pocket money for the idols they support, and call  Is it possible to vote for the hotline and buy their peripheral products if it is a man? If Director Mei does not have a daughter, he can also consult his colleagues who have daughters and listen to their opinions. " Looking at Mei Luohua, Yang Yiren nodded.  I can't help but want to laugh. ?? How can adults of this era imagine the fighting power of those brain-dead lolita in future generations?  You can even donate money to redeem your idol, or even buy a car or a house, so what does it mean to make a few hotline calls?  "Lao Mei, let me tell you the truth. Originally, Yang Yi's idea was for our Yuezhou Satellite TV. If Yang Yi Culture hadn't had some problems now, do you think I would be so easy to talk to? Even the program plan book  I even asked people to start doing it. Several directors in the station knew that this show was pornographic. Not to mention how unhappy they were. If it weren't for the sake of old classmates and Yang Yi, you would still be picky.  We really need support from the media. Do you believe I can start this program right away?" Mei Luohua asked carefully but did not give a promise of cooperation. Yang Yi was not in a hurry, which made Fang Junzi feel unhappy. Seeing that he was still there?  He wanted to continue to play with it, and he couldn't help shouting.  "Who said we at Dragon TV won't do it?" Mei Luohua couldn't stand the interruption from his old classmate and quickly clarified: "I think Xiao Yang's idea is good, so I want to see if he has any other good ideas.  "No." After saying that, he turned to Yang Yi and said, "Now that you have decided to launch this program, Xiao Yang, what kind of cooperation model do you want? After all, TV stations have always cooperated with people in the past.  In terms of advertising, we have neither this precedent nor similar experience.”?It's advertising and planning expenses, Yangyi Culture doesn't need them.  "Yang Yi couldn't help but feel ecstatic, but he had to work hard to restrain this excitement: "First of all, if the program 'Super Girl' is released, it must be given to Yang Yi during the sponsor and advertising time.  Set aside a sufficient share for Yangyi Culture, and then please give your Taiwan more support in other industries of Yangyi Culture.  Of course, with the exception of advertising promotions other than ‘Super Girl’, we can all discuss them in accordance with existing conventions.  " "Well, although our Dragon TV is also one of the best local channels, in terms of influence, it is really not as good as CCTV. If you think we can influence the decision-making of Yuezhou, then" Mei Luohua hesitated.  If it were just for publicity and promotion resources, he would be able to make the decision to favor Yangyi Culture, and he could offer a lot of conditions that could be called preferential. But the current situation is that the other party's problems clearly involve the government level, and even more so.  If it is more thorough, it can be regarded as a struggle between different political factions. It would be unwise to get involved easily. It is not that Dragon TV is afraid of the Yuezhou government, or the people of the current mayor Cao Jianguo, but the problem is.  If he does this, Yangyi Culture's predicament may not be alleviated. Why do he need to do this kind of action that is half the result with twice the result? After all, from his personal standpoint, his favorable opinion of a cultural enterprise is undoubtedly higher than that of ignoring the overall situation.  Regarding the local government, “There is no need to influence the decision-making of the Yuezhou government. What should we do there?  Yang Yi smiled obediently: "In the future, for Yang Yi culture to take root in the Magic City, it only needs to affect the Magic City itself and the Yangtze River Delta first."  " "Oh, that's it, that's okay huh?  Wait, take root in the magic city?  Mei Luohua was stunned for a moment, then looked over with wide eyes: "You mean, Yangyi Culture is planning to move?"  "
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